非遗技艺赋能潮玩、水墨纹样点缀新品、东方美学融入珠宝首饰……近年来，一股承载中华文脉 的"国潮"火爆出圈，人文元素正为消费注入新活力。这种文化和经济的共生共荣，不仅擦亮了中国品牌 的全球名片，更催生了消费领域的新模式、新服务、新场景。 文化赋能+持续创新，提升消费体验—— 近期，记者在多地调研，探寻文化基因嵌入产业的内在逻辑和"国潮"消费热潮的流量密码。 走进义乌国际商贸城文具专区，仿佛进入一个微型的"中国文化万花筒"。水墨山水样式的信纸、印 有篆刻印章的书签、绘有宫廷纹样的圆珠笔……吸引印尼客商杰马杜驻足挑选："它们不仅物美价廉， 而且造型很有中国特色，在我们那边很受欢迎。" "一天收获几十万的订单，微信加了20多个新客户。"浙江一家文具公司门店负责人小吕笑着告诉记 者，外商专程跨国到此下单已是常态。 LABUBU"圈粉"海外市场、样式新颖的陶瓷树成为国外装饰新选择……从时尚美妆到科技产品，如 今，越来越多的中国产品和品牌凭借深厚的文化底蕴与前沿的创新理念，在国际市场掀起"中国风"。 近期，取自中国古代婚嫁习俗的"十里红妆"灵感、源于非遗的"千角灯"等承载东方美学的原创金属 拼接玩具，畅销100多个国家和地 ...

（来源：经济参考报） 刺绣马甲搭配牛仔裤、香云纱旗袍叠穿西装外套……近年来，蕴含中式美学的时尚单品，越来越多 地"走"进人们的衣柜，不仅引领穿搭新风尚，更催生千亿级消费热点。"新中式"服装缘何走俏？"国 潮"如何变"热潮"？记者走进一线市场，采访产业各方。 上新 "新中式"成消费新风景 在北京的一家"新中式"买手店，"90后"李女士正在试穿一件宋锦提花棉马甲。"它既有传统文化的美学 设计，又兼顾通勤实用性。"她说，去年开始迷上"新中式"服装，现在几乎每套穿搭都含有国风元素。 针脚勾勒山水、纹样浓缩精粹。在大街小巷，时常能看到人们穿着各类"新中式"服装；社交平台 上，"新中式"成为热门关键词。数据显示，2024年以"新中式"为代表的国潮服饰市场规模超2200亿元， 预计2025年将突破2500亿元。 "刚开年我们的订单就接到了第二季度。"汉服品牌织造司的创始人之一谢凌龙说，2020年织造司复原云 锦工艺应用在舞法天女仿妆花马面裙上，上线至今销售50万余条。"国风服饰'破圈'进入到大众日常生 活，客户年龄阶段更泛化。" "新中式"引发产业新变迁 在山东曹县，纺织企业与高校专家合作，基于本地"牡丹文化"开发系列产品 ...

Core Insights - Apple's recent quarterly performance has been described as "the strongest ever," with significant sales growth, particularly in the Greater China region, which saw a 38% increase, surprising even CEO Tim Cook [1][3]. Group 1: Sales Drivers - The success of the iPhone 17 is attributed not only to price reductions and new features but also to a shift in consumer sentiment over the past few years, moving from a focus on supporting domestic brands to prioritizing efficiency and social connectivity [3][6]. - The rise in workplace anxiety has made the iPhone a "necessity" for many young consumers, who value its stability for video conferencing, file sharing, and app ecosystem [3][8]. - The decline of nationalistic sentiment has led consumers to make more rational purchasing decisions, recognizing that buying a phone is about efficiency rather than emotional choices [3][10]. Group 2: Market Dynamics - The increasing prevalence of Apple products in universities and tech companies has created a scenario where owning Apple devices is becoming the norm, particularly among students and professionals in tech fields [5][6]. - AirDrop has emerged as a significant social tool among young people, facilitating interactions and sharing in various social contexts, thus enhancing the brand's appeal [6][8]. Group 3: Consumer Behavior - There is a notable contrast between the purchasing logic of older generations and Generation Z, with the latter willing to pay for experiences, efficiency, and social status, which Apple products are perceived to provide [8][10]. Group 4: Financial Performance and Risks - Despite strong iPhone sales, there are concerns about the performance of other product lines, such as Macs and wearables, indicating a potential over-reliance on the iPhone, which now accounts for over 59% of Apple's revenue [10][11]. - Analysts warn that this dependency on a single product line poses risks for the company's long-term stability [11]. Group 5: Future Opportunities - Apple's service segment, with a gross margin of 76.5%, is identified as a key growth area, encompassing offerings like iCloud, Apple Music, and the App Store, which are expected to be significant revenue drivers in the future [13][16]. - The company's ability to understand and adapt to consumer sentiment is crucial for its continued success, as demonstrated by the recent sales surge of the iPhone 17 [16].

Core Insights - The article discusses the rise of Chinese brands globally, emphasizing the integration of cultural elements into products, which enhances their appeal and marketability [1][2][3]. Group 1: Cultural Integration and Market Trends - The "Guochao" trend reflects a growing interest in Chinese cultural elements, with products like stationery featuring traditional designs gaining popularity among international consumers [2]. - Chinese brands are increasingly recognized for their cultural depth and innovative concepts, leading to significant sales growth in over 100 countries [2][3]. - The incorporation of cultural attributes into products not only enhances their aesthetic value but also aligns with global consumer demands for diverse and sustainable living [3]. Group 2: Innovation and Economic Impact - Chinese companies are leveraging technology, such as 3D printing, to shorten product development cycles and improve design, thereby enhancing their competitive edge [4]. - The World Intellectual Property Organization's report indicates that China has entered the top ten in global innovation rankings, highlighting the importance of cultural and creative industries in driving economic growth [4]. - Despite global economic challenges, China's trade with over 190 countries continues to grow, supported by robust infrastructure like the China-Europe Railway Express [5]. Group 3: Policy Support and Future Challenges - Recent policies aimed at promoting high-quality cultural development are fostering sustainable growth in the cultural economy, with provinces like Zhejiang and Guangdong implementing specific plans [6]. - Challenges such as cultural IP homogenization and the need for better integration of cultural resources into industry remain significant [6]. - The future of global competition will focus on brand ecosystems rather than just product offerings, necessitating increased investment in research and development by local companies [6].

玛戈隆特"繁花新程"马年主题瓷器。 近日，记者走访多个核心商圈，探寻马年风景，感受新春消费市场策马扬鞭、万马奔腾的勃勃生机。 商街商圈"骏马"奔腾 马年新春的上海核心商圈，已然成为大型露天艺术展厅。各大商场不约而同以"马"为创作核心，将公共空间转化为充满故 事性的新春乐园。 在静安嘉里中心广场前，一匹暖黄色小马从展开的书本中跃然而出。这是由罗意威与上海美术电影制片厂联合打造的"盏盏 新年"艺术场景，以山水为幕、灯笼为缀，尽显"中国美学"。 恒隆广场外，红色走马灯装置自带国风韵律，14匹源自甘肃博物馆"铜奔马"灵感的骏马衔尾环旋；中信泰富广场C位 的"MCM小马"身披皮革纹路、背着迷你双肩包，憨态可掬；第一百货商业中心在六合路街区打造9米高的大型艺术装置"逐光跃 梦"，成为南京路步行街上的新晋打卡地标…… 本土品牌国潮涌起 从APEC峰会到进博会，本土高端骨瓷品牌玛戈隆特多次在世界舞台亮相。上周末，品牌再度推出"金葵纳福"与"繁花新 程"两套马年主题瓷器。其中，"繁花新程"以上海市花白玉兰为灵感，簇簇繁花中骏马静立，巧妙融入海派元素。 乐高马年特色主题积木新品"骏马鸿图"。 记者 吴卫群 见习记者 杨爱博 马年 ...

Core Insights - The second season of the "National Trend New Rhythm, Intangible Cultural Heritage Craftsmanship" brand cultural event by Beixin Building Materials was launched, gathering over 60 representatives from various sectors to explore the cultural core of national trend building materials and respond to market demands for high-quality domestic products and Chinese-style homes [1][4]. Group 1: Cultural Integration and Industry Upgrade - Beixin Building Materials emphasizes that its vitality lies not only in technological breakthroughs and market expansion but also in cultural heritage and value creation, aiming to integrate intangible cultural heritage with building materials [4]. - The company is actively promoting the deep integration of traditional culture and industrial upgrades, enhancing brand value and cultural connotation through a series of brand cultural activities [4][5]. - The event highlighted the importance of cross-industry collaboration to revitalize intangible cultural heritage, ensuring that cultural "soft power" supports enterprise development [5]. Group 2: Practical Implementation and Strategic Partnerships - The event featured brand leaders from Beixin Building Materials introducing their explorations in integrating intangible cultural heritage into products, marking a shift from conceptual discussions to project-based cooperation [9]. - Strategic signing ceremonies were held between Beixin Building Materials and various intangible cultural heritage projects, laying the groundwork for marketable "intangible heritage building materials" [9]. - The company's previous initiatives in brand activities and product innovation have aligned well with market demands, resulting in a projected 70% year-on-year growth in sales of national trend products for 2024 [9].

另外，国潮消费的经济效益已初步显现，85.79%的消费者偏好国货品牌，形成了以国内品牌为主导、年轻世代为核心、中等收入与高学历群体为主体的消 费格局。更值得关注的是，《2025中国品牌全球信任指数（GTI）》显示，中国品牌首次在重要信任驱动因素上表现良好，在发达市场的净信任度摆脱负 值。 对此，就完善北京国际消费中心城市效能建设，刘静称城市消费的魅力在于差异化发展，北京应摒弃"千城一面"的同质化路径，厚植京韵京味历史文化基底 与国货国企老字号资源禀赋，依托在地文化打造"传统与潮流共生、本土与国际交融"的独特消费生态，让北京消费更具辨识度与吸引力。 FAST IE 4.97 2 CARTY 0 R The 0 11 1 美国人民政治协商会议 4 / 3 / 991 The Base 1月27日，政协北京市第十四届委员会第四次会议期间，来自经济界的市政协委员、北京祥龙资产经营有限责任公司专职外部董事办公室刘静在谈及如何擘 画"传统与潮流共生、本土与国际交融"的北京消费新图景时表示，国际消费中心城市培育建设是国家战略的重大转向，从过去的出口拉动、投资驱动，转向 如今的内需主导、消费引领，这一转型在经济数据中已清晰显 ...

2026年全国"老字号嘉年华"在广州启动 中新网广州1月27日电 (记者 许青青)记者从26日在广州举行的全国"老字号嘉年华"暨大湾区年味消费季 启动仪式获悉，广州拥有35个中华老字号、82个广东老字号、150个广州老字号，涵盖食品、餐饮、医 药、住宿、文化娱乐、工业制造等行业。 本次活动由商务部联合广东省人民政府举办，以"国货潮品焕彩焕新"为主题，活动将采取"1+4"形式， 以启动仪式为起点，围绕"老字号创意市集""老字号全民共赏""老字号名品博览""老字号匠心出海"四大 主题，组织各地举办35场形式多样、内容丰富的特色活动，扩大优质商品和服务供给，打造多元化、融 合化消费场景，更好满足人民美好生活需要。 编辑：熊思怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 其中，围绕即将到来的马年春节，将集中推出8场全国性主题活动，打造"一站式"购物平台和"打卡 地"消费场景，让消费者在喜庆祥和的节日氛围中享受老字号带来的独特魅力。 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经 ...

Group 1 - The 2026 Spring Festival Gala features the theme "The Galloping Steed," showcasing Jiangsu's cultural heritage and modern design through various artistic expressions, including silk and cloud brocade works [1][3] - The "Galloping Steed" red scarf, produced by a collaboration of four silk companies in Wujiang, represents a deep partnership with the Central Radio and Television Station, with sufficient production capacity to meet market demand [4][10] - The integration of traditional craftsmanship with digital technology is exemplified by the digital transformation of the "Galloping Steed" scarf's patterns, allowing for rapid response and large-scale production [6][10] Group 2 - Jiangsu's cultural IP is gaining national recognition, with the red scarf becoming a symbol of Wujiang silk and a representation of the region's heritage on a larger stage [10][11] - The introduction of innovative products aimed at younger consumers, such as lightweight silk accessories and home decor, reflects a strategic focus on cultural roots, technological advancement, and market expansion [11][12] - The collaboration with the Central Radio and Television Station has significantly enhanced the visibility and reputation of Jiangsu's intangible cultural heritage brands across the country [4][10]

Group 1 - The core focus of the article is on the promotion of traditional Chinese brands, specifically "old brands," in Beijing, highlighting efforts to enhance their cultural significance and market presence [1][2] - Beijing currently has a total of 274 "old brands," and the municipal government is implementing various measures to support their inheritance and innovation [2] - The rise of "Guochao" (national trend) is noted, with young consumers becoming the main driving force behind this cultural and consumption shift, leading to a demand for products that blend cultural heritage with modern fashion [2] Group 2 - The establishment of the Beijing Fashion and Trend Play Professional Committee in January 2023 marks a new phase for the city's fashion and trend industry, focusing on resource aggregation and collaborative development [2] - In 2026, Beijing aims to enhance product quality and promote the "Guochao" consumption trend, supporting the digital transformation of old brands and encouraging international brands to establish their first stores and R&D centers in the city [2] - The city is also focused on developing an international food capital and promoting the integration of dining with other sectors, while optimizing the consumption ecosystem for housing and automobiles [2][3]