刚刚过去的2025年，中国汽车行业在政策引导与市场自省中迎来深度调整，新能源赛道的竞争从"价格 战"转向"价值战"，政策密集出台以规范竞争秩序，企业间的博弈逐渐让位于产业链层面的"竞合"共 赢，"价值回归"成为贯穿全年的行业主旋律。 销量方面，岚图实现交付"10连涨"，2025年11月单月交付量突破2万辆，成为首个达成30万辆整车产销 规模的央国企高端新能源品牌。 卢放强调，这些变化源于岚图坚持"以用户为中心"，始终坚持核心技术全栈自研，持续推进体制机制转 型。在技术上，岚图已构建覆盖整车平台、三电系统、电子电气架构、智能驾驶等全价值链技术体系， 形成了持续迭代的技术护城河，实现了产品的差异化与个性化。 日前，岚图汽车科技股份有限公司董事长、党委书记卢放在接受北京商报记者专访时表示，在行业价值 回归的大趋势下，岚图凭借全栈自研技术与日益完善的产品矩阵，实现了"量""质"齐升，交付量连续10 个月增长，成为首个达成30万辆产销规模的央国企高端新能源品牌。卢放强调，"坚持长期主义，做听 劝的车企，做不断创新的车企，才能在快速变化的市场中抢占先机"。 价值回归：产业整体向好 "如果用一个关键词描述2025年的汽车行 ...

刚刚过去的2025年，中国汽车行业在政策引导与市场自省中迎来深度调整，新能源赛道的竞争从"价格 战"转向"价值战"，政策密集出台以规范竞争秩序，企业间的博弈逐渐让位于产业链层面的"竞合"共 赢，"价值回归"成为贯穿全年的行业主旋律。 日前，岚图汽车科技股份有限公司董事长、党委书记卢放在接受北京商报记者专访时表示，在行业价值 回归的大趋势下，岚图凭借全栈自研技术与日益完善的产品矩阵，实现了"量""质"齐升，交付量连续10 个月增长，成为首个达成30万辆产销规模的央国企高端新能源品牌。卢放强调，"坚持长期主义，做听 劝的车企，做不断创新的车企，才能在快速变化的市场中抢占先机"。 价值回归：产业整体向好 "如果用一个关键词描述2025年的汽车行业，我会选择'价值回归'。"在卢放看来，在国家政策引导与行 业共识的推动下，汽车行业正逐步从激烈竞争中反思，走向更健康的发展轨道。 2025年以来，一系列高规格、高密度的政策举措为这场回归提供了清晰的顶层设计和制度保障。2025年 7月，国务院常务会议专题部署规范新能源汽车产业竞争秩序。随后，多部委联合出台多项措施，纠 偏"增量不增利"的非理性竞争，倒逼企业从"拼价格"转向" ...

中国豪华汽车市场，曾经运行着一条不言自明的"品牌法则"。 那个时代的豪华由品牌定义，消费者愿意为了引擎盖上的一个徽章买单，花费真金白银买下的可能是一张"身份契约"。 然而，当智能化的浪潮以十年走完燃油时代百年的演进速度时，市场打响了豪华车市场新一轮竞争的发令枪。 一边，十万元级入门家用车，已走向辅助驾驶的普及战；另一边，某些百万级别的豪车，其车机系统依然处于非智能时代。 这不再是配置的差距，而是时代逻辑的断层。当汽车的灵魂从"机械性能"转向"智能体验"，传统豪华品牌用精密机械构筑的技术护城河，正在被一颗颗智能 芯片与激光雷达快速"填平"。 旧秩序的裂痕，正是新王者的阶梯。中国汽车工业等待多年的那个问题，答案已浮出水面：在电动化抹平了动力门槛的今天，什么才是定义"新豪华"的终极 筹码？ 今年9月，中国30万以上新能源中大型轿车销量榜中，本土车型享界S9与S9T强势占据榜首及第三位，享界如同一把精准的钥匙，插入了这个时代的锁孔。 它用"上市即上量"的战绩证明了，新时代的豪华车消费者，已不再为历史情怀的"溢价"买单，他们只为极致体验的"价值"投票。 汽车产业早期，消费者曾高度信赖品牌光环，即便对豪华品牌的低配车型也 ...

Core Viewpoint - The luxury car market in China is undergoing a transformation where traditional brand prestige is being replaced by a focus on intelligent experiences and user value, marking a shift from "symbolic consumption" to "meaningful consumption" [5][8][10]. Group 1: Market Dynamics - The luxury car market is now characterized by a competition driven by technological advancements, with traditional luxury brands struggling to keep up as consumers prioritize smart features over brand heritage [3][4][10]. - The sales performance of domestic brands, particularly the Xiangjie S9 and S9T, indicates a significant shift in consumer preferences, as these models topped the sales charts for mid-to-large electric vehicles priced above 300,000 yuan [4][15]. - The emergence of intelligent driving capabilities and advanced user experiences is redefining what constitutes "new luxury" in the automotive sector [18][20]. Group 2: Consumer Behavior - Consumers are increasingly unwilling to compromise on experience for brand prestige, leading to a reevaluation of luxury car value propositions [10][20]. - A significant portion of Xiangjie S9's user base consists of individuals transitioning from traditional luxury brands, highlighting a demand for enhanced experiences and emotional connections [20][33]. - The shift towards a lifestyle brand approach, where vehicles are seen as "life partners" rather than mere transportation, reflects changing consumer expectations [21][33]. Group 3: Competitive Strategy - Xiangjie has adopted a comprehensive strategy that emphasizes technological superiority, user experience, and emotional engagement, moving beyond mere product features [15][33]. - The establishment of a dedicated sales and service network, primarily composed of former dealers from traditional luxury brands, indicates a strategic shift in market positioning [25][26]. - The collaboration between Xiangjie and Huawei aims to leverage advanced technology and manufacturing expertise, enhancing the brand's competitive edge in the luxury segment [27][29][32]. Group 4: Future Outlook - The luxury car market is transitioning towards a model where competition is based on the entire ecosystem, including technology, user relationships, and service experiences [33][34]. - The successful market penetration of Xiangjie signifies a broader trend where Chinese brands are becoming key players in defining new luxury standards, moving from followers to leaders in the automotive industry [33].

2025年12月10日晚，岚图全新旗舰轿车追光L正式发布并上市。新车全系标配华为乾崑智驾ADS 4系统 与鸿蒙座舱5.1，推出两种配置版本，售价区间为27.99万元至30.99万元。 2025年12月10日晚，岚图全新旗舰轿车追光L正式发布并上市。新车全系标配华为乾崑智驾ADS 4系统 与鸿蒙座舱5.1，推出两种配置版本，售价区间为27.99万元至30.99万元。 岚图汽车科技股份有限公司董事长兼党委书记卢放在发布会上回顾了品牌发展成果：作为首家完成全品 类布局的中央企业及地方国企背景的高端新能源品牌，岚图已实现总产量突破30万辆；2025年11月单月 交付量首次超过20000辆；在与华为乾崑技术合作的品牌中销量位居前二；累计辅助驾驶里程达1.45亿 公里，成功避免潜在碰撞近4万次，完成自动泊车超604万次。 追光L搭载63kWh大容量三元锂电池，采用800V插电混动平台，CLTC标准下纯电续航可达410公里，综 合续航里程最高达1400公里。车辆支持800V 5C超级快充技术，电量从20%充至80%仅需12分钟。动力 方面，全系配备双电机四驱系统，百公里加速时间为4.8秒。 智能配置上，全车标配华为乾崑智驾 ...

Core Insights - The opening of the Harmony Intelligent Mobility User Center in Changsha marks the official entry of the smart car brand developed through deep collaboration between SAIC and Huawei into the Changsha market [1][3] - The Harmony Intelligent Mobility brand offers smart travel options priced between 150,000 to 250,000 yuan for local consumers [1] - The brand integrates Huawei's advanced technologies in smart driving, smart cockpit, and smart connectivity into its vehicles, enhancing the overall smart travel experience for consumers [1] Company Developments - The Harmony Intelligent Mobility User Center is part of Lantian Group's strategy to establish seven Harmony Intelligent Mobility stores, aiming to drive the transformation of automotive consumption towards intelligence and scenario-based services in Changsha [3] - The user center features a minimalist and open design, including areas for vehicle displays, customer consultations, and leisure spaces, providing a comprehensive one-stop experience for customers [3] - During the opening period, customers can enjoy exclusive benefits such as test drive gifts and vehicle ordering gifts, with all models available for delivery [3] Product Features - The Harmony Intelligent Mobility models are equipped with Huawei's full-stack intelligent technology, including the Harmony smart cockpit system for seamless multi-device connectivity [1] - The vehicles feature the Qian Kun Intelligent Driving ADS 4 system, which includes 192-line LiDAR and 4D millimeter-wave radar, supporting urban navigation and end-to-end driving assistance [1] - The range capabilities include a range-extended version with a comprehensive range of 1,360 kilometers and a pure electric version with a range of 655 kilometers, along with 800V high-voltage fast charging technology [1]

Core Viewpoint - The luxury off-road vehicle market, traditionally dominated by international brands like Toyota and Land Rover, is experiencing a strong challenge from Chinese manufacturers, particularly in the areas of electrification and intelligent technology [3][4]. Group 1: Market Dynamics - The development of off-road vehicles is categorized into three eras: the 1.0 era focused on functionality, the 2.0 era introduced comfort alongside safety with brands like Land Rover and Jeep, and the 3.0 era emphasizes safety, comfort, intelligence, and ecological considerations [3]. - Two new Chinese off-road vehicles have recently launched: the Chery Zongheng G700, priced between 329,900 to 414,900 yuan, and the Fangcheng Leopard 8, priced between 379,800 to 399,800 yuan [3][4]. Group 2: Technological Advancements - Intelligent features are highlighted as a major selling point, with the Huawei QianKun Intelligent Driving ADS 4 system becoming standard in domestic off-road models. Both the Fangcheng Leopard 8 and Zongheng G700 are equipped with this system [4]. - New luxury features such as electric leg rests and zero-gravity seats are being introduced, along with smart cooling and heating refrigerators that can operate for 24 hours after the vehicle is turned off [4][5]. Group 3: Market Expansion - The Zongheng G700 is targeting a larger global market, particularly the high-end Middle Eastern market, which is considered a core market for off-road vehicles due to high performance and luxury demands [5]. - Chery's chairman indicated that nearly half of the company's revenue now comes from overseas markets, with expectations for this contribution to grow significantly in the future [5].

Core Insights - The luxury off-road vehicle market, traditionally dominated by international brands like Toyota, Land Rover, and Jeep, is now facing strong competition from Chinese challengers [1] - Chinese automakers are not only catching up in mechanical performance but are also innovating in electric drive systems, intelligent driving, and ecological experiences [1] Group 1: Market Dynamics - The launch of Chery's Zongheng G700 and Fangcheng Leopard 8 adds new competition to the market, with prices set at 329,900 to 414,900 CNY and 379,800 to 399,800 CNY respectively [1][2] - The development of off-road vehicles is categorized into three eras: the 1.0 era focused on functionality, the 2.0 era introduced comfort with brands like Land Rover and Jeep, and the 3.0 era emphasizes safety, comfort, intelligence, and ecological considerations [1] Group 2: Technological Advancements - Intelligent features are highlighted as a major selling point, with Huawei's QianKun ADAS 4 system becoming standard in domestic off-road models [2] - The Zongheng G700 and Fangcheng Leopard 8 are equipped with advanced driving assistance systems, showcasing a high level of collaboration in the smart technology path among Chinese off-road vehicles [2] Group 3: Market Expansion - The Zongheng G700 aims for a larger global market, particularly targeting the high-end Middle Eastern market, which is considered a core market for off-road vehicles [2] - Chery's chairman indicated that overseas market revenue is approaching half of the company's total, with expectations for future contributions from international markets to exceed domestic revenue [3]

Core Insights - The launch of the Xiangjie S9T, a flagship travel vehicle, marks a significant milestone for the company, showcasing its commitment to high-quality manufacturing and user satisfaction [2][3][4] - The vehicle has received strong market interest, with over 10,000 pre-orders within 72 hours of its launch, indicating a shift in consumer preferences towards multifunctional vehicles [4][5] Group 1: Product Launch and Features - The Xiangjie S9T is the first travel car under the Hongmeng Zhixing brand and features advanced technology, including the Huawei Qian Kun Intelligent Driving ADS 4 system with 36 high-precision sensors [4] - The vehicle offers impressive range capabilities, with the pure electric version achieving a maximum CLTC range of 801 kilometers and the range-extended version exceeding 1305 kilometers [4] - The manufacturing process at the Xiangjie Super Factory emphasizes transparency and quality, with precision standards comparable to luxury brands and rigorous testing protocols [2][3] Group 2: Market Trends and Consumer Preferences - The travel car segment has historically accounted for less than 1% of total passenger vehicle sales, but recent trends show a growing consumer interest in multifunctional vehicles that cater to both daily commuting and outdoor activities [3][4] - The Chinese travel car market has experienced continuous growth for four years, reflecting a shift in consumer demand towards vehicles that offer versatility and comfort [4] Group 3: Strategic Partnerships and Future Plans - The collaboration between Beiqi and Huawei represents a strategic milestone, with plans to invest 20 billion yuan in R&D to enhance the Xiangjie brand's offerings in the luxury vehicle market [5] - The partnership aims to establish a comprehensive system that includes dedicated teams, R&D, supply chains, quality checks, and distribution channels to support the brand's growth [5]

Core Insights - The multi-functional travel vehicle segment in the domestic automotive market has been niche, but recent structural changes in the market due to the shift towards new energy vehicles are revealing growth potential [2][7] - The launch of the Xiangjie S9T by Hongmeng Zhixing marks a significant entry into the travel vehicle market, combining the comfort of sedans with the spaciousness of SUVs [2][6] Product Overview - The Xiangjie S9T is available in four versions with a price range of 309,800 to 369,800 yuan, featuring both range-extended and pure electric powertrains, with mass deliveries starting on September 21 [2][3] - The vehicle offers a spacious interior with a total passenger space of 1962mm and a trunk capacity of 729L, expandable to 1677L, catering to various outdoor and family needs [3][6] Technology and Performance - The Xiangjie S9T is equipped with Huawei's Qian Kun Intelligent Driving ADS 4 system, featuring 36 high-precision sensors and supporting advanced driving assistance functions [5][6] - The pure electric version boasts a maximum CLTC range of 801km, while the range-extended version can achieve up to 1305km, showcasing significant advancements in battery technology [5][6] Safety and Interaction Features - The vehicle includes a comprehensive safety system with multiple collision avoidance features and a robust structural design for enhanced passenger protection [5][6] - The smart cabin features a 16.1-inch central display and advanced audio systems, enhancing user interaction and experience [6][7] Market Trends - The introduction of the Xiangjie S9T reflects a broader trend in the automotive industry where traditional car manufacturers are collaborating with tech companies to innovate in the electric and intelligent vehicle space [6][7] - As competition intensifies in the SUV and sedan markets, companies are exploring niche segments like travel vehicles and MPVs to differentiate their products [6][7]