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北京星巴克基金会五周年 累计投入超4,100万元 惠及20万人
Zhong Guo Shi Pin Wang· 2025-08-15 06:33
Core Insights - The Beijing Starbucks Foundation celebrated its fifth anniversary, having invested over 41 million yuan in public welfare, benefiting approximately 200,000 people [1][12] - The foundation's first public welfare project, the "Exhibition Heart Plan," has been upgraded, with a commitment to donate 2.4 million yuan over the next three years to support employment for youth with intellectual disabilities [1][8] - The foundation aims to create a sustainable public welfare model that integrates urban and rural community development, focusing on various social issues including aging, disability, and environmental concerns [6][12] Group 1 - The foundation has established a public welfare network that covers both rural and urban areas, focusing on cultural heritage and community support [6][12] - The "Exhibition Heart Plan" has successfully helped over 2,000 youth with intellectual disabilities transition into employment, with plans to expand its reach to over 6,500 beneficiaries in the next phase [8][12] - The foundation's projects have engaged over 300,000 residents in community welfare initiatives, demonstrating a strong commitment to social responsibility [12] Group 2 - Starbucks has been actively promoting inclusive employment for individuals with disabilities, having initiated recruitment and training programs even before the foundation's establishment [7][12] - The foundation has received recognition as a 4A-level social organization, reflecting its commitment to social value and community development [16] - Future initiatives will continue to focus on creating replicable and scalable public welfare models that support both rural and urban community prosperity [12][16]
从云南乡村到城市社区:星巴克公益新图景持续延展
Hua Xia Shi Bao· 2025-08-15 06:31
Core Insights - The Beijing Starbucks Foundation has made significant contributions to social welfare over the past five years, focusing on rural revitalization in Yunnan and the integration of individuals with disabilities into the workforce, with a total investment exceeding 41 million yuan benefiting around 200,000 people [1][2] Employment Integration Initiatives - The foundation's "Zhanxin Plan" aims to support youth with intellectual disabilities by building a comprehensive employment ecosystem, addressing barriers such as inadequate pre-employment education and insufficient job opportunities [2][3] - The first phase of the "Zhanxin Plan" successfully assisted over 2,000 youth in transitioning to employment, with more than 200 securing internships and jobs [2] - The second phase of the project will expand its collaboration with local support centers, focusing on creating training programs and flexible job opportunities, with an expected reach of over 6,500 beneficiaries [3] Rural Revitalization Efforts - The foundation has committed nearly 45 million yuan to support coffee-growing communities in Yunnan, directly benefiting over 10,000 coffee farmers through various initiatives [4] - The "Shared Value Seeking Beans Yunnan" project aims to enhance local talent development and cultural revitalization in ten coffee villages over three years, fostering community engagement and sustainable development [4][5] - The "Xingxiu Future" project will empower rural women and promote intangible cultural heritage, with an additional donation of 5 million yuan planned for the next three years [5]
北京星巴克基金会五周年:累计投入超4100万元、惠及20万人
Xin Lang Ke Ji· 2025-08-15 02:59
今年6月,星巴克中国咖啡公使刘咪与顾心成参加了星巴克首届全球咖啡师大赛,每人取得了优异成 绩,并获得了1万美元公益奖金。在庆典上,两位伙伴分别将奖金投入"未来星社区"和"星绣未来"项 目,他们也将在未来深度参与公益共创。 据悉,2020年7月,星巴克发起的北京星巴克公益基金会在北京市民政局注册成立, 8月15日,北京星巴克公益基金会举行五周年庆典。通过聚焦云南乡村振兴与非遗传承,探索城市社区 发展和残障融合,基金会已累计投入超4100万元公益资金,直接惠及约20万人。庆典活动上,基金会的 首个公益项目"展心计划"迎来迭代升级,未来三年基金会将捐赠240万元,继续为心智障碍青年(心青 年)点亮求职之路。 2023年,基金会首次参加社会组织等级评估,被评为4A级社会组织。基金会围绕生机社区、融合社 区、韧性社区三大领域发起了十二个公益项目,包括灾害救助、乡村振兴、残障融合就业、推广非遗文 化和友好社区共建等。截至目前,未来星社区项目已覆盖200多个社区,带动超30万居民参与家门口的 公益,星绣未来项目则覆盖了1350位乡村女性。云南乡村振兴项目已在三十余个咖啡村庄,助力10000 多名咖农过上好生活。 2021年 ...
美团启动“堂食提振”;快手联名蜜雪冰城;拉夏贝尔任命董事长
Sou Hu Cai Jing· 2025-08-15 02:25
Group 1: Dairy Industry - French dairy giant Lactalis has been granted exclusivity in acquisition negotiations with Fonterra, indicating a significant strategic decision to divest its consumer brands business [3] - This exclusivity suggests that Lactalis is likely to become the final buyer of Fonterra's consumer brands [3] Group 2: Retail Industry - Seven & i Holdings announced a growth strategy for fiscal year 2030, planning to invest 300 billion yen to add 1,000 new convenience stores in Japan and renovate 5,000 existing stores [5] - The initiatives include store renovations, introduction of the "Seven Cafe" series, and expansion of the delivery service "7NOW," aiming to increase sales from 12 billion yen in fiscal year 2024 to 120 billion yen by fiscal year 2030 [5] Group 3: Food Delivery Industry - Meituan has launched a "Dine-in Boost" plan, distributing in-store consumption vouchers to all members, aiming to support struggling small restaurants amid ongoing competition in the food delivery sector [7] - The initiative currently covers 100,000 physical stores, with plans for further expansion [7] Group 4: Fashion Industry - S&P Global has downgraded the credit outlook for French luxury group Kering from "stable" to "negative," citing a significant sales decline expected in the first half of 2025, particularly in the Asia-Pacific and Chinese markets [17] - Kering's revenue in the Asia-Pacific region fell by 22% year-on-year, with core brand Gucci's sales decreasing by approximately 25% [17] Group 5: Corporate Governance - Tims Coffee announced the resignation of board member Meizi Zhu, who was the only Tencent representative on the board, following Tencent's investment in the company [20] - The company does not plan to fill Zhu's vacancy on the board [20] Group 6: Corporate Leadership Changes - Julee Co., a New Third Board listed company, announced that Chairman Tong Enwen is temporarily unable to fulfill his duties due to health reasons, with Gao Zhaohui appointed as acting chairman [22] - This change occurs against the backdrop of the founder's advanced age and the company's critical IPO period [22] Group 7: Corporate Restructuring - La Chapelle appointed Wang Guoliang as the new chairman following the resignation of Zhao Jinwen, with Wang controlling 65% of the company's shares [25] - This appointment aims to ensure the synchronization of restructuring negotiations, asset disposal, and delisting processes [25]
哈根达斯与星巴克踏入同一条河流
Guan Cha Zhe Wang· 2025-08-15 02:16
Group 1: Company Overview - Häagen-Dazs' parent company, General Mills, is considering selling its ice cream stores in China, with potential transaction amounts between $500 million to $800 million [1] - Starbucks China is also evaluating over 20 interested institutions for a potential sale, while retaining a 30% stake in the business [1] - Both companies are facing significant challenges in maintaining their brand positioning and growth in the Chinese market [2][20] Group 2: Market Positioning and Strategy - Häagen-Dazs entered the Chinese market in 1996 with a high-end positioning, targeting affluent urban consumers [2][3] - The brand's premium pricing strategy, with ice cream priced at 25 yuan during a time when average monthly wages were around 500 yuan, aligned with its luxury image [3] - Starbucks adopted a similar strategy, initially entering through joint ventures and later transitioning to direct control of its stores in China [8][9] Group 3: Financial Performance and Challenges - Häagen-Dazs experienced rapid growth in China from 2006 to 2015, with annual sales growth rates around 23% [5] - However, by 2023, Häagen-Dazs began closing stores, with over 60 closures reported in 2024, reducing its total to approximately 250 stores [16][20] - Starbucks has also faced declining same-store sales for five consecutive quarters, with a market share drop from 42% in 2017 to an estimated 14% by 2024 [11][28] Group 4: Competitive Landscape - The rise of new tea brands and coffee competitors like Luckin Coffee has significantly impacted both Häagen-Dazs and Starbucks, leading to price wars and market share erosion [9][11] - Häagen-Dazs has started to pivot towards retail and e-commerce channels, while Starbucks is focusing on expanding into lower-tier cities [10][12][13] - The high fixed costs associated with their premium positioning have exposed structural weaknesses for both brands, leading to a search for external capital to alleviate current crises [20][21] Group 5: Future Outlook - The Chinese ice cream market is projected to reach 183.5 billion yuan in 2024, with new players entering the high-end segment [23] - Starbucks is exploring partnerships with major investment firms to enhance its market presence and supply chain in China [28] - Both Häagen-Dazs and Starbucks are navigating a challenging landscape, seeking to adapt their strategies to maintain relevance and profitability in a rapidly changing market [20][28]
咖啡便利店新赛道,适配度≠成功率
Sou Hu Cai Jing· 2025-08-15 01:58
Core Viewpoint - The coffee industry is experiencing intensified competition, with brands exploring new strategies such as entering the convenience store sector to achieve growth and meet diverse consumer demands [1][2][3]. Group 1: Industry Competition - The coffee market is saturated, and brands are struggling to expand rapidly, as evidenced by a previous plan to open 8,000 store-in-store locations, which only resulted in 1,300 openings [3]. - The convenience store sector has been expanding, presenting an opportunity for coffee brands to leverage their strengths in brand recognition and digital management to enhance store performance [2][4]. - Major convenience store brands like 7-Eleven and Lawson already have established coffee operations, creating a competitive landscape for new entrants [6]. Group 2: Strategic Shifts - Kudi Coffee has announced a shift to a convenience store model, aiming to increase store efficiency and revenue by offering a mix of coffee, fast food, and traditional convenience store items [2][11]. - The brand maintains a target of 50,000 stores by the end of 2025, reflecting a proactive approach to adapt to market demands and differentiate itself from competitors [2][3]. - The integration of coffee with fast food is seen as a way to enhance SKU variety and drive additional revenue, although it poses challenges in managing different operational models [6][9]. Group 3: Operational Challenges - The new convenience store model requires significant investment in supply chain management and operational efficiency, which may lead to increased costs and complexity [9][10]. - The brand faces challenges in maintaining product quality and consistency across its expanding network, as evidenced by reports of ingredient shortages and varying coffee quality among locations [17]. - The shift towards a multi-product strategy may dilute the brand's identity, necessitating careful management of brand perception and consumer expectations [10][16]. Group 4: Market Dynamics - The convenience store market is undergoing digital transformation and diversification, requiring brands to adapt their strategies to align with industry trends [5][12]. - The introduction of a "0 yuan franchise" model aims to attract franchisees, but the actual costs and operational complexities may deter potential partners [14][15]. - The competitive landscape is further complicated by online coffee brands like Luckin and Starbucks, which offer convenient delivery options, challenging traditional retail models [6][12].
新消费派 | 从一颗豆到一座城——透视上海“咖啡经济”的世界坐标
Xin Hua Cai Jing· 2025-08-14 13:55
Core Viewpoint - Shanghai is emerging as a global hub for coffee, with a significant number of coffee shops and a growing influence on coffee flavor preferences, marking a shift from traditional Western standards to a more localized Chinese palate [1][2][6]. Group 1: Coffee Market Dynamics - Shanghai leads the nation with 9,115 coffee shops, showcasing its dominance in the coffee market [1][6]. - The "China's Choice" global specialty coffee bean competition featured 82 entries from 16 countries, highlighting the international interest in Chinese consumer preferences [1][2]. - The competition results indicate a shift in quality perception, with the winning coffee beans showcasing diverse origins and flavors, challenging the notion that only specific varieties can produce high-quality coffee [3][4]. Group 2: Industry Growth and Standards - The coffee industry in China has surpassed 300 billion yuan, with Shanghai's coffee culture evolving from a luxury to a daily necessity [6][7]. - The establishment of the Hongqiao International Coffee Port has facilitated trade, linking over 200 companies and generating more than 3 billion yuan in trade annually [2][6]. - The competition aims to create a new sensory standard for coffee, with the "sweetness index" potentially influencing global coffee trade [6][7]. Group 3: Consumer Preferences and Localization - The competition reflects a growing desire among Chinese consumers for flavors that resonate with local tastes, moving away from merely imitating Western coffee standards [6][7]. - The introduction of auctioning the top coffee beans from the competition aims to engage local coffee enthusiasts and businesses, further integrating consumer preferences into the market [5][6]. Group 4: Talent and Innovation - Shanghai is positioned as a talent hub for the coffee industry, providing comprehensive support for coffee entrepreneurs, from business setup to financial services [7]. - The city's coffee culture has undergone significant transformations, evolving from a Western influence to a unique local expression, with a focus on innovation and quality [7][8].
同比少卖了7亿元,康师傅上半年饮料业务失速
Guan Cha Zhe Wang· 2025-08-14 11:39
Group 1: Company Performance - In the first half of 2025, Master Kong's revenue declined by 2.7% to approximately 400.92 billion yuan, marking a continuous decline in revenue for two consecutive years [1] - The net profit attributable to shareholders increased significantly by 20.5% to 22.71 billion yuan [1] - Beverage revenue, particularly from tea drinks, fell by 2.6% to 263.59 billion yuan, with tea beverage revenue specifically dropping by 6.3% to 106.7 billion yuan [1] Group 2: Market Dynamics - The decline in Master Kong's beverage sales is attributed to increased competition from low-priced hand-shaken tea drinks and the rising market share of unsweetened tea, which has impacted the sweetened tea segment [2] - The tea beverage market is experiencing a shift towards affordable options, with a clear competitive landscape favoring low-cost tea drinks [3][4] Group 3: Industry Trends - The tea beverage industry is witnessing a rapid chain development, with the affordable tea segment showing strong ecological advantages and a clear competitive structure [3] - The industrial model in the tea beverage sector is more advantageous, allowing for a "winner-takes-all" scenario, where early movers can achieve significant scale and cost advantages [4] Group 4: Coffee Market Insights - In the first half of 2025, the coffee market saw a net increase of 11,841 stores, representing a growth of 21.64% compared to the end of 2024 [8] - Luckin Coffee maintained its leading position with a net increase of 3,866 stores, achieving a growth rate of 17.31% [8] - Some international brands, such as Costa Coffee and Starbucks, faced store reductions due to intense competition from local brands [9]
茶咖日报|同比少卖了7亿元,康师傅上半年饮料业务失速
Guan Cha Zhe Wang· 2025-08-14 11:36
Group 1: Company Performance - In the first half of 2025, Master Kong's revenue declined by 2.7% year-on-year to approximately 400.92 billion yuan, marking the third consecutive year of revenue decline [1] - The beverage segment of Master Kong saw a 2.6% drop in revenue to 263.59 billion yuan, with tea beverage sales falling by 6.3% to 106.7 billion yuan [1] - The net profit attributable to shareholders increased significantly by 20.5% to 22.71 billion yuan [1] Group 2: Market Dynamics - The rise of low-priced hand-shaken tea drinks and the no-sugar tea market has negatively impacted Master Kong's market share in the sugary tea segment [2] - The tea beverage market is experiencing a shift towards more affordable options, with a clear competitive landscape favoring budget tea brands [3][4] Group 3: Industry Trends - The tea beverage industry is witnessing a rapid chain development, with budget tea brands benefiting from a large and stable customer base [3] - The industrial model in the tea beverage sector is more advantageous, allowing for a "winner-takes-all" scenario, which could lead to significant market consolidation [4] Group 4: Coffee Market Insights - In the first half of 2025, the coffee market saw a net increase of 11,841 stores, representing a growth rate of 21.64% compared to the end of 2024 [8] - Major coffee brands like Luckin Coffee and Kudi Coffee are expanding rapidly, while some international brands are facing store reductions due to competition from local brands [9]
腾讯视频,付费会员数下滑了300万丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-14 01:35
Group 1: Tencent's Performance - Tencent reported a revenue increase of 15% year-on-year to 184.5 billion yuan for Q2 2025, with a net profit growth of 17% to 55.6 billion yuan [1] - However, Tencent Video's paid membership decreased by 3 million to 114 million, showing a decline both year-on-year and quarter-on-quarter [1][5] Group 2: Advertising Market Pressure - The advertising revenue for competitors like iQIYI and Mango TV has also faced declines, with iQIYI's advertising revenue dropping by 10.4% to 1.33 billion yuan in Q1 2025 and Mango TV's down by 2.7% to 3.438 billion yuan in 2024 [2] - The competition from short video platforms is significantly impacting long video services, with short video users in China reaching 1.04 billion and a usage rate of 93.8% as of December 2024 [3] Group 3: Industry Adaptation - Tencent Video is adapting by launching over 20,000 vertical short dramas, which have gained significant traction with 3 billion views and 87 trending topics [4] - The company acknowledges the need for faster adaptation to changes in content consumption driven by AI and the rise of vertical short dramas [4][5]