凤凰网科技讯 12月23日，比亚迪（002594）旗下高端品牌仰望汽车今日发布U9 Xtreme车型在纽博格林 北环赛道的测试成绩及相关纪录片。官方数据显示，该车以6分59秒157的圈速，成为目前该赛道上最快 的纯电量产车型。 随着电动汽车技术持续突破，高性能纯电车型在专业赛道的极限测试成为车企展示技术实力的重要方 式。此次圈速纪录的刷新，展现了国产纯电跑车在动力性能与底盘调校方面的进展。 据仰望汽车透露，在过去一年的测试中，U9 Xtreme的圈速成绩逐步提升，最终以不足1秒的优势突破7 分钟大关。测试过程中曾出现距刷新纪录仅差0.1秒的情况。公司表示第一轮纽北圈速测试已完成，但 当前成绩"还不是终点"。 ...

当传统巨头收缩战线之际，比亚迪以"研发投入连续13年超净 利润"的长期主义，驱动销量跻身全球前五，诠释"技术为 王"的逆袭逻辑。 作者：薛致以 封图：图片资料室 近日，11月产销数据出炉。作为年末冲销量的晴雨表，11月销量是车企全年销量冲刺期的效果显 现，其中中国新能源汽车的月度成绩单再次成为焦点。龙头比亚迪11月单月新能源汽车销量达48 万辆，创下年内新高；此外上汽集团、吉利汽车的新能源汽车销量以及新势力品牌的销量均有不俗 的表现。 在全球汽车产业格局重塑的当下，中国新能源汽车正以前所未有的速度崛起，在全球市场渗透率不 断提升。在这股行业浪潮中，比亚迪的表现尤为突出，其不仅月度销量持续保持绝对领先优势，前 11个月累计销量更是达到418.2万辆，同比增长11.30%，继续保持行业榜首地位。 值得关注的是，在11月产销数据发布前夕，国内外车企相继发布三季度财报。不难发现，以比亚 迪为首的中国车企与全球巨头相比出现业绩分化现象，呈现出"东升西落"的态势。一边是外资巨 头增长乏力，甚至有车企出现利润腰斩，一边是中国车企普遍业绩向好，这不禁让人发问，为 何"比亚迪们"能够逆势保持平稳发展？ 具体来看，财报中一组差异 ...

Core Insights - The November sales data highlights the strong performance of China's electric vehicle (EV) industry, with BYD achieving a record monthly sales of 480,000 units, marking a year-high [1] - BYD's cumulative sales for the first eleven months reached 4.182 million units, reflecting a year-on-year growth of 11.3%, maintaining its leading position in the industry [1] - A divergence in performance is noted between Chinese automakers, led by BYD, and foreign giants, with the former showing robust growth while the latter struggles [1][4] Sales Performance - In November, BYD's sales reached 480,000 units, while other major players like SAIC and Geely also reported strong sales figures [1] - BYD's cumulative sales for the first eleven months of the year reached 4.182 million units, a year-on-year increase of 11.3% [1] R&D Investment - BYD's R&D expenditure for the first three quarters of the year was 43.7 billion yuan, a 31% increase year-on-year, positioning it as a leader in R&D investment among global automakers [1][4] - Over the past decade, BYD has invested over 220 billion yuan in R&D, consistently prioritizing technology as a core strategy [4] - In contrast, traditional foreign automakers like Volkswagen and BMW have reduced their R&D spending, indicating a more conservative approach to innovation [4] Technological Advancements - BYD has introduced innovative technologies such as the Tian Shen Eye driver assistance system and the Super e-platform, enhancing its product competitiveness [6] - The company ranks second globally in electric vehicle battery usage, with a total of 55.1 GWh in the third quarter, reflecting a year-on-year growth of 28.4% [6] Market Expansion - BYD's energy storage systems have positioned it among the top three globally, with significant projects like the largest energy storage project in Germany [7] - The company has seen a 136% year-on-year increase in overseas sales, reaching 700,000 units in the first three quarters, contributing significantly to its growth [11] Brand Development - BYD's high-end brand strategy has led to rapid increases in sales and market share, enhancing its global influence and technological authority [9] - The U9 Xtreme model has set a world record for electric vehicles, showcasing BYD's technological prowess and elevating the brand's status in the automotive industry [9]

Group 1 - BYD showcased its main models priced at 200,000 yuan and above at the 2025 Guangzhou Auto Show, including the Han L and Tang L with new colors and OTA upgrades, as well as the U9 Xtreme supercar and U8L SUV from the Yangwang brand [2] - The Han L EV and Tang L EV feature the Super e-platform with a capability of charging 400 kilometers of range in just 5 minutes, while the Han L DM and Tang L DM have fuel consumption rates of 3.9L and 4.9L per 100 kilometers respectively [2] - The U9 Xtreme set a new record for production electric vehicles at the Nürburgring with a time of 6 minutes and 59 seconds, surpassing the previous record held by the Xiaomi SU7 Ultra [2] Group 2 - BYD's "Megawatt Flash Charge" high-voltage platform aims to achieve the same 5-minute charging capability for 400 kilometers of range, while the "Tian Shen Zhi Yan" intelligent driving system has been installed in over 2 million vehicles, generating over 130 million kilometers of driving data daily [3] - In October, BYD's monthly sales reached 441,700 units, with cumulative sales from January to October totaling 3.7019 million units, and total sales of new energy vehicles exceeding 14.2 million units [3] - The high-end brands Tengshi, Fangchengbao, and Yangwang are also performing well, with Fangchengbao delivering 31,000 new vehicles in October, Tengshi exceeding 10,000 units, and Yangwang delivering 654 new vehicles [4]

Core Insights - BYD showcased its latest models at the 2025 Guangzhou Auto Show, focusing on vehicles priced at 200,000 yuan and above, including the Han L and Tang L with new colors and OTA upgrades [1] - The Han L EV and Tang L EV feature the Super e-platform with a capability of charging for 400 kilometers in just 5 minutes, while the Han L DM and Tang L DM have fuel consumption rates of 3.9L and 4.9L per 100 kilometers respectively [1] - The U9 Xtreme from the Yangwang brand set a new record for production electric vehicles at the Nürburgring with a time of 6 minutes and 59 seconds [1] Technology Highlights - BYD emphasized its "Megawatt Flash Charge" high-voltage platform, aiming for a charging time of 5 minutes for 400 kilometers of range [2] - The "Tian Shen Zhi Yan" intelligent driving system has been installed in over 2 million vehicles, generating an average of 130 million kilometers of driving data daily [2] Market Performance - In October, BYD achieved a monthly sales figure of 441,700 vehicles, bringing the total sales for the year to 3,701,900 units, with cumulative sales of over 14.2 million electric vehicles [2] - The high-end brands Tengshi, Fangchengbao, and Yangwang are also performing well, with Fangchengbao delivering 31,000 new vehicles in October, Tengshi exceeding 10,000 units, and Yangwang delivering 654 new vehicles [2]

Core Insights - The luxury car market in China is experiencing a shift, with luxury brands historically holding a significant market share now facing increased competition from domestic brands [1][2] - The sales of luxury passenger cars in China are projected to account for 12.9% of total new car sales by the third quarter of 2025, down from a previous higher percentage [1] - Domestic brands have seen a significant rise in sales, with 480,000 units sold in the 300,000 yuan and above segment from January to September this year, achieving a market share of 40.7% [1] Industry Trends - The definition of "luxury" in the Chinese automotive market is evolving, moving away from traditional luxury brand dominance to a more consumer-driven perspective that emphasizes product experience [2] - Consumers are increasingly prioritizing product features such as economic efficiency, environmental sustainability, diversity, and personalization over brand prestige [1][2] - The integration of electric vehicle technologies, including electric motors, control systems, and battery platforms, along with smart connectivity, is enhancing user experience in the automotive sector [1] Company Developments - Yangwang Auto showcased its global limited supercar U9 Xtreme, full-size luxury SUV U8L, and flagship electric sedan U7 at the 23rd Guangzhou International Auto Show [1][2] - Yangwang has established a comprehensive product lineup covering supercars, flagship SUVs, and luxury sedans, maintaining a leading position in the global new energy vehicle sector [2] - The company has introduced new color options for the U7 and launched the U8L, which has officially started deliveries [2]

Group 1 - BYD showcased its brands at the Guangzhou Auto Show, including the Dynasty and Ocean series, along with its technology exhibits such as the "God Eye" and "Megawatt Flash Charge" [1][3] - The Han L and Tang L models feature the Super e-platform with "Megawatt Flash Charge" technology, addressing electric vehicle charging anxiety, and come with new driving assistance features and upgraded safety configurations [3] - The Han L EV and DM models are priced between 204,800 to 264,800 CNY and 194,800 to 244,800 CNY respectively, while the Tang L EV and DM models are priced between 224,800 to 274,800 CNY and 214,800 to 270,800 CNY respectively, with a maximum purchase incentive of 52,000 CNY [3] Group 2 - Yangwang showcased its limited edition supercar U9 Xtreme and the luxury SUV U8L, highlighting its achievements in speed and lap records [5] - The Yangwang U7 introduced a new color option and a brand philosophy of "Free Control," while the U8L has been well-received in the market [5] Group 3 - Tengshi presented its family of models, including the N8L, D9, N9, and Z9, emphasizing its advancements in safety, control, and smart technology [7][8] - The Tengshi D9 is approaching a milestone of 300,000 deliveries and has been the best-selling model in the Chinese new energy MPV market from January to October 2025 [7] - The N9 and N8L are positioned as flagship SUVs with advanced driving assistance features, while the Z9GT and Z9 are highlighted as luxury sports models [8] Group 4 - Equation Leopard introduced four models under the Leopard Titanium series, with the Titanium 7 becoming a popular model, achieving sales of 20,024 units in its first full month [10] - The Titanium 7's high-end Ultra version accounts for over 85% of its sales, and the company is working to increase production capacity for faster deliveries [10]

Core Insights - The Guangzhou International Auto Show serves as a significant platform for showcasing the achievements of the automotive market in the past year and indicates the development direction for the upcoming year [3][10] - The event features a total of 1,085 vehicles, with 629 being new energy vehicles and 93 global debuts, highlighting the growing emphasis on electric and intelligent vehicles [3][10] Industry Trends - Domestic brands are making significant advancements in technology, particularly in smart driving and battery range, with consumers increasingly impressed by the capabilities of local manufacturers [3][4] - The focus on innovation is evident, as companies like Geely and Deep Blue showcase new hybrid systems and advanced driver-assistance technologies, indicating a shift towards energy efficiency and performance [4][5] - The trend of software innovation is gaining traction, with several domestic brands moving from hardware-centric development to software updates via OTA, enhancing user experience [5][10] International Brand Strategies - Joint venture brands are actively transforming to adapt to market changes, with Volkswagen planning to launch around 40 new models in China from 2025 to 2027, over half of which will be electric [6][10] - Toyota's GAC is implementing a "dual fuel" strategy, moving away from the "sister car" approach to differentiate its product offerings [6][10] - Luxury brands like BMW and Mercedes-Benz are showcasing extensive lineups, emphasizing their commitment to both electric and hybrid technologies [6][7] Marketing and Consumer Engagement - The marketing approach at this year's auto show has shifted from exaggerated promotional tactics to more practical product demonstrations, reflecting a more mature consumer base [8][9] - Companies are focusing on providing hands-on experiences for consumers, allowing them to better understand vehicle features and capabilities [9][10] Future Outlook - The automotive industry in China is undergoing profound changes, with technology innovation being the core driver of development, particularly in the fields of new energy and intelligent connectivity [10] - The future landscape will likely see a coexistence of various technological routes, including pure electric, plug-in hybrid, and range-extended vehicles, alongside intensified competition between domestic and joint venture brands [10]

Core Insights - The 2025 Guangzhou International Auto Show, known as a barometer for the automotive industry, commenced on November 21, 2023, with a theme of "New Technology, New Life" [1] - The exhibition covers an area of 220,000 square meters, featuring 1,085 vehicles, including 93 global debuts and 629 new energy vehicles, accounting for nearly 58% of the total [1] - The trends of "differentiated competition" and "ecological integration" are prominent, with domestic brands showcasing their strength through dedicated exhibition spaces [1][3] Domestic Brands - BYD showcased its flagship models, including the Han L and Tang L, with prices starting at 194,800 yuan after subsidies, and the global debut of the Yangwang U9 Xtreme [3] - GAC Group highlighted its achievements over the past year, unveiling the A800, a flagship sedan developed in collaboration with Huawei, featuring advanced driving and cockpit systems [3][4] - Chery presented 34 models, focusing on new energy vehicles, with the Wind Cloud T9L set to launch in Q2 2026 [4] Joint Ventures and Foreign Brands - Joint ventures are intensifying their focus on local market demands, with brands like Mercedes-Benz and Volkswagen introducing new plug-in hybrid models [5][6] - Mercedes-Benz showcased 29 models, including the AMG GT XX concept and new electric vehicles, while Volkswagen plans to launch 21 new energy models by 2027 [6] - GAC Toyota aims to return to a production and sales scale of one million vehicles by 2028, with a target of over 800,000 units in 2026 [6] Industry Trends - The collaboration between automotive companies and technology firms is becoming a trend, with Huawei independently exhibiting its smart automotive solutions [2][8] - The automotive industry is shifting towards a model where vehicles are seen as intelligent mobile spaces, emphasizing the integration of chips, software, and ecosystems [9] - The next three years are expected to see diverse development trends in the domestic car market, with a focus on large family SUVs and personalized vehicles [9]

Core Viewpoint - The 23rd Guangzhou International Auto Show marks a historic turning point for the Chinese automotive industry, with the penetration rate of new energy vehicles (NEVs) surpassing 50% for the first time in October, indicating a shift towards a new era dominated by NEVs in the Chinese market [2][8]. Group 1: BYD's Product Showcase - BYD's booth became the focal point of the exhibition, showcasing multiple brands including Yangwang, Tengshi, and the Dynasty series, highlighting models like the Yangwang U9 Xtreme supercar and Tengshi N8L, which demonstrate BYD's technological prowess in the NEV sector [2][3]. - The Yangwang U9 Xtreme set a record lap time of 6 minutes and 59 seconds at the Nürburgring Nordschleife and achieved a top speed of 496.22 km/h, establishing new benchmarks for production cars [3]. - The Tengshi N8L features a 2000MPa hot-formed steel body structure and innovative hybrid CTB technology, enhancing safety performance significantly [5]. Group 2: Technological Advancements - The flagship model, Tang L, incorporates the world's first mass-produced passenger vehicle with a high-voltage architecture, achieving a peak charging power of 1000 kW, allowing for a 370 km range boost in just 5 minutes [7]. - BYD's "Heavenly Eye" intelligent driving system has been installed in over 2 million vehicles, generating an average of 130 million kilometers of driving data daily, fostering a positive feedback loop for technology iteration [9]. Group 3: Market Performance and Strategy - In October, BYD's sales reached 441,700 units, a record high for the year, with cumulative sales from January to October reaching 3.7019 million units, reflecting a year-on-year growth of 13.9% [8]. - BYD's R&D investment for the first three quarters of the year amounted to 43.75 billion yuan, a 31% increase year-on-year, positioning the company among the top in A-share listed companies [8]. - The Fangchengbao brand achieved over 30,000 units sold in October, a staggering 415% increase year-on-year, while the new model, Titanium 7, sold over 20,000 units in its first month, indicating strong demand in the mid-to-high-end market [9]. Group 4: Ecosystem Development - BYD is actively building a broader smart mobility ecosystem, recently partnering with Midea Group to enhance the "smart home" experience, allowing users to control home devices via the vehicle's system [11]. - The company has also collaborated with various partners to launch smart child safety seats and in-car smart devices, enriching the smart mobility ecosystem and creating additional value for users [11]. - BYD's cumulative mileage for its NEVs has surpassed 300 billion kilometers, underscoring its significant role in promoting green mobility [12].