值得注意的是，这已是本田中国在国内连续第五年销量下滑。数据显示，2020年本田曾创下162.7万辆的全年销量巅峰，但随后开始走上下坡路。 今年上半年，本田中国分别推出了东风本田S7和广汽本田P7两大纯电产品，但从终端销量来看表现未达预期，月销量甚至未过百。 8月7日，本田中国发布2025年7月在中国的终端汽车销量。2025年7月本田在中国的终端汽车销量为44817辆，同比减少14.75%。2025年1-7月本田在中国的终 端汽车累计销量为359969辆，同比下滑23.16%。 ...

潮玩共学，"王牌认证"安全技能。丰富的安全知识生动融入于精英剧场和技能课：自驾出行，对身高145cm以下的儿童来说，安全座椅或增高垫 极为重要；开车要格外注意黄灯规则，没过线就刹车，过了线稳着走。试炼岛通关考核则可以认证道路安全"王牌精英"：要提高安全盲区意识，上 车前绕车检查、对身高120cm以下的儿童格外关注，有助于降低安全隐患；雨天开车应避免急加速，最低档位匀速通过涉水路段等安全驾驶技能要记 牢。 "无感充电"，安全贴士日常续航。与一般科普宣教不同，广汽本田的道路安全活动在设计上更注重与年轻人的"丝滑"连接，让知识渗透更"无 感"。比如，循环播放的趣味短片开启"魔性洗脑"：骑行头盔"三点式"系牢才有效、夜间出行"亮色+反光"是保命符；还有"全员全程系安全带"、"开 车拒做手机党"嘻哈风海报等等，潮酷吸睛回头率超高。 直播+实车，安全科技亲身验证。为了让更多人增强安全驾驶意识，此次活动多场景联动展开，一方面，线上直播"试炼场"实况，远程get道路安 全"秘笈"；另一方面，现场设置了道路安全演练场，公众可以莅临现场试驾新驾趣纯电SUV广汽本田P7，体验例如电子后视镜可以更清晰地观察盲 区等项目，亲身感受智能 ...

Core Viewpoint - GAC Fiat Chrysler's bankruptcy marks the end of the domestic Jeep brand's presence in China, reflecting the challenges faced by traditional joint venture models in the automotive industry [2][3]. Group 1: Market Trends and Changes - The period from 2020 to 2024 has seen a significant rise in new energy vehicle penetration from 5.8% to 56%, while the market share of joint venture car manufacturers has dropped from 60% to 34.8% [4]. - However, starting from November 2024, the market share of joint venture brands began to recover, reaching 36% in the first half of 2025 [5][6]. - In June 2025, the top joint venture car manufacturers showed positive sales growth, with SAIC Volkswagen and FAW-Volkswagen leading the way [11]. Group 2: Factors Contributing to Recovery - Joint venture brands maintained their fuel vehicle market share, which serves as a stabilizing factor for their overall performance [12]. - Localized R&D capabilities have become crucial for joint venture companies, with GAC Toyota's success in the new energy sector exemplifying this trend [14][17]. - Innovative marketing strategies, such as the "one-price" policy and FAW Toyota's "Time Renewal Plan," have revitalized market demand [18]. Group 3: Challenges Faced by Specific Companies - Honda's joint ventures in China are experiencing severe market challenges, with a significant decline in sales in the first half of 2025 [20]. - Honda's failure to maintain its fuel vehicle base and lack of brand premium in the new energy sector have contributed to its struggles [24]. - In contrast, Dongfeng Nissan has shown a more optimistic outlook, with the successful launch of the N7 electric vehicle demonstrating the effectiveness of the "foreign strategy + local capability" model [26][27]. Group 4: Performance of Other Joint Ventures - Beijing Hyundai and Yueda Kia have also shown positive sales trends in the first half of 2025, with significant growth in June [28][29]. - However, companies like Shenlong Automobile and Changan Ford are facing declining sales and market share, indicating a trend of marginalization [32][36].

Core Insights - Honda's sales in China have significantly declined, with a total of 315,152 vehicles sold in the first half of the year, representing a 24.2% year-on-year decrease [2] - The company reached a peak annual sales figure of 1.627 million vehicles in 2020, but projections indicate that sales may drop below 700,000 units by 2025 [2] Sales Performance - In June, Honda's sales were 58,468 units, down 17.9% year-on-year, indicating ongoing pressure on sales performance [2] - The market for new energy vehicles (NEVs) in China is rapidly growing, with a penetration rate exceeding 52.7% in Q1 2025, while Honda's NEV offerings account for less than 5% of its total sales [2] Market Challenges - The decline in Honda's sales is attributed to multiple factors, with the slow transition to electric vehicles being a primary concern [2] - In the competitive price range of 150,000 to 250,000 yuan, domestic brands hold over 75% market share, contrasting with Honda's underperforming electric models [2] Strategic Actions - Honda has taken steps to address its challenges by shutting down two fuel vehicle production lines in Wuhan and Guangzhou, while opening two new NEV production lines [3] - The company's total production capacity has been reduced from 1.49 million to 1.2 million units [3] Future Outlook - Honda has partnered with local companies like CATL, DeepSeek, and Momenta to accelerate its transition to electrification and smart technology [3] - However, Honda has recently revised its expectations for electric vehicle sales, projecting that by 2030, the share of pure electric vehicles will be below the previously set target of 30% [3]

Core Viewpoint - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show showcases over 1,000 vehicle models from more than 100 brands, emphasizing the importance of technological innovation and high-quality products in the automotive industry [1][2]. Group 1: Event Overview - The auto show features 112 vehicle brands and 1,039 models, including global and national premieres, under the theme "Facing Technology, Facing the Future, Facing the Market" [1]. - Notable exhibitors include BYD, Xiaomi, NIO, Changan, Geely, and SAIC Volkswagen, with significant new model launches and technological advancements [2][3]. Group 2: Technological Innovations - The Huawei and Jiangqi collaboration launched the Zun Jie S800, priced from 708,000 yuan, with over 1,000 pre-orders within an hour, indicating strong market interest [3]. - The Zun Jie S800 will upgrade to Huawei's ADS 4 intelligent driving system in Q3 2025, showcasing the trend towards smart vehicle technology [3]. Group 3: R&D Investments - Xiaopeng Motors reported a quarterly R&D investment of nearly 2 billion yuan, aiming to become a global AI automotive company [4]. - GAC Group emphasizes user-centric innovation, with over 55 billion yuan invested in R&D to meet diverse consumer needs [4][5]. - Huawei's R&D investment reached 179.7 billion yuan in 2024, with over 10 billion yuan allocated to automotive intelligence, highlighting the competitive focus on core technology breakthroughs [5].

Group 1 - On May 26, Beijing released 133,000 new energy vehicle (NEV) quotas, followed by a NEV festival in Fengtai District featuring nearly twenty popular models [2] - The event showcased models such as BYD Han L EV, Leap C10, and GAC Toyota Zhizhi 3X, with customized purchasing plans and promotional activities including a lottery for discounts up to 5,000 yuan [2][3] - Fengtai District has over 60 regulated automotive sales enterprises, leading in retail sales of NEVs in Beijing, with the event targeting the mainstream NEV market priced between 100,000 to 300,000 yuan [2] Group 2 - Various financial incentives were offered by car manufacturers, including up to 5,000 yuan in financial subsidies and 3,680 yuan for home charging service packages for the Leap C10 [3] - BYD's Han L EV series offered "0 down payment/0 interest" financing along with a 2,980 yuan decoration gift package, significantly reducing initial payment burdens [3] - Fengtai District plans to establish a comprehensive ecosystem for NEVs, including two Huawei AITO Super Experience Centers, enhancing the consumer experience from vehicle display to after-sales service [3]

Core Viewpoint - The GAC Honda P7, a new electric vehicle, emphasizes safety as a primary concern for consumers in the rapidly growing electric vehicle market, showcasing advanced safety features and rigorous testing standards [2][3]. Group 1: Development and Testing - GAC Honda P7 underwent a four-year development cycle, significantly longer than the industry average, ensuring top-tier quality from the outset [3]. - The vehicle has been tested extensively, with over 150,000 kilometers driven across various extreme conditions, validating its reliability [3]. - A total of 402 vehicles and body structures were tested, including specific tests for safety features like airbags under different conditions [3]. Group 2: Safety Features - The P7 incorporates three layers of safety: battery safety, active safety, and passive safety, providing comprehensive protection for users [4]. - It features a high-energy density battery with advanced structural protection and fire prevention measures, including a one-second automatic power cut-off during collisions [4]. - The active safety system includes an L2+ level driving assistance system and driver monitoring features to enhance safety during operation [5]. Group 3: Structural Integrity - The vehicle's body is composed of 68% high-strength steel, with 25% being hot-formed steel, ensuring robust structural integrity [5]. - It is equipped with 13 airbags, exceeding the standard for its class, and utilizes advanced safety belt technology to minimize injury during collisions [6]. Group 4: Mechanical Reliability - The P7 maintains mechanical systems alongside advanced algorithms, ensuring reliable braking performance with multiple backup systems [7]. - The braking system features a dual backup with a total of four pathways to ensure safety, achieving a stopping distance of only 37 meters from 100 km/h [7]. - The design includes mechanical door handles that function even when the vehicle is powered off, ensuring usability in extreme conditions [7].

Group 1 - The fuel vehicle market is declining while the penetration rate of new energy vehicles is rapidly increasing, putting pressure on joint ventures that once dominated the Chinese market [1] - GAC Honda is facing challenges in its electrification transformation, struggling to scale its hybrid technology and receiving lukewarm responses to its early electric vehicle offerings [1] - GAC Honda has launched the P7, a new electric SUV priced at 199,900 yuan, marking a significant shift in its approach to the Chinese market [1] Group 2 - The P7 features advanced driving assistance systems, including Honda CoPilot Pro, but these features are not standard and require additional costs, limiting their current usability [2] - The success of the P7 as a key model in GAC Honda's electrification strategy remains to be seen, pending market validation [2]

Core Viewpoint - The Japanese automotive industry in China is facing significant challenges, with a notable decline in market share and a strategic shift towards electric vehicles to adapt to the rapidly changing market landscape [1][2]. Group 1: Market Performance - In 2024, Japanese automakers' market share in China dropped to 11.2%, a decrease of 3.2 percentage points from 2023, as domestic electric vehicle brands gained ground [1][2]. - The sales of Japanese brands, heavily reliant on fuel vehicles, have declined for two consecutive years, prompting a consensus among these companies to accelerate their entry into the electric vehicle market [1][2]. Group 2: Electric Vehicle Strategy - Japanese automakers are intensifying their electric vehicle offerings in China, with companies like Toyota and Nissan emphasizing local development and production [2][3]. - The first electric vehicle launched by Dongfeng Honda, the S7, has a starting price of 25.99 million yuan, which was later reduced to 19.99 million yuan to compete with local brands [3]. - By 2027, Honda plans to introduce 10 electric vehicle models in China, while Nissan aims to increase its electric vehicle offerings from 8 to 10 models [3]. Group 3: Local Collaboration and R&D - Japanese automakers are focusing on local partnerships and R&D to enhance their competitiveness in the Chinese market, with Toyota establishing a localized R&D mechanism [4][5]. - Honda is collaborating with Chinese tech companies like Momenta and CATL to leverage local expertise and speed up product development [5]. - Mazda is working with Changan to optimize costs related to electric drive and battery technologies, aiming to enhance profitability through strategic partnerships [5].

Group 1 - Multiple automakers are launching smart driving assistance insurance to address safety concerns related to intelligent driving technology [3][4] - Xiaopeng Motors offers an annual smart driving assistance service for 239 yuan, with a maximum payout of 1 million yuan after an accident [3] - GAC Group's "Smart Driving Assurance Insurance" provides a maximum coverage of 3 million yuan for the first year, covering full compensation for accidents involving smart driving systems [3] Group 2 - BYD's passenger car factory in Cambodia is expected to start production in the fourth quarter of this year, with an annual capacity of 10,000 vehicles [4] - BYD aims for overseas sales of approximately 800,000 units this year, with a 521% year-on-year increase in orders in Cambodia [4] Group 3 - Lantu Motors aims to rank in the top three in the mid-to-large new energy SUV market with its Lantu FREE+ model, which will feature Huawei's advanced driving system [5][6] - The Lantu FREE+ is expected to begin pre-orders in June [5] Group 4 - Dongfeng's Nano brand has launched its second model, the Nano 06, with a sales target of over 10,000 units per month by the end of July [7] - The Nano 06 will also be marketed overseas under the name Vigo, with plans for global pre-sales and exports starting in the third quarter [7] Group 5 - Avita has launched new versions of its models Avita 06 and Avita 11 within 10 days, with the Avita 11 starting at 280,000 yuan [8] - The new versions are equipped with Huawei's intelligent driving assistance system, enhancing their competitiveness in the smart vehicle market [8] Group 6 - GAC Honda's P7 model has been launched with a starting price of 199,900 yuan, marking a significant move in the electrification of Japanese joint ventures in China [9] - The P7 features advanced driving assistance and smart cockpit systems, developed in collaboration with local companies [9] Group 7 - Changan's Inertia brand has updated three classic models with the new Blue Whale 500Bar engine, marking a shift towards diverse powertrain options [10] - The company plans to continue introducing various powertrain models, including ICE, PHEV, and HEV [10] Group 8 - SAIC Motor has launched its overseas strategy 3.0, named "Glocal Strategy," aiming to introduce 17 new overseas models in the next three years [11][12] - The strategy focuses on creating a localized ecosystem and global automotive brand, transitioning from scale expansion to value creation [12] Group 9 - The all-new Lincoln Navigator limited edition has been launched at the Shanghai International Auto Show, with a price range of 1.258 million to 1.458 million yuan [13] - The vehicle features a high-strength aluminum body and a spacious interior, emphasizing Lincoln's commitment to luxury and quality [13]