（原标题：21现场｜泡泡玛特上新金饰最高卖5万，没人排队了？） 上午11时，popop上海店现场并无排队，相比起popop刚开业的盛况稍显冷清，店内仅有两名店员，进店 的消费者更多在关注上新的金饰。 记者观察到，该系列新品包括黄金串珠、吊坠、金条和摆件，但仅涉及一款IP Baby Molly，价牌采 用"一口价"，并未标明加工费用等，店内也无今日金价的标识。 店员表示，"销售数据还蛮好的，上新的sku有20多件，但每件产品大概只有十多件（门店库存）。" 此次足金系列产品价格分布在980-56800元之间。根据工艺不同，足金系列产品的每克单价主要集中在 1300-1700元之间。其中价格最贵的是重约41g的黄金摆件，售价超5万。 21世纪经济报道记者 易佳颖 实习生王野 上海报道 9月12日，泡泡玛特旗下珠宝品牌popop上新推出足金系列产品，在其北京、上海店均有发售。这也是 popop首次推出足金产品，此前产品多为S925银、贝珠、锆石等材质。 ...

Core Viewpoint - Popop, a jewelry brand under Pop Mart, has launched its first gold product line, featuring 24K gold items, marking a shift from its previous focus on materials like S925 silver and zircon [1] Product Launch Details - The new gold series includes various products such as gold beads, pendants, gold bars, and decorative items, with a price range from 980 to 56,800 yuan [1] - The average price per gram for the gold products is primarily between 1,300 and 1,700 yuan, with the most expensive item being a gold ornament weighing approximately 41 grams, priced over 50,000 yuan [1] Sales Performance - Initial sales data for the new gold series appears positive, with over 20 SKUs launched, although each product has limited stock of around ten pieces in-store [1] - The store experience was noted to be less crowded compared to the brand's initial opening, indicating a potential shift in consumer interest [1]

Group 1: Brand Going Global - The transformation of brand export from OEM to independent brands is highlighted, with a focus on building a global brand value system [2] - Anta Sports has successfully transitioned from "Made in China" to "Created in China," achieving a revenue of 62.36 billion yuan in 2023, with over 40% contributed by the FILA brand [2] - Perfect Diary's localized marketing strategy in Southeast Asia, including tailored product lines and collaborations with local KOLs, has led to significant market presence [2] Group 2: Digital Marketing Localization - The importance of localized digital marketing strategies is emphasized, with different preferred platforms in various regions, such as Amazon in North America and Shopee in Southeast Asia [3] - Companies face challenges like IP address restrictions in cross-border digital marketing, and services like IPFLY provide stable overseas IP resources to enhance marketing effectiveness [3] Group 3: Cultural Going Global - Cultural export is crucial for emotional connections with global consumers, exemplified by Pop Mart's success in creating universally appealing IP characters, achieving overseas revenue of 1.066 billion yuan in 2023, a 134.9% increase [5] - The integration of traditional Chinese culture with modern trends, as seen in Li Ning's "Wudao" series at Paris Fashion Week, showcases a confident cultural expression [5] Group 4: Storytelling in Content Marketing - High-quality consumer brands need to use storytelling to convey brand values, with Xiaomi's success in India attributed to its relatable brand narrative [6] - Huaxizi's marketing strategy, showcasing traditional Chinese craftsmanship through engaging video content, has garnered over 20 million views [6] Group 5: Service Going Global - The establishment of a global service system is a significant challenge, with Haier's localized operations in various markets serving as a model [7] - SHEIN's success is linked to its robust supply chain and customer service, including local warehouses for quick delivery and multilingual support [7] Group 6: Digital Service Innovation - The need for digital technology to enhance service efficiency and quality in cross-border e-commerce is highlighted, with intelligent order management systems being essential for handling diverse international requirements [9] - IPFLY's dynamic residential proxy services facilitate market research and service optimization across over 190 countries [9] Group 7: Three-Dimensional Integration - The interdependence of brand, culture, and service in global strategies is illustrated by Miniso's model of "Japanese design, Chinese manufacturing, global sales," with over 5,400 stores worldwide by the end of 2023 [10] - Maintaining strategic consistency while adapting to local market characteristics is crucial for success in global markets [10] Group 8: Conclusion - The journey of high-quality consumer brands going global is a systematic process, with brand, culture, and service working together to enhance global competitiveness [12] - The future looks promising for Chinese high-quality consumer brands as they leverage digital technology and evolving global markets to create comprehensive export strategies [12]

Core Insights - The Hong Kong stock market saw a net inflow of 73.31 billion HKD from northbound trading on September 12, with the Shanghai Stock Connect recording a net outflow of 14.87 billion HKD and the Shenzhen Stock Connect a net inflow of 88.18 billion HKD [1] Group 1: Stock Performance - Alibaba (09988) had a net inflow of 54.25 billion HKD, with total trading volume of 87.74 billion HKD, resulting in a net inflow of 20.76 billion HKD [2] - Tencent (00700) recorded a net inflow of 16.78 billion HKD, with a total trading volume of 31.72 billion HKD, leading to a net inflow of 1.85 billion HKD [2] - Pop Mart (09992) saw a net inflow of 8.70 billion HKD, with a total trading volume of 15.81 billion HKD, resulting in a net inflow of 1.60 billion HKD [2] Group 2: Notable Stocks - Alibaba (09988) received a net inflow of 43.8 billion HKD this week, totaling approximately 220 billion HKD in net inflows, driven by news of its internal chip development for AI models [4] - Tencent (00700) gained a net inflow of 9.29 billion HKD, with market analysts noting that its gaming and advertising businesses are entering a mature phase, making future growth challenging [5] - Pop Mart (09992) attracted a net inflow of 6.42 billion HKD, with positive outlooks from analysts regarding upcoming product launches and seasonal sales [5] Group 3: Other Stocks - Semiconductor stocks like Hua Hong Semiconductor (01347) and SMIC (00981) received net inflows of 4.01 billion HKD and 830.3 million HKD respectively, amid reports of domestic chip development [6] - Kangfang Biologics (09926) had a net inflow of 2.25 billion HKD, supported by positive clinical data announcements [7] - Yaojie Ankang-B (02617) saw a net inflow of 1.8 billion HKD after being added to the Hong Kong Stock Connect list [7]

Core Insights - Company "Tanwan" (09890.HK) has secured exclusive rights to develop and sell Garfield family IP products in Greater China, marking a strategic move into the collectible toy market [1][2] - The partnership aims to create a comprehensive IP ecosystem, leveraging the popularity of the Garfield brand, which has a global fanbase of nearly 300 million and a market value exceeding $10 billion [1][2] Group 1: Company Strategy - The exclusive licensing agreement with Garfield family IP is a significant breakthrough in Tanwan's IP ecosystem strategy, which focuses on creativity and fun as core brand values [2] - Tanwan plans to build a "virtual-physical" value-added system for IP, transforming game characters and cultural symbols into collectible toys, thereby extending the IP's lifecycle [2][4] - The company has previously attempted to diversify its business model by venturing into food and other consumer products but faced challenges in establishing a clear operational framework [4] Group 2: Financial Performance - Tanwan has experienced a decline in net profit from 615.9 million yuan in 2021 to a loss of 3.624 million yuan in 2024, indicating ongoing financial struggles [3] - Revenue peaked in 2022 at 8.817 billion yuan but has since decreased, with 2024 revenue dropping to 5.580 billion yuan, reflecting a 37.86% year-on-year decline in the first half of 2025 [3] - The collectible toy segment has contributed minimally to overall revenue, accounting for only 2.6% in the first half of 2025, despite the rapid growth of the collectible toy market in China [3]

Letsvan奇梦岛相关负责人表示："潮玩不仅是收藏品，更是情绪价值的陪伴与文化创新的载体，奇梦岛希望创造触动心灵的潮流体验，传递快乐与美好，也 希望通过服贸会这一国际级平台，将中国原创潮玩带给更广泛的群体，向世界展示中国年轻一代的文创活力。" 在朝阳区文旅展位，奇梦岛以"奇梦岛"为空间主题，打造出一个沉浸式梦幻体验区域，重点展出WAKUKU、SIINONO等核心IP与文化、体育、旅游及科技 元素的创新融合。其中，WAKUKU与中国网球公开赛联名款首次公开亮相，成为现场焦点，吸引众多观众拍照打卡，甚至出现粉丝多次重返展区互动的热 烈场面。 9月10日，2025年中国国际服务贸易交易会（以下简称"服贸会"）在首钢园开幕。潮玩品牌Letsvan奇梦岛携高人气原创IP——WAKUKU、SIINONO、又梨等 于9号馆朝阳区文旅展区、11号馆北京礼物展区及新闻中心媒体互动区集体亮相，吸引大量观众驻足互动，成为本届服贸会备受关注的热门展区之一。 今年以来，奇梦岛接连推出多个现象级IP：引发情感共鸣的"又梨"、迅速破圈传播的"WAKUKU"，以及新近上市即售罄的"SIINONO"，展现出强大的IP孵化 与商业化能力。 以 ...

主播&达人 1、李佳琦退出名下美愿公司 天眼查工商信息显示，北京美愿企业管理有限公司发生工商变更，李佳琦、戚振波等人退出股东行列，新增冰吉零（上海）网络科技有限公司为股东。 | 变更记录 6 0 ■ | | | | 局 数据纠错 | 变更项目 · | 变更时间 ~ | 司 导出 | 爬天眼查 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序号 | 变更日期 | 变更项目 | 变更前 李佳琦 持股比例:39.8082% 认缴出资额:40.2103万元 【退出】 | 变更后 | | | | >> | | | | | 森子元 特股比例:3.7534% 认缴出资额:3.7913万元 【退出】 | | | | | | | | | | 康振波* 持股比例:34.4504% 认缴出资额:34.7984万元【退出】 郑明 持股比例:8.1222% 认缴出资额:8.2042万元【退出】 王瑞 持股比例:4.5772% 认缴出资额:4.6234万元【退出】 | | | | | | | | | 投资人变更(包括出资 | 蔚英辉 持股比例:2.9127% 认缴 ...

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) opened in Beijing, with Pop Mart participating as the exclusive trendy cultural brand partner, showcasing various popular IP products and interactive experiences [1][2] - Pop Mart aims to highlight the diversity and extensibility of trendy IP through its participation in CIFTIS, receiving widespread recognition from attendees [2] Company Strategy - Pop Mart's core strategy revolves around IP-centric group development, actively exploring creative expressions and new business formats such as building blocks, plush toys, desserts, and jewelry [2] - The company is committed to IP innovation and aims to provide diverse emotional experiences and cultural value to global consumers as it expands its international business [2] Performance Metrics - In the first half of 2025, Pop Mart achieved over 100% growth across all four major regions, with the Americas experiencing a growth rate exceeding tenfold [2] - As of June 30, 2025, Pop Mart has opened a total of 571 stores across 18 countries worldwide [2]

北京商报讯(记者赵述评)9月12日，在2025年中国国际服务贸易交易会上，潮玩品牌Letsvan奇梦岛在9号馆朝阳区文旅展区、11号馆北京礼物展区及新闻中心 媒体互动区设置了展区与互动，原创IP WAKUKU、SIINONO、又梨等集中亮相。 量子之歌(奇梦岛)公共事务总经理沈昊在2025电子商务大会跨境电商专场上表示，文化出海的本质是技术、内容与生态的协同创新。量子之歌(奇梦岛)通过 四条路径推动潮玩IP全球化：一是以IP产品和线下快闪活动切入海外市场，如结合泰国、印尼文化元素推出的"象墩墩"和"花花"系列潮玩；二是依托数据驱 动和敏捷运营能力，精准捕捉全球用户需求，实现私域会员与跨境销售的高效管理；三是通过小规模测款、线上限时发售和线下快闪店降低试错成本，实现 产品迭代优化；四是推动"潮玩+"模式创新，与轻奢女装、快消品及体育赛事等进行跨界联名，打破潮玩物理边界，拓展IP价值空间。 今年以来，奇梦岛推出多个现象级IP。以新IP"SIINONO"为例，产品上线3天销售额突破150万元，首发10分钟内销量即超过1万盒。在海外布局方面， Letsvan奇梦岛已进入东南亚和北美市场，开展本地化运营。今年6月初，品 ...

在朝阳区文旅展位，奇梦岛以"奇梦岛"为空间主题，打造出一个沉浸式梦幻体验区域，重点展出WAKUKU、SIINONO等核心IP与文化、体育、旅游及科技 元素的创新融合。其中，WAKUKU与中国网球公开赛联名款首次公开亮相，吸引众多观众拍照打卡。位于11号馆的"北京礼物"展区，奇梦岛旗下"又梨"国 风公主系列凭借融合传统美学与现代潮流的设计，入选"北京礼物"推荐名录。 量子之歌（奇梦岛）公共事务总经理沈昊在2025电子商务大会跨境电商专场上表示，文化出海的本质是技术、内容与生态的协同创新。量子之歌（奇梦岛） 通过四条路径推动潮玩IP全球化：一是以IP产品和线下快闪活动切入海外市场，如结合泰国、印尼文化元素推出的"象墩墩"和"花花"系列潮玩；二是依托数 据驱动和敏捷运营能力，精准捕捉全球用户需求，实现私域会员与跨境销售的高效管理；三是通过小规模测款、线上限时发售和线下快闪店降低试错成本， 实现产品迭代优化；四是推动"潮玩+"模式创新，与轻奢女装、快消品及体育赛事等进行跨界联名，打破潮玩物理边界，拓展IP价值空间。 今年以来，奇梦岛推出多个现象级IP。以新IP"SIINONO"为例，产品上线3天销售额突破150万元， ...