美的集团自2004年开始学习国际先进企业的丰田生产系统(ToyotaProduction System),尝试在美的工厂推进丰 田生产系统精益改善活动，但效果一直不显著。十多年前，经高瓴资本引荐，我去美国拜访了丹纳赫集 团，对DBS有了更深入的认识。从那时起，我们开始系统地学习DBS,并聘请了一家有DBS背景的咨询公司 助力，培养精益人才。根据顾问建议，关的集团开始着手规划设计关的商业系统(Midea Business System,MBS),设立了建立精益人才体系、打造方法论、实现工厂精益转型三大目标。2015年底，MBS在家 用空调工厂试点，2016年扩大到其他工厂，试点过程中逐步开展中高层精益训练营，建立人才培养流程和 标准，设计"改善周"模式，设定统一指标体系和精益成熟度评价标准，效果显著。2017年，MBS被全面导 入各事业部和工厂，以价值流拉动为核心推进生产模式转型。在高层带头、全员参与下，美的集团通过联 合管理模式打造标杆工厂并复制MBS,每年通过精益成熟度标准对工厂进行现场评价。2018年，国内工厂完 成精益转型。 2020年，美的集团成立MBS能力中心，缩写60多份全价值链精益教材，对国内所 ...

Group 1 - The core viewpoint emphasizes the importance of analyzing marketing trends and case studies to identify potential growth opportunities for brands in the second half of 2025 [1] - Six forward-looking marketing trends have been identified through the analysis of over a hundred cases, providing actionable insights for brands [1] - Emotional marketing has become a key driver of consumer behavior, with brands needing to integrate emotional elements into their strategies [2][4] Group 2 - LABUBU serves as a prime example of emotional marketing, resonating with young consumers by embracing a rebellious and non-conformist identity [4][7] - Emotional marketing is evolving towards more specific and precise expressions, with different emotions being assigned distinct meanings [4][7] - Brands are encouraged to adopt a long-term approach to emotional marketing, ensuring that emotional connections are deeply embedded in their brand identity [7] Group 3 - Brands are increasingly recognizing the need to return to the essence of marketing by focusing on quality content rather than short-term traffic [8] - Leveraging trending content can help brands establish emotional connections with consumers, transforming them from mere observers to active participants in cultural conversations [10] - Successful collaborations, such as the partnership between Mengniu and the animated film "Nezha," demonstrate the effectiveness of aligning brand values with popular cultural narratives [10][12] Group 4 - Long-form video content is gaining traction as a means to create deeper emotional connections with consumers, moving beyond traditional advertising methods [15] - Brands are utilizing long-form content to build a narrative that resonates with audiences, enhancing brand perception and loyalty [15] Group 5 - The concept of female empowerment in marketing is shifting from superficial representations to a deeper understanding of women's real needs and experiences [19][26] - Successful female-focused marketing campaigns are characterized by genuine empathy and respect for women's diverse roles and challenges in society [19][22] - Brands must elevate their narratives around women from mere commercial strategies to social responsibility practices to foster authentic emotional connections [23] Group 6 - The emergence of experiential marketing, exemplified by LV's "Louis Ship," highlights the importance of creating immersive brand experiences that resonate with consumers [27][29] - This trend reflects a broader consumer desire for emotional connections and meaningful interactions in physical spaces [31] - Brands are encouraged to craft their stories through experiential marketing, integrating their history and values into the consumer experience [31] Group 7 - Scene-based marketing is becoming a vital strategy for brands to connect with consumers by tapping into specific emotional needs and contexts [32][35] - Brands are increasingly recognizing the importance of predicting consumer scenarios and tailoring marketing activities to meet those needs [35] Group 8 - AI marketing is transforming the landscape by enhancing content production and user experience, with a significant penetration rate of 72% for AIGC in content creation [36] - Brands are exploring AI's potential to streamline marketing processes, from ideation to execution, creating a more efficient and engaging consumer experience [36][39] - The integration of AI in marketing is not just about technology but also about fostering long-term emotional trust with consumers [39]

金十图示：2025年07月23日（周三）富时中国A50指数成分股午盘收盘行情一览：盘面大面积飘红，银行、保险板块涨幅居前 光大银行 2522.95亿市值 3.96亿成交额 4.27 +0.03(+0.71%) 保险 中国太保 中国平安 K 中国人保 明 3767.88亿市值 3609.55亿市值 10591.07亿市值 14.73亿成交额 27.14亿成交额 6.97亿成交额 37.52 8.52 58.16 +1.33(+3.68%) +1.46(+2.57%) +0.14(+1.67%) 酿酒行业 贵州茅台 山西汾酒 五粮液 18679.79亿市值 2345.50亿市值 4905.58亿市值 37.61亿成交额 14.02亿成交额 17.14亿成交额 1487.01 192.26 126.38 +22.03(+1.50%) +1.48(+0.78%) +0.85(+0.68%) 米含体 海光信息 北方华创 寒武纪-U HYGON 3153.66亿市值 2411.53亿市值 2500.56亿市值 28.93亿成交额 15.47亿成交额 18.56亿成交额 597.72 135.68 334.19 +12.0 ...

以下文章来源于霞光社 ，作者岭南人鱼机 霞光社 . 赋能企业全球化 来源丨 霞光社（ID：Globalinsights） 作 者丨岭南人鱼机 编辑丨李小天 图源丨摄图网 7.52%。 这是2025年上半年，越南的GDP增速，创下了十五年以来上半年最高增速记录。而今，在多个经济 体深陷消费疲软、经济下行，面对变动频繁的关税制裁焦头烂额之际，位于东南亚的新兴国家越南， 却逆势展现出了与众不同的蓬勃生机与增长活力。 宏观经济的增长性决定了资本的流向。2025年前六个月在越南实现的外国直接投资（FDI） 资金估 计达到117.2亿美元，同比增长8.1%。 这也是2021-2025年期间，前六个月实现的最高外国直接投 资金额。 欣欣向荣的发展红利，也吸引众多出海中企纷至沓来。2025年一季度，在越南新注册的中国企业数 量为391家（1月至3月中旬），相比2024年同期（约300家），增速超30%。如果这个趋势延续不 断，今年落地越南的中国企业数量预计将突破1500家。 这是整个东南亚发展最快的经济体。 如果放在更长的时间维度看，自1985年，越南正式宣布革新发 展策略，逐步推行私有化改革和开放市场以来，四十年间平均每年 ...

2025 年 7 月 23 日 晨会速递 分析师点评 市场数据 行业研究 【建材】中央城市工作会议召开，国家发改委要求防止低空重复建设及恶性竞争—— 建材、建筑及基建公募 REITs 周报（7 月 12 日-7 月 18 日）(买入) 中央城市工作会议 7 月 14 日至 15 日在北京举行，会议部署城市工作 7 个方面的重 点任务，在城市建设端侧重于更新改造而非大拆大建，注重解决民生需求，强调城市 发展的存量提质增效。国家发改委召开专题会议，要求防止低空重复建设及恶性竞争。 因地制宜有序推进及统一标准发展预计将是"低空经济"下一步发展的重点。低空基 建落地或将低于市场预期，更加注重高质量的落地发展。 【机械】6 月对美出口继续降温，工程机械品类出口保持高景气度--机械行业海关总 署出口月报(十三)(买入) 6 月向北美地区出口持续降温，工程机械品类出口仍保持较高景气度。1-6 月，我国 出口至北美地区的电动工具、草坪割草机累计金额分别同比-7%、-4%，分别环比 1-5 月同比增速变动-5pt、-3pct;1-6 月大类工程机械累计出口同比增速保持双位数挖掘 机、拖拉机、矿山机械累计增速分别达到 22%、2 ...

超大规模市场体量更大、以旧换新换出品质生活、"中国购"魅力尽显……7月18日，国务院新闻办公室 举行"高质量完成'十四五'规划"系列主题新闻发布会，介绍了"十四五"商务高质量发展成就：消费、外 贸等领域交出了亮眼答卷。 社零总额今年有望突破50万亿元 谈及"十四五"时期中国消费市场特点，商务部部长王文涛表示，一是"扩容"，超大规模市场体量更大。 中国作为全球第二大消费市场的地位更加稳固，社会消费品零售总额（简称"社零"）从2020年的39.1万 亿元提升到2024年的48.3万亿元，年均增长5.5％,今年有望突破50万亿元。 王文涛强调，展望"十五五"，中国经济长期向好的基本面没有变，消费市场潜力大、韧性强、活力足的 特点没有变。商务部将在总结"十四五"基础上，把好经验、好做法，以及对中国市场有效的、深受老百 姓欢迎的政策，转化为常态长效政策，进一步激发商品消费发展动能，释放服务消费潜力。（综 合） 王文涛表示，"十五五"时期，商务部将同有关部门针对性施策，对外开放、对内放开，解决供给侧优质 服务的短缺。对外开放"做加法"，扩大医疗等领域的开放试点，引进更多的优质服务；对内放开"做减 法"，推动出台支持服务消 ...

Group 1 - Su Ning Yi Gou held a press conference to promote the upgrade of television consumption, advocating a new paradigm of "1+1+N" to extend screens from living rooms to entire homes and various scenarios [1][4] - The company will launch a series of promotional activities starting July 25, including trade-in discounts of up to 2000 yuan and 50% off on large screens, aiming to accelerate the popularity of high-end products [1][4] Group 2 - The television industry is undergoing a transformation into the AI ultra-high-definition era, with smart TV penetration among young users expected to exceed 85% by 2024, and average daily usage reaching 4.5 hours [3] - The role of televisions is evolving from a mere viewing device to a versatile "lifestyle partner," catering to various activities such as health, remote learning, gaming, and outdoor entertainment [3] Group 3 - Su Ning Yi Gou's strategy includes enhancing user experience through innovative retail formats and upgraded store environments, focusing on high-end home appliance needs [5] - The company collaborates with major brands to create a new experience that integrates technology, lifestyle, and social interaction, featuring products like ultra-large screens and laser TVs [5] Group 4 - The "Big Screen Renewal Storm" initiative aims to resonate with consumers' aspirations for a better life, with the company planning to engage with the industry to promote this vision [6]

以下文章来源于霞光社 ，作者岭南人鱼机 霞光社 . 赋能企业全球化 本文来自微信公众号： 霞光社 ，作者：岭南人鱼机，编辑：李小天，文中配图由作者提供，题图来 自：AI生成 7.52%。 这是2025年上半年，越南的GDP增速，创下了十五年以来上半年最高增速纪录。而今，在多个经济 体深陷消费疲软、经济下行，面对变动频繁的关税制裁焦头烂额之际，位于东南亚的新兴国家越南， 却逆势展现出了与众不同的蓬勃生机与增长活力。 特朗普不高兴，特朗普要加税。7月，特朗普单方面宣布通过越南转运进入美国的商品则征收高达 40%的关税；而据越南谈判团队称，之前双方商定的关税为11%，而非20%，且对11%的共识早已达 成。但是，由于越南对美出口占比长期维持在28%~30%，这份话语权的份量对于越南来说，无论怎 么选，都得忍痛。 另一方面，则是自由市场在越南的局限性。新加坡第一任总理李光耀在《李光耀谈观天下》一书中， 提及越南领导人"对改革是三心二意的，他们并不明白一个满意的投资者会吸引许许多多其他投资者 前来的道理。"而"那些来自南部并了解资本主义运作的成功商人，多数都已在上世纪70年代逃离越 南。" 面对国家机器运转中僵化、腐败 ...

上半年汽车、家电和数码3C等以旧换新类商品，对全省限额以上消费品市场增长的贡献率超过 50%—— ●限额以上单位家用电器和音像器材类零售额同比增长20.2% ●新能源汽车零售额同比增长23.1%。仅以旧换新政策范围内，拉动新车消费突破440亿元，拉动比 达1∶12.9 ●智能电视、智能手表产品产量分别同比增长1.4倍、1倍；推动经营主体个转企4537家，升规入统 394家；带动新开店1324家，增加就业10267人 数码家电开门营业即爆单、国潮餐饮蜀宴赋场场爆满、银发列车一票难求……上半年，消费市场展 现出强劲韧性，多元场景勾勒出活力消费图景。 省统计局发布数据显示：上半年，全省实现社会消费品零售总额1.42万亿元，同比增长5.6%，增速 较一季度加快0.4个百分点。消费逐季改善，内需成为重要支撑力和推动力。 以旧换新"焕"出消费新动能 上半年，你都买了啥？消费品以旧换新，无疑是重复率最高的答案。 从几百元到上千元的数码3C产品，到单人单次可同时享受3台空调国补的"巨划算"，再到汽车换新 购新的万元级"豪华国补大礼包"，国补成为消费者的香饽饽。数据显示，上半年全省限额以上单位家用 电器和音像器材类零售额同比增 ...

Group 1 - The State Administration of Foreign Exchange reported that in the first half of the year, banks accumulated foreign exchange settlement of 82,135 billion yuan and foreign exchange sales of 83,950 billion yuan, indicating a stable foreign exchange market with strong resilience and vitality, outperforming market expectations [1] - In the first half of the year, there was a net inflow of cross-border funds of 127.3 billion USD from non-bank sectors, and foreign capital net increased holdings of domestic stocks and funds by 10.1 billion USD, reversing the net reduction trend of the past two years, with expectations for gradual increases in foreign allocation of RMB assets [1] Group 2 - The Ministry of Human Resources and Social Security reported that as of the end of June, the number of participants in basic pension, unemployment, and work injury insurance reached 1.071 billion, 245 million, and 300 million respectively, all showing stable growth year-on-year [4] - The Central Huijin Investment Co. has significantly increased its holdings in exchange-traded funds (ETFs), with a total subscription of over 200 billion yuan in the second quarter, aligning its strategic layout with policy guidance to stabilize market expectations and attract long-term capital [4] Group 3 - JD.com launched a "Dish Partner" recruitment plan, offering 1 billion yuan in cash to find partners for 1,000 signature dishes, with a guaranteed dividend of 1 million yuan for each dish [7] - Meituan announced the official launch of the "Ten Thousand Brands" plan, providing traffic support, customized services, and brand support for 10,000 well-known catering brands, with over 5,000 brands already participating [8]