行 业 研 究 投资摘要： 每周一谈：消费预期有望逐步回升 关注大众品修复机会 消费预期有望逐步回升，白酒龙头厂家主动调整增长节奏。上周食品饮料指数 涨幅居前，在近期市场整体回升背景下，低估值的顺周期板块有望逐步受到市 场重视。政策把提振消费摆到更加突出位置，我们认为后续宏观增量政策空间 或主要在于促消费领域，食品饮料各子行业需求改善可期。根据 21 世纪经济 报道消息，房地产市场有所复苏，春节后重点一二线城市的供应量、看房量、 交易量等在快速回升，部分城市房价有所提升。同时，宏观经济指标中社零和 CPI 等有望提振，或将带动消费板块投资情绪回升。 消费预期有望逐步回升 关注大众品修复 部分酒企核心大单品前期相继宣布停货、控货，我们认为酒企控货动作或逐步 推动批价企稳回升。目前白酒行业价格及库存压力仍存，旺季短期上量后渠道 仍将处于去库存周期中，龙头厂家主动调整增长节奏，年内报表压力或逐季度 得到释放。分场景看，宴席和商务场景在 2025 年的回补有望带动各价位带全 国化代表品牌、地产酒和大众价位的出货。白酒板块建议从场景承接、区域格 局优化、渠道率先出清、分红率提升角度寻找白酒投资标的，关注徽酒苏酒等 地产 ...

Investment Rating - The investment rating for the food and beverage industry is maintained as "Outperform" [3] Core Insights - The heavy holding ratio in the food and beverage sector has decreased, while the overweight ratio has slightly increased. As of Q4 2024, the total market value of heavy holdings in the food and beverage sector is 309.25 billion, down by 41.40 billion from the previous quarter, with a heavy holding ratio of 4.56%, a decrease of 0.42 percentage points [1][12][14] - The white liquor sector has seen a significant decline in heavy holding ratios, while the majority of the consumer goods sector has increased. The heavy holding ratio for the white liquor sector is 3.95%, down by 0.65 percentage points, while other sub-sectors like beverage and dairy have shown increases [1][15][17] Summary by Sections Heavy Holding Ratios - In Q4 2024, the food and beverage sector's heavy holding ratio ranks third among 31 primary industries, below the five-year average of 7.27%, indicating potential for growth [1][12] - The heavy holding market value in the food and beverage sector accounts for 11.73% of the total heavy holdings, a decrease of 0.52 percentage points [14] Sub-sector Performance - The white liquor sector's heavy holding ratio has decreased significantly, while the majority of consumer goods sub-sectors have increased. The beverage and dairy sub-sector's heavy holding ratio rose to 0.28%, while non-white liquor and snack food sectors also saw slight increases [15][17][18] - The heavy holding ratio for the food processing sub-sector has continued to decline, now at 1.30%, the lowest among all sub-sectors [18] Individual Stock Analysis - The top ten heavy holdings in the food and beverage sector are dominated by white liquor stocks, with seven out of ten positions held by white liquor companies. The overall heavy holding ratio for these top ten stocks is 4.22%, down by 0.44 percentage points [2][28] - The leading companies in heavy holdings include Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, with Kweichow Moutai maintaining the highest heavy holding ratio at 2.05% [28][30] Investment Recommendations - Despite the overall weak recovery in consumption, it is anticipated that policies to boost consumption will be strengthened in 2025, presenting opportunities in the food and beverage sector. Key areas to focus on include: - White liquor: Expecting demand recovery to alleviate inventory pressure, particularly in mid-range and mass-market segments [3] - Beer: Cost reductions are expected to enhance profitability, with a recovery in demand for mid-to-high-end beers [3] - Seasoning products: Continued cost advantages and health-oriented demand are seen as growth drivers [3] - Dairy products: Approaching a cost inflection point, with price wars expected to ease [3]

Investment Rating - The industry rating is maintained as "Outperform" [7] Core Insights - The food and beverage sector has shown a recovery with a weekly increase of 1.77%, outperforming the Shanghai Composite Index which decreased by 2.22% [25] - The liquor segment is expected to see valuation recovery as major companies focus on channel optimization and marketing strategies ahead of the upcoming political meetings [2][13] - The beer and beverage sectors are anticipated to benefit from improved consumer demand in 2025, driven by promotional policies and a recovery in the restaurant and nightlife sectors [3][14] Summary by Sections Market Performance Review - The food and beverage sector saw a weekly increase of 1.77%, while the Shanghai Composite Index fell by 2.22%. Specific segments included: - Liquor: +1.64% - Dairy: +3.00% - Meat products: +3.52% - Pre-processed foods: +2.37% - Other alcoholic beverages: +0.59% - Beer: +2.84% - Soft drinks: +2.42% - Snacks: +4.30% [25] White Liquor Insights - The white liquor segment increased by 1.64%, with companies like Jiuziyuan and Yingjia Gongjiu showing significant gains. The current valuation is considered reasonable and low, with a PE-TTM of 19.50X [2][13] - Major liquor companies are focusing on channel management and marketing to rebuild confidence in the market, especially as the political meetings approach [2][13] Beer and Beverage Insights - The beer segment increased by 2.84%, with Budweiser Asia announcing a 7% increase in dividends and a management change. The Chinese market for Budweiser is projected to decline by 11.8% in 2024, but strategies are being implemented to enhance market share [3][15] - The beverage sector, including brands like China Red Bull, reported a slight revenue increase of 1.3% in 2024, reaching 21.09 billion yuan [3][17] Consumer Goods Insights - The snack segment led the market with a notable increase, while dairy products also performed well with a 3.00% rise. The report emphasizes three investment themes: "restaurant supply," "overseas expansion," and "raw milk turning point" [3][16] - The overall consumer goods sector is expected to benefit from lower inventory levels and seasonal demand as the market recovers [5][24] Investment Recommendations - Recommended stocks include leading liquor brands such as Moutai, Wuliangye, and Shanxi Fenjiu, as well as consumer goods companies like Yili and Mengniu in the dairy sector [5][24] - The report suggests focusing on companies with strong fundamentals and reasonable valuations, particularly in the consumer goods sector, which is expected to show strong elasticity in 2025 [5][24]