2025年公司继续坚持"以动销指导经营"的明确共识，持续推进全国化战略，通过精细化渠道管理，不断 加强渠道运营能力，继续加强冰冻化建设，提高全品项产品的曝光率，拉动终端动销;同时，公司在夯 实东鹏特饮及东鹏补水啦两大支柱品类的基础上，积极探索多品类发展，力图不断培育新的增长点，为 公司的持续增长注入了新的活力，从而进一步带动收入及利润的增长。 智通财经APP讯，东鹏饮料(605499.SH)发布公告，公司预计2025年年度实现归属于母公司所有者的净 利润在43.4亿元到45.9亿元之间，与上年同期(法定披露数据)相比，将增加101,329万元到126,329万元， 增幅为30.46%到37.97%。 ...

格隆汇1月13日丨东鹏饮料(605499.SH)公布，经财务部门初步测算，预计2025年年度实现归属于母公司 所有者的净利润在43.4亿元到45.9亿元之间，同比增幅为30.46%到37.97%。预计2025年年度实现归属于 母公司所有者的扣除非经常性损益后的净利润为41.2亿元到43.5亿元，同比增幅为26.29%到33.34%。 2025年公司继续坚持"以动销指导经营"的明确共识，持续推进全国化战略，通过精细化渠道管理，不断 加强渠道运营能力，继续加强冰冻化建设，提高全品项产品的曝光率，拉动终端动销；同时，公司在夯 实东鹏特饮及东鹏补水啦两大支柱品类的基础上，积极探索多品类发展，力图不断培育新的增长点，为 公司的持续增长注入了新的活力，从而进一步带动收入及利润的增长。 ...

格隆汇1月13日丨东鹏饮料(605499.SH)公布，经财务部门初步测算，预计2025年年度实现归属于母公司 所有者的净利润在43.4亿元到45.9亿元之间，同比增幅为30.46%到37.97%。预计2025年年度实现归属于 母公司所有者的扣除非经常性损益后的净利润为41.2亿元到43.5亿元，同比增幅为26.29%到33.34%。 2025年公司继续坚持"以动销指导经营"的明确共识，持续推进全国化战略，通过精细化渠道管理，不断 加强渠道运营能力，继续加强冰冻化建设，提高全品项产品的曝光率，拉动终端动销；同时，公司在夯 实东鹏特饮及东鹏补水啦两大支柱品类的基础上，积极探索多品类发展，力图不断培育新的增长点，为 公司的持续增长注入了新的活力，从而进一步带动收入及利润的增长。 ...

东鹏饮料公告，预计2025年年度实现归属于母公司所有者的净利润在43.4亿元到45.9亿元之间，与上年 同期相比，将增加10.13亿元到12.63亿元，增幅为30.46%到37.97%。预计2025年年度实现归属于母公司 所有者的扣除非经常性损益后的净利润为41.2亿元到43.5亿元，与上年同期相比，将增加8.58亿元到 10.88亿元，增幅为26.29%到33.34%。业绩预告期间内，公司预计实现营业收入207.6亿元到211.2亿元， 与上年同期158.39亿元相比，同比增长49.21亿元到52.81亿元，增幅为31.07%到33.34%。 ...

Investment Rating - The industry investment rating is "Positive" and is maintained [8] Core Viewpoints - The liquor sector is currently experiencing a phase of "supply optimization and weak demand recovery," with inventory destocking ongoing in Q4. Short-term price recovery is expected due to controlled supply from Moutai, with attention on Spring Festival sales and inventory movement [2][5] - The demand for mass-market products is expected to show marginal improvement, with January anticipated to see a strong start due to delayed Spring Festival stocking [2][5] - The report recommends focusing on products with strong seasonal effects and high performance realization, particularly in sectors like leisure snacks, restaurant supply chains, condiments, soft drinks, and dairy products [4][26] Summary by Sections Spring Festival Stocking Strategy - The Spring Festival stocking strategy should focus on products with strong seasonal effects and high performance realization. The timing of the Spring Festival can impact the performance of listed companies, especially in years when it falls later in the calendar [4][15] - Products with clear gifting scenarios and positive market sentiment in specific segments are prioritized for opportunity selection. The continuation of the post-Spring Festival market will depend on actual sales and positive Q1 performance feedback [4][26] CPI Trends - The food CPI has been strengthening since December, surpassing service and overall CPI. This trend is supported by supply clearing in certain items and seasonal demand recovery, which together bolster price improvements [32][34] - The CPI-PPI differential remains positive, supporting the continued improvement in profitability for food manufacturing companies [37] Market Performance Review - Since the beginning of 2026, the food and beverage index has increased by 2.21%, lagging behind the CSI 300, which rose by 2.79%. The performance of the liquor sector has remained stable, while the dairy sector has seen declines [6][40] - Soft drinks and leisure snacks have led the market in terms of growth related to Spring Festival stocking, while dairy and meat products have experienced declines [6][40] Industry Dynamics - The industry is increasingly focused on value deepening and structural optimization. Companies are prioritizing supply-demand balance, healthy pricing systems, and profit structure improvements rather than merely pursuing sales growth [7][46] - Food safety and supply chain resilience remain foundational to brand trust, highlighted by recent global recalls and supply chain disruptions [7][46]

随着小红书成为"万物皆可种草"的核心场域，品牌面临从流量竞争向"心智与闭环"竞争的升维。微盟营 销深耕小红书生态，通过全链路整合营销解决方案助力周大生、Babycare、日加满等品牌实现了声量与 生意的双爆发。 2025年微盟中期财报数据显示，微盟在小红书平台年度消耗同步增长87%，并在小红书发布的《优质服 务合作伙伴榜单》中拿下"美妆个护"和"母婴"两大赛道，展现出其强劲的增长潜力和专业壁垒。 抢占高净值流量红利，将"痛点"转化为"增长点" 当前，精准触达高净值人群是企业提升营销ROI的关键。据小红书商业化联合罗兰贝格发布《小红书 2024母婴行业洞察报告》显示，超过70%的用户在种草后7天内完成购买，全域购买转化率高达95%。 微盟营销敏锐捕捉到这一趋势，基于小红书平台用户数据与行为洞察，协助品牌构建精细化人群模型， 实现流量高效分配与转化漏斗优化。 在母婴赛道，微盟营销助力Babycare聚焦23-40岁核心女性群体。针对该群体"自我价值实现"与"精细化 育儿"的双重诉求，通过全周期场景种草，助力品牌在小红书这一拥有百亿级曝光量的母婴沃土中，实 现全域流量的高效转化与长效ROI的稳定提升。 在快消赛道， ...

格隆汇1月8日｜西部证券研报指出，东鹏饮料能量饮料市场扩容进行时，赛道龙头地位稳固。根据欧 睿，2025年我国能饮市场规模达628 亿元，同增4%。根据沙利文报告，2024年东鹏500ml瓶装能量饮料 成为中国软饮市场同规格产品中最畅销单品之一看好公司主品完善全国化布局及积极推进海外发展，第 二曲线补水啦持续放量；新品推广体系逐步成熟，有望在价格敏感度高的多个细分赛道中不断培育新的 增长抓手。考虑到公司仍具备较强成长性，首次覆盖，给予"买入"评级。 ...

香飘飘今年以来股价涨3.43%，近5个交易日涨3.12%，近20日跌10.73%，近60日涨6.60%。 资料显示，香飘飘食品股份有限公司位于浙江省杭州市拱墅区杭州新天地商务中心4幢西楼13楼，成立 日期2005年8月12日，上市日期2017年11月30日，公司主营业务涉及奶茶产品的研发、生产和销售。主 营业务收入构成为：销售商品99.79%，提供劳务0.21%。 1月8日，香飘飘盘中上涨2.36%，截至13:54，报13.89元/股，成交5621.83万元，换手率1.00%，总市值 57.35亿元。 资金流向方面，主力资金净流入58.87万元，大单买入548.77万元，占比9.76%，卖出489.90万元，占比 8.71%。 分红方面，香飘飘A股上市后累计派现7.57亿元。近三年，累计派现3.13亿元。 责任编辑：小浪快报 香飘飘所属申万行业为：食品饮料-饮料乳品-软饮料。所属概念板块包括：社区团购、休闲食品、小盘 等。 截至9月30日，香飘飘股东户数2.05万，较上期减少12.23%；人均流通股20158股，较上期增加13.93%。 2025年1月-9月，香飘飘实现营业收入16.84亿元，同比减少13.1 ...

Core Viewpoint - The company is experiencing strong performance in its IF coconut water brand, with expectations for continued growth in 2025, outpacing industry averages. However, Innococo's sales have declined in the first half of 2025, with anticipated recovery in the second half following channel adjustments [1][2]. Group 1: Company Performance - IF coconut water is expected to maintain a rapid growth trajectory in 2025, leading the industry average growth rate [1]. - Innococo's sales volume decreased in the first half of 2025, but a recovery is anticipated in the second half after channel adjustments [1]. - The company's market share increased in Q3 2025 compared to the same period last year, with distributor inventory levels remaining in a reasonable and controllable range [1]. Group 2: Industry Outlook - The coconut water industry is projected to grow at an overall rate of 27.18% in 2025, significantly higher than the growth rates of the soft drink industry (7.78%), carbonated beverages (5.52%), packaged water (12%), and functional drinks (10%) [1]. Group 3: Channel Expansion and Cost Management - The company has signed a partnership with COFCO in September 2025, with plans for further agent expansion and increased channel layout efforts in 2026 [2]. - Coconut procurement costs have decreased in 2025 due to expanded production capacity, with expectations for continued cost optimization and supply chain efficiency improvements in 2026 [2]. Group 4: Brand Development and Marketing - In September 2025, Innococo announced a new brand ambassador and launched new products, alongside a series of marketing campaigns [2]. - The company plans to enhance brand recognition through increased resource investment in platforms like Xiaohongshu and WeChat, focusing on consumer education [2]. - A memorandum of cooperation was signed during the China International Import Expo in November 2025, establishing the IF brand's China headquarters in Shanghai [2]. Group 5: Financial Projections - Revenue projections for 2025-2027 are $183.86 million, $256.20 million, and $322.21 million, reflecting year-on-year growth rates of 16.63%, 39.34%, and 25.77% respectively [2]. - Expected net profit for the same period is $31.84 million, $51.30 million, and $67.42 million, with year-on-year growth rates of -4.43%, 61.13%, and 31.41% respectively [2]. - The projected EPS for 2025-2027 is $0.12, $0.19, and $0.25, with corresponding PE ratios of 18, 11, and 8 times [2].

Core Viewpoint - The company expects to achieve a net profit attributable to shareholders of 15.22 million yuan in 2025, representing a 147.89% increase from 6.14 million yuan in the previous year [1] Group 1: Financial Performance - The projected net profit for 2025 is 15.22 million yuan, a significant increase compared to the previous year's profit of 6.14 million yuan [1] - The main business segment, bottled water, continues to experience rapid growth, with sales volume reaching 1.5034 million tons, an increase of 33.84% year-on-year [1]