央视网消息：国庆中秋假期，从文化地标到山水秘境，从城市漫步到乡村度假，新场景、新玩法层出不穷，"文旅+"带来的消费活力持续 释放。《时空观察》关注这个假期，"文旅+"+出了什么？解锁了哪些新玩法？"文旅+"该如何向新而行？首先，我们去各地看看"文旅+"+出了 什么，解锁了哪些新玩法？ 文旅+科技："老场景"有"新玩法" 这个国庆中秋假期，"文旅+科技"带来的新玩法丰富着人们的假日体验。借助XR、VR等技术，工业遗址化身成为科幻乐园，或者身在博 物馆，千年前的场景却展现在眼前。下面我们就一起走进这些时空交错的奇妙场景，感受科技为文旅注入的新活力。 这个假期，科技让博物馆的游览方式从"打卡式"走向"沉浸式"。在河南博物院的展厅中，镇馆之宝莲鹤方壶以裸眼3D的形式"解构"自己； 戴上VR头显设备，就能瞬间"穿越"到了千年前；沉浸式文物讲解剧座无虚席，观众在演出中被随机赋予不同的历史角色身份，亲身参与演 出。 能逛能玩的历史体验，这几天为河南博物院带来了日均近2万人的客流量，还带来了意想不到的变化。 这个假期，"文旅+工业"的旅游也掀起热潮。位于上海崇明长兴岛上的江南造船工业旅游基地，在假期期间吸引了众多亲子家庭和研 ...

赛事经济是今年消费季的一大特色。2025环上海·新城自行车赛、第十四届上海世界华人龙舟邀请赛暨 第十五届长三角城市龙舟邀请赛、中国国际帆板大师赛等重大赛事轮番举办。2025世界赛艇锦标赛这一 世界顶级赛事首度落户青浦，吸引了60余国、1200余名运动员逐浪淀山湖。 在文化艺术领域，10月，上海青浦水岸音乐节将集结国内外顶尖歌手和乐队，包括上海彩虹室内合唱团 在内的乐团将参演。"感知中国·华耀全球Rolling Stone China·上海青浦新城音乐节"等高规格演出轮番登 场；青浦高品质文化品牌——青溪经典之夜，将举办"盛唐华章"主题年度活动。在金泽镇，也将举办秋 季稻田音乐节。11月的文化旅游节闭幕活动，昆曲艺术家张军将携手青浦田山歌传承人，与德国汉堡交 响乐团创新合作。此外，2025吴歌雅集、2025江南民歌大赛暨长三角江南民歌优秀节目展演等联动演 出。 记者获秀，今年上海青浦将首次发放1200万六业融合消费券，推出了"观赛+体验+消费"一站式权益 包，以及"赛艇+古镇游"、"水上运动+民宿"等特色融合线路。此外，消费季还将联动百联奥特莱斯（青 浦）等各大商圈同步开启优惠活动，凭赛事票根可获专享优惠，覆盖 ...

Group 1 - The article highlights the premiere of the first domestic "Kunqu + Cultural Tourism" intangible cultural heritage short drama "Yujian Liangchen Yu," set in the high-tech zone of Kunshan, showcasing a unique blend of cultural and tourism experiences [1][5] - Kunshan High-tech Zone is characterized by its dual focus on industry and cultural tourism, offering a surprising combination of both aspects [5][6] - The upcoming National Day holiday will feature a variety of unique cultural tourism experiences in Kunshan High-tech Zone, catering to different interests such as farming experiences, fishing, and cultural performances [6][14] Group 2 - The newly opened Manggu Agricultural Experience Center in Qunxing Village has become a popular destination, integrating deep agricultural experiences with leisure and dining options [7][9] - Visitors can engage in hands-on activities like rice harvesting and enjoy local cuisine made from fresh ingredients sourced from the village [9][11] - The South Fishing Village offers a tranquil environment for fishing and enjoying local delicacies, enhancing the rural tourism experience [11][14] Group 3 - The Baiyutan area has been developed as a hub for both sports and rural tourism, featuring cycling and running paths alongside picturesque rice fields [13][14] - The "Little Fish Coffee" shop serves as a refreshing stop for visitors after outdoor activities, blending the experience of nature with leisure [13][14] - The article emphasizes that Kunshan High-tech Zone's cultural tourism appeal extends beyond rural areas, with various scenic spots and cultural events enhancing visitor engagement [14][16] Group 4 - The article mentions the upcoming "2025 Yangtze River Delta Precision Frisbee Open" and "Liangliang Vision" Cup CDGC Frisbee Golf Tour Finals, scheduled for October 4-5 at the Forest Park, attracting participants from across the region [16][18] - Visitors can also participate in frisbee golf experiences, guided by professional coaches, making it accessible for those unfamiliar with the sport [18][20] - The evening musical fountain show at Dayuwan, accompanied by a food street offering local delicacies, is highlighted as a must-see attraction for visitors [22][23]

Group 1 - The National Development and Reform Commission (NDRC) emphasizes the implementation of the strategy to expand domestic demand through three main approaches: boosting consumption, expanding investment, and building a unified market [3][4] - The NDRC will set minimum participation ratios for private investment in major projects in sectors such as railways, nuclear power, and oil and gas pipelines, while also supporting more eligible private investment projects to issue infrastructure REITs [3][4] - The NDRC plans to enhance consumer spending by implementing various measures, including vocational skills training for key groups, adjusting minimum wage standards, and promoting policies for the consumption of goods and services [3][4] Group 2 - The NDRC is focused on identifying potential growth points and expanding investment, particularly in key areas that meet the needs of development, local capabilities, and public expectations [4] - The NDRC has allocated 1.14 billion yuan in emergency recovery funds to support disaster-affected areas, focusing on the restoration of infrastructure such as roads, bridges, and water conservancy projects [6] - The NDRC is coordinating efforts to ensure the stable supply of essential energy resources, including coal, electricity, and gas, during flood seasons, by pre-positioning repair resources and organizing transportation of key energy materials [6]

Group 1: Economic Changes and Opportunities - Chongqing has become the top city for consumption, while Anhui leads in automobile production, indicating a structural adjustment in the Chinese economy [1] - Hubei's economic growth rate of 6.2% in the first half of the year is the highest among major provinces, showcasing regional economic dynamism [1] - The increase in inbound tourism in Chongqing, with 923,000 visitors in the first half of the year, reflects the impact of improved transportation networks and a shift in economic openness [1] Group 2: Regional Development and Market Integration - The acceleration of the national unified market construction is breaking down barriers, allowing for more balanced regional development and resource allocation [2] - Central and western provinces are experiencing significant growth, with Henan's consumption growth exceeding the national average by 2.2 percentage points [2] - The export growth in inland provinces, such as Henan's 38.8% increase, highlights the resilience of these regions amid external uncertainties [2] Group 3: Industrial Upgrading and Innovation - The shift towards new production capabilities is crucial for regions lagging in development to gain competitive advantages [3] - Anhui's rapid rise in the new energy vehicle sector exemplifies how regions can capitalize on emerging industries [3] - The focus on innovation and new business models is essential for regions to achieve competitive positioning in the evolving economic landscape [3] Group 4: Changing Consumer Behavior - Consumer demand is shifting towards personalized and niche products, leading to the rise of flexible manufacturing [4] - Cultural consumption is gaining prominence, as evidenced by the success of domestic cultural IPs and films [4] - The younger generation, particularly those aged 14-35, is driving digital consumption, creating new market opportunities for businesses [5]

Core Insights - The integration of sports, culture, and tourism is driving a new wave of consumption, with events and performances becoming key economic engines for the tourism sector [1][2][5] - The ticketing economy is emerging as a vital lever for stimulating consumption across various sectors, including travel, accommodation, and local cultural experiences [6][7] Group 1: Event and Performance Impact - The summer season has seen a surge in demand for performances and events, with terms like "sold out" and "crowded" highlighting the vibrant market [2] - Events such as concerts and sports competitions are not only attracting large audiences but also significantly boosting local economies through increased consumer spending [3][5] - For instance, a concert in Linyi attracted 120,000 fans, generating direct consumption of 320 million yuan and overall consumption of 460 million yuan [3] Group 2: Consumer Behavior and Preferences - Consumers are increasingly seeking multi-dimensional experiences, with travel plans often revolving around attending performances or events [6] - The trend of "traveling to watch a show" is gaining traction, as cities develop travel packages that combine local attractions with performances [3][4] - The rise of smaller, unique music festivals and events is catering to short-distance travelers, providing clear destination points [4] Group 3: Economic Growth and Opportunities - The integration of sports and cultural events is creating new business opportunities and growth potential within the tourism industry [5][7] - Data indicates that tourism bookings in Jiangsu province have increased nearly 200% since July, driven by sports events [5] - The market for immersive performances is expanding, with a growing demand for high-quality theatrical productions that enhance overall consumer experiences [7]

Core Insights - The rise of "ticket root economy" is driving increased consumer traffic and chain consumption in cities like Yinchuan, where events such as the AFC U20 Women's Asian Cup qualifiers and concerts have attracted large audiences [1][2][3] - Local governments are implementing discount policies that allow ticket holders to enjoy exclusive offers at various restaurants and attractions, effectively transforming tickets into versatile discount coupons [1][2] - The integration of events with tourism and retail is enhancing the overall consumer experience, turning transient visitors into overnight guests and stimulating significant economic activity [3] Group 1: Event and Tourism Integration - The AFC U20 Women's Asian Cup qualifiers in Yinchuan attracted over 40,000 spectators, while concerts drew an additional 30,000 attendees, showcasing the successful combination of sports and entertainment [1] - Local businesses are capitalizing on the influx of visitors by offering bundled discounts, such as purchasing a meal voucher for 15 RMB that can be used alongside ticket root discounts [2] - The Yinchuan airport has collaborated with tourism departments to promote travel packages, resulting in 11,700 flight operations and a passenger throughput of 1.621 million from July 1 to August 11 [2] Group 2: Economic Impact and Consumer Behavior - The "ticket root economy" is effectively converting transient visitors into longer-staying tourists, thereby injecting continuous consumer spending into the local economy [3] - Experts emphasize the importance of enhancing service quality and storytelling in tourism to ensure visitors feel valued and satisfied, which is crucial for sustaining this economic model [3]

Group 1 - The core viewpoint highlights the growing importance of "event economy" and "performance economy" in driving urban consumption and economic development during the summer season [1] - Ningxia is leveraging a deep integration model of "aviation + cultural tourism, performance + events + commerce" to enhance the value of tickets and boost consumption, showcasing new vitality in the urban economy [1][3] Group 2 - Since July, over 40 large-scale events and performances, including the 2026 AFC U20 Women's Asian Cup qualifiers and the Lanshan Music Festival, have been held in Yinchuan and surrounding areas, enriching the cultural life and attracting more visitors [3] - The local government has introduced the "Yin Ticket Rewards" program, allowing ticket holders to enjoy exclusive discounts at various restaurants, retail stores, and attractions in Yinchuan, turning tickets into "entry passes" for urban experiences [3] Group 3 - The influx of people and chain consumption has boosted the spending power in sectors such as dining, accommodation, transportation, and retail, with commercial complexes launching various promotional activities to convert foot traffic into revenue [5] - The aviation market has also seen increased activity during the summer, with Yinchuan Airport optimizing and increasing flight routes, and collaborating with cultural tourism departments to offer discounts at attractions and hotels for travelers [5] - From July 1 to August 11, Yinchuan Airport facilitated 11,700 flight takeoffs and landings, with a passenger throughput of 1.621 million [5] Group 4 - Statistics indicate that the integration of commerce, culture, tourism, and sports has significantly boosted consumption in the restaurant and accommodation sectors, with sales and hotel occupancy rates in Yinchuan and surrounding areas increasing by approximately 20% since July [7]

Group 1 - The 12th World Games will be held in Chengdu, Sichuan from August 7 to August 17, attracting over 4,000 athletes from more than 100 countries and regions, which is expected to boost the local tourism economy significantly [1] - The influx of athletes, teams, and global spectators during the event will directly increase demand in the hotel, transportation, and dining sectors, leading to a peak in consumption [1] - The international exposure generated by the event will enhance the city's image and cultural appeal, contributing to long-term growth in tourist traffic and satisfaction [1][2] Group 2 - The Chinese tourism sector is experiencing growth, with a projected 26.94 million foreign visitors in 2024, representing a 96% year-on-year increase [2] - Chengdu is implementing measures to facilitate travel for visitors, including a "240-hour transit visa exemption" policy and various summer tourism routes in collaboration with neighboring provinces [2] - Chengdu has launched promotional campaigns such as "World Games Gifts" and a "ticket root discount map" to enhance visitor experiences and encourage spending at local businesses [2][3] Group 3 - To maximize the economic impact of the event, it is essential to connect pre-event, during-event, and post-event consumer markets effectively [3] - Recommendations include diversifying event-related activities, enhancing city branding through international media, and establishing long-term international exchange mechanisms to create immersive consumer experiences [3] - There is a suggestion to integrate cultural, commercial, tourism, and sports sectors to create new international consumption scenarios, enhancing visitor engagement and spending [3]

Core Viewpoint - Luzhou City has introduced 19 incentive policies to promote the deep integration of culture, tourism, and commerce, aiming to build a high-quality regional consumption center city with a maximum incentive fund of 5 million yuan [1][4]. Group 1: Incentive Policies - The policies focus on five main areas: attracting people, building brands, optimizing supply, nurturing scenarios, and enhancing traffic [1]. - Incentives include up to 3 million yuan for hosting large commercial performances and up to 5 million yuan for introducing high-end hotel brands [3]. - The government aims to stimulate market innovation and consumer engagement while improving supply-demand fluidity [1][3]. Group 2: Consumption Scenarios - Luzhou plans to support the cultivation of 15 to 20 new consumption scenarios annually, such as "Slow Travel Luzhou" and "Night Bites Luzhou," with each receiving 200,000 yuan in incentives [3]. - The city will also promote tourism routes focusing on classic liquor, red culture, and traditional culture [3]. Group 3: Future Goals - By 2027, Luzhou aims to expand total consumption, enhance consumption quality, optimize consumption structure, and improve the consumption environment, targeting a total tourism expenditure exceeding 100 billion yuan and retail sales of social consumer goods surpassing 200 billion yuan [4].