（来源：百姓关注） 为深化影像与文旅资源融合，赋能地方文化传播与旅游推广，会上还举行了"贵州画报摄影创作基地"集 中授牌仪式。一批具备独特自然风光与人文底蕴的景区、村落被授牌成为首批创作基地，未来将作为影 像创作的重要载体，通过持续的高质量影像输出与全媒体传播，提升贵州文旅资源的可视化表达与影响 力。 ...

除此之外，在绍兴孙端街道的活动分会场，市民游客可以欣赏到"祝福大典"和社戏，体验纯正的绍兴春节习俗。活动期间，当地还 将发放各类消费券，开展"品美食、看电影""一票畅游绍兴城"等众多促消费活动，引领新春消费热潮。 央视网消息：近日，一系列文旅促消费活动在浙江绍兴古城越城区拉开帷幕，向八方游客展现充满江南水乡风情的传统年俗。 据了解，2026年的绍兴古城过大年活动从腊月十九开启到正月十五结束。活动期间，将举办各类文旅促消费活动100多场。在浙江 绍兴城市广场活动主会场，游客可以欣赏到花船巡游、鱼灯巡游等表演，现场还设有场景互动、通关文牒打卡以及数十种特色美 食，让游客感受浓浓年味。 在绍兴越城区迎恩门文化文创集市上，文化文创技艺与新春年味深度交融。书法爱好者现场写福字、写春联，为市民游客送上新春 祝福。游客们还可在专业老师指导下亲自动手剪福字、窗花，学习扎染，感受传统手艺的魅力。 ...

Core Viewpoint - The Fujian Provincial Government has issued implementation opinions to promote high-quality urban development, emphasizing tailored strategies to enhance urban development momentum [1] Group 1: Urban Development Strategies - The government advocates for city-specific policies to boost urban development [1] - There is a focus on enhancing urban industrial parks through intelligent, green, and integrated development [1] Group 2: Industry Focus - The strategy aims to consolidate and elevate the manufacturing sector while fostering strategic emerging industry clusters such as optoelectronics, integrated circuits, and new energy [1] - Future industries will be developed based on local conditions to cultivate new productive forces [1] Group 3: Construction and Modernization - The plan includes the development of intelligent construction and the cultivation of a modern architectural industry chain to accelerate the transformation and upgrading of the construction sector [1] Group 4: Economic Diversification - The government is promoting the development of various economic sectors, including first-release, silver economy, low-altitude, cultural tourism, and marine economies, to create new consumption scenarios and business formats [1] - Support is provided for Xiamen to pilot the construction of an international consumption environment [1] Group 5: Cultural and Tourism Development - The initiative aims to accelerate the creation of distinctive cultural districts, nighttime cultural and tourism consumption clusters, leisure tourism streets, and intangible cultural heritage districts [1]

Group 1: National Subsidy Policies - The central government has timely issued "two new" subsidies and extended loan interest subsidy policies, with an expanded scope and scale, expected to boost consumption from both supply and demand sides[3] - The national consumption subsidy scale for Q1 2026 is projected at 62.5 billion, down from 81 billion in Q1 2025, mainly due to reduced subsidy amounts in appliances and automobiles[7] - The loan interest subsidy policy has been extended, with the maximum subsidy per loan increased from 1 million to 10 million, and the cancellation of previous limits on single loan amounts[8] Group 2: Local Consumption Initiatives - The Ministry of Commerce has launched the "Happy Shopping Spring Festival" initiative, encouraging local governments to stimulate holiday markets, with 12 provinces already implementing consumption voucher activities[9] - Local governments are expected to issue consumption vouchers totaling over 3 billion for the Spring Festival, with Guangdong and Zhejiang leading in financial support[24] Group 3: Financial Backing and Debt Issuance - The issuance of special government bonds is being expedited, with a forecast of 500 billion for 2026, including 200 billion for equipment updates and 300 billion for old-for-new consumption[30] - As of February 6, 2026, local general bonds and project special bonds have seen significant increases, with 136.3 billion and 432.5 billion issued respectively, indicating strong local government engagement[9] Group 4: Consumption Trends and Expectations - The service sector is expected to show strong performance, with tourism consumption significantly increasing during the Spring Festival, driven by a longer holiday and pent-up demand[11] - The CPI for Q1 2026 is anticipated to rise due to seasonal price increases, particularly in pork and premium liquor, indicating a potential upward trend in consumer prices[12]

（来源：河北日报） 转自：河北日报 拼挖潜 今年各地促进服务消费这样干 "作为有奖发票试点城市之一，我们将进一步打通'观演+逛街+购物'连贯消费链路，重点拉动餐饮、文 旅、体育等领域消费。"河北省政协委员、石家庄市商务局局长刘春东说。 文体商旅融合是推动服务消费扩容的"热土"。 2025年，不少地方尝到了融合的甜头。江苏以"足球+"撬动全域消费新增长；重庆大足区借舞剧《天下 大足》东风，推出"观剧畅游"计划，观众凭演出票根可享受大足石刻门票优惠，促进从剧场到景区的客 流导引；山西鼓励戏剧作品在全国各地演出，带动泥塑、书签、冰箱贴等文创产品热销…… □新华社记者 胡旭 朱丽莉 周颖 近期陆续召开的地方两会上，"服务消费"成为各地政府工作报告中的热词。围绕加快培育服务消费新增 长点，各地提出一系列部署举措，地方人大代表和政协委员纷纷建言献策。 从多地政府工作报告中可以看到，2025年服务消费发展取得新成效：北京演艺经济更加火热，举办大型 活动2295场、增长25.8%；山东游客人数、旅游收入均增长10%以上；重庆全年接待游客突破5亿人次， 入境旅游人次增长68.2%…… 2026年，各地培育服务消费新增长点从哪些 ...

Core Insights - The traditional narrative of the Spring Festival is shifting from "returning home" to a focus on "emotional quality" and personalized experiences, driven by younger consumers [3][9] - Young consumers are increasingly opting for "traveling during the New Year," with significant demand for travel packages, indicating a transformation in how the holiday is celebrated [3][9] - The rise of "pre-made meal boxes" and high-end restaurant delivery services reflects a shift towards efficiency and quality in holiday dining, allowing families to enjoy meals without the traditional cooking burden [5][6] Consumer Behavior Trends - Younger consumers are prioritizing "self-indulgent consumption," purchasing items like stylish homewear, electronics, and beauty treatments as year-end gifts for themselves [8] - "Atmosphere-enhancing consumption" is gaining popularity, with products designed for creating unique, Instagram-worthy home environments [8] - The concept of "social currency consumption" is emerging, where limited edition collectibles and gaming items serve as tools for social engagement and connection [8] Market Implications - The evolving consumer preferences present both challenges and opportunities for businesses that can understand and cater to the new demand for experiential and emotional products [9] - Companies that successfully integrate traditional cultural elements with modern lifestyles and infuse emotional design into their offerings are likely to capture the attention of this key consumer demographic during the Spring Festival [9]

（来源：新华日报） 与此同时，汤山现场发布了一份"温暖礼单"：2月15日—2月23日期间，汤山部分景区对永州市民开展优 惠入园措施。广告牌下，工作人员在赠送汤山景区门票的同时，手中那一只只憨态可掬的"泡汤鸭"玩 偶，更以柔软可爱的形象，提前传递出汤山慵懒、惬意、轻松的度假氛围。许多永州市民在接过这 份"暖意礼包"时，惊喜之情溢于言表："感觉像是老朋友的邀请。"永州市文化旅游广电体育局局长周贤 志表示："感谢汤山文旅为永州人民送来免费的温泉门票，让大家感受到南京的深情厚谊。"他也向江苏 的"十三太保"兄弟城市发出诚挚邀请："欢迎朋友们春节期间来永州游玩，共度地道的永州民俗年。" 本报讯 （程书帆 王洁馨） 近日，一场跨越千里的温情互动，在江苏与"湘超"冠军永州之间悄然展开。 继江苏多地于永州街头挂起祝福广告牌"出圈"之后，南京汤山温泉旅游度假区组成文旅推介团，奔赴这 座"冠军之城"，将一块写着"冠军永州城，汤山请你来"的祝福广告牌，立在永州的土地上。 ...

当一场非遗年货直播在七小时内创下亮眼交易纪录时，另一场规模更大的非遗盛宴正在线下悄然铺展——近3000场文旅活动在巴蜀大地同步启幕，从川西 雪场的飞扬滑板到川南古镇的袅袅炊烟，从直播间秒杀的年货礼盒到非遗市集的手作体验，马年新春的"年味"正以线上线下交融的方式，打破传统与现代 的壁垒，让千年文脉在烟火气中焕发新生。 线上直播带货 新春消费浪潮涌 近日，抖音电商发布的《2026年货礼盒消费报告》显示，抖音电商年货节期间，品牌年货礼盒销量较日常提升3倍，其中超70%的礼盒通过直播间售出。 这一数据清晰表明，直播电商已成为推动年货礼盒销售增长的核心渠道，也成为新春消费的重要载体。 抖音电商《2026年货礼盒消费报告》 直播让非遗不再是遥不可及的展品，而是飞入寻常百姓家的新春好物。这场云端非遗大集最终实现曝光近900万，观看人次近20万，最高1.77万人在线， 成交金额达23.2万元，封面新闻首次跻身抖音冲饮带货榜排名第38位，印证了媒体非遗直播带货的传播力与消费力。 今年消费者对年货的选择呈现出多元化、品质化趋势。其中，100元-200元价格带的品牌礼盒最受青睐，销量占比达到25%；坚果、乳制品、肉干肉脯、 糕点和 ...

Core Viewpoint - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shenzhen" aims to promote the integration of Shenzhen and Zhongshan, showcasing local products and facilitating business cooperation with a total of 36 signed projects worth 3 billion yuan [1][4]. Group 1: Event Overview - The event is hosted by the Zhongshan Municipal Government and focuses on deepening the integration of Shenzhen and Zhongshan [4]. - It features a variety of activities, including a showcase of Zhongshan's manufacturing capabilities, cultural attractions, and consumer experiences [4]. Group 2: Key Highlights - The event includes seven thematic sections, such as "Charming Zhongshan," which highlights urban planning, business environment, and public services [4]. - "Smart Manufacturing Zhongshan" showcases over 400 products from more than 150 manufacturing companies, including robots and medical devices [4]. - The "Culinary Zhongshan" section features over 100 local agricultural products, with interactive experiences like tasting and live cooking demonstrations [4][5]. Group 3: Economic Impact - A total of 36 procurement projects were signed during the event, amounting to 3 billion yuan, indicating strong economic collaboration between the two cities [1]. - The event also promotes tourism with the introduction of 2 million yuan in cultural tourism consumption vouchers [4]. Group 4: Cultural and Community Engagement - The event includes traditional performances and showcases local heritage, enhancing community engagement and cultural exchange [5]. - Online and offline promotional activities are integrated, including a live streaming session to foster collaboration between artisans from both cities [5].

中新网成都2月7日电 (记者 王鹏)"让青年的声音被听见、被看见、被回应，是我作为人大代表、青联委 员义不容辞的责任。"7日下午，四川省人大代表温雪倩在四川省两会"代表通道"上接受采访时表示。 2月7日下午，四川省人大代表温雪倩在四川 谈及未来履职方向，温雪倩表示，将进一步加强与青年朋友的交流，把大家的所思所盼转化为实际行 动。"我相信，在全社会的共同努力下，一定能让更多青年在四川有业可就、有梦可追、有人可爱、有 家可安。"她说。(完) 今年，温雪倩将履职目光进一步投向青年社交和青年女性发展。她表示，仍有不少青年因社交圈子较 窄，难以遇到合适的恋爱对象，"简单来说就是'圈子太小，机会太少'"。为此，她建议进一步拓展青年 省两会"代表通道"上接受采访。记者 刘忠俊 摄 社交平台，打造新型社交生态，精准开展各类社交活动，促进青年发展型省份建设。 四川省十四届人大五次会议正在成都举行。作为一名来自文旅行业的人大代表，同时也是四川省青联委 员，温雪倩长期与青年群体保持密切联系，努力把青年关切带到两会。 2023年，是温雪倩作为四川省人大代表履职的第一年。她在调研中发现，大学毕业生就业形势严峻。基 于调研情况，她提出了 ...