Investment Rating - The report initiates coverage with a "Sell" rating for the company [1]. Core Views - The company is recognized as a leading player in the snack food sector, particularly in the spicy strip market, with a market share of 28% in 2023, significantly ahead of its competitors [9][15]. - The report highlights the successful price increases and channel adjustments that have contributed to revenue growth, particularly in the vegetable product category, which is expected to see a 59% increase in 2024 [9][39]. - The report emphasizes the potential for growth in the Chinese snack food market, particularly for spicy snacks, which are gaining popularity among consumers [77]. Summary by Sections 1. Snack Food Sector Leader - The company has established itself as a leader in the spicy strip market, with a strong brand identity and effective marketing strategies targeting younger consumers [9][23]. - The company has successfully transitioned from traditional distribution channels to modern ones, enhancing its market reach and stability [9][29]. 2. Growth of Vegetable Products - The vegetable product category, led by konjac products, has become the company's largest segment, with a compound annual growth rate (CAGR) of 49.8% from 2018 to 2024 [39]. - The company has optimized its product structure, leading to a decline in the share of other products while focusing on high-growth categories [39]. 3. Market Potential for Spicy Snacks - The report notes that the spicy snack market is still in its growth phase, with significant opportunities for leading companies to capitalize on consumer trends [77]. - The company is well-positioned to increase its market share in the spicy strip segment, with potential revenue growth projected to reach 39 billion yuan if sales recover to 2021 levels [88]. 4. Financial Projections and Valuation - The company is expected to achieve revenues of 78.6 billion yuan in 2025, with net profits projected at 13.8 billion yuan, corresponding to a price-to-earnings (P/E) ratio of 26 [9][1]. - The report suggests that the company's valuation could rise to 25-30 times earnings based on its growth potential and market positioning [9].

Investment Rating - The report initiates coverage with a "Sell" rating for the company [1] Core Views - The company is recognized as a leading player in the snack food sector, particularly in the spicy strip market, with a market share of 28% in 2023, significantly ahead of its competitors [9][15] - The report highlights the successful price transmission and channel adjustments that have contributed to revenue growth, particularly in the vegetable products segment, which is expected to see a 59% increase in 2024 [9][39] - The report emphasizes the potential for growth in the Chinese snack food market, particularly for spicy snacks, which are gaining popularity among consumers [77][86] Summary by Sections 1. Snack Food Sector Leader - The company has established itself as a leader in the spicy strip market, with a strong brand identity and effective channel strategies [9][15] - The brand has successfully engaged younger consumers, with 95% of its customer base under 35 years old, and has created a strong association of "spicy strips = Wei Long" in consumer minds [23][29] - The company has undergone significant channel reforms since 2015, transitioning from traditional distribution to modern channels, resulting in a stable and effective distribution network [29][33] 2. Vegetable Products as a Key Growth Driver - The company's vegetable products, particularly those based on konjac, have become the largest product category, with a compound annual growth rate (CAGR) of 49.8% from 2018 to 2024 [39] - The spicy strip segment remains stable, contributing 42.6% of revenue in 2024, while vegetable products are expected to account for 53.8% of revenue [39][51] - The company has successfully implemented price increases to enhance gross margins, with vegetable products achieving a gross margin of around 50% [51][55] 3. Growth Potential in the Chinese Snack Market - The report identifies a growing trend in the Chinese snack market, particularly for spicy snacks, which are expected to continue gaining market share [77][86] - The spicy snack market is projected to reach a size of approximately 200 billion yuan, with the company positioned to benefit from this growth due to its strong brand and distribution capabilities [86][88] - The konjac snack market is also expanding, with a projected market size of over 120 billion yuan in 2024, indicating significant growth potential for the company's product offerings [91][92]

4月16日，溜溜果园集团股份有限公司（以下简称：溜溜果园）向港交所递交招股书，拟主板挂牌上市，中信 证券和国元证券担任联席保荐人。这是继2019年撤回A股上市申请后，溜溜果园再次冲击资本市场。 结合公开报道来看，溜溜果园2019年披露A股招股书后，市场普遍对其产品结构单一、销售渠道依赖经销商等 的情形表示担忧。此次递表，其存在的经营风险是否已经缓解呢？从招股书我们或可以窥探一二。 业绩连增三年背后 主力产品毛利率三连降 招股书显示，据招股书，溜溜果园是中国果类零食的领军企业及梅产品领导者。根据弗若斯特沙利文的资料， 于2024年，该公司在中国果类零食行业的零售额排名第一，市场份额达4.9%，在中国天然果冻行业(按零售额 计)排名第一，市场份额为45.7%。 出色的市场排名，也带来了良好的业绩表现。2022年至2024年，溜溜果园收入分别约为11.74亿元（单位：人民 币，下同）、13.22亿元、16.16亿元;同期，年内利润及其他全面收益约为6843.2万元、9923.1万元、1.48亿元。 | | 截至12月31日止年度 | | | | --- | --- | --- | --- | | | 2022年 | ...

以下文章来源于摩登消费 ，作者付艳翠 摩登消费 . 潮趣消费指南，摩登生活方式。 作者： 付艳翠 来源：摩登消费 （ID：modengxiaofei ) 在"你旺我旺大家旺""再看，就把你喝掉""三年二班李子明同学"等广告营销下，中国旺旺一度给 80、90后的童年记忆打下了深深烙印。 "我小时候每年过年家里都要买旺旺大礼包，记得有一年买大礼包送游戏光盘，我非常喜欢。它的 名字我现在还记得——《热血躲避球》，之后的日子我将这款游戏打通了一次又一次。"90后辰辰 向「摩登消费」回忆道。 从几年前开始，辰辰购买中国旺旺的频率越来越少。 "现在买旺旺产品的时候不多，就过年时偶尔看见好玩的产品才买。"辰辰表示，不是不喜欢旺旺 了，只是因为几年前她脸上开始长痘，就再不敢买类似的零食了。 当曾经旺旺的忠实粉丝们成长到需要控糖的年纪，中国旺旺终于遇到了"中年危机"。 中国旺旺2024财年上半年（截至2024年9月30日止6个月）业绩显示，其营收为108.77亿元，同 比下滑3.5%。事实上，自2012年旺旺集团营收首次突破200亿元后，旺旺营收至今仍在该数值上 下徘徊，总营收依然未超越2021年时的239.8亿高位。 距离旺 ...

日前，休闲零食溜溜梅母公司溜溜果园集团股份有限公司（以下简称"溜溜果园"）正式递表港交所。早在2019年6月，溜溜果园就已提交了在深交所上市的 申请，后于同年12月撤回申请。 根据弗若斯特沙利文的资料，2024年，溜溜果园在中国天然果冻行业（按零售额计）排名第一，市场份额为45.7%。招股书披露，梅冻的毛利率颇高，近 三年毛利率分别为36.2%、49.2%、47.8%。 红星资本局注意到，溜溜果园比较依赖青梅类产品，梅干零食在近三年贡献了超6成营收，其第二增长曲线梅冻目前在总营收的占比仅为25%左右。另外， 青梅受自然环境影响，会产生质量和数量的不稳定，溜溜果园业绩受原材料波动的影响较大。 4月17日，红星资本局就相关问题致电溜溜果园，截至发稿时间，未有回复。 01 去年营收16亿元，超6成收入来自青梅类产品 溜溜果园成立于1999年，2001年推出溜溜梅产品，后因"没事就吃溜溜梅"的广告语迅速提升知名度。目前产品包括四类：梅干零食（包含青梅、李梅、杨 梅）、西梅产品、梅冻、其他梅产品（如梅精软糖、梅茶茶汤等）。 招股书披露，根据弗若斯特沙利文的资料，按零售额计算，溜溜果园2024年在中国果类零食行业排名第一 ...

智通财经APP获悉，中信证券发布研报称，虽然魔芋食品行业规模过去10年都保持年复合20%+的增 长，但是目前国内人均魔芋消费金额依然偏低，该行测算魔芋终端行业规模269亿元，国内魔芋爽渗透 网点及有效渗透率仍有较大提升空间；魔芋后续有较大产品形态及口味创新空间，该行仍然看好魔芋休 食行业规模未来存在1~2倍增量空间，未来5年魔芋素食零食行业有望保持20%CAGR增长。 中信证券主要观点如下： 魔芋：超级食材、健康美味，应用领域广阔。 魔芋富含可溶性、宝贵的膳食纤维葡甘聚糖，其赋予魔芋良好的可溶性、凝胶性、增稠性，同时具有碱 盐诱导下形成不可逆凝胶的特性，因此魔芋兼具健康属性和良好的食品加工延展性，是一种超级食材。 魔芋产业链上游为魔芋种植环节、中游为魔芋粉初/深加工环节，下游则为魔芋应用领域，包括食品、 医学、纺织、化妆、环保、军工、石油开采，目前魔芋主要应用领域是食品加工，且以休闲零食为主。 风险因素： 行业规模：该行估算魔芋食品行业规模过去10年维持CAGR 20%+良好成长性，2024年魔芋终端商品市 场规模为269亿元，其中魔芋休食行业规模183亿。魔芋休食行业又可以细分为魔芋爽/魔芋素食素毛肚 (市 ...

Core Viewpoint - The company is committed to a health-focused product strategy, emphasizing the growth of its key products and plans for shareholder returns [1][2]. Financial Performance - In 2024, the company achieved revenue of 2.412 billion yuan, a year-on-year increase of 16.79% [1] - The net profit attributable to shareholders reached 291 million yuan, up 39.01% year-on-year [1] - The net profit after deducting non-recurring gains and losses was 261 million yuan, reflecting a 39.91% increase [1] Strategic Focus - The company is implementing a health-oriented "big single product" strategy, which has led to significant sales growth and market recognition [1][2] - The company has launched multiple innovative products in 2024, supported by various research platforms to enhance product competitiveness [1] Market Positioning - The company has established partnerships with over 100 snack specialty channels, covering more than 35,000 terminal stores, with this channel's revenue growing over 100% year-on-year [2] - The company emphasizes the importance of product quality and consumer education in driving sales and market growth [2] Shareholder Returns - The company plans to distribute a cash dividend of 3 yuan per 10 shares, totaling 179 million yuan, which is 61% of the net profit attributable to shareholders [2] - The company has a three-year dividend return plan, committing to distribute at least 20% of the annual distributable profit in cash if conditions allow [3] - Since its IPO, the company has distributed over 590 million yuan in dividends, significantly exceeding its initial fundraising amount [3]

平安证券指出，随着促进消费政策的不断推出，以及居民收入和信心的逐步恢复，消费复苏将呈现前低 后高的节奏，年内建议关注零食和餐饮产业链的投资机会。休闲零食：零食的渠道红利和产品红利仍 在，一方面新渠道红利尚未结束，另一方面制造型企业不断推出新品抢占消费者心智，行业整体维持高 景气。餐饮产业链：餐饮行业景气度处于底部企稳阶段，预判年内餐饮可能会有小幅度复苏。餐饮相关 产业链如啤酒、调味品、速冻食品等行业可适当关注。 （文章来源：证券时报网） 此外，近日，中共中央办公厅、国务院办公厅印发《提振消费专项行动方案》，提出改革完善促进消费 体制机制，健全和用好宏观政策取向一致性评估工作机制，加强财税、金融、产业、投资等政策与消费 政策的协同，促进同向发力、形成合力，构建更加有利于促消费的政策体系。 机构认为，随着一揽子政策的有序出台，内需有望迎来改善契机。 食品饮料板块15日盘中发力走高，截至发稿，一致魔芋涨超25%，盘中创出新高；欢乐家20%涨停，嘉 必优涨超10%，劲仔食品、安记食品、麦趣尔均涨停，骑士乳业涨超9%。 消息面上，商务部等六部门近日联合印发《关于组织开展"购在中国"系列活动的通知》，部署各地聚焦 首发经 ...

Group 1 - The report highlights that in 2024, the total demand in the food and beverage industry is under pressure, with a year-on-year growth of 3.5% in social retail consumption, reflecting a significant slowdown compared to previous years [3][12] - The report anticipates that the food and beverage sector will see steady progress in 2025, supported by three main factors: increased consumer subsidies, potential valuation recovery, and accelerated industry innovation [3][4] - The report emphasizes that the food and beverage industry is expected to benefit from a combination of internal and external factors, leading to a more resilient market outlook [3][36] Group 2 - The report identifies that the performance of the food and beverage sector has been mixed, with essential goods showing resilience while discretionary spending remains volatile [12][30] - It notes that the liquor segment may see a strategic shift, with a focus on demand cultivation as the key to future growth [4][31] - The report suggests that the condiment sector could benefit from the recovery of the restaurant industry and the acceleration of chain operations, leading to increased market concentration [4][31] Group 3 - The report indicates that the dairy sector is poised for growth driven by strong domestic demand and a focus on product upgrades, presenting opportunities for domestic replacements and demand expansion [4][31] - It highlights that the snack food market remains fragmented, with supply chain advantages becoming more pronounced, and emphasizes the importance of revenue growth following scale expansion [4][31] - The beer segment is noted for its stable production but faces pressure on sales volume and pricing, with a focus on innovation and structural upgrades [4][31] Group 4 - The report discusses the overall market performance, indicating that the food and beverage sector experienced a cumulative decline of 8% in 2024, ranking it among the lowest in the industry [23][30] - It mentions that the food and beverage sector's revenue growth has been primarily driven by supply-side optimization, with demand remaining weak [30][31] - The report provides insights into the performance of various sub-sectors, with soft drinks and snacks showing double-digit growth, while liquor and processed foods faced declines [30][31]

Investment Rating - The industry rating is "Outperform" (maintained) [7] Core Views - The 2025 target set by Moutai establishes a stable growth baseline for the industry, with a focus on domestic consumption trends [2] - The overall performance of the liquor sector is currently weak, primarily due to base pressure and lack of significant demand recovery in the off-season [2] - The snack sector is experiencing strong growth, particularly in konjac products, which are expected to continue benefiting from high growth in the market [4] Summary by Sections 1. Weekly Market Performance - The food and beverage sector saw a slight increase of +0.07%, while the Shanghai Composite Index decreased by -0.28% and the CSI 300 Index fell by -1.37% [23] - Notable sector performances include snacks (+7.17%), soft drinks (+6.48%), and beer (+3.56%), while white liquor experienced a decline of -0.71% [23] 2. Liquor Sector Insights - Moutai's 2024 revenue and net profit are projected at 170.90 billion and 86.23 billion yuan, respectively, with year-on-year growth of +15.71% and +15.38% [2] - The liquor sector is expected to see valuation recovery driven by policy catalysts, with the current PE-TTM for the liquor index at 20X, which is relatively low compared to historical averages [2][14] 3. Beer and Beverage Sector Insights - The beer sector is showing signs of improvement with a +3.6% increase, driven by rising temperatures and upcoming peak season demand [3] - Qingdao Beer reported a revenue of 32.14 billion yuan for 2024, a decrease of -5.49% year-on-year, while Chongqing Beer reported a revenue of 14.64 billion yuan, down -1.1% [3][15] 4. Consumer Goods Sector Insights - The snack sector is leading in growth, particularly with konjac products, which have seen sales exceed 100 million yuan in March [4][16] - The overall consumer goods market is expected to benefit from domestic consumption growth amid trade tensions, with a focus on three investment themes: dining, overseas expansion, and dairy supply chain [4][16] 5. Investment Recommendations - Recommended stocks in the liquor sector include strong alpha leaders like Moutai and Shunxin Agriculture, as well as cyclical beta stocks like Luzhou Laojiao and Jiangsu Yanghe [21] - In the consumer goods sector, focus on dairy products and snack companies such as Yili, Mengniu, and Salted Fish [22]