导语：白酒品牌年轻化，不是简单的平移，更不能妄想用新消费的打法，把白酒行业"重新做一遍"。 "100 亿销售额 " 真相 今夏的社交平台上， # 小劲酒混搭 AD 钙奶 # 的话题意外走红。 年轻人用童年饮品调配 125 毫升红标劲酒（小劲酒）的创意视频刷屏。便利店冰柜里的小劲酒因此成了新晋 " 网红 " 。 图源：小红书 小劲酒是隶属于劲牌公司旗下中国劲酒品牌的一款小包装产品。 劲牌公司 号称 以 " 健康人类 " 为宗旨的综合性健康产品企业，已形成保健酒、草本白酒、中药业三大业务板块，核心品牌除了中国劲酒，还有毛 铺草本酒等。 所谓线性外推，是指这一计算的基础，系根据 "2024 年 1 月 -7 月红标劲酒销售额 31.1 亿元，同比增长 42.45%" ，按增速推算得出今年上半 年销售额约 50 亿、进而全年 100 亿的结果。 除了 125mL 35 度的小劲酒，红标劲酒产品线内还有 258mL 35 度， 520mL 35 度以及 520mL 35 度盒装等不同规格。因此去年这 31.1 亿 也不完全是小劲酒贡献的。 据接近劲酒的业内人士透露，一季度红标劲酒销售额在 20 亿 元 左右，但二季度出 ...

Group 1 - The latest tariffs announced by Trump will take effect on August 7, impacting a wide range of imported goods, including computers, electronics, watches, clothing, shoes, and alcoholic beverages, potentially leading to price increases for consumers [1][3]. - Goldman Sachs estimates that consumers will start feeling the impact of these tariffs within eight months [1][7]. - The new tariffs will impose rates ranging from 10% to 41% on nearly 70 countries, affecting the prices of various consumer goods [3]. Group 2 - Yale University's budget laboratory estimates that if the new tariffs are implemented indefinitely, prices for computers and other electronic products could rise by 18.2% in the short term (2 to 3 years) and by 7.7% in the long term (3 to 10 years) [4]. - Clothing, being one of the most imported goods in the U.S., is expected to see a short-term price increase of 37.5% and a long-term increase of 17.4% due to tariffs imposed on major exporting countries like China, Vietnam, Bangladesh, India, and Indonesia [4]. - Swiss watches, a significant export to the U.S. with over $4 billion in sales last year, will face a 39% tariff, likely affecting their prices [5]. Group 3 - Vietnam and Indonesia, major producers of footwear, will see tariffs of at least 19% starting next week, which could lead to increased prices for shoes [6]. - The U.S. wine and spirits market, where imported products account for 35% of total sales, will face a 15% tariff on imports from the EU, impacting prices for alcoholic beverages [6]. - Furniture and toys, primarily imported from Vietnam and China, are also expected to see price increases due to the looming tariffs, with manufacturers already warning of potential hikes [7].

从资金流向来看，8月4日主力资金净流出167.58万元，近五个交易日累计净流出3105.57万元。 风险提示：以上内容仅供参考，不构成投资建议。市场有风险，投资需谨慎。 截至2025年8月4日15时，天佑德酒股价报9.94元，较前一交易日下跌0.01元。当日成交量为52219手，成 交金额达0.52亿元，换手率为1.10%。 天佑德酒主要从事酒及酒精饮料的生产销售，该业务占公司营收比重达86.13%。公司还涉及电子商务 平台业务及其他批发零售业务。8月1日公司公告显示，经总经理提名，董事会已同意聘任鲁水龙担任公 司副总经理职务。 ...

记者 张厚培 本报讯 贵州茅台又出手了！8月4日晚间，其发布公告称，公司7月累计回购股份69600股，支付金额为 9993.17万元；截至7月底，累计回购股份345.17万股，支付总金额为53.01亿元。A股当天上演大逆转行 情，机构认为市场活跃整体仍处于较高水平，短期的波动不改中期稳步上行的趋势。 贵州茅台7月再出手！累计回购金额超53亿元 8月4日晚间，贵州茅台发布最新回购股份实施进展公告，公司于2025年7月累计回购股份69600股，占总 股本的0.0055%，购买最高价为1449.42元/股，最低价为1418.06元/股，支付金额为9993.17万元。截至 2025年7月底，贵州茅台累计回购股份345.17万股，占总股本的0.2748%，购买最高价为1639.99元/股， 最低价为1408.29元/股，累计支付总金额为53.01亿元(不含交易费用)。 回溯2024年，为维护上市公司及广大投资者的利益，增强投资信心，贵州茅台董事会曾于2024年11月27 日召开临时股东大会，审议通过了《关于以集中竞价交易方式回购公司股份的方案》，回购金额不低于 30亿元（含）且不超过60亿元（含）。彼时，贵州茅台表示， ...

Investment Rating - Industry investment rating is "Outperform the Market" (expected to outperform the market index by more than 5% in the next 6 months) [18] Core Viewpoints - The report highlights that liquor companies are expanding into instant retail and increasing new channel development. The launch of "Moutai Sauce Fragrance·Shared by Thousands of Families" on Meituan Flash Purchase is a significant step, with Moutai's authorized stores entering this channel in bulk, which is expected to enhance downstream sales and support healthy industry development [8][14] - The report identifies three main investment lines: high-end liquor with relatively strong demand, mid-range liquor with ongoing national expansion, and real estate liquor products positioned in expanding price ranges [8] Summary by Sections Price Data Tracking - As of August 1, 2025, the wholesale price of Moutai (2022) is 2020 CNY per box, down 30 CNY from the previous week, while the price of the 2022 loose bottle remains stable at 1940 CNY per bottle [9] - The price of Wuliangye (Baijiu) is 900 CNY per bottle, unchanged from the previous week [9] Production Data Tracking - In June 2025, China's liquor production was 330,000 kiloliters, down 6.5% year-on-year; beer production was 4.12 million kiloliters, down 0.2%; soft drink production was 18.43 million kiloliters, up 3.2%; and wine production was 9000 kiloliters, down 18.2% [12] Company Announcements and Events Summary - In the first half of 2025, the liquor, beverage, and refined tea manufacturing industry saw a revenue of 814.69 billion CNY, a year-on-year increase of 1.9%, but profits fell by 2.1% [14] - Qingdao Beer expects its transaction volume on Meituan Flash Purchase to exceed 1.5 billion CNY for the year, with sales up nearly 60% year-on-year in the first half of 2025 [14]

2025 年 7 月 21 日，山西杏花村酒家连锁管理有限公司与山西雅阁瑞普家居广场有限公司的战略合作签 约仪式，为汾酒文化传播与酒类体验式营销写下了浓墨重彩的一笔。双方携手打造的汾酒老作坊酒馆项 目，不仅是一次商业资源的整合，更是汾酒以"老文化"对接 "新消费"的创新尝试，是杏花村酒家品牌 矩阵的重要延续与补充，更是汾酒集团年轻化战略与千年文化具象化的生动实践。 酒家连锁公司长期深耕汾酒文化推广，旗下拥有杏花村酒家、汾酒老作坊酒馆、杏花村小酒馆等多个项 目。其中，汾酒老作坊酒馆与杏花村小酒馆作为杏花村酒家品牌的延续与丰富，共同构成了适应当前消 费结构调整的新型消费场景集群，将汾酒的历史底蕴与现代消费场景巧妙融为一体。 01 小酒馆热潮下的"文化+体验"破局 近年来，随着新经济形态的发展与消费者群体的变化，"餐+酒" 的组合在年轻群体中日益受到青睐，他 们更追求轻松环境中的"微醺"体验，已从单纯的"饮酒"开始转向"饮酒+体验+文化感知"，小酒馆已逐渐 成为年轻消费者社交与消费的重要场景。 汾酒老作坊酒馆正是当下与年轻消费者精准契合的具象化表达，同时也是汾酒集团适应消费结构调整的 重要举措。它以"鲜活载体"为定 ...

Group 1 - The average effective tariff rate imposed by the U.S. on imported goods has reached 18.3%, the highest level since 1934 [1][2] - The tariff policy is projected to reduce the U.S. GDP growth rate by 0.5 percentage points annually in 2025 and 2026 [1][2] - By the end of 2025, the unemployment rate in the U.S. is expected to rise by 0.3 percentage points, and by 0.7 percentage points by the end of 2026 [1][2] Group 2 - The average household expenditure in the U.S. is anticipated to increase by $2,400 due to the tariff policy, with significant impacts on clothing and footwear prices [2] - Short-term price increases for shoes and clothing are projected at 40% and 38%, respectively, while long-term increases are estimated at 19% and 17% [2] - The tariffs on Swiss watches could lead to a short-term price increase of 39.7% due to a proposed 39% tariff [2] Group 3 - The U.S. stock market has experienced a significant decline, with a total market value loss exceeding $1 trillion, attributed to the tariff policy and weak employment conditions [3] - The recent weak employment report has intensified pressure on the Federal Reserve to consider interest rate cuts [3][4] - Analysts are closely monitoring upcoming economic data to assess the likelihood of the Federal Reserve's rate cuts in September [4]

Core Viewpoints - The liquor instant retail market is entering a rapid development phase, with significant room for channel penetration. Instant retail is defined as a "supply revolution" driven by consumer lifestyles, transitioning from "selling products" to "selling scenarios" [6][8] - The transformation of liquor channel models is accelerating, making the rapid development of instant retail a necessity. As the competition landscape for liquor stabilizes, consumers are increasingly pursuing price-performance ratios through diversified channels, leading to a contraction in traditional channel profits [7][10] - Liquor companies are actively embracing channel changes and expanding into instant retail and online channels. Instant retail is not just a sales channel but a way for liquor brands to integrate into residents' lifestyles, enhancing consumer engagement [7][10] Market Overview - The liquor instant retail market is projected to reach a scale of 36 billion yuan in 2024, with a penetration rate of approximately 1.8%. The growth potential remains vast, with estimates suggesting the market could reach 60-90 billion yuan by 2030 [6][20] - Instant retail channels are categorized into two main models: platform models that integrate resources (e.g., Meituan Flash Purchase) and self-operated models that maintain strong supply chain control [8][21] - The rapid growth of instant retail channels is driven by changing consumer lifestyles and the need for efficiency, with a focus on enhancing consumer experiences and meeting demand in lower-tier markets [10][20] Industry Opportunities - Instant retail creates opportunities for the liquor industry, such as serving as a trial ground for younger products and facilitating collaboration between liquor companies and platforms to co-create products [8][10] - The traditional profit margins in liquor channels are shrinking, prompting companies to adopt digital management and consumer-centric strategies to enhance efficiency [7][10] - The beer segment, with non-immediate consumption channels accounting for 60%, is also seeing a shift towards instant retail, which helps capture market share in lower-tier cities [10][20] Company Strategies - Major liquor brands are actively recruiting operators on multiple platforms, with companies like Moutai and Qingdao Beer launching new products and innovative sales models [7][10] - Companies are leveraging instant retail to enhance operational efficiency and product innovation, with a focus on high-end product offerings and consumer engagement [8][10] - The collaboration between liquor companies and platforms is expected to foster a more efficient and consumer-oriented sales environment, driving growth in the sector [7][10]

Core Insights - The article discusses the transformation of the liquor industry through the rise of e-commerce and instant retail, highlighting the shift from traditional sales methods to digital platforms and consumer-driven demand [2][6][10] Industry Trends - Instant retail in the liquor sector is experiencing explosive growth, with the market size expected to reach approximately 1 trillion yuan by 2027, up from around 200 billion yuan in 2023 [8][10] - The penetration rate of instant retail in the liquor market is projected to increase from 1% in 2023 to 6% by 2027, indicating a significant shift in consumer purchasing behavior [8] Consumer Behavior - Consumers are increasingly favoring instant retail for its convenience, particularly for low-cost, high-frequency products like beer, which constitutes a significant portion of sales in this segment [12][13] - The demand for customized and scenario-based purchasing experiences is rising, as consumers seek quality assurance from official channels [8][10] Company Strategies - Major liquor companies are rapidly adapting to the instant retail model, with brands like Moutai and Luzhou Laojiao launching initiatives to integrate with platforms like Meituan and Douyin [4][9] - Companies are encouraged to refine their supply chain and product offerings to meet the demands of both online and offline channels, ensuring a balanced pricing strategy [21][22] Market Dynamics - The competition in instant retail is intensifying, with concerns about profitability due to price wars and the influx of low-cost products [16][18] - Traditional liquor retailers are facing pressure to transition from wholesale to service-oriented retail models, as consumer preferences shift towards online purchasing [10][11] Operational Challenges - The need for diverse product offerings and effective operational strategies is critical for success in the instant retail space, as companies must avoid price wars and focus on sustainable profit models [17][22] - The integration of high-margin products alongside popular low-cost items is essential for maintaining profitability in the instant retail environment [18][22]

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：002646 证券简称：天佑德酒 公告编号：2025-041 青海互助天佑德青稞酒股份有限公司 2025年第一次临时股东大会决议公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 特别提示 1、本次股东大会不存在否决议案的情形。 2、本次股东大会不存在涉及变更前次股东大会决议的情形。 一、会议召开和出席情况 （一）会议召开情况 1、会议时间： （1）现场会议召开时间：2025年8月1日下午14:00。 （2）网络投票时间：2025年8月1日，其中，通过深圳证券交易所交易系统进行网络投票的时间为2025 年8月1日上午9:15一9:25，9:30-11:30；下午13:00-15:00；通过深圳证券交易所互联网投票系统进行网络 投票的时间为2025年8月1日9:15至15:00的任意时间。 2、现场会议地点：青海省互助土族自治县威远镇西大街6号公司七楼会议室。 3、会议召开方式：本次股东大会采取现场表决与网络投票相结合的方式。 4、会议召集人：公司董事会。 5、会议主持人：董事长李银会先生。 6、会议 ...