Investment Rating - The report maintains a "Recommended" investment rating for the industry [2] Core Views - Domestic demand remains a crucial driver for economic growth, with a positive outlook on leading consumer companies and a focus on AI+ consumption investment opportunities [2] - The Chinese government is expected to have more room for fiscal and monetary policy adjustments, which will further support domestic demand as a key growth driver [2] - As the economy gradually recovers and market expectations for stable growth policies increase, discretionary consumption is anticipated to see improvements in performance and valuation [2] Summary by Sections Industry Performance - The social service index fell by 2.82% from February 24 to February 28, 2025, ranking 25th among 31 industry indices [5] - The retail index increased by 1.55% during the same period, ranking 13th, with a cumulative increase of 8.15% since the beginning of 2024 [5] - The beauty care index rose by 1.67%, ranking 12th, but has seen a cumulative decline of 11.66% since the start of 2024 [5] Sub-Industry Dynamics Restaurant and Tourism - Greenland Group aims to achieve over 10 billion yuan in tourism revenue within five years [13] - Tongcheng Travel integrates AI technology to enhance user experience in travel solutions [13] Retail - The duty-free sector shows strong growth, with a significant increase in visitor numbers during the Spring Festival [16] - Major retail players like Yonghui Supermarket are expanding their presence through strategic partnerships [17] Beauty and Personal Care - The rise of private label brands is notable, with significant sales achievements in the cosmetics sector [19] - New product launches and technological advancements are driving growth in the beauty industry [20] Company Updates - Key companies in the social service sector, such as Kerui International, reported a revenue increase of 20.60% for 2024 [23] - Beijing Renli announced a strategic transfer of its subsidiary, reflecting ongoing adjustments in corporate structure [25] - Focus on digital transformation is evident in companies like Lianhua Supermarket, which raised funds for business ecosystem upgrades [18]