房地产中介
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中原地产:银行按揭态度渐转乐观 香港楼价有望止跌回升
智通财经网· 2025-07-10 08:46
Group 1 - The Central Valuation Index (CVI) for major banks has risen to 65.38 points, marking a significant increase of 5.59 points from last week's 59.79 points, reaching the highest level since May 2024 when banks tightened mortgage lending [1] - The CVI has increased for eight consecutive weeks, totaling a rise of 29.19 points, surpassing three critical thresholds: the lower limit of the 40-point boundary, the 50-point boundary, and the upper limit of the 60-point boundary [1] - The local interbank interest rates in Hong Kong have significantly decreased since May, alleviating banks' funding pressure, leading to a more optimistic mortgage lending attitude among banks [1] Group 2 - Following the government's withdrawal of cooling measures in February last year, the transaction volume in Hong Kong's property market rebounded, with the CVI recovering from low levels [2] - The CVI had previously dropped into the 40 to 60-point range, indicating a lack of upward momentum in property prices, which faced downward pressure [2] - The recent interest rate cuts and the government's policy report in October have contributed to a steady increase in the CVI, which has now surpassed the 40 and 50-point thresholds, coinciding with a stabilization in property prices [2] Group 3 - The global economic and political environment has faced new challenges due to factors such as the trade war and the Federal Reserve's monetary policy, impacting the CVI [3] - The CVI had fluctuated around the 50-point boundary for 13 weeks before sharply dropping to around 40 points, reflecting a bearish sentiment in the market [3] - The latest data shows that the CCL (Centaline Property Index) has increased by 1.24% following the relaxation of stamp duty, while property prices in Hong Kong have cumulatively declined by 0.78% in the first half of the year [3]
从“形似”到“神似”,二手房单边代理距离真正落地还有多远?
Xin Hua Cai Jing· 2025-07-09 11:51
上海链家此次模式转变之所以能够引发业内广泛关注,是因为其作为头部中介平台更具代表性地反映出 二手房市场供求关系改变对于房地产经纪行业的冲击。 新华财经上海7月9日电 此前颇为小众的二手房买卖方式"单边代理",随着头部中介公司的"试水"站到 了聚光灯下。 7月起,上海链家正式进行系统改版,开始实行"房客分离"。这意味着上海链家打破了过去"居间模 式"一个经纪人同时服务买卖双方的做法,转而要求每个经纪人只服务于买卖其中一方,为其提供专业 的服务和建议,为委托方争取最大利益。 专家认为,单边代理模式作为房地产市场供求关系逆转下的创新之举,为各地存量市场盘活提供了新的 路径。其本土化落地虽面临机制设计与利益分配上的一定障碍,但对促进二手房市场的平稳健康和高质 量发展仍具探索价值。 单边代理能否破解二手房"越卖越多"问题? 二手房市场传统主流的"居间模式",从字面上解读,即"居"于中间位置,不偏向任何一方;"间"在双方 之间,强调介入过程。组合起来,就是第三方作为中间人,在交易双方之间搭建桥梁,推动合作或交易 实现。换而言之,居间人通过信息匹配、协调沟通、协助谈判等方式,帮助委托人完成交易,但不直接 参与交易内容,也不 ...
有房产中介试行“房客分离” 是“一手托两家”还是“单边代理”?
Yang Guang Wang· 2025-07-09 06:36
Core Viewpoint - Shanghai Lianjia has implemented a "tenant separation" service model, which requires agents to serve either buyers or sellers exclusively, aiming to enhance service efficiency and meet the core needs of clients and property owners [1][4]. Group 1: Service Model Changes - The "tenant separation" model breaks the traditional practice of agents serving both buyers and sellers, allowing for more specialized and efficient service [1][3]. - Agents are now divided into two categories: those who manage property listings (source side) and those who assist buyers (client side), which is expected to improve the matching process between buyers and sellers [3][4]. - The new model has been in place for over a week and is not anticipated to have a significant immediate impact on the market, as it primarily involves internal operational adjustments [4]. Group 2: Market Context and Implications - The implementation of this model is a response to the increasing complexity of the Shanghai real estate market, where the transaction cycle has lengthened and inventory has increased [3][5]. - Experts suggest that this model is not a true "single agency" approach, as it still involves agents from the same company, but it reflects a necessary adjustment in the market dynamics where the focus shifts from merely having listings to effectively finding clients [5][6]. - The shift towards a more specialized service model is seen as a way to enhance market efficiency and address issues such as internal competition and the difficulty of matching buyers with suitable properties [6].
房子难卖!温州这些中介涨价了
Sou Hu Cai Jing· 2025-07-07 16:46
Core Viewpoint - The real estate agency industry in Ruian is undergoing a fierce "survival battle" amid prolonged transaction cycles and increasing difficulty in sales, leading to a significant rise in intermediary fees for second-hand housing transactions [1][3]. Group 1: Changes in Intermediary Fees - The intermediary fee for second-hand housing transactions in Ruian has increased from a combined 1.5% to 3%, reflecting a shift towards "rigid payment by sellers and flexible payment by buyers" [1][3]. - The adjustment of intermediary fees to 3% has been in effect for nearly two years, initiated by the entry of "Beike Zhaofang" into Ruian, prompting local agencies to follow suit [3]. Group 2: Market Dynamics and Challenges - The total intermediary fee for a property priced at 1.5 million yuan has risen from 22,500 yuan to 45,000 yuan, indicating a significant increase in transaction costs for real estate agencies [5]. - The time required for property viewings has extended to 3 months or even half a year, increasing the workload for real estate agents, while the number of agency storefronts has decreased, intensifying industry competition [5]. Group 3: Buyer-Seller Fee Discrepancy - Many real estate agencies offer discounts on intermediary fees for buyers to facilitate transactions, resulting in a model where sellers pay the full fee while buyers often pay only half [7]. - The current market conditions have led to a situation where the supply of second-hand homes exceeds demand, with over 10,000 listings but only about 200 transactions per month, further skewing the fee structure in favor of buyers [7].
深房中协:二手房周录得量环比增长4%,在售量创新高
news flash· 2025-07-07 10:38
金十数据7月7日讯,据深房中协统计,2025年第27周(6月30日-7月6日)深圳市二手房(含自助)录得 1,436套,环比增长4.2%。二手房录得量两连涨,整体维持在一个相对高位水平运行。根据公开在售二 手房源量数据统计,截至2025年7月7日,深圳市共有75,169套有效二手房源在售,较上周增加1,311套。 深房中协:二手房周录得量环比增长4%,在售量创新高 ...
中原地产:CCL3连升止跌回稳 上半年香港楼价最终跌0.78%
智通财经网· 2025-07-04 08:21
Group 1 - The Hong Kong property market is experiencing a positive atmosphere, leading to an increase in secondary market transactions, with the Central City Leading Index (CCL) rising for three consecutive weeks by 0.73% [1] - The latest CCL is reported at 136.56 points, with a week-on-week increase of 0.32%, indicating signs of price stabilization after a period of decline [1] - The CCL remains at an 8.5-year low, with a cumulative decline of 0.78% expected in Hong Kong property prices by the first half of 2025 [1] Group 2 - The Hong Kong Monetary Authority has intervened in the market four times since June, purchasing a total of HKD 590.72 billion, which may influence local secondary property prices [2] - The CCL Mass index is reported at 137.89 points, with a week-on-week increase of 0.30%, while the CCL for small units is at 136.52 points, up 0.29% [2] - Both CCL Mass and CCL for small units have risen for five consecutive weeks, with cumulative increases of 1.24% and 1.16% respectively [2] Group 3 - The property prices in four districts have shown fluctuations, with the Kowloon CCL Mass rising to 136.15 points, marking the largest increase in 16 weeks at 1.47% [3] - New Territories West CCL Mass increased to 126.83 points, with a week-on-week rise of 1.14%, the largest in 18 weeks [3] - The indices for Hong Kong Island, Kowloon, New Territories West, and New Territories East are at levels comparable to those in mid-2016 to early 2017 [3]
中原地产:本周CVI贴近60点连升7周创逾1年新高 短期香港楼价有望止跌回稳
智通财经网· 2025-07-03 13:11
Core Viewpoint - The latest CVI has risen to 59.79 points, marking a significant increase of 2.10 points from last week and a total rise of 23.60 points over the past seven weeks, reaching the highest level since May 2024 when banks tightened mortgage lending [1][3]. Group 1: Market Trends - The CVI has successfully crossed two critical thresholds in the past seven weeks, approaching the upper limit of the 60-point boundary, indicating a potential recovery in the Hong Kong property market [3]. - The increase in new property sales and a significant drop in interbank rates have contributed to a positive shift in bank mortgage attitudes, suggesting a stabilization in property prices in the short term [3]. Group 2: Property Valuation Insights - The latest CCL stands at 136.13 points, with a projected decline of 1.10% in property prices for the first half of 2025 [3]. - Among 143 CCL component estates, 90 (62.9%) have seen a decrease in valuations, with the highest drop rates observed in the Hong Kong Island region [3][4]. - The number of estates with valuation declines exceeding 3% totals 38, accounting for 42.2% of the declining estates [4]. Group 3: Specific Property Performance - In the first half of this year, 10 estates in New Territories West experienced valuation drops over 3%, while Hong Kong Island, New Territories East, and Kowloon had 7, 6, and 4 estates respectively [4]. - The top five estates with the highest valuation drops include specific units in various locations, with declines ranging from 8.09% to 9.31% [4]. - Conversely, 39 CCL component estates have seen valuation increases of over 1%, with notable gains in Kowloon and specific estates in Hong Kong Island [5].
当越来越多的毕业生选择做销售
吴晓波频道· 2025-06-29 16:37
Core Viewpoint - The article discusses the evolving nature of sales as a profession, highlighting its increasing appeal among young graduates and the skills required for success in this field [1][34]. Group 1: Job Market Trends - The number of college graduates in 2023 is expected to reach a record 12.22 million [4]. - Sales positions have surpassed traditional roles like management trainees and software developers in terms of resume submissions from graduates [5]. - A diverse range of academic backgrounds, including English, advertising, psychology, literature, and journalism, are now entering sales roles [7]. Group 2: Young People's Career Choices - The phrase "salary first, ideal job later" reflects the pragmatic job-seeking mindset of many young people [9]. - According to a report, the priority for post-2000 graduates is economic security, followed by learning and personal achievement, contrasting with the preferences of older professionals [10]. - Sales roles are perceived as a viable option due to their low entry barriers, quick feedback on performance, and clear compensation structures [14]. Group 3: Salary Insights - A recent survey indicated that e-commerce sales average starting salaries of 9,000 yuan, while fast-moving consumer goods sales range from 7,000 to 10,000 yuan [15]. - Medical representatives, despite higher entry requirements, can achieve annual salaries of up to 150,000 yuan, and fluent English speakers in cross-border e-commerce can earn 300,000 yuan in their first year [15]. Group 4: Evolution of Sales Roles - The sales profession is evolving, with new roles emerging such as live-streaming salespeople, insurance consultants, and education advisors [27]. - The skills required for modern sales roles now include data analysis, content marketing, and social media management, surpassing traditional sales techniques [33]. - A significant portion of respondents view roles like live-streaming hosts and consulting advisors as part of the sales profession [36]. Group 5: Job Stability and Demand - Sales positions consistently rank among the most in-demand jobs, with marketing roles leading the list of occupations with the highest labor shortages [41]. - The turnover rate for sales professionals is lower compared to other fields, indicating a degree of job stability [45]. - The demand for sales roles spans various industries, including real estate, fast-moving consumer goods, and technology [41].
为了卖房当中介,房子仍没卖出去
虎嗅APP· 2025-06-29 13:21
Core Viewpoint - The article discusses the challenges faced by homeowners trying to sell their properties in a declining real estate market, highlighting the trend of homeowners becoming real estate agents to better understand the market dynamics and improve their selling chances [1][3][11]. Group 1: Selling Challenges - Homeowners are experiencing significant pressure to lower their asking prices due to a mismatch between their expectations and market realities, leading to prolonged selling times and frequent price negotiations [6][12][19]. - The article notes that in a down market, properties are often listed at prices significantly higher than recent sales, creating a gap between listing and selling prices [6][10][19]. - The case of a homeowner, who listed a property at 384 million yuan but faced aggressive price negotiations, illustrates the difficulty of achieving sales at desired prices [1][6]. Group 2: Role of Real Estate Agents - Many homeowners are entering the real estate industry as agents to gain insights into the selling process and market conditions, often motivated by their own need to sell properties [3][4][18]. - The article highlights that real estate agents face their own challenges, including a high volume of listings and a lack of buyers, which complicates the selling process [3][6][19]. - The experience of agents like 罗迪, who successfully navigated the market by leveraging personal connections and understanding buyer psychology, contrasts with the struggles of many others [18][19]. Group 3: Market Dynamics - The real estate market is characterized by an oversupply of listings and a lack of demand, leading to a trend of "price for volume" where sellers must lower prices to attract buyers [8][10][19]. - Data indicates that in major cities like Guangzhou and Shenzhen, second-hand housing prices have seen significant declines, with Guangzhou experiencing a 6.6% year-on-year drop [10][15]. - The article emphasizes that the rental market remains resilient, with high occupancy rates in major cities, suggesting a shift in strategy for some homeowners who choose to rent rather than sell [15][16].
香港中原城市领先指数CCL按周升0.39%
智通财经网· 2025-06-27 11:22
Group 1 - The Central Plains City Leading Index (CCL) reported a weekly increase of 0.39%, reaching 136.13 points, marking a total increase of 0.41% over two weeks [1] - The CCL has remained at a low level not seen in over 8.5 years, hovering around levels last seen in August 2016 [1] - The CCL has experienced fluctuations, with nine increases and five decreases over the past 14 weeks since the relaxation of stamp duty, resulting in a cumulative increase of 0.92% [1] Group 2 - The CCL Mass index reported a weekly increase of 0.34%, reaching 137.48 points, while the CCL for small units and large units also saw increases [2] - The property prices in four districts have shown mixed results, with the CCL Mass for Hong Kong Island increasing by 1.75% and New Territories West by 0.46%, while Kowloon and New Territories East experienced slight declines [2] - For the first half of 2025, six out of eight major property price indices are projected to decline, with the CCL showing a cumulative decrease of 1.10% [2]