调整进行时：品牌年轻化、非现饮发力 新掌门指挥下，百威亚太有了止跌的迹象。 7月31日早间，百威亚太披露了2025年上半年业绩：收入31.36亿美元，正常化除息税折旧摊销前盈利9.83亿美元，销量436.3万千升。 三项核心经营数据依然是全部下滑，比去年同期分别下降了5.6%、8%、6.1%（内生口径）。但21世纪经济报道记者注意到，对比一季度，二 季度百威亚太的收入、盈利有止跌趋势，每百升收入重回增长。 今年4月，在百威体系29年的程衍俊，接替在位多年的杨克，成为百威亚太新任CEO。此次半年报也成为新掌门人上任后的首份成绩单。 在核心的中国市场，二季度百威亚太加强了对百威啤酒、哈尔滨啤酒两大核心品牌的投入，继续大力转向非即饮渠道，此外结合成本管控措 施，收入、盈利跌幅出现放缓。 31日上午开盘后，百威亚太一度涨超5%，但截至收盘跌5.82%。其接下来如何尽快在中国恢复增长，将是下半年的重要KPI。 图片来源：视觉中国 在换帅前，百威亚太去年下半年"加速下行"。 连续两个季度，百威亚太销量、盈利都出现两位数下滑，第四季度在中国更是出现近19%的大幅下滑。这一跌幅，超出了中国啤酒市场的平均 水平。 而到了今年， ...

Core Viewpoint - Budweiser APAC shows signs of recovery under new leadership, with a focus on brand revitalization and channel expansion in the Chinese market [1][3][4]. Financial Performance - For the first half of 2025, Budweiser APAC reported revenue of $3.136 billion, normalized EBITDA of $983 million, and sales volume of 4.363 million kiloliters, all showing declines compared to the previous year [2]. - Despite year-on-year declines of 5.6%, 8%, and 6.1% in revenue, EBITDA, and sales volume respectively, there is a noticeable improvement in the second quarter compared to the first quarter, indicating a potential stabilization [2][7]. Leadership Changes - In April, Cheng Yanjun took over as CEO, marking a strategic shift aimed at revitalizing Budweiser APAC's performance, particularly in the core Chinese market [3][8]. Market Strategy - The company is focusing on enhancing its core brands, Budweiser and Harbin Beer, and shifting towards non-immediate consumption channels to adapt to changing consumer preferences [3][11]. - Budweiser has introduced a new brand image and marketing strategies targeting younger consumers, including collaborations with sports events and social media campaigns [9][11]. Channel Expansion - Budweiser is increasing its investment in non-immediate consumption channels, such as supermarkets and e-commerce platforms, to counteract the decline in immediate consumption sales [12]. - The company has reported growth in sales and revenue from non-immediate channels, indicating a successful adjustment to market trends [12]. Competitive Landscape - Budweiser faces stiff competition in the Chinese market, where rivals are capturing market share with more localized strategies and appealing pricing [17]. - The company aims to regain market share in China, which is critical for its overall performance, as it continues to experience declines that exceed industry averages [17][18]. Future Outlook - The company’s ability to achieve positive year-on-year growth in key performance indicators in the second half of the year will be crucial for restoring investor confidence [18]. - Budweiser's headquarters remains optimistic about the Chinese market's recovery, with expectations for improved market conditions in the summer [18].

Core Viewpoint - Budweiser APAC shows signs of stabilization under new leadership, with a focus on improving performance in the Chinese market despite ongoing declines in revenue and profit [2][5][15]. Financial Performance - For the first half of 2025, Budweiser APAC reported revenue of $3.136 billion, normalized EBITDA of $983 million, and sales volume of 4.363 million kiloliters, all showing declines compared to the same period last year [2]. - Revenue, profit, and sales volume all decreased by 5.6%, 8%, and 6.1% respectively on a year-over-year basis, but there are signs of recovery compared to the first quarter of 2025 [2][5][11]. - In Q2 2025, normalized EBITDA decline narrowed to single digits, with revenue decline also improving, and revenue per hectoliter showing a year-over-year growth of 2.4% [5][13]. Strategic Initiatives - The new CEO, Cheng Yanjun, has continued the strategy initiated at the beginning of the year, focusing on Budweiser and Harbin beer brands while enhancing consumer engagement [6][15]. - Budweiser has launched a new brand image "Budweiser Red" and engaged in marketing campaigns linked to major sports events to attract younger consumers [7][10]. - The company is shifting resources from the ultra-premium market to the "core++" market to align with current consumer trends [7][15]. Market Dynamics - Budweiser is increasing its focus on non-immediate consumption channels, which have shown growth in both sales and revenue contributions [11]. - The company has partnered with convenience stores and online platforms to promote its products, responding to the shift in consumer behavior towards more cost-effective non-immediate consumption options [8][9][10]. - Despite the challenges, Budweiser's performance in the Indian market remains strong, with double-digit growth in high-end and ultra-high-end products [12]. Future Outlook - Budweiser aims to regain market share in China, which has been a key area of concern, as the company reported a 9.5% year-over-year decline in revenue and an 8.2% decline in sales volume in the first half of 2025 [15][16]. - The company's ability to turn key performance indicators positive in the second half of the year will be crucial for restoring investor confidence [15].

谁能想到，买瓶娃哈哈矿泉水都能踩进"连环大戏"？ 本来想着点点手指，水就送到家。 谁知道今年7月，老天猫店说没就没，店名一换，老板也变了。 跟换脸似的。 这事闹得沸沸扬扬，谁还不多嘴两句？ 都说活久见，难不成网上买水还得抓紧？ 这场面搁十年前都不敢想。 原来的"娃哈哈官方旗舰店"，一查，居然变成了啥"同源康食品专营店"。 新出来的那个"娃哈哈旗舰店"，后台又是另一家公司。 看着眼熟，实际上跟你半毛钱关系都没有。 你说说，大家都买了那么多年水，怎么突然就人去楼空？ 有细心的网友不信邪，扒拉工商信息。 发现以前这个旗舰店背后的运营公司，是同源康电子商务（杭州）有限公司。 成立了十几年，老板杜建英，持股75%。 这公司当初可不简单，2010年代初就帮娃哈哈插上了"电商的翅膀"，一手带娃哈哈打开了网络的门。 说白了，少了他们，娃哈哈线上的钱哪那么好赚？ 换下场的杭州恒意电子商务有限公司，注册资本才100万。 成立不过四年。 可架不住董事名字有分量，写的就是宗馥莉。 哎，这下大家都懂了。 娃哈哈家里的事，终于轮到自己人掌舵。 宗馥莉这几年折腾得可欢，无论是新口味还是渠道，非得自个来。 第三方的公司，再能干，毕竟不是自家 ...

Group 1 - The core viewpoint of the articles emphasizes the integration of traditional culture and modern innovation by the company, showcasing its commitment to the local culture through events like the泉水节 (Spring Water Festival) [2][5][7] - The company positions itself as a cultural ambassador, using its products to reflect the spirit of the泉城 (Spring City) and enhance the cultural experience of the festival [2][4][7] Group 2 - The introduction of the "泉香金菲士" cocktail, made with趵突泉·泉香358 as the base, highlights the company's innovative approach to attract younger consumers by blending traditional liquor with modern drinking styles [4][5] - The company utilized a parade featuring intricately designed floats and a drone show to visually represent its brand and engage with the festival audience, reinforcing its cultural narrative [5][6][7] Group 3 - The participation in the泉水节 is seen as a strategic move to rejuvenate the brand's image and connect with a younger demographic, inviting them to experience traditional liquor in a contemporary context [4][7] - The overall event serves as a platform for the company to narrate its brand story, merging tradition with modernity, and signaling a new chapter in the development of the local liquor industry [7]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return exceeding the market benchmark by more than 15% over the next 6-12 months [4][6]. Core Views - The company is expected to achieve revenue of 1.2-1.24 billion yuan in the first half of 2025, representing a year-on-year decline of 1.5%-4.7%. However, net profit is projected to increase to 90-113 million yuan, a growth of 55.2%-94.8% compared to 58 million yuan in the first half of 2024 [2][4]. - The company has implemented multi-dimensional operational adjustments, leading to gradual improvements in performance. The revenue decline has narrowed significantly compared to 2024, with same-store sales returning to positive growth [3][4]. Summary by Sections Revenue and Profit Forecast - The company is projected to generate revenues of 2.715 billion yuan in 2025, with a growth rate of 10.8%. The net profit forecast for 2025 is 143 million yuan, reflecting a growth rate of 45.1% [5][10]. Operational Adjustments - The company has closed underperforming stores and improved employee incentives, resulting in a recovery of same-store sales. The management structure has been streamlined for quicker decision-making [3][4]. - A focus on enhancing the membership system has been established, which has led to increased average transaction values and customer retention rates [3][4]. Strategic Initiatives - The company is pursuing brand rejuvenation and adjusting store formats to attract younger consumers. Plans include enhancing store displays and customer experience in key locations [3][4]. - New distribution channels are being developed to improve capacity utilization and operational efficiency, with a focus on supermarkets and convenience stores [3][4]. Valuation Metrics - The updated earnings per share (EPS) estimates for 2025-2027 are 0.07, 0.08, and 0.09 yuan, respectively, with corresponding price-to-earnings (P/E) ratios of 36, 30, and 25 times [4][10].

Core Viewpoint - The article highlights the significant decline in the financial performance of Quanjude, a century-old brand, with a projected net profit drop of 52.28% to 62.51% for the first half of 2025 compared to the previous year, indicating a severe operational struggle [1][10]. Group 1: Financial Performance - Quanjude's net profit for 2024 was reported at 34.13 million yuan, a decrease of 43.15% year-on-year, with total revenue of 1.402 billion yuan, down 2.09% from the previous year [9]. - The company's first-quarter report for 2025 showed a revenue of 332 million yuan, a year-on-year decrease of 7.26%, and a net profit of only 4.21 million yuan, down 72.47% [10]. - The 2025 half-year forecast predicts a net profit of 11 to 14 million yuan, reflecting a substantial decline from the previous year [1][10]. Group 2: Brand Reputation and Consumer Perception - Quanjude's reputation has suffered, with a significant number of negative reviews highlighting a decline in food quality and service, leading to a polarized consumer perception [11][12]. - Customers have expressed dissatisfaction with the quality of dishes, particularly the Peking duck, which has been criticized for not meeting the expectations associated with a century-old brand [12][13][20]. - The brand's historical prestige is being overshadowed by current consumer experiences, with many reminiscing about the better quality of the past [17][20]. Group 3: Diversification Efforts - In response to declining core business performance, Quanjude has attempted to diversify its offerings through multiple brands, including "Fangshan" and "Sichuan Restaurant," but these efforts have not significantly impacted overall performance [22]. - The company has also ventured into the internet space and casual dining markets, but previous attempts, such as the acquisition of Duck Brother Technology, ended in failure due to lack of profitability [23]. - Recent initiatives include launching a snack brand "Zero Research Institute" and creating a youthful IP character "Cute Duck," aimed at attracting younger consumers, although these efforts are still in the early stages and face stiff competition [26][30].

Group 1: Haagen-Dazs Price Strategy - Haagen-Dazs has joined the "9.9 yuan" price war by launching a 9.9 yuan coffee product to attract more consumers, particularly price-sensitive customers [1] - The low-price strategy aims to increase foot traffic and boost sales of higher-margin products, indicating a shift from the brand's long-standing premium pricing strategy [1] - The brand has faced challenges in recent years, including the closure of multiple stores in various cities, leading to nostalgia among consumers [1] Group 2: Starbucks and China Eastern Airlines Partnership - Starbucks China has announced a comprehensive partnership with China Eastern Airlines, introducing a joint membership program for 160 million members [2] - The collaboration will focus on three key areas: co-creation of Yunnan coffee, cultural tourism, and sustainable development [2] - Both companies are committed to leveraging their strengths to enhance customer experiences and promote mutual growth [2] Group 3: Junlebao's Strategy in Dairy Industry - Junlebao's chairman emphasized the need to develop B2B tea drinks, coffee, baking ingredients, and dairy products to expand the domestic dairy market [3] - The B2B dairy product market is experiencing rapid growth, with 70%-80% of the market share currently held by imported products [3] - Strengthening B2B collaborations to increase the usage of domestic dairy products is seen as a crucial path for industry transformation [3] Group 4: Xiangpiaopiao's Half-Year Performance - Xiangpiaopiao has projected a revenue of approximately 1.035 billion yuan for the first half of 2025, with slight growth in Q2 revenue but an overall decline compared to the previous year [4][5] - The company is focusing on stabilizing its brewing business and accelerating the expansion of its ready-to-drink segment, with new product launches aimed at health-conscious consumers [5] - The brand's marketing strategy includes targeting younger demographics, as evidenced by a significant increase in sales during promotional events [5] Group 5: Dongguan's Consumption Promotion Activities - Dongguan's government has launched a plan to stimulate service consumption, including hosting food festivals and coffee festivals to enhance dining experiences [6] - The initiative aims to promote local culinary culture and create cross-industry consumption scenarios [6] - The plan includes organizing supply chain matchmaking events to facilitate communication between restaurants and suppliers [6] Group 6: Lemon Right's New Brand Launch - Lemon Right has opened its first store for the upgraded brand "Xiangyou Shouzuo" in Nanjing, focusing on fresh, healthy, and low-calorie products [7] - The new brand expands its product line to include freshly squeezed juices, steamed teas, and handmade ice creams [7] - The launch signifies Lemon Right's deeper market penetration in Jiangsu, with over 300 stores established in East China since its inception in 2021 [7]

Group 1 - The short drama "Office Worker Concubine Transformation" produced by Vatti has gained significant popularity, with nearly 15 million views and over 45,000 interactions on Douyin within two weeks of its release [1][3] - The drama's engaging storyline and emotional conflicts resonate well with contemporary audiences, aligning with their demand for quick and entertaining content [3][5] - Vatti's use of a culturally rich character, Yang Guifei, and the incorporation of traditional cultural references have enhanced its appeal among younger viewers, strengthening the brand's presence in this demographic [5][13] Group 2 - The short drama features Vatti's "Beauty Bath Water Heater" as a key prop, highlighting modern consumers' evolving expectations for health and skincare functionalities in home appliances [7][8] - The Chinese water heater industry has transitioned through several phases, with the current 4.0 era focusing on health and skincare, reflecting a shift in consumer priorities [8][10] - Vatti's innovative technologies, such as "High-Permeability Active Skin Technology" and a comprehensive water purification system, address traditional limitations and enhance the product's appeal [10][11] Group 3 - The short drama market in China is projected to reach 50.5 billion yuan in 2024, surpassing the film box office for the first time, indicating a growing attraction for this content format [13] - Vatti's commitment to a youthful brand transformation and the introduction of high-end products like the Beauty Bath Water Heater are pivotal in driving the company's growth towards becoming a billion-dollar enterprise [13]

Core Viewpoint - The company anticipates a revenue of approximately 1.035 billion yuan for the first half of 2025, indicating a slight increase in Q2 revenue but an overall decline in H1 due to Q1 performance [1] Group 1: Business Strategy and Performance - The company focuses on "steady recovery of brewing business" and "accelerated expansion of ready-to-drink business" in 2025, actively promoting various operational measures [1] - The ready-to-drink segment is seen as a second growth curve, with continuous product innovation, including new flavors like "Orange Jasmine" and "Mulberry Jasmine" [1] - The company launched several new products, such as "Meco Grapefruit Kale Juice" and "Meco Cup Fruit Tea," targeting health-conscious young consumers and expanding product application scenarios [1] Group 2: Marketing and Brand Development - The company appointed the "Times Youth League" as the new brand ambassador for Meco Cup Fruit Tea, enhancing its youth-oriented strategy through content marketing [1] - The Meco brand saw a 361% year-on-year increase in sales during the 618 shopping festival, with overall e-commerce sales for the company's products rising by 165% [1] Group 3: Sales and Inventory Management - Despite being in a sales off-season, the company maintained a focus on "sales-driven principles," actively reducing channel inventory to ensure healthy stock levels for the upcoming brewing peak season [2] - The company introduced new products like "Original Leaf Fresh Brew Light Milk Tea," leveraging technology to retain freshness and attract health-conscious young consumers [2] - The brand's 618 sales increased by 111% due to the launch of the co-branded product "New Hui Chen Peel Moonlight White Light Milk Tea," which combines traditional and modern elements [2] Group 4: Future Outlook - Analysts suggest that the company's Q3 performance is expected to improve compared to Q2, driven by the deepening execution of health-oriented and youth-focused strategies, along with the upcoming summer consumption peak [2]