公司报告 | 半年报点评 泸州老窖（000568） 证券研究报告 25H1 业绩平稳，期待低度新品打造新增长极 事件：公司发布 2025 年半年度报告。 2025H1 营收 164.54 亿元，同比-2.67%；归母净利润 76.63 亿元，同比-4.54%； 2025Q2 营收 71.02 亿元，同比-7.97%；归母净利润 30.70 亿元，同比-11.10%； 营收+Δ合同负债 75.71 亿元，同比+0.63%。 25H1 特曲持续增长稳住营收基本盘，下半年 28°国窖或推出贡献增量。 25H1 酒类 收入 163.97 亿 元 （同 比-2.62%）， 销 量/ 吨 价 分别 同比 +2.09%/-4.62%，具体看： ① 产品端，中高档酒 / 其他酒收入 150.48/13.50 亿元（同比 -1.09%/-16.96% ）。 量 价 角 度 ， 中 高 档 酒 类 销 量 / 吨价分别同比 +13.33%/-12.72%，其他酒类销量/吨价分别-6.89%/-10.82%。25H2 公司或推 出 28°国窖新品，低度新品有望成为新增长极，此外，公司拟推出"二曲" 新品巩固大众价位布局。 ② 渠道 ...

Group 1 - The core viewpoint is that the Chinese liquor industry is undergoing a new adjustment cycle, characterized by a trend of "reduced quantity and increased quality" [1][2] - The transformation in liquor consumption is reflected in four aspects: a shift from "quantity satisfaction" to "quality pursuit," with consumers focusing more on the actual value and brand connotation of products; a change in consumer demand, particularly among younger demographics who prefer personalized experiences [1] - The company is focusing on several key marketing strategies: enhancing market cultivation, promoting product innovation, and adapting to the demand for lower-alcohol, healthier, and diversified products [1][2] Group 2 - The company is consolidating its core product offerings by reallocating resources towards popular products like Tequ 60, Tequ, and Touqu, while also entering the high-growth light bottle liquor segment [2] - The company is transforming its channels by deepening its digital marketing system, improving the precision of marketing expenditures, and building an integrated online and offline sales platform [2][3] - The overall trend of value increase in the liquor industry remains unchanged, with a strong cultural confidence in Chinese liquor and a sustained emotional demand from consumers [2] Group 3 - The company aims to maintain a reasonable expense ratio while continuing to invest in brand building and consumer engagement [3] - The company's board has set a 2025 operational goal of "seeking progress while maintaining stability," which will be influenced by various external factors [3] - The company plans to continue its "2358+100" regional strategy to strengthen its market presence and expand its advantages in core markets [3]

Core Viewpoint - Luzhou Laojiao has faced significant challenges in recent years, including management changes and declining performance, which have hindered its ambition to return to the top three in the industry [1][3]. Group 1: Financial Performance - The latest semi-annual report shows that Luzhou Laojiao's revenue and net profit for the first half of the year were 164.5 billion and 76.63 billion respectively, representing a year-on-year decline of 2.67% and 4.54% [3]. - The company has experienced a dual decline in performance for the first time since 2014, contrasting sharply with Shanxi Fenjiu, which reported revenue and net profit growth of 5.35% and 1.13% respectively [3]. Group 2: Market Position - Luzhou Laojiao currently ranks fourth among listed liquor companies, trailing behind Guizhou Moutai, Wuliangye, and Shanxi Fenjiu, with a significant revenue gap of 75.1 billion compared to Shanxi Fenjiu [1][3]. - The company was once a leader in the Chinese liquor industry but has fallen behind competitors like Wuliangye and Yanghe in terms of product strength and revenue [3]. Group 3: Channel and Customer Dependency - The company has increasingly relied on major customers, with the revenue share from its largest customer exceeding 40% from 2022 to 2024, and reaching 48.73% in the first half of 2025 [4]. - The combined revenue share from the first and second largest customers has surpassed 60%, raising operational risks for the company [4]. Group 4: Product Structure Issues - Luzhou Laojiao's product structure is heavily skewed towards high-end products, with mid-to-high-end liquor generating 150.48 billion in revenue, accounting for 91.45% of total sales [4]. - This reliance on high-end products poses challenges, including potential price inversions and increased marketing costs to maintain sales, which adds pressure to the company's operations [4]. - The slow development of low-end liquor products has been noted, with revenue growth for "other liquor types" declining and their revenue share decreasing [4]. Group 5: Strategic Challenges - The company faces dual challenges of channel imbalance and product structure imbalance, making it difficult to find new growth points [5]. - To achieve sustainable development, Luzhou Laojiao needs to optimize its channel strategy and balance its product structure [5].

Group 1 - The company reported a decline in revenue and net profit for the first half of 2025, with total revenue of 16.454 billion and net profit of 7.663 billion, representing year-on-year decreases of 2.67% and 4.54% respectively [1] - In Q2 2025, the company achieved revenue of 7.102 billion and net profit of 3.070 billion, showing year-on-year declines of 7.97% and 11.10% respectively [1] - The company's contract liabilities at the end of H1 2025 were 3.529 billion, reflecting a year-on-year increase of 50.72% [1] Group 2 - The total revenue from alcoholic beverages in H1 2025 was 16.397 billion, down 2.62% year-on-year, with volume contributing +2.09% and price contributing -4.62% [2] - Mid-to-high-end liquor revenue was 15.048 billion, a decrease of 1.09% year-on-year, with volume growth of 13.33% but price decline of 12.72% [2] - The company adjusted its product delivery structure to stabilize core product prices amid market pressures [2] Group 3 - The gross profit margin for H1 2025 was 87.09%, down 1.48 percentage points year-on-year, while Q2 2025 gross profit margin was 87.86%, down 0.95 percentage points [3] - The company reduced advertising expenses by 20.31% while increasing promotional expenses by 11.2% in H1 2025 [3] - The net profit margin for H1 2025 was 76.63%, a decrease of 4.54 percentage points year-on-year, primarily due to increased consumption tax from higher sales volumes [3] Group 4 - The company has a strong organizational advantage and a complete product matrix, with expectations for long-term digital reforms to enhance management efficiency [3] - Forecasts indicate a year-on-year net profit growth of -4.5% in 2025, followed by increases of 7.3% and 7.6% in 2026 and 2027 respectively [3] - The current stock price corresponds to a price-to-earnings ratio of 16, 15, and 14 for the years 2025, 2026, and 2027 respectively, maintaining a "recommended" rating [3]

Investment Rating - The report maintains a "Recommended" rating for the company [5][8]. Core Views - The company reported a revenue of 164.54 billion yuan and a net profit attributable to shareholders of 76.63 billion yuan for the first half of 2025, reflecting a year-on-year decrease of 2.67% and 4.54% respectively. In Q2 2025, the revenue was 71.02 billion yuan, with a net profit of 30.70 billion yuan, showing a decline of 7.97% and 11.10% year-on-year [3]. - The company's product matrix is well-coordinated, with a focus on stable operations and long-term strategies. The digital transformation is expected to enhance management efficiency in the medium to long term [5]. Revenue and Profit Analysis - The total revenue from liquor products in H1 2025 was 163.97 billion yuan, down 2.62% year-on-year, with volume contributing +2.09% and price contributing -4.62%. The gross margin decreased by 1.47 percentage points to 87.13% [4]. - The mid-to-high-end liquor segment generated 150.48 billion yuan in revenue, a decrease of 1.09% year-on-year, with volume growth of 13.33% but a price drop of 12.72%. This segment accounted for 91.45% of total revenue, indicating a stable base [4]. - The company has adjusted its marketing strategy by reducing advertising expenses by 20.31% while increasing promotional expenses by 11.2% in H1 2025 [5]. Financial Forecast - The forecast for the company's net profit attributable to shareholders is expected to decrease by 4.5% in 2025, followed by increases of 7.3% and 7.6% in 2026 and 2027 respectively. The corresponding price-to-earnings ratios are projected to be 16, 15, and 14 for the years 2025, 2026, and 2027 [5][7]. - The projected revenue for 2025 is 30,510 million yuan, reflecting a decline of 2.2% from 2024, with a recovery expected in subsequent years [11]. Market Position and Strategy - The company has a strong organizational advantage and a complete product matrix, which supports its ability to maintain healthy development during off-peak seasons [5]. - The company is actively enhancing its online presence through flagship stores, specialty shops, and live streaming, which has contributed to a 27.55% increase in revenue from emerging channels in H1 2025 [4]. Conclusion - The report indicates that despite short-term challenges, the company's strategic adjustments and strong market position provide a solid foundation for future growth, justifying the "Recommended" rating [5][8].

Group 1 - The report highlights the deep analysis of Luzhou Laojiao (000568.SZ), emphasizing a consumer-centric approach and digital empowerment of the supply chain to enhance competitive barriers [9][10] - The company is expected to face a 21% underperformance compared to the liquor sector from H2 2023 to H1 2025, with a projected PE decline of 45% due to internal and external cyclical pressures [9][11] - Luzhou Laojiao is actively reducing channel burdens and advancing digital transformation, which is seen as a strategic advantage in a weak industry environment [9][10] Group 2 - The semiconductor industry is experiencing a significant demand increase driven by AI applications, with TI expanding production to meet future needs and storage prices continuing to rise [19][21] - The global semiconductor sales in May 2025 reached $58.98 billion, marking a 19.8% year-on-year growth, with China's semiconductor sales at $17.08 billion, up 13% [21][22] - The report recommends focusing on semiconductor manufacturing companies and AI-related enterprises, highlighting the importance of domestic AI development in the semiconductor supply chain [21][27] Group 3 - The medical and biological sector is witnessing a strong performance, with a focus on innovative drug development, particularly in radioactive ligand therapy, which is expected to grow rapidly [29][30] - The report identifies XTR005 and XTR008 as key products in the pipeline, with XTR005 being the first PET diagnostic radioactive ligand approved in China [30][31] - The overall medical sector is projected to continue its upward trend, with a notable increase in clinical data competitiveness for domestic innovative drugs [31]

Market Performance - The company's stock price has underperformed the liquor sector by 21% from H2 2023 to H1 2025, with a forecasted PE decline of 45% due to a combination of internal and external cycles affecting revenue and performance growth [1] - The company is actively reducing channel burdens and focusing on digital transformation centered around consumers, while also making forward-looking product arrangements [1] - Current PE is close to early 2013 levels, presenting operational and investment opportunities [1] Competitive Barriers - The company is management-driven with organizational and channel advantages, having achieved breakthroughs through deep reforms during historical adjustments [1] - A large and professional sales team supports market expansion, while refined channel management is implemented based on local conditions [1] - The product lineup includes a full-price range with significant growth contributions from major products, rooted in the "Nongxiang" heritage [1] Digital Transformation - The liquor industry has accelerated channel transformation, enhancing C-end bargaining power, leading to rapid growth in online channels and immediate retail [2] - The company leverages technology to empower the supply chain, addressing production challenges and improving management efficiency [2] - Core terminal growth is projected to increase by 40% year-on-year, with membership assets expected to grow by 60% [2] Growth Logic - The company maintains price and market share advantages in the high-end segment, with potential for volume and price growth as the economy recovers [2] - The low-end products are expected to benefit from the trend towards lower alcohol content, while mid-range products meet daily consumer needs [2] - Short-term focus remains on maximizing cost-effectiveness in key markets, with long-term plans for national expansion [2] Investment Recommendations - Despite short-term pressures, the company's long-term growth momentum remains intact, with a revised revenue forecast for 2025-2027 of 30.59/30.84/33.33 billion yuan, reflecting a slight decline in 2025 followed by modest growth [3] - Projected net profit for the same period is 13.03/13.20/14.54 billion yuan, with corresponding P/E ratios of 12.9/12.7 for 2025/2026 [3] - The company is expected to maintain a dividend yield of 5.4% in 2025, supporting its valuation, with a target price range of 152.4-166.4 yuan, indicating a 40% upside potential from the current price [3]

Investment Rating - The investment rating for the company is "Outperform the Market" [5] Core Views - The report highlights that the company is focusing on consumer-centric strategies and digital transformation to enhance its competitive barriers, despite facing short-term growth pressures and valuation discounts [1][3][15] - The company is actively reducing inventory and promoting sales, with a long-term growth potential supported by its proactive management and digital initiatives [3][18] Summary by Sections Market Performance - The company's stock price has underperformed the liquor sector by 21% from H2 2023 to H1 2025, with a projected PE decline of 45% due to slowing revenue and performance growth [1][19] - The current PE is close to levels seen in early 2013, indicating potential investment opportunities [1][19] Competitive Barriers - The company is characterized as management-driven, with strong organizational and channel advantages, having successfully navigated previous industry adjustments through deep reforms [1][35] - The product portfolio includes a wide range of price points, with significant growth potential from major products [1][35] Digital Transformation - The company is leveraging technology to enhance supply chain efficiency and consumer engagement, with significant growth in online sales and membership assets projected for 2024 [2][17] - The digital transformation is seen as essential for adapting to changing consumer demands and improving channel management [2][17] Growth Logic - The company is focusing on multiple price points and national expansion, with strong performance expected from its high-end products and low-alcohol offerings [2][17] - Short-term strategies include concentrating on key markets while preparing for broader national growth in the long term [2][17] Financial Forecasts - Revenue projections for 2025-2027 are estimated at 30.59 billion, 30.84 billion, and 33.33 billion yuan, with corresponding net profits of 13.03 billion, 13.20 billion, and 14.54 billion yuan [3][4] - The report anticipates a dividend yield of 5.4% in 2025, supporting the company's valuation [3][4]

Core Insights - In 2024, while traditional liquor giants like Luzhou Laojiao and Yanghe faced stagnation, Gujing Gongjiu achieved remarkable growth with revenue increasing by 16.4% and net profit by 20.2% [1][2] - In Q1 2025, Gujing Gongjiu reported revenue of 9.146 billion yuan and net profit of 2.329 billion yuan, showcasing double-digit growth that matched Moutai's performance, while Luzhou Laojiao's growth slowed significantly [6][7] - The contrasting performance between Gujing Gongjiu and Luzhou Laojiao highlights a significant industry divide, with Gujing Gongjiu capitalizing on strategic management and market positioning [1][2][12] Revenue and Profit Comparison - Gujing Gongjiu's revenue and net profit for 2024 were 23.58 billion yuan and 5.52 billion yuan, respectively, reflecting growth rates of 16.41% and 20.22% compared to Luzhou Laojiao's 3.19% and 1.71% [3][2] - In Q4 2024, Luzhou Laojiao experienced a decline in revenue and net profit by 16.86% and 29.86%, marking its worst quarterly performance in a decade, while Gujing Gongjiu maintained a revenue growth of 12.7% and net profit growth of 15.8% [2][3] Market Dynamics - The white liquor industry is witnessing a bifurcation, with Gujing Gongjiu's strategy of deep distribution and focus on mid-range products allowing it to thrive amid market challenges [12][19] - Gujing Gongjiu's market share is expanding, with its revenue from outside its home province reaching 42% and growth rates exceeding 30% in strategic markets like Henan and Jiangsu [11][12] Strategic Approaches - Gujing Gongjiu employs a "rural encirclement of cities" strategy, leveraging its extensive distribution network to capture market share, while Luzhou Laojiao's reliance on high-end products has led to vulnerabilities [12][19] - The pricing strategy of Gujing Gongjiu, focusing on the 100-600 yuan price range, aligns well with current consumer trends, contrasting with Luzhou Laojiao's struggles in the high-end segment [12][18] Future Outlook - Analysts suggest that for Gujing Gongjiu to surpass Luzhou Laojiao, it must increase its out-of-province revenue share to over 50% and enhance its high-end product offerings [20] - The ongoing competition reflects a broader industry shift from brand-driven strategies to efficiency-driven approaches, indicating that no company can maintain a permanent leadership position without adapting to market changes [20]

Core Viewpoint - Luzhou Laojiao has maintained steady growth despite the deep adjustment in the liquor industry, as evidenced by significant increases in key financial metrics and a strong outlook for future performance [1][3]. Financial Performance - In 2024, Luzhou Laojiao achieved revenue of 31.196 billion yuan and a net profit attributable to shareholders of 13.473 billion yuan, continuing growth into the first quarter of 2025 [3]. - The company reported a gross margin of 87.54% and a net margin of 43.27% for 2024, ranking second among publicly listed liquor companies after Kweichow Moutai [3]. - Contract liabilities (advance payments) reached 3.978 billion yuan, a year-on-year increase of 49%, with a further 21% growth in the first quarter of 2025, exceeding broker expectations [3][4]. Cash Flow and Dividends - The cash collection ratio reached 128.34%, with net cash inflow from operating activities of 19.182 billion yuan, an 80% year-on-year increase, and total cash on hand of 33.578 billion yuan [4]. - The board announced a cash dividend of 45.92 yuan per 10 shares (including tax), leading to a total cash dividend of 8.758 billion yuan for 2024, with a payout ratio increased to 65% [4][5]. - The company plans to increase the dividend payout ratio to 75% by 2026, ensuring a minimum annual cash dividend of 8.5 billion yuan [5]. Market Position and Strategy - Luzhou Laojiao's dual-brand strategy includes Guojiao 1573 and Luzhou Laojiao, with Guojiao 1573 being a key high-end product competing with Kweichow Moutai and Wuliangye [5][7]. - The company reported that Guojiao brand sales exceeded 20 billion yuan, while Luzhou Laojiao brand sales surpassed 10 billion yuan, indicating expanded market coverage and penetration [5]. - The company is focusing on digital transformation and channel development, emphasizing consumer engagement through bottle scanning and targeting lower-tier markets for growth [7][8]. Industry Context - The liquor market is characterized by a "one super, two strong" structure, with Kweichow Moutai, Wuliangye, and Luzhou Laojiao being the only three companies with high-end market access [8]. - The high-end liquor market is projected to reach 166.4 billion yuan by 2026, with a compound annual growth rate (CAGR) of 12% from 2021 to 2026, indicating a trend towards concentration among leading brands [9]. - Luzhou Laojiao's unique resources, such as the "1573 National Treasure Cellar Group," provide a competitive edge in producing high-quality liquor, ensuring the scarcity of its flagship product [9].