作为初代网红品牌，"面包新语"曾风靡一时。但令人意外的是，"面包新语"的业务在成都却戛然而止。 日前，有网友通过"四川省网上群众工作平台—问政四川"反映，成都面包新语（BreadTalk）突然闭 店，尽管公司声称是升级改造，但实际上成都所有门店都已关门，且没有提前通知储值卡用户，导致消 费者持有的储值卡没办法再进行消费。 消费者找到公司要求退款时，公司找各种理由搪塞：要求消费者提供转账支付凭证；以现金等方式购 买，无法提供购买凭证的，则不予退卡。 "面包新语四川"官方微信服务号信息显示，涉事公司主体为四川新语餐饮管理有限公司，该公司于6月 26日00：41发布《退卡公告》。 成都面包新语《退卡公告》。面包新语四川官方微信服务号截图 12日，有成都本地媒体报道称，成都面包新语所发布《退卡公告》电话一直打不通，成都11家面包新语 门店集体歇业，部分铺位已换店开业。 面包新语凯德天府店原铺位已变更为苹果零售店 其中，面包新语原位于成都市天府广场门店早已打围，并重新引进其他烘焙品牌，目前正在装修中。据 旁边商铺销售人员透露，这家面包新语门店在6月中旬就已撤店。 公开资料显示，"面包新语"由新加坡人郭明忠创办，于200 ...

Core Insights - The Chinese baking market is experiencing new development opportunities driven by consumer downturn and retail transformation, exemplified by the rapid expansion of the JiaYue Baking brand, which has opened its 100th store within a year [1] - JiaYue Baking's success is attributed to its unique "supermarket + baking" model, which has redefined consumer perceptions and provided a replicable success template for traditional retail transformation [1] Group 1: Quality and Competitive Advantage - JiaYue Baking emphasizes "freshly baked on the same day" as a direct commitment to quality, differentiating itself from pre-packaged products by having dedicated in-store bakeries with professional bakers [3] - Consumer feedback highlights the freshness of JiaYue Baking products as a key factor driving repeat purchases, establishing a significant competitive edge [3] Group 2: Pricing Strategy - The brand adheres to a "quality first" principle in raw material selection, using high-quality ingredients like Dutch Friesland royal butter for its signature "fresh milk butter toast," which, despite higher costs, has gained consumer recognition [4] - Market research indicates that JiaYue Baking's core products are generally priced lower than or on par with competitors, such as fresh milk toast at 6.9 yuan, butter croissant at 15.9 yuan, and crispy small cakes at 9.9 yuan, effectively appealing to consumers' desire for quality and affordability [4] Group 3: Market Positioning - JiaYue Baking targets everyday family consumption, offering affordable quality baking products, and differentiates itself from traditional supermarket baking sections through specialized product development and on-site production [6] - This "middle route" successfully opens a new market segment in the ready-to-eat category within supermarkets, combining convenience with a quality experience similar to that of professional bakeries [6] Group 4: Innovation and Future Outlook - Looking ahead, JiaYue Baking faces both opportunities and challenges, with increasing consumer demand for high-quality, cost-effective baking products amid a consumer downturn [7] - The brand plans to enhance single-store operational efficiency, deepen product innovation, and explore flexible store formats, such as community small specialty stores, to better meet diverse consumer needs [7]

街头摆摊好项目太多了，1个月根本学不完！ 自从在社交媒体搜索了几次"大锅卤菜"，App推送机制就把内参君定义为一个"激情满满的创业者，启动资金不多，正积极寻找快捷省事的好项目"，自此 新世界开启了。 社交媒体每天都会推送新的创业项目，凉菜稀饭、云朵舒芙蕾、冰淇凌臭豆腐……好项目争着往眼睛里"涌"。闭上眼，就是摆着地摊数着钱，一月暴富， 真是太美好了。 细心的网友还帮忙整理出了街头摆摊日历： 每月1日爆浆榴莲饼，2日街头牛排，3日提拉米苏，4日酱板鸭，5日大锅卤菜，6日卤味鸭货，7日脆皮五花肉，8日舒芙蕾，9日台湾车轮饼， 10日黄河大鲤鱼，11日街头烤肉，12日枣糕，13日油炸豆干，14日纸包鱼，15日1米烤串，16日冰淇淋臭豆腐……忙活半个月，好日子就要来 了！ 看着这些包装痕迹很重的"地摊创业神话"，"演员"排队表演的盛况，一个新的念头不断徘徊：这些创业项目并非与餐饮圈割裂存在，只要略微看看餐饮趋 势，便能从"摆摊暴富"的传闻中清醒。 大锅卤菜与"下行的卤味赛道" 摆摊神话的起点是大锅卤菜，大铁锅上堆着满满当当的卤菜，猪蹄、海带、豆角、豆干，摊位围着里三圈外三圈的人，不少食客不远千里、万里，只为这 一口卤 ...

Core Viewpoint - The return of "鹿角巷" (The Alley) marks a significant comeback in the tea beverage market, aiming to regain its former popularity amidst fierce competition and evolving consumer preferences [1][5][17]. Company Overview - 鹿角巷 originally opened its first store in Shanghai in 2017, quickly gaining fame with its signature black sugar pearl milk tea, which led to a surge in popularity and the emergence of the "dirty tea" trend [5]. - At its peak, 鹿角巷 had over 7000 imitations across the country, while only 114 authentic stores existed, leading to significant brand dilution [5]. - The company invested over 100 million yuan in anti-counterfeiting efforts from 2018 to early 2022 [5]. Recent Developments - In June 2023, 鹿角巷 announced the opening of 30 new stores across various cities, including Beijing and Shenzhen, as part of its strategy to rebuild brand influence [7]. - As of now, 鹿角巷 has established nearly 40 stores in 25 cities nationwide [9]. Product and Pricing Strategy - 鹿角巷 continues to focus on its black sugar pearl series while introducing new products like rainbow crushed ice and freshly brewed tea, emphasizing the use of fresh milk [9]. - The pricing strategy positions most products in the range of 15-20 yuan, with an average consumption of 16 yuan at the Beijing flagship store, maintaining a mid-range price point [11]. Store Format and Marketing - The new store format has shifted from larger spaces to smaller ones, approximately 20-30 square meters, aligning with current market trends [11]. - The brand employs a "one-day store manager" marketing strategy to attract customers, featuring guest appearances from celebrities [11]. Market Context - The return of 鹿角巷 coincides with a broader trend of nostalgic brands re-entering the market, such as 桃园眷村 and LADY M, which also aim to leverage their past popularity [12][14]. - The competitive landscape has evolved significantly, with new brands like 喜茶 and 奈雪 enhancing their product offerings and supply chains, while price wars are becoming prevalent in the industry [18].

Core Viewpoint - The closure of all BreadTalk stores in Chengdu has raised consumer concerns regarding difficulties in refunding stored value cards and the inability to use them in other locations [2][3][4]. Group 1: Company Operations - The closure of Chengdu stores is attributed to the expiration of franchise agreements, which is described as a normal business transition [4]. - Shenzhen Xinyu Catering Management Co., responsible for the brand's operations in the Greater Guangzhou area, clarified that it has no legal or operational ties to the Chengdu stores [4]. - The Chengdu operations are managed by Sichuan Xinyu Catering Management Co., which is a separate entity from Shenzhen Xinyu [4]. Group 2: Consumer Issues - Consumers reported issues with refunding stored value cards, with some stating that refunds require proof of purchase, leading to frustration [3][5]. - The Chengdu office of urban management acknowledged the complaints and stated that they are addressing the situation [3]. - Legal experts suggest that consumers may need to pursue administrative complaints or judicial avenues for resolution, as the operators in different regions are not legally bound to each other [5].

Core Viewpoint - The closure of all BreadTalk stores in Chengdu has raised consumer concerns regarding difficulties in refunding stored value cards and the inability to use them in other locations [1][2][3] Group 1: Store Closures and Consumer Issues - All 11 BreadTalk stores in Chengdu have closed, with reports of consumers unable to refund their stored value cards [2][3] - The Chengdu operation claimed that the closure was due to the expiration of franchise agreements, which is considered a normal business transition [1][3] - Consumers reported difficulties in contacting the business and issues with refunding stored value cards without purchase receipts [3][6] Group 2: Company Responses and Legal Context - Shenzhen Xinyu Catering Management Co., responsible for the brand's operations in the Guangdong and Shenzhen regions, stated that there is no legal or operational relationship with the Chengdu stores [1][4] - Legal experts indicated that consumers can only claim breach of contract from the service provider, and the lack of a legal relationship between different regional operators complicates the situation [5][6] Group 3: Brand Performance and Market Presence - BreadTalk has seen a net reduction of 179 stores in China over the past four years, indicating a declining market presence [7][9] - The brand has previously exited multiple cities, including Xi'an and Fuzhou, due to various operational challenges [7][9] - As of June 2023, BreadTalk had 173 stores across China, with the majority located in Guangdong province [9][10] Group 4: Financial and Operational Insights - The estimated startup cost for a 70-square-meter BreadTalk store is around 2 million yuan, significantly lower than previous reports of 5-6 million yuan [10] - The brand's parent company, BreadTalk Group, has faced financial difficulties, including a net loss of 580,000 Singapore dollars in 2019 [9]

2025.07. 13 本文字数：887，阅读时长大约1分钟 日前，有网友通过"四川省网上群众工作平台—问政四川"反映，成都面包新语（BreadTalk）突然 闭店，尽管公司声称是升级改造，但实际上成都所有门店都已关门，且没有提前通知储值卡用户，导 致消费者持有的储值卡没办法再进行消费。 消费者找到公司要求退款时，公司找各种理由搪塞：要求消费者提供转账支付凭证；以现金等方式购 买，无法提供购买凭证的，则不予退卡。 "面包新语四川"官方微信服务号信息显示，涉事公司主体为四川新语餐饮管理有限公司，该公司于6 月26日00：41发布《退卡公告》。 来源丨 上观新闻 作为初代网红品牌，"面包新语"曾风靡一时。但令人意外的是，"面包新语"的业务在成都却戛然而 止。 成都面包新语《退卡公告》。面包新语四川官方微信服务号截图 12日，有成都本地媒体报道称，成都面包新语所发布《退卡公告》电话一直打不通，成都11家面包 新语门店集体歇业，部分铺位已换店开业。 面包新语天府广场店原铺位已引进其他烘焙品牌，正在装修。 面包新语凯德天府店原铺位已变更为苹果零售店 "黄金平替"，单日大跌6%！ 其中，面包新语原位于成都市天府广场门店早 ...

Core Viewpoint - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative offerings from various brands and companies. Group 1: New Product Launches - Ze Tian Ben Jia introduces "Pixel Berry Copper Roasted Cake" featuring large blueberries and yogurt cream [10] - Gao Cai Sheng presents "Duck's Milk Bread" made with fresh coconut milk and a crispy outer shell [14] - PantrysBest launches "Lychee and Plum Cake," combining seasonal lychee with plum flavors [16] - Qikong's store offers "Crepe Toast," known for its soft texture and rich flavor [18] - Lawsonina releases "Soft Heart Bread," a fluffy bread with multiple flavor options [21] - Youhe's "Black Pepper Sausage Danish Stick" combines black pepper aroma with sausage in a flaky pastry [23] - Bread Workshop's "Ice Skin Mousse" features various fruity flavors [26] - KenGee's "Lemon Yuzu Ice Chiffon" is described as refreshing and light for summer [29] - Gu Gu Bread's "Berry Basque" combines multiple berry flavors in a creamy dessert [31] - Sun Beibei's "Lime Cheese Cake" offers a blend of rich cheese and zesty lime [33] Group 2: Industry News - Honey City Love becomes a sponsor for the 2025 Suzhou Super League, indicating growth in brand visibility [150] - General Mills collaborates with Mott's to launch a new soft-baked snack made with fruit puree [151] - Yakult introduces a zero-sugar version of its probiotic drink, enhancing nutritional value [152] - Wei Quan Catering announces that its coffee will switch to A2 beta-casein protein milk, responding to consumer demand [153] - Cha Yan Yue Se launches its first short-shelf-life pastry, indicating a trend towards fresh baked goods [154] Group 3: Company Developments - Bawang Tea Ji sells 51% of its Thai company stake, marking a significant step in its Southeast Asian expansion strategy [156] - Several industry leaders are recognized in the 2025 Forbes China Best CEO list, showcasing notable achievements in the sector [157] - Naixue faces allegations of workplace bullying, raising concerns about company culture [158] - Barry Callebaut lowers its sales forecast, reflecting challenges in the global chocolate market [159]

本干货摘选自 《巧克力糖制作》 有时在我们制作巧克力的时候或是巧克力经过多次使用时会发现 巧克力中有颗粒,而且越用越多,那么颗粒是怎么形成的呢?巧克 力经过高温加热或是多次使用时产生的颗粒我们称之为返砂。 通常有两种情况会使巧克力返砂 温度:当融化巧克力温度比较高的时候, 巧克力里面的糖份就会变 成糖浆,继续加热就会变成焦糖,再加热就会返砂,这样在操作或 是食用的时候就会出现颗粒, 所以应用适合的温度来融化; 水份:当巧克力里面的糖与水份接触后就会融化变成糖浆,所以巧 克力会变稠,继续加热就会慢慢的变成焦糖,再加热就会返砂,最 后就会有颗粒。 当巧克力返砂后,用时要用细的筛子过滤,不过我建议为了不影响 制作产品的味道和口感最好是把巧克力换掉,这样才能保持巧克 力产品香浓柔滑的口感和质量。 有两种情况会使巧克力变稠: 水份:当巧克力里面的糖与水份接触后就会融化变成糖浆,所以巧 克力会变稠, 这样会影响整体的口感, 所以巧克力在制作的时候应 尽量避免与水份接触; 油脂:在制作巧克力的时候, 巧克力里面的油脂就会慢慢流失, 因为 巧克力里面的油脂是会沾在操作的案台或工具上，这样巧克力在 用过几次就会变稠, 要想让巧 ...

Core Viewpoint - The sudden closure of all BreadTalk stores in Chengdu raises concerns about the company's operational stability and customer service practices, particularly regarding the handling of prepaid card refunds during the announced upgrades [1][3][10]. Company Summary - BreadTalk, founded in Singapore in 2000, operates a franchise model in lower-tier cities while maintaining direct control in first-tier cities. The company has expanded to 477 stores across 13 countries and regions [15]. - The Sichuan branch, established in 2005 with a registered capital of 3 million RMB, is currently in a state of operation but has faced financial difficulties, including being listed as a high-consumption restriction enterprise due to loan disputes [15][17]. - The company has recently experienced a collective closure of 11 stores in Chengdu, with reports indicating that the closures were not communicated effectively to customers, particularly those with prepaid cards [2][10]. Industry Context - The bakery industry is undergoing significant restructuring, with many established brands exiting the market while new entrants, such as tea and coffee brands, are diversifying into baked goods [19][20]. - Competitors like Sam's Club and Hema are gaining traction with their own bakery products, indicating a shift in consumer preferences and market dynamics [21]. - The industry has seen notable failures, including brands like Tiger Head and Christine, which have faced severe operational challenges and financial losses [24].