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“戏”聚金陵 南京“双节”文旅大餐吸引30万游客奔赴
Zhong Guo Fa Zhan Wang· 2025-10-13 17:29
在刚刚过去的国庆中秋假期,一场"戏聚金陵"的文旅融合大戏赢得满堂彩。南京文投集团统筹旗下资源,让传统戏曲、现代戏剧、音乐歌舞、魔术杂技等多 元演艺形式,在古戏台、博物馆、滨江草坪、历史街区等不同载体交相辉映,共吸引超过30万人次市民游客参与体验。一系列演艺活动不仅丰富了市民游客 的假期生活,更以"处处有戏、时时精彩"的生动实践,展现了南京作为文学之都、活力之城的创新脉动。 在南京世界文学客厅,国庆期间同样迎来了诗意与潮流的完美融合。日间,咖啡香与书香在文学市集弥漫;而当夜幕降临,百年建筑披上光影的华丽外衣, 悦耳的音符划破夜空,掌声和欢呼声成为夜晚最美的背景音乐。一位经常参加活动的文学爱好者表示:"之前我们就来世界文学客厅参加过很多活动,比 如'长江之夜'等等,期待以后更多有趣的活动。" 与此同时,在熙南里历史文化街区,另一场戏曲创新实践同步上演。当夜幕降临,专业戏班"南家班"在百年古宅的青砖回廊间开演,实景庭院秒变沉浸式剧 场。这里不仅有南京市京剧团演出的《牡丹亭》《贵妃醉酒》等经典名段,连演8天每天五出戏不重样,更设计了丰富的互动环节。观众可以体验武生手把 手教花枪,跟着青衣学习水袖技巧,甚至通过"唱念做 ...
“为一场演出奔赴一座城”,音乐节带动多元消费
Group 1 - The music festival has become a significant highlight in the cultural tourism market during the holiday period, with events like the Guangzhou Strawberry Music Festival attracting nearly 90,000 attendees, half of whom were from outside Guangdong province [2][3] - The trend of "traveling for concerts" has gained popularity among young people, with over 60% of attendees at large events like concerts and music festivals coming from other cities [2][3] - The economic impact of music festivals is substantial, with the Nanjing Mido Music Festival generating over 35 million yuan in ticket and merchandise sales, and driving local tourism revenue to 168 million yuan [3] Group 2 - Several listed cultural tourism companies are actively integrating resources and innovating scenes to leverage the market opportunities presented by music festivals [4] - Xiangyuan Cultural Tourism has been introducing diverse cultural activities at its scenic spots, planning more events to enhance visitor experiences [4] - Songcheng Performing Arts has seen a significant increase in visitor numbers and performance frequency by launching series of events like the "Eternal Love Music Festival" during peak tourist seasons [4] - Huali Technology aims to connect gaming operations with content consumption through its music label "WA MUSIC," exploring innovative business models that combine music, gaming, and social interaction [4]
透过通信大数据看假期消费热情“燃” 文旅融合新气象出彩又“出圈”
Yang Shi Wang· 2025-10-01 10:38
Core Insights - The National Day and Mid-Autumn Festival holiday, starting on October 1, is expected to significantly boost tourism consumption across China, with many workers opting for a "take 3 days off for 12 days" travel strategy [1][4] - Data indicates a 9% increase in daily travel volume from September 27 to 30 compared to the previous week, with an overall expected daily growth of 3.5% compared to the same period last year [1][4] Group 1: Travel Trends - The "take 3 days off for 12 days" model has led to a preference for long-distance travel, with 18% of tourists choosing destinations over 500 kilometers away, a 5 percentage point increase from last year [2] - Popular long-distance travel routes include Shanghai to Beijing, Shenzhen to Changsha, and Beijing to Xi'an, with noticeable growth in outbound tourism to regions like Central Asia and Europe [6] Group 2: Local Events and Activities - Various regions, including Sichuan and Jiangxi, are hosting unique cultural events to attract tourists, such as local performances and interactive experiences that highlight regional culture [7][13] - In Jiangxi, the Tengwang Pavilion is set to host a series of activities commemorating the 1350th anniversary of "Tengwang Ge Xu," with an expected visitor count exceeding 150,000 during the holiday [13] Group 3: Emerging Tourism Preferences - There is a growing trend for tourists to engage in nature-related activities, such as camping and staying in rural homestays, with locations like Ningbo seeing increased interest in these experiences [17][19] - The integration of local culture and cuisine into the tourism experience is becoming more prevalent, as seen in the rural areas of Jiangxi where agricultural activities are transformed into competitive events for visitors [15] Group 4: Cultural Celebrations - In Wuhan, a grand flower parade featuring 23 giant floats and 38 performance teams was held to celebrate the 76th anniversary of the founding of the People's Republic of China, showcasing the fusion of culture and tourism [20][22] - The Central Red Traffic Line Memorial Hall has attracted many visitors, utilizing immersive experiences to convey historical narratives and promote cultural heritage [26][28]
“音画贵州·非遗之韵”文旅推介会在伦敦举行
人民网-国际频道 原创稿· 2025-09-30 08:50
Core Viewpoint - The "Cultural and Tourism Promotion Conference of Guizhou: The Charm of Intangible Heritage" held in London showcased Guizhou's rich cultural and natural resources, aiming to attract British tourists and deepen cultural cooperation between China and the UK [1][2][13]. Group 1: Event Overview - The event was organized by the Guizhou Provincial Department of Culture and Tourism, with strong support from the Chinese Embassy in the UK and local enterprises, including Kweichow Moutai [1][2]. - Over a hundred guests from China and the UK attended, enjoying a relaxed atmosphere filled with music, food, and cultural exchange [1][2]. Group 2: Cultural Significance - Guizhou is highlighted as a beautiful region where nature and culture intertwine, home to 18 ethnic groups that contribute to its diverse cultural heritage [2][3]. - The event served not only as a showcase but also as an invitation for collaboration in cultural performances, heritage protection, and tourism investment between Guizhou and the UK [2][3]. Group 3: Music and Performances - The event featured a captivating performance of the lusheng, a traditional musical instrument, which resonated with the audience, transcending language barriers [6][11]. - The unique charm of Guizhou's ethnic music was emphasized, showcasing its deep connection with daily life, celebrations, and nature [5][7]. Group 4: Culinary Highlights - A tasting session of Kweichow Moutai was a highlight, with guests expressing admiration for its rich flavors, complemented by traditional music performances [8][10]. - The introduction of Moutai cocktails by a British mixologist received positive feedback, showcasing the versatility of Chinese liquor in a Western context [10][12]. Group 5: Cultural Exchange and Impact - The event facilitated meaningful cultural exchanges, with attendees expressing excitement about the performances and the opportunity to connect with Chinese culture [13][14]. - The promotion of Guizhou's scenic beauty and cultural richness in London marked a significant step in enhancing cultural dialogue and tourism collaboration between China and the UK [13][14].
宋城演艺(300144.SZ):目前未与浙江人形机器人创新中心开展合作
Ge Long Hui A P P· 2025-09-30 01:22
Core Viewpoint - The company has not engaged in collaboration with the Zhejiang Humanoid Robot Innovation Center, emphasizing its commitment to integrating technology into cultural performances and tourism [1] Group 1 - The company values the innovation and application of technology in cultural performances [1] - The company aims to enhance the technological content and appeal of its scenic operations and performance offerings [1]
锋尚文化:9月28日召开董事会会议
Mei Ri Jing Ji Xin Wen· 2025-09-29 11:16
Group 1 - The core point of the article is that Fengshang Culture (SZ 300860) held its fourth board meeting on September 28, 2025, to discuss the proposal for the third extraordinary shareholders' meeting of 2025 [1] - For the fiscal year 2024, Fengshang Culture's revenue composition is as follows: cultural tourism performances account for 60.83%, large cultural performance events account for 37.49%, other businesses account for 1.01%, and landscape art lighting and performances account for 0.67% [1] - As of the report date, Fengshang Culture has a market capitalization of 5.3 billion yuan [1] Group 2 - The article mentions a competitive scenario in the beverage industry where Nongfu Spring's green bottle launch has negatively impacted the market share of Yi Bao, which has dropped nearly 5 percentage points [1]
文体“破圈”,消费提质 南充文旅这样接“流量”
Si Chuan Ri Bao· 2025-09-25 07:42
Core Points - The recent concert in Nanchong, featuring popular artists, is the largest cultural event in the city in nearly a decade, attracting over 46,000 attendees and generating more than 170 million yuan in surrounding consumption [5][6] - The concert serves as a significant city marketing opportunity, with a notable portion of attendees coming from outside Nanchong, indicating a successful draw for tourism [6] - The upcoming 14th China Shengzhong Lake International Fishing Competition is expected to attract 1,200 athletes from over 20 countries, with a focus on enhancing participant experience through optimized scheduling and diverse fishing methods [7][8] Economic Impact - The concert's economic impact includes a total area of 120 meters for the main stage and over 12,000 square meters for the event, setting a record for outdoor performances in China [5] - The local government is implementing promotional strategies linked to concert ticket stubs, offering discounts on dining and accommodation to boost local consumption [9] Tourism and Cultural Development - Nanchong aims to revitalize its cultural tourism image through events like the concert and fishing competition, with plans to integrate more high-quality performances and local特色 projects [6][7] - The city is enhancing its service infrastructure, including upgrading hotels and local businesses to accommodate the influx of visitors during these events [9][10]
上半年IP运营收入下滑后,周杰伦概念股巨星传奇拟入股鸟巢
Nan Fang Du Shi Bao· 2025-09-16 14:54
Core Viewpoint - The company Giant Legend announced the conditional acquisition of approximately 1.17% equity in the National Stadium Company, which corresponds to a registered capital of approximately RMB 24.3 million [2][4]. Group 1: Acquisition Details - The acquisition is aimed at enhancing the company's strategic development direction by leveraging the iconic asset of the National Stadium, known as the "Bird's Nest," to foster collaboration in large-scale cultural and entertainment events [6]. - The seller, Beijing Jinzou Sunshine Consulting Co., Ltd., is currently undergoing bankruptcy liquidation, and the acquisition is subject to several conditions, including the lifting of equity freezes and the waiver of preemptive rights by existing shareholders [6]. Group 2: Company Background - Giant Legend was established in 2017 and focuses on new retail and IP creation and operation, with notable celebrity IPs including Jay Chou and Liu Genghong [6]. - The company's new consumption business, primarily selling health management products, saw significant growth, with revenue increasing by 91.5% year-on-year to RMB 211 million in the first half of the year [7]. Group 3: Financial Performance - In the first half of the year, Giant Legend's total revenue reached RMB 355 million, a year-on-year increase of 33%, while net profit decreased by 58.9% to RMB 10.27 million [7]. - The IP creation and operation segment experienced a decline in revenue, down 8.2% to RMB 143 million, and operating profit fell by 24.53% to RMB 55.37 million [7].
“周杰伦概念股”战略入股,成鸟巢唯一民企股东
Zheng Quan Shi Bao· 2025-09-16 07:18
Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend positions the company as the only private enterprise shareholder of the Bird's Nest, enhancing its strategic foothold in a highly coveted cultural venue [1][2]. Group 1: Acquisition Details - Giant Star Legend's wholly-owned subsidiary, Xing Chuang Yi (Kunshan) Cultural Co., Ltd., will acquire the stake in the National Stadium, which is a key construction and operation entity of the Bird's Nest [1]. - The Bird's Nest is recognized as a significant national project and a global cultural landmark, playing a crucial role in hosting major sports events and cultural activities [1]. Group 2: Strategic Implications - The partnership is characterized as a rare opportunity, with Giant Star Legend acting as an "IP strategic partner" rather than just an event organizer, providing comprehensive services in IP creativity, design, development, and commercialization [2]. - This collaboration aims to create a value chain centered around IP, enhancing the experience from pre-event to post-event through a closed-loop system of "IP empowering the scene, and the scene feeding back to IP" [2]. Group 3: Revenue and Market Impact - The Bird's Nest attracts millions of visitors annually, offering a physical platform for Giant Star Legend's super IPs, such as "Zhou Tongxue" and "Liu Jiaolian," to engage with fans and convert virtual recognition into tangible consumption [2]. - The partnership is expected to diversify Giant Star Legend's revenue streams, including sustainable ticket sales and derivative product revenue models, which are anticipated to create new market expectations [2]. - Following the announcement, Giant Star Legend's stock price initially dropped by approximately 4% before rebounding to a 1% increase, indicating market volatility and investor reactions to the news [3].
秦音起山河
Ren Min Wang· 2025-09-01 11:38
Core Insights - The article highlights the cultural initiatives in Shaanxi province, particularly focusing on the "One Yuan Theater" project in Weinan, which aims to enhance cultural accessibility and engagement among the local population through affordable performances [4][5][6]. Group 1: Cultural Initiatives - The "One Yuan Theater" project has organized over 36,000 performances in the past year, generating revenue of 1.49 billion yuan, showcasing a successful blend of cultural outreach and economic viability [2][5]. - Shaanxi province has implemented a comprehensive cultural supply model, evolving from "sending culture to the countryside" to "promoting cultural outreach," which has significantly increased cultural engagement among the populace [2][5][6]. - The province has seen a total of over 52,250 performances by 2024, with an online audience exceeding 25.76 million, indicating a robust cultural consumption trend [5]. Group 2: Cultural Heritage and Preservation - The article discusses the revival of traditional folk songs in Shaanxi, with a focus on the establishment of a protective framework for intangible cultural heritage, including an annual budget of 30 million yuan for heritage protection in Yulin [10][11]. - The establishment of various cultural institutions, such as the Shaanxi Folk Song Museum, has attracted over 200,000 visitors, reflecting a growing interest in local cultural heritage [10]. - Legislative efforts have been made to protect and promote folk songs, with specific regulations enacted in cities like Ankang, marking a collaborative approach to cultural preservation [11]. Group 3: Economic Impact of Cultural Activities - The integration of cultural activities with tourism has led to a significant increase in visitor numbers, with 9.2 million attendees at cultural performances in the first half of the year, positioning Shaanxi as a leader in cultural tourism [14]. - The cultural and related industries' contribution to the GDP has risen from 6.11% in 2021 to 6.57% in 2024, indicating a positive trend in the economic impact of cultural initiatives [15]. - The province has seen the establishment of 1,674 new cultural and related industry entities, reflecting a growing investment in cultural infrastructure and services [15].