摘要 2017 年至 2022 年，居民存款快速增长，2022 年达 17.8 万亿元峰值， 增速从 1.1%升至 17.4%。2023 年起增速回落，预计 2025 年降至 10%左右。房地产市场下行和资管产品收益下降是存款增长的主要驱动 因素。 金融监管收紧和资管新规落地导致部分资金回流银行存款。央行推进存 款利率市场化改革，2022 年 9 月至 2025 年 5 月，五年期定存利率累 计下调 135 个基点，短端利率下调 60 个基点，促使资金流向理财产品 等。 随着存款利率下调和资本市场收益增强，居民投资偏好多元化，青睐理 财产品、货币基金等类货币金融产品。债券、股票等风险资产在 2024 年相对收益提升，也吸引部分资金流入。 2017/2018 年是居民金融资产配置的重要拐点，现金存款配置比例上 升，2022 年占比达 85%，表明财富回流存款端。2023 年以来，金融 产品和资管产品投资比例回升至 31%，但仍低于 2014-2017 年水平， 存款类配置比例维持在 70%左右。 Q&A 近年来我国居民存款的变化趋势如何？具体有哪些阶段性的特征？ 从 2018 年开始，我国居民存款进入了一个持续 ...

Investment Rating - The industry investment rating is not explicitly stated in the provided content, but it implies a cautious approach towards the wealth management sector, focusing on evolving business models and customer needs [54]. Core Insights - Wealth management is defined as a service that meets individuals' financial and non-financial planning needs throughout their life cycle, aiming to create, protect, and transfer wealth [5][11]. - The evolution of wealth management in China is transitioning from a single value-added phase to a more diversified approach that emphasizes value guidance and open platforms [15][26]. - The financial results are shifting from revenue driven by transaction fees to income based on asset retention, highlighting the importance of scale in wealth management [45][50]. Summary by Sections Wealth Management Definition - Wealth management encompasses financial and non-financial services aimed at fulfilling individuals' aspirations for a better life, focusing on a holistic approach to wealth creation, preservation, and transfer [5][11]. Stages of Wealth Management - The industry has evolved through three stages: 1. Product distribution, focusing on basic financial tools for wealth enhancement 2. Value guidance, which addresses diverse lifestyle needs 3. Open platforms, enabling direct provision of comprehensive wealth management services [2][10][15]. Current State of Wealth Management in China - The current demand for wealth management in China remains largely focused on single value-added services, with a strong emphasis on wealth preservation and growth [11][12]. - The historical development of wealth management in China has seen significant milestones, including the establishment of public funds and the rise of third-party wealth management firms [12][13]. Securities Firms' Strategies - Securities firms are adapting to the changing landscape by transitioning from traditional brokerage models to wealth management, focusing on customer-centric services and diversified product offerings [19][21]. - The competitive advantage of traditional product distribution models is diminishing, necessitating a shift towards value-driven business models that cater to clients' broader lifestyle aspirations [22][26]. Financial Results and Revenue Models - The financial performance of wealth management firms is increasingly reliant on recurring revenue from asset management fees rather than one-time commissions, indicating a shift towards sustainable income models [47][50].

Core Viewpoint - The article discusses asset allocation strategies for individual investors, particularly focusing on a case where an investor has 5 million yuan to invest with a preference for safety and moderate returns [6][9]. Group 1: Weekly Highlights - The article mentions a weekly selection of posts from a community, highlighting key topics such as bond market adjustments and investment strategies [4][5]. Group 2: Investment Strategy Discussion - An investor inquired about how to invest 5 million yuan with a focus on capital safety and a target annual return of 5-6%, while accepting a volatility of 10-15% [8][12]. - The article emphasizes the importance of understanding potential risks and the reality of achieving desired returns, noting that a conservative approach may yield around 3% annually without market risk [12][13]. - It is suggested that the investor should avoid certain products like insurance and short-term debt due to their unsuitability for the investment horizon and return expectations [17][18]. Group 3: Recommended Investment Products - Recommended investment options include bank wealth management products, especially those with multi-asset strategies, and broker asset management products that offer higher yield potential [18][19]. - Public funds with fixed income and index products are also suggested, with a focus on broad-based indices and ETFs to minimize risk [19][20]. Group 4: Portfolio Allocation Advice - A proposed allocation strategy for the investor includes a mix of global, quantitative, and fixed-income products, with a suggested risk tolerance level of moderate [21][22]. - The article highlights the benefits of diversified investment through professional management, while also cautioning about the risks of relying on a single manager's strategy [24][25]. Group 5: Practical Investment Steps - The article advises the investor to initially invest 30-50% of the total amount and to gradually deploy the remaining funds over a period of 6 months to 1 year, allowing for better market timing and emotional management [25][26]. - It emphasizes the importance of learning from the investment process and developing a solid understanding of market dynamics through engagement with professional advisors [26][27].

Investment Rating - The report maintains an "Overweight" rating for banks and securities [10] Core Insights - The report highlights a recovery in wealth management product yields and an increase in the scale of bank wealth management products, with a total scale of 30.95 trillion yuan as of April 2025, up by 2.06 trillion yuan month-on-month [2][3][17] - The report suggests focusing on high-quality individual stocks, recommending China Merchants Bank (招商银行) and securities firms with strong advantages in the wealth management industry, such as Guangfa Securities (广发证券) and Dongfang Securities (东方证券) [2][17] Summary by Sections Bank Wealth Management - In April 2025, the total number of wealth management products issued was 5,985, a decrease of 3.2% month-on-month, while the total scale of bank wealth management products reached 30.95 trillion yuan, an increase of 7.15% month-on-month [3][38] - The overall yield of wealth management products has increased, driven by a strong bond market, although equity product yields have declined due to market volatility [3][18] Public Funds - As of the end of April 2025, the total scale of public funds reached 31.92 trillion yuan, up by 0.99% month-on-month and 9.84% year-on-year [4][17] - The issuance of public funds in April was 92.5 billion units, a decrease of 8.36% month-on-month, while stock ETF shares and net asset values increased by 4% to 2.03 trillion units and 2.95 trillion yuan, respectively [4][17] Securities Asset Management - As of Q4 2024, the scale of securities asset management was 6.10 trillion yuan, down by 3% quarter-on-quarter, with new issuance in April 2025 totaling 2.322 billion units, a decrease of 8.57% [5][17] Private Funds - As of the end of March 2025, the total scale of private funds was 19.97 trillion yuan, with a slight month-on-month increase of 0.17% [6][17] - The newly registered scale of private securities investment funds increased significantly year-on-year, with a total of 329.78 billion yuan, up by 232.74% [6][17] Insurance Asset Management - As of Q4 2024, the balance of insurance funds reached 33.26 trillion yuan, an increase of 15.08% year-on-year, with investments in bonds and stocks both increasing [7][17] Trusts - As of Q2 2024, the total asset scale of the trust industry was 27.00 trillion yuan, an increase of 12.87% year-to-date and 24.52% year-on-year [8][17] - In April 2025, the issuance scale of trust products was 20.555 billion yuan, a significant decrease of 78.84% month-on-month [8][17]

以下文章来源于华宝聚合 ，作者小聚 华宝聚合 . "聚集财富，志同道合"—华宝证券机构理财平台官方公众号；我们期待通过专业、高效、个性化的服务，为您的财富增值保驾护航。 深耕金融产品生态,紧密跟踪 财富与资管行业的变化格局! 今年,中国金融产品年度报 告,是华宝证券连续第十四年 发布的金融产品年度报告,被 业内誉为"红宝书" 作为躬身入局财富管理生态重构的记录者与实践者,十四年 来,我们始终紧密追踪财富生态的系统性与结构性演进,致力于 解码行业系统性变革的进化密码。2012年华宝证券第一篇报告 《新视角： 2012理财市场年度策略报告》 问世,紧接着2013 年《金融产品泛投行化加速》、2014年《无畏的希望》, 2015年《大疆无界》,2016年《回归本质》一步步记录着金 融产品领域的更迭交错,为这个时代留下了可追溯的痕迹。随 后2017年《组合致胜》、2018年《大资管：变革与重构》、 2019年《金融产品供给侧改革》，是资管新规时代下,我们对 金融产品演绎变化的思考与记录。到了2020年，我们提出了 《财富管理新时代》，2021年以来，我们提出了《大迁徙》、 《走出舒适区》、《行而不辍》、《迈向服务化》 ...