Core Viewpoint - The advertisement by the well-known frozen food brand "He Kou Wei" has sparked controversy due to its portrayal of traditional gender roles, leading to public backlash and a subsequent apology from the company [1][2][5]. Group 1: Advertisement Content - The advertisement features two scenes: one depicting a mother struggling to cook and another showing a mother happily dining with her child, accompanied by the caption "Instead of 'fighting' in the kitchen, spend more time playing with your baby" [2]. - Critics argue that the ad reinforces the stereotype of mothers solely responsible for cooking and childcare, potentially perpetuating societal norms [2]. Group 2: Company Response - Following the backlash, the company has communicated with the advertising partner to adjust and replace the controversial advertisement [4]. - On January 6, the official account of He Kou Wei issued an apology, acknowledging that certain details in the ad led to negative associations among consumers and expressing sincere regret to those affected [5].

Core Viewpoint - Anjiu Foods has shown a slight increase in stock price and trading volume, with notable financing activities indicating a mixed sentiment among investors [1][2]. Group 1: Financial Performance - For the period from January to September 2025, Anjiu Foods achieved a revenue of 11.371 billion yuan, representing a year-on-year growth of 2.66% [2]. - The net profit attributable to shareholders for the same period was 949 million yuan, reflecting a year-on-year decrease of 9.35% [2]. Group 2: Stock and Financing Activities - On January 6, Anjiu Foods' stock price increased by 1.62%, with a trading volume of 369 million yuan [1]. - The financing buy-in amount for Anjiu Foods on the same day was 25.6246 million yuan, while the financing repayment was 16.7392 million yuan, resulting in a net financing buy of 8.8854 million yuan [1]. - As of January 6, the total financing and securities lending balance for Anjiu Foods was 444 million yuan, with the financing balance at 434 million yuan, accounting for 1.79% of the circulating market value, which is below the 40th percentile level over the past year [1]. Group 3: Shareholder Information - As of September 30, 2025, Anjiu Foods had 63,200 shareholders, an increase of 78.56% compared to the previous period [2]. - The average circulating shares per shareholder were 4,641 shares, a decrease of 43.98% from the previous period [2]. - The company has distributed a total of 3.219 billion yuan in dividends since its A-share listing, with 2.521 billion yuan distributed over the last three years [3].

Core Viewpoint - The report from Pacific Securities suggests that the food and beverage sector, particularly frozen food, is expected to recover due to low base effects and reduced competition, leading to improved profitability. The sector's low valuation may benefit from a "Davis Double" effect as demand recovers and leading companies explore new product opportunities [1][3]. Group 1: Industry Performance and Trends - In 2025, consumer demand is under pressure, with the liquor and restaurant chains lagging behind. The overall consumption has been flat, with retail sales and CPI data at low levels, impacting traditional consumption [2]. - The liquor sector has shown a decline in performance, with major brands like Moutai experiencing a drop in prices from 2200 yuan to 1550 yuan. Most liquor companies, except for a few leaders, have reported declining revenues and profits [2]. - The snack and beverage sectors have shown resilience, characterized by high-frequency consumption and low average transaction values. New products and channels have positively impacted their performance [2][3]. Group 2: Future Outlook and Recommendations - The central economic work conference has prioritized boosting domestic demand, with expectations for policy support to stimulate recovery. There is potential for improvement in consumer spending if housing prices stabilize and supportive policies are implemented [3]. - For 2026, the focus is on the recovery of the restaurant chain sector, particularly frozen foods, as competition eases and profitability improves. The beverage sector, especially low-cost and high-frequency items, is also expected to perform well [3][4]. - Investment opportunities are identified in four areas: overseas demand, cost benefits, new product launches, and value-for-money consumption. Companies like Moutai, Anqi Yeast, and various beverage brands are highlighted for their potential [4].

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly on the liquor sector, with a focus on high-quality companies for long-term investment [3][7]. Core Insights - The report emphasizes the importance of domestic demand, which has been highlighted by authoritative media and government officials since mid-December 2025. It notes that the high-end liquor prices have recently declined, indicating a market shift towards finding a balance between volume and price [3][7]. - For 2026, the report anticipates a double-digit decline in sales volume in Q1, with a potential stabilization in Q2 and a turning point in fundamentals by Q3. If the fundamentals recover as expected, a dual boost in valuation and performance is anticipated towards the end of 2026 and into 2027 [3][7]. - The report recommends several key liquor companies, including Luzhou Laojiao, Shanxi Fenjiu, Guizhou Moutai, and Wuliangye, while also suggesting attention to other brands like Yingjia Gongjiu and Jinhuijiu [3][7]. - In the consumer goods sector, the report highlights opportunities in the supply chain related to condiments, frozen foods, and dairy products, recommending companies such as Anjijia, Yili, and Qianhe Flavoring [3][10]. Summary by Sections 1. Food and Beverage Weekly Insights - The food and beverage sector experienced a decline of 2.26% last week, with liquor down 2.79%, underperforming the broader market [6][33]. - The report notes that the liquor sector's performance is closely tied to the upcoming Spring Festival, with expectations of improved market conditions compared to the previous months [11]. 2. Market Performance of Food and Beverage Sectors - The report indicates that the food and beverage industry underperformed the Shenwan A index by 1.95 percentage points, with the liquor sector lagging behind by 2.48 percentage points [33][34]. 3. Key Company Updates - Guizhou Moutai announced a significant adjustment to its online sales strategy, which is expected to have a profound impact on both the company and the industry. The adjustment includes a new product matrix aimed at better consumer engagement and market pricing [8][11]. - The report also mentions that Moutai's product prices have seen a decline, with the retail price for its flagship product dropping to 1490 yuan per bottle, reflecting a broader trend in the high-end liquor market [8][19].

研究报告 ResearchReport 4 Jan 2026 中国必需消费 China (A-share) Staples 中国必选消费品 12 月需求报告：短期数据略有改善 Short-term Data has Shown Slight Improvement [Table_yemei1] Investment Focus | [Table_Info] | | | | --- | --- | --- | | 股票名称 | 评级 股票名称 | 评级 | | 贵州茅台 | Outperform 古井贡酒 | Outperform | | 贵州茅台 | Outperform 今世缘 | Outperform | | 五粮液 | Outperform 安琪酵母 | Outperform | | 五粮液 | Outperform 燕京啤酒 | Outperform | | 海天味业 | Outperform 迎驾贡酒 | Outperform | | 海天味业 | Outperform 安井食品 | Outperform | | 山西汾酒 | Outperform 安井食品 | Outperform | | 伊利股 ...

Investment Rating - The report gives the company a "Buy" rating for the first coverage [7]. Core Insights - The company has solidified its leading position in the Chinese frozen food industry with a market share of 6.6% as of 2024, ranking first overall and significantly leading in specific segments such as frozen prepared foods and frozen dishes [2][17]. - The company is shifting from a "channel-driven" approach to a "new product-driven" strategy, expanding into the frozen baking sector through acquisitions, which is expected to create a second growth curve [5][16]. - The domestic frozen food market is characterized by low concentration and high growth potential, with a projected compound annual growth rate (CAGR) of 9.4% from 2024 to 2029, driven by increasing consumer demand and low per capita consumption compared to mature markets [4][46]. Summary by Sections Company Overview - The company was founded in 2001 and has established a nationwide marketing network, with significant strategic initiatives since its IPO in 2017, including entering the frozen dish market and expanding its product offerings through acquisitions [15][18]. - The company has developed a diverse product matrix with over 500 products, focusing on frozen prepared foods, frozen dishes, and frozen noodle products, maintaining a strong market position in each category [21][24]. Industry Analysis - The global frozen food market is expanding, with a projected size of $417.7 billion in 2024 and a CAGR of approximately 6.0% from 2024 to 2029, with Asia leading the growth at 7.8% [3][39]. - China's frozen food market is the second largest globally, with a market size of approximately $31.4 billion in 2024 and a low concentration ratio (CR5) of 15%, indicating significant consolidation opportunities [4][41]. - Emerging markets like Southeast Asia are expected to grow rapidly, with a projected CAGR of 14.0% from 2024 to 2029, driven by demographic trends and changing consumer habits [4][46]. Financial Forecast and Investment Recommendations - The company is expected to achieve revenues of 158.36 billion, 169.68 billion, and 184.38 billion yuan for the years 2025 to 2027, with year-on-year growth rates of 4.69%, 7.15%, and 8.66% respectively [5][69]. - The net profit attributable to the parent company is forecasted to be 14.15 billion, 15.66 billion, and 17.50 billion yuan for the same period, with growth rates of -4.73%, 10.73%, and 11.74% respectively [5][69].

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the essential consumer goods sector, including Guizhou Moutai, Wuliangye, and Yili [1]. Core Insights - Downstream demand remains subdued, with modest fluctuations in costs across various consumer goods categories [1][34]. - The cost indices for six monitored consumer goods showed mixed trends, with soft drinks and instant noodles experiencing increases, while condiments, dairy products, frozen foods, and beer saw declines [34]. Cost Index Summary Beer - The spot cost index for beer decreased by 1.05% month-on-month, while the futures index increased by 0.88%. Year-to-date, the spot index has declined by 3.84% and the futures index by 7.87% [4][35]. - Glass prices fell by 1.9% month-on-month and 18.0% year-on-year, while aluminum prices showed mixed trends [12][35]. Condiments - The spot cost index for condiments dropped by 0.29% month-on-month, and the futures index fell by 0.47%. Year-to-date, the spot index has decreased by 3.95% and the futures index by 9.74% [16][36]. - Soybean prices showed a slight decrease in spot prices but an increase in futures prices [16][36]. Dairy Products - The spot cost index for dairy products decreased by 0.45% month-on-month, while the futures index increased by 0.39%. Year-to-date, the spot index has declined by 2.92% and the futures index by 4.19% [19][37]. - Raw milk prices remained stable at 3.03 yuan/kg, with supply pressures emerging due to cash flow issues in dairy farming [19][37]. Instant Noodles - The spot cost index for instant noodles rose by 0.49% month-on-month, while the futures index fell by 0.51%. Year-to-date, the spot index has decreased by 0.77% and the futures index by 7.05% [23][38]. - Palm oil prices showed a decline, impacting overall costs [23][38]. Frozen Foods - The spot cost index for frozen foods dropped by 0.54% month-on-month, and the futures index fell by 1.13%. Year-to-date, the spot index has decreased by 0.65% and the futures index by 2.42% [27][39]. - Vegetable prices experienced a month-on-month decline but a year-on-year increase, influenced by weather conditions affecting supply [27][39]. Soft Drinks - The spot cost index for soft drinks increased by 1.06% month-on-month, and the futures index rose by 0.99%. Year-to-date, the spot index has increased by 0.42% while the futures index has decreased by 10.18% [30][40]. - PET chip prices rose month-on-month, contributing to the cost increase in soft drinks [30][40].

Group 1: Market Trends and Insights - The cross-year market trend is characterized by "growth leading, liquor accumulating," with funds favoring sectors like snacks and dairy that show clear momentum and higher elasticity, driven by policy support and industry trends [1][3] - The liquor sector is in a "bottoming accumulation" phase, with demand for inventory preparation increasing as the Spring Festival approaches, indicating a potential valuation recovery post-holiday [1][3] Group 2: Liquor Industry Developments - Major liquor companies such as Gujing Gongjiu, Xijiu, and Luzhou Laojiao are signaling positive developments, revealing strategic plans and annual results amidst industry adjustments and high inventory levels [1][2] - Gujing Gongjiu aims to optimize product structure and expand growth through new product launches and enhanced market strategies, while Xijiu reported a stable sales figure of approximately 19 billion yuan for the year, with significant inventory reduction [2][6] - Luzhou Laojiao is focusing on digital transformation and strategic upgrades, targeting younger consumers and enhancing brand value while maintaining price stability for its flagship product [2][8] Group 3: Performance Forecasts - As the 2025 annual report forecast period approaches, certain food and beverage sectors are expected to exceed performance expectations due to differentiated advantages, despite short-term revenue growth slowdowns [4] - The liquor sector is anticipated to see improved performance due to inventory control and channel optimization, while segments like prepared dishes and functional snacks are benefiting from consumer recovery and product upgrades [4] Group 4: Catalysts for Future Growth - Multiple catalysts are expected to drive better-than-expected Q1 results starting from late January, including the peak sales season for liquor companies during the Spring Festival and improved data from various consumer goods sectors [5] - The food and beverage sector is currently at historical low valuations, suggesting potential for significant upward movement as market sentiment improves [5] Group 5: Dairy and Processed Food Insights - The dairy processing industry is set to benefit from temporary anti-subsidy measures on EU dairy products, accelerating domestic processing and improving profit margins for upstream dairy producers [10] - The average price of raw milk has shown signs of stabilization, indicating a potential turning point for the dairy market in 2026 [10] Group 6: Snack and Beverage Sector Dynamics - As the Spring Festival approaches, snack companies are preparing for a peak sales season, with expectations for strong performance in Q1 due to extended inventory and sales timelines [12][13] - The beverage industry is currently focused on inventory reduction, with a more favorable competitive environment anticipated as seasonal activities ramp up [13]

Investment Rating - The report assigns a "Buy" rating for Anjuke Foods (603345.SH) as the initial coverage [2]. Core Views - The report highlights that Anjuke Foods, as a leading player in the frozen food sector, is expected to benefit from the recovery in dining consumption, the implementation of national standards for prepared dishes, and the expansion of new products, leading to performance growth [6][7]. - The frozen food industry in China is projected to maintain steady growth, with a market size of approximately 210 billion yuan in 2024 and a CAGR of about 6.5% from 2019 to 2024 [6]. - The company’s revenue for 2025, 2026, and 2027 is forecasted to be 157.3 billion yuan, 168.3 billion yuan, and 182.5 billion yuan, respectively, with year-on-year growth rates of 4.0%, 7.0%, and 8.5% [6]. Summary by Sections Market Data - Closing price: 81.52 yuan - Market capitalization: 23,909 million yuan - Price-to-earnings ratio (PE): 17.6X for 2025 [2]. Financial Performance - Revenue for 2023 is projected at 14,045 million yuan, with a year-on-year growth rate of 15.3% [8]. - The net profit for 2025 is expected to be 1,359 million yuan, reflecting a decline of 8.4% compared to the previous year [8]. - Gross profit margins for various product lines are forecasted to improve, with frozen prepared food margins expected to reach 27.5% by 2025 [6][7]. Product and Innovation Strategy - The company is focusing on innovation in frozen dishes, with significant revenue growth in this segment, which accounted for 32.0% of total revenue in the first three quarters of 2025 [6][7]. - The acquisition of Dingwei Tai is expected to enhance the company's capabilities in the frozen baking segment, which is one of the fastest-growing areas in the frozen food industry [7]. Competitive Positioning - Anjuke Foods is positioned to benefit from the increasing standardization and regulation in the prepared food industry, which is expected to raise entry barriers and favor leading companies [6][7]. - The company has established strategic partnerships with major retailers and restaurant chains, enhancing its market presence and customer loyalty through customized product offerings [7].

Group 1: Core Insights - The report emphasizes the recovery stage of consumer spending, highlighting that different sectors exhibit both commonalities and differences in their recovery rhythms, driven by supply-demand dynamics and industry structure [4][5] - ROA (Return on Assets) is identified as a leading indicator for the operational recovery of consumer companies, with a focus on analyzing various sub-sectors [4][13] Group 2: Sector Performance - The current recovery sequence indicates that soft drinks and snacks are leading, followed by the catering supply chain, condiments, dairy products, beer, and finally, liquor [5][25] - The report draws parallels with Japan's 1990s consumption differentiation, noting that sectors addressing consumer pain points and with low penetration rates are likely to succeed [5][6] Group 3: Investment Strategy - The report suggests focusing on sectors where ROA is stabilizing, indicating potential valuation recovery opportunities, particularly in traditional sectors like liquor, beer, and dairy [6][8] - It recommends identifying sub-sectors with either price or volume growth, with a preference for price-driven strategies [6][8] Group 4: Detailed Sector Analysis - The frozen food sector is showing signs of marginal improvement, with leading companies enhancing operational efficiency through product innovation and channel reforms [27][28] - The snack sector is experiencing high demand, driven by new channel developments, although competition is intensifying [33][35] - The beer industry is under pressure, with a focus on high-end products, but overall growth is slowing due to external economic factors [39][41] - The dairy sector is nearing the end of its adjustment phase, with expectations of improved performance as raw milk prices rise [41][42] - The liquor sector is currently in a phase of inventory reduction, with performance risks gradually clearing as channels stabilize [43][48]