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听·见丨莫让消费者成为流量消费的“背景板”
Sou Hu Cai Jing· 2026-01-12 05:20
随着全民直播风潮兴起,直播的镜头对准餐厅里举杯的客人,定格健身房中挥汗的身影,掠过商场内驻 足选购的人群——当餐饮、健身、商场等线下场景成为直播"取景地",不少消费者在毫不知情中沦为商 家引流的"背景板"。这些看似记录真实场景的镜头,实则暗藏对隐私权利的窥探,在流量变现的狂欢 中,模糊了商业营销与侵权边界的法律红线。 当下,实体经营竞争白热化,传统宣传模式的效果逐渐式微,而直播凭借即时互动性和场景真实感等特 点,成为商家重要的引流方式。对餐饮行业而言,直播用餐场景能直观呈现店内人气与菜品,比静态图 片更易吸引消费者;健身机构通过直播健身场景,可快速展示教练专业度与建设设施配备,降低潜在客 户的决策时间;商场的"探店直播"则能打破物理空间限制,将线下业态精准推送给线上用户,带动门店 客流量与销售额增长。 更为关键的是,直播的流量变现路径极为直接,直播间的团购链接、优惠券,能实现"种草"与"转化"的 无缝衔接。然而,不少商家为了追求更高的关注度和转化率,逐渐突破隐私保护的边界,将镜头对准了 消费者,认为消费者是可以随意取用的"流量素材",消费者在不知情中沦为商家引流的"背景板"。 破解直播"背景板"困境需构建多方 ...
北京商场开启“元旦模式” 气氛福利全拉满︱提振消费看京潮
Xin Lang Cai Jing· 2026-01-02 12:19
大润发超市精心筹备的促销活动,以"一年仅一次'低价风暴'"和"2026大润发'开门红'全城狂欢"为主 题,超千支爆品低至3折起。此次"低价风暴"活动截止至2026年1月8日,超万种商品参与折扣,丰富的 商品种类和充足的库存,确保消费者能够一站式购齐所需物品。 转自:北京青年报客户端 元旦假期,北京市各大商超纷纷开启"元旦模式",让顾客在购物的同时,享受一场视觉与心灵的双重盛 宴。 万达广场商场围绕"跨年+元旦"双节点,以"奇梦骏马闪耀万达"为核心主题精心策划。专属IP场景打造 别具一格,"闪耀骏马"形象空降商场,"2026一定赞"主题打卡点深受市民欢迎。真人挑战大抽奖、6米 蛋糕免费吃、千人气球雨礼从天降等活动,让顾客在参与中收获惊喜。 综合/朝阳发布 编辑/胡克青 责任编辑:梁燕(EN003) ...
在北京,元旦跨年怎么吃怎么玩?这场发布会都说清楚了
Xin Jing Bao· 2025-12-15 12:36
12月15日,北京市人民政府新闻办公室举行"钟鼓齐鸣 京彩启程——2026年北京元旦跨年文商旅体展融 合系列活动新闻发布会"。 记者获悉,活动自2025年12月21日持续至2026年1月3日,以"钟鼓齐鸣 京彩启程"为主题,从传统节日 冬至启幕,至跨年夜形成活动高潮,其间将持续开展系列特色主题活动,包括跨年夜活动、主题线路、 优惠促销等。 关注一 想参加跨年夜活动,来这些地儿 12月31日跨年夜,北京将通过大钟寺"钟声祈福"和居庸关长城鼓阵表演,完成跨越时空"钟鼓齐鸣"。 全市重点景区、商圈等将举办各具特色、丰富多彩的跨年活动,营造"全城迎新、全民共享"的新年氛 围。市民可以到朝阳蓝色港湾、海淀华熙LIVE·五棵松、丰台宛平城、石景山首钢园、大兴荟聚购物中 心、通州湾里综合体、密云古北水镇等就近参加活动。因场地容量有限,大钟寺和居庸关长城将邀请社 会各行业基层代表参加,不面向公众开放。市民可通过北京广播电视台卫视频道和网络平台等渠道线上 观看,并通过惠民互动小程序在线敲钟鸣鼓,领取惠民电子卡和节日消费优惠福利,在云端传递新年祝 福。 跨年夜,市民还可以到八达岭长城参加夜长城"西游主题"跨年派对;到永定河文化公 ...
北京:滑雪场将逐渐成为出行热点 预计周六出京方向通行压力增加
Xin Jing Bao· 2025-11-22 01:37
Group 1 - The traffic pressure in urban areas is significant during morning and evening peak hours, particularly on major roads and bridges, with specific routes experiencing heavy congestion [2][4] - During the morning peak from 7:00 to 9:00, traffic is notably high on routes leading into the city, especially on weekdays when certain license plate numbers are restricted [2] - The evening peak from 17:30 to 20:00 also sees concentrated traffic on routes exiting the city, with additional pressure on Fridays and Mondays due to license plate restrictions [4] Group 2 - Ski resorts are expected to become popular travel destinations as the ski season begins, with increased traffic on highways leading out of Beijing during weekends [6][7] - Major events, such as football matches and performances, will lead to short-term traffic congestion around venues, particularly on the afternoon of the 22nd and in the evening [8][9] Group 3 - Increased foot and vehicle traffic is anticipated around major shopping districts as colder weather drives more visitors to these areas, leading to potential congestion and parking challenges [10] - During weekday morning peak hours, traffic congestion is likely near schools and hospitals, particularly in areas with a high concentration of educational institutions [11] Group 4 - The cold weather and increased traffic during peak hours may lead to accidents, with specific days like Mondays and Friday evenings expected to have heightened traffic pressure [12] - Drivers are advised to stay informed about weather conditions and real-time traffic updates to avoid congested routes and ensure safety [12]
国庆中秋假期约139.4万人次内地旅客访港
Zhong Guo Xin Wen Wang· 2025-10-09 03:36
Group 1 - Approximately 1.394 million mainland visitors traveled to Hong Kong during the eight-day holiday, boosting growth in retail, dining, and hotel industries [1] - K11 MUSEA reported a 12% increase in visitor numbers compared to the same period last year, achieving a record high for the National Day holiday [1] - Tourist spending increased by nearly 20% year-on-year, with some mainland visitors making single purchases exceeding 1 million HKD [1] Group 2 - Hotel occupancy rates and revenues increased, with a 10% rise in room prices observed from October 2 to 3 [2] - Restaurants in popular tourist areas experienced a year-on-year business increase of 10-20%, while non-tourist area restaurants also saw about a 10% growth in revenue [2] - The fourth quarter is expected to be a peak season for tourism, with various events and holidays likely to attract more overnight and business travelers to Hong Kong [2]
海口:今日22时起外卖、快递等企业有序恢复营业
Di Yi Cai Jing· 2025-10-05 12:47
Core Points - Typhoon "Maidam" made landfall in Xuwen County, Guangdong Province on October 5, with predictions indicating a gradual weakening of its intensity [1] - The emergency response level for flood and wind was adjusted from Level II to Level III as of 10 PM on October 5, signaling a return to normalcy in Haikou City [1] - Various businesses, including large shopping malls, markets, and restaurants, began to resume operations in an orderly manner starting from 10 PM on October 5 [1] - Construction projects, factories, tourist attractions, and parks are set to resume operations from 8 AM on October 6, contingent upon ensuring safety and eliminating hazards [1]
从厨房到小巷,新加坡与中国游客同迎黄金周
Xin Hua Wang· 2025-10-04 12:40
Core Insights - The article highlights the significant increase in Chinese tourist arrivals in Singapore during the Golden Week, with a notable rise in demand for local food and retail services [1][2] - Businesses across Singapore are actively preparing for the influx of tourists, enhancing services and inventory to meet the expected demand [1][2] Group 1: Tourism and Visitor Trends - Chinese tourists have become the largest group of visitors to Singapore, with 2.3 million arrivals recorded in the first eight months of the year [1] - The interest of Chinese tourists is shifting from traditional landmarks to exploring local cafes, bookstores, and unique experiences, indicating a trend towards more personalized travel [3][4] - Social media platforms like Xiaohongshu (Little Red Book) are influencing tourist choices, with many visitors sharing their experiences and recommendations online [2][4] Group 2: Business Adaptations - Retailers and restaurants are increasing their staff and inventory in anticipation of the Golden Week, with specific examples like the increase in chicken leg sales at the Coconut Club [1][2] - High-end retail locations, such as Takashimaya, are enhancing customer service and security measures to accommodate the expected surge in shoppers [1][2] - Payment services are being upgraded, with Alipay now accepted in over 500 stores, aiming to redefine the retail experience for Chinese tourists [2] Group 3: Cultural Events and Local Experiences - The Mid-Autumn Festival celebrations, including lantern displays, are attracting tourists and enhancing their cultural experience in Singapore [4][5] - Local artisans from Sichuan, China, are involved in creating the lantern displays, showcasing the cultural exchange between Singapore and China [4][5]
北京日报社区小板报 | 今天祝福祖国生日快乐!
Bei Jing Ri Bao Ke Hu Duan· 2025-10-01 00:19
Group 1: Tourism and Events - The National Day and Mid-Autumn Festival holidays are expected to bring a surge in visitors to the Tiananmen area, with new reservation guides and visual maps available for tourists [3][5] - Several new commercial projects have opened in Beijing, including six new shopping centers before the holidays, aimed at revitalizing the consumer market [5][19] - The Beijing International Flower Port is experiencing peak viewing conditions with a 142% increase in planting area for chrysanthemum flowers compared to previous years [9] Group 2: Transportation and Infrastructure - The Beijing Railway Bureau plans to increase passenger train services by 133.5 pairs during the National Day and Mid-Autumn Festival holidays, primarily to major cities such as Shanghai and Xi'an [21] - Three highway service areas in Beijing have launched "Driver's Homes" to better serve truck drivers, focusing on functional layout, service processes, and humanistic care [23]
30年前中国企业有多野?四大行业的同年觉醒,如今命运天差地别
Sou Hu Cai Jing· 2025-09-27 08:37
Core Insights - The article reflects on the transformative changes in China's business landscape from 1995 to 2025, highlighting the rise of new industries like electric vehicles and AI robots while contrasting them with the struggles of traditional businesses [2][26]. Traditional Business Decline - In 1995, Asia Mall in Zhengzhou represented a shift in retail with its "customer is king" philosophy, but it faced underlying crises that led to its eventual downfall [4][6]. - The ambitious expansion plan of Asia Mall, which aimed for 500 million in sales and numerous stores, ultimately resulted in significant debt and is seen as a cautionary tale of aggressive expansion without solid foundations [6][9]. Automotive Industry Emergence - The motorcycle industry in 1995 saw significant players like Jialing Motorcycle, while BYD, founded by Wang Chuanfu, innovated in battery production, setting the stage for future developments in electric vehicles [11][13]. - The introduction of models like the Santana 2000 and the CR-V marked pivotal moments in the Chinese automotive market, influencing consumer perceptions and driving growth in the SUV segment [13]. Internet Industry Dawn - The establishment of the first private educational institution in Beijing by Zhang Shuxin in 1995 marked the beginning of China's internet movement, despite early struggles to find a viable business model [15][19]. - The failures of early internet ventures like Yinghaiwei paved the way for later successes, as companies like Sina and Sohu emerged with more practical approaches to online services [19]. Semiconductor Industry Breakthrough - A visit to Samsung's semiconductor factory in 1995 catalyzed China's realization of its technological lag, leading to the launch of the "909 Project" aimed at establishing a domestic semiconductor industry [21][24]. - The "909 Project" laid the groundwork for future advancements in chip technology, emphasizing a model of government guidance combined with market operations [24]. Conclusion - The contrasting narratives of failure and success in 1995 illustrate the complexities of China's economic transformation, with lessons learned shaping the future of various industries [26][28].
越来越多的商场闭店?大家真不爱逛商场了吗?
Sou Hu Cai Jing· 2025-09-15 00:56
Group 1 - The phenomenon of increasing mall closures is notable, particularly in first-tier cities where high-end malls are shutting down or transferring ownership, indicating significant operational pressures despite strong consumer spending power [3][5][11] - Major malls in Shanghai, such as Pacific Department Store and Meilong Town Isetan, have closed after decades of operation, while Beijing's SKP, a flagship high-end mall, has undergone ownership changes, reflecting broader market challenges [3][5] - National retail sales are projected to grow by 3.5% in 2024, but cities like Shanghai and Beijing are experiencing declines of 3.1% and 2.7% respectively, highlighting a concerning trend in consumer spending [3] Group 2 - The rapid rise of e-commerce has fundamentally altered the traditional mall business model, shifting focus from product sales to experiential and lifestyle spaces, as consumers increasingly prefer online shopping for its convenience and cost-effectiveness [7][10] - Consumers are becoming more rational in their purchasing decisions, prioritizing practicality and value over brand prestige, which has led to a decline in traditional mall traffic as they seek better price-performance ratios [8][10] - There is a notable shift in consumer preferences towards service-oriented and self-indulgent experiences, with increased interest in travel, outdoor activities, and cultural experiences, further diminishing the appeal of conventional shopping malls [10][11] Group 3 - The closures of malls do not indicate a lack of consumer interest in shopping but rather a transformation in how and why consumers choose to shop, necessitating a reimagining of commercial spaces to meet diverse consumer needs [11]