申请资质不达标会导致申请失败。不少机构在准备材料时存在疏漏，例如签约合同不规范、达人账号活跃度不足，或是未能提供有效的数据证明。更有甚 者，试图通过虚假包装或数据刷量来蒙混过关，这种做法不仅违反平台规则，还可能导致账号被永久拉黑。抖音的审核机制具备强大的数据识别能力，任何 不符合真实运营情况的操作都难以通过系统筛查。因此，机构在提交申请前，必须确保所有资料真实、完整且符合平台要求。 除了硬性资质外，机构的运营策略和内容定位同样重要。抖音电商强调"内容即商业"，这意味着机构不仅要擅长内容创作，还需具备成熟的商业化路径。例 如，能否为达人提供精准的选品建议，是否具备直播带货的执行能力，以及是否有成功的案例可供参考，都是平台评估的重要维度。一些机构虽然拥有大量 签约达人，但缺乏系统的培训体系和资源支持，导致达人变现能力弱，最终影响整体评估结果。 随着短视频行业的迅猛发展，抖音平台已成为众多内容创作者和商业机构争夺流量的核心阵地。越来越多的MCN机构意识到，入驻抖音电商不仅是拓展业 务的必要路径，更是提升品牌影响力和变现能力的关键一步。然而，尽管机会众多，实际入驻过程却并非一帆风顺。许多机构在提交申请时，往往因对规则 ...

优化视频封面与标题同样关键。一个吸引人的封面图加上简洁有力的文案，能够瞬间抓住观众的注意力，激发他们的点击欲望。记住，前几秒决定一切，确 保开头足够抓人眼球，让用户愿意停留下来观看完整个视频。 至于从抖音向视频号引流的具体操作，可以在视频描述中巧妙植入引导语，提示观众关注你的视频号以获取更多独家内容或福利；也可以在直播过程中口头 宣传，甚至设置一些小奖励机制，如抽奖活动等，激励粉丝跳转至视频号参与。此外，保持两个平台内容的一致性与互补性也很重要，让粉丝感受到无缝衔 接的体验。 数据分析不可忽视。定期复盘各项数据指标，如播放量、点赞评论比、转发率及转化率等，根据反馈调整策略。了解哪些类型的内容更受欢迎，哪个时间段 发布效果最佳，有助于持续优化运营效果。 在数字化浪潮席卷的当下，短视频已成为品牌营销与个人IP塑造的核心战场。其中，抖音作为头部流量平台，其庞大的用户基数和强大的算法推荐机制，为 众多创作者提供了广阔的舞台。而如何将抖音的流量有效导入视频号，实现跨平台联动增长，则是许多运营者亟待破解的难题。今天，就让我们借助"品达 发稿"的专业视角，深入探讨这一话题，揭秘高效引流的新策略。 精准定位是成功的第一步。无 ...

Core Viewpoint - The fourth round of China-U.S. economic and trade talks resulted in a constructive dialogue, focusing on resolving the TikTok issue, reducing investment barriers, and promoting economic cooperation [2][3]. Group 1: TikTok Issue - The resolution of the TikTok issue emerged as the core outcome of the recent economic talks, with the U.S. seeking a swift resolution as a key demand, especially with the upcoming midterm elections [3]. - A new agreement was signed by Trump to establish a TikTok U.S. data security company, allowing the U.S. to gain majority ownership at a lower valuation while ensuring transparency in user data and algorithm compliance [3]. - China retains less than 20% ownership and maintains control over core business operations, marking a significant easing of previous U.S. demands for outright sale or ban [3]. Group 2: Leadership Meeting - Both sides reached a consensus on facilitating a meeting between their leaders, with a phone call occurring on September 19, confirming a meeting during the APEC summit in November [4]. - For the U.S., this meeting is crucial to demonstrate cooperation amidst political pressure from the midterm elections, while for China, it serves as an opportunity to showcase strategic stability and advance specific economic topics [4]. - The effectiveness of the negotiation mechanism has improved, with four rounds of talks this year focusing on core issues, reducing the risk of negotiation breakdowns and enhancing efficiency [4]. Group 3: Overall Negotiation Mechanism - The established negotiation mechanism has proven effective, allowing for focused discussions on key issues, which benefits both nations and contributes to global stability [4]. - Despite ongoing strategic competition, this mechanism ensures a balance of localized negotiations without complete breakdowns, aligning with the interests of both countries [4].

Core Viewpoint - Beijing is advancing a pilot program for quality safety verification of key online products, allowing consumers to scan codes to verify product quality information, with major platforms like JD.com, Douyin, and Kuaishou initiating system upgrades to implement "code display" sales starting in October [1][2]. Group 1: Pilot Program Implementation - The pilot program focuses on ten key products, including electric bicycles and mobile power banks, establishing a comprehensive regulatory mechanism from production to consumer verification [1]. - JD.com has developed a dedicated system for code verification, selecting 31 brands from the ten key products for the initial "code display" trial, set to launch in October on its "Assured Quality" interface [2]. - Douyin has held a special meeting to kick off the pilot program, conducting product information research and optimizing technical verification processes [2]. Group 2: Regulatory Measures and Support - Beijing is collaborating with the China Commodity Code Center and other coding institutions to enhance training and support for production and sales enterprises regarding data management and code verification processes [2]. - The city is intensifying quality safety supervision of online products, incorporating compliance development of product-selling platforms into monthly assessments, significantly increasing the scope and frequency of product inspections [2]. - There has been a 15% year-on-year decrease in consumer complaints related to product quality on online platforms, indicating the effectiveness of the regulatory measures [2].

Core Viewpoint - DBS Bank predicts Kuaishou-W (01024) will see adjusted profit growth of 16%, 20%, and 18% for the fiscal years 2025 to 2027, reflecting higher-than-industry growth in advertising and e-commerce [1] Group 1: Financial Projections - Advertising revenue for Kuaishou is expected to grow by 12%, 12%, and 11% from 2025 to 2027, which is above industry growth [2] - E-commerce GMV is projected to increase by 14%, 11%, and 9% during the same period, also surpassing industry growth [2] - Live streaming revenue is forecasted to grow by 6%, 4%, and 3% from 2025 to 2027 [2] - E-commerce revenue is anticipated to rise by 23%, 12%, and 10% over the same fiscal years [2] Group 2: Strategic Insights - Kuaishou has over 700 million monthly active users and stands out due to its decentralized distribution and strong community-driven ecosystem [1] - The company leverages proprietary data to train advanced AI models, enhancing user engagement and creating new revenue streams [1] - The AI image and video generation tools are seen as having significant global monetization potential, with projected revenue reaching 2.7 billion RMB by the fiscal year 2027 [1]

Group 1 - The core viewpoint of the report is that Kuaishou-W (01024) is expected to see adjusted profit growth of 16%, 20%, and 18% for the fiscal years 2025 to 2027, reflecting higher-than-industry growth in advertising and e-commerce [1] - The new OneRec model is anticipated to enhance user engagement and improve advertising distribution efficiency, particularly in lower-tier cities where user purchasing power shows robust growth [1] - DBS Bank has resumed coverage of Kuaishou with a "Buy" rating and a target price of HKD 98, based on a 15x price-to-earnings ratio for the fiscal year 2026, which is one standard deviation above the average of the past two years [1] Group 2 - Kuaishou, as China's second-largest short video platform, boasts over 700 million monthly active users and stands out due to its decentralized distribution and strong community-driven ecosystem [1] - The company leverages vast proprietary datasets to train advanced AI models, such as OneRec, to enhance user stickiness, explore new revenue streams, and reduce costs for merchants [1] - The AI image and video generation tools developed by Kuaishou are seen as rare applications with global monetization potential, with projected revenue reaching RMB 2.7 billion by the fiscal year 2027 [1] Group 3 - Advertising revenue for Kuaishou is forecasted to grow by 12%, 12%, and 11% for the fiscal years 2025 to 2027, while e-commerce GMV is expected to increase by 14%, 11%, and 9%, all exceeding industry growth rates [2] - Live streaming revenue is projected to grow by 6%, 4%, and 3%, and e-commerce revenue is anticipated to rise by 23%, 12%, and 10% during the same period [2]

Core Viewpoint - Kuaishou-W (01024) shares have seen a price increase of 2.93%, currently trading at HKD 79.10, with a trading volume of HKD 1.742 billion, driven by the launch of the upgraded Keling AI model, Keling 2.5 Turbo, which enhances video generation capabilities [1] Group 1: Company Developments - The newly launched Keling 2.5 Turbo model generates a 5-second video in high-quality mode (1080p) for only 25 inspiration points, which is nearly 30% cheaper compared to the previous 2.1 model at the same quality level [1] - Goldman Sachs anticipates that the new AI model will lead to sustained increases in user engagement for Kuaishou [1] Group 2: Market Outlook - UBS maintains an optimistic outlook on Kuaishou, citing reasonable growth expectations with a price-to-earnings ratio of 15 times for this year and 12 times for next year, alongside a projected compound annual growth rate of 20% in earnings per share from fiscal years 2024 to 2026 [1] - The upward potential of video generation AI is highlighted as a significant factor for Kuaishou's growth [1] - Investor holdings in Kuaishou are relatively low, suggesting potential for increased investment interest [1]

Group 1 - The core viewpoint of the report is that Kuaishou, as China's second-largest short video platform, has over 700 million monthly active users and stands out due to its decentralized distribution and strong community-driven ecosystem [1] - Kuaishou's advantages in lower-tier cities and non-standardized e-commerce categories create structural growth opportunities [1] - The company utilizes a vast proprietary dataset to train advanced AI models, such as OneRec and Kegou, enhancing user engagement, exploring new revenue sources, and reducing costs for merchants [1] Group 2 - DBS Bank forecasts that Kuaishou's adjusted profits will grow by 16%, 20%, and 18% for the fiscal years 2025 to 2027, reflecting higher-than-industry growth in advertising and e-commerce [1] - The new OneRec model is expected to increase user retention time and potentially improve advertising distribution efficiency, with purchasing power in lower-tier cities showing robust growth [1] - Due to high user loyalty, the growth of marketing expenses is expected to slow down [1] Group 3 - DBS Bank has resumed coverage of Kuaishou with a "Buy" rating and a target price of 98 HKD, based on a 15 times price-to-earnings ratio for the fiscal year 2026, which is above the average of the past two years by one standard deviation [1]

9月19日晚，一则颇具冲击力的消息传来，据市场监管总局官网发布公告，根据前期核查，依法对成都快购科技有限公司涉嫌违反《中华人民共和国电子 商务法》等法律法规的行为立案调查。 天眼查信息显示，成都快购科技有限公司是快手旗下的全资子公司，更是快手电商业务的核心载体，快手电商交易平台"快手小店"便由其运营，负责供货 商入驻、服务商入驻、直播基地入驻等业务。 其法定代表人、总经理杨远熙，监事银鑫，两人均为快手集团的核心高管。 在官方通报中，监管部门对当前直播电商领域的问题提出了严厉批评，点出行业内虚假营销、假冒伪劣等违法违规行为，句句直指快手平台运营的核心问 题。 一直以来，这样的行业顽疾，在快手身上似乎体现得更为突出。作为以下沉市场为核心用户基本盘的平台，快手的用户群体对商品信息的辨别能力相对有 限，信息差的存在，在某种程度上为虚假营销提供了滋生的土壤；而头部主播的"退网"风波以及此前多次违规带货被处罚，也让平台失去了关键的流量锚 点。 据《奇点湃》观察，另一个不容忽视的现象是，在快手的销售排行榜上，缺乏品牌背书、品控标准模糊的白牌商品长期占据C位，成为消费者投诉的重灾 区，让快手电商业务的口碑持续承压。 再向前回 ...

当一套865平米的复式豪宅以32.68万元/平方米的天价成交时，这个数字背后究竟隐藏着怎样的财富逻辑？9月21日，上海黄浦区金陵华庭二期120套豪宅在 227组客户争抢下"日光"，单日吸金98.43亿元，创下上海新房备案单价新纪录。在经济增速放缓的当下，这场顶级豪宅的狂欢正折射出中国新富阶层资产配 置的深层变革。 金陵华庭二期首批房源中，那套总价2.83亿元的复式单位并非孤例。项目整体均价达20.5万元/平方米，套均总价约8200万元，认购率高达190%。这种"越贵 越抢"的现象与普通住宅市场的低迷形成鲜明对比。数据显示，该项目单日销售额已接近百亿规模，相当于部分上市公司全年营收。 房产中介数据揭示了三类主力买家：互联网新贵占比35%，包括短视频平台高管和跨境电商创始人，他们往往通过股权变现获得购房资金；长三角制造业隐 形冠军企业主占20%，这些传统行业代表正将工厂利润转化为核心城市不动产；金融从业者以25%的占比位居第三，私募基金经理和投行MD们擅长运用金 融杠杆撬动顶级资产。一位电商创始人用比特币收益全款购房的案例，展现了新兴资产与不动产的转化链条。 谁在购买32万单价的房子？——顶豪买家画像全解析 豪宅 ...