音乐节、啤酒节、篮球联赛、足球V超相继举办 文旅狂欢点燃城市夏日激情 统计显示，1-6月潍城区限上餐饮企业营业额同比增长44.3%。 官路村的篮球场上，激烈的角逐与舞狮表演相映成趣。夜市里，农家特产与手工艺品散发着乡土气 息。"看球赛时特别受鼓舞。"球迷赵鹏说。当快递小哥与企业经理同场竞技，当村民与市民共同欢呼， 文体活动成为社会融合的黏合剂。这种融合不仅丰富了城市的内涵，更让乡村振兴有了文化支点。 7月的潍坊市潍城区，空气中弥漫着青春与激情的气息。5日至6日，2025潍坊新青年音乐节在浮烟 山国际风筝放飞场激情开唱，薛凯琪、赵雷、回春丹等24组艺人用音乐点燃了6.1万名乐迷的热情。同 月，青岛啤酒节畅享节的泡沫还未消散，潍城区第三届篮球联赛的哨声已响彻球场。不远处的奥体中 心，首届"V超"足球赛正上演激烈对决。而乡村夜市的灯火，则为这场夏日狂欢增添了一抹温馨底色。 政府引导结合市场力量，城市活力融入乡村脉动，潍城夏天，文旅狂欢正点燃城市夏日激情。这场 持续整个夏季的狂欢，不仅是一场文旅盛宴，更是一座城市高质量发展的生动实践——在这里，每个人 都能找到属于自己的节拍，共同谱写新时代的"潍城交响曲"。（记者 石 ...

北京第二外国语学院旅游管理系主任宋昌耀在接受证券时报记者采访时表示，海洋旅游不仅是现代旅游业体系的重要组成部分，也是发展海洋经济的重要抓手，而 我国在发展海洋旅游方面主要有两方面的优势。"一是资源优势，我国海域面积大、跨度广，从海岸到海岛，从近海到远海，资源丰富、空间广阔。二是产业优势， 沿海地区也是经济发达地区，不仅提供规模庞大的消费市场，而且能够生产制造小到冲浪板大到邮轮的海洋旅游装备，提高海洋旅游发展质量。"宋昌耀表示。 近年来，这些优势条件也正加速转化为澎湃的经济增长动能。《2024年中国海洋经济统计公报》显示，2024年我国海洋经济总量再上新台阶，首次突破10万亿 元，达到105438亿元，比上年增长5.9%，拉动国民经济增长0.4个百分点。其中，"海洋产业发展情况"部分提到，海洋旅游市场持续升温，邮轮旅游热度高涨，海 洋旅游业全年实现增加值16135亿元，比上年增长9.2%。 吹着温润的海风，品着冰凉的啤酒，站在游船甲板上观赏两岸高楼流光溢彩的霓虹，专业乐队随船开唱，海浪与音浪交织成动人交响……在山东 青岛，近期启幕的"夜游浮山湾，奥帆海上啤酒节"吸引了许多游客前来体验。 "游船大概30分钟，其间 ...

吹着温润的海风，品着冰凉的啤酒，站在游船甲板上观赏两岸高楼流光溢彩的霓虹，专业乐队随船开 唱，海浪与音浪交织成动人交响……在山东青岛，近期启幕的"夜游浮山湾，奥帆海上啤酒节"吸引了许 多游客前来体验。 "游船大概30分钟，其间还看了无人机表演。船上安排了啤酒和饮料，无限畅饮，还有下酒小吃，性价 比很高！"来自台州的冯女士最近去青岛旅游，正好赶上了海上啤酒节活动，优质的体验让她直呼"这钱 花得太值了"。 从独具特色的海上啤酒节，到日益火爆的豪华邮轮产品，再到小众的海岛旅游和海钓、潜水、冲浪等各 类海上运动，近年来，我国海洋旅游正呈现出欣欣向荣的蓬勃发展态势，新业态、新场景不断涌现，带 动海洋文旅消费节节攀升。证券时报记者多方采访了解到，随着中央财经委员会第六次会议将"推动海 洋经济高质量发展"列为重点议题，海洋旅游发展有望驶入"黄金航道"，并进一步激发扩投资、促消费 的潜力。 政策护航： 海洋旅游迎来发展黄金期 600多年前，郑和船队七下西洋，缔造海上丝路传奇；去年年末，一条冠以"史诗下西洋·蓝梦之歌33晚 长歌行"的超长邮轮航线，重走先人壮阔航迹。作为国内母港超长邮轮航线的开创性探索，这条从上海 首发的航线， ...

这种跨区域的联动，不仅会拉动短期消费，更将为两地产业升级注入新动能，正是当下文旅融合的 生动实践。 数据显示，2024年郑州接待游客1.7亿人次，旅游收入突破2000亿元；同期青岛接待游客1.4亿人 次，收入2100亿元。两座旅游大市双向奔赴的联动，不仅拓宽了客源市场，更通过线路共推、活动共 办，为黄河流域文旅协同发展树立了标杆。推介会发布的见"郑"美好清凉消暑季活动，更将暑期旅游季 与青岛啤酒节深度绑定，形成"南客北送、东客西引"的联动效应。 河南与山东地缘相近、文化相通，文旅合作早已生根。青岛作为"一带一路"重要节点城市和中国北 方重要开放门户，为郑州提供出海通道；郑州的陆路枢纽地位，则助力青岛辐射内陆市场。去年冬季， 青岛曾在郑州举办"时尚青岛魅力胶东"推介会，以海滨邀约奠定合作基调；如今，郑州借青岛国际啤酒 节的全球影响力输出中原风情，形成"资源共享、客源互送"的良性循环。 郑州和青岛此次联动，可以说是"豫鲁合作，向海图强"的一次具体实践，必将进一步推动两地主动 融入陆海内外联动、东西双向互济的全面开放格局，通过发挥各自优势，发展多式联运，促进空港陆 港、海港联动，打造内陆便捷出海通道，为豫鲁高质量发 ...

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Core Insights - The event "Su Super" held in Nanjing not only attracted over 60,000 fans but also generated significant economic activity, with over 1 million visitors and sales reaching 340 million yuan across the city [3][8][11] - The integration of sports, culture, and tourism has transformed the event's IP into a city-wide IP, enhancing urban vitality and consumer engagement [3][21] Group 1: Event Impact - The "Su Super" match set a record for viewership and engagement, with 66 secondary viewing locations across the city, leading to a multiplier effect on local businesses [3][8] - The Nanjing International Beer Festival, coinciding with the event, saw a 22.5% increase in visitor numbers, totaling 125,000 over three days [4] - Local businesses reported significant revenue increases, with some restaurants experiencing growth rates of up to 124.33% compared to the previous week [9][14] Group 2: Consumer Behavior - The event spurred a surge in dining and accommodation, with a 33.2% increase in revenue for nearby restaurants and hotels [14][17] - Data from Meituan indicated a 35.9% increase in dining transactions and a 51.2% rise in order volume during the event [14] - The use of event tickets as a "universal key" allowed fans to access various cultural and dining experiences, enhancing their overall visit to Nanjing [13][15] Group 3: Broader Economic Effects - The event's influence extended to various commercial districts, with sales growth of 21.2% in Yuantong, 19.4% in Jiangning, and 16.2% in Xinjiekou on the day of the match [11] - The hospitality sector benefited significantly, with a 35.06% increase in tourism consumption in Jianye District and a 27.85% rise in accommodation nights [17] - The event showcased Nanjing's cultural and economic vibrancy, attracting both local and international attention, and enhancing the city's image [19][23]

Core Insights - The night market in Jinan is emerging as a new engine for driving the city's night economy, showcasing vibrant nightlife and urban development [1][6] - The market has gained popularity through social media, attracting a significant number of visitors and boosting local consumption [4][6] Group 1: Night Market Dynamics - The largest night market in Jinan, Huanlian Night Market, has become a popular destination, with an average daily foot traffic of 80,000 visitors during weekends and holidays [2] - Currently, the night market hosts 1,200 merchants, providing over 5,000 job opportunities across various sectors including food, fashion, and entertainment [2] - The market features diverse activities such as drone shows and traditional performances, enhancing the overall consumer experience [2][6] Group 2: Economic Impact - The night market is significantly contributing to the local economy, with a reported 12.9% year-on-year growth in night-time consumption for the first half of 2025 compared to the same period in 2024 [6] - The local government aims to further develop the night economy by creating themed events and activities throughout the year, promoting a vibrant nightlife atmosphere [6] - The integration of social media marketing by vendors is effectively converting online engagement into offline sales, driving economic growth [4]

Core Insights - The Jinan Olympic Sports Center serves as a vibrant hub for both entertainment and community engagement, enhancing the city's vitality and residents' happiness through diversified services and operations [1][4][12] Group 1: Event Management and Community Engagement - The Jinan Olympic Sports Center effectively manages large-scale events, such as concerts, by ensuring thorough preparations and providing excellent service, which enhances the overall experience for attendees [2][4] - The center integrates into daily life by offering upgraded facilities and extending operating hours, making it a popular spot for relaxation and leisure activities among residents [4][5] - Special initiatives, like the "buy one get one free" offer during events, foster emotional connections with the community and enhance the overall experience [4][5] Group 2: Economic Impact and Business Opportunities - The center has become a new consumption landmark, attracting various businesses and events, such as the recent craft beer festival, which featured a significant number of local breweries [6][8] - The center supports local merchants by providing logistical assistance during events, which boosts their visibility and sales [8][9] - The introduction of new dining and entertainment options, such as the award-winning restaurant and themed exhibitions, reflects the center's role in enhancing the city's cultural and economic landscape [10][11] Group 3: Community-Centric Events and Accessibility - The Jinan Olympic Sports Center hosts events like the Summer Carnival, which emphasizes accessibility by allowing free entry for all visitors, thus promoting community participation [12][13] - The center prioritizes visitor comfort by implementing measures for noise control and environmental considerations during events [13] - Future plans include introducing more high-quality sports and entertainment events to continuously refresh the consumer experience and improve service quality [13]

Core Viewpoint - Harbin Ice and Snow World is launching ten major projects for the summer of 2025, integrating beer, ice and snow, performances, technology, and activities to enhance cultural tourism consumption and meet the expectations of domestic and international tourists [1][3]. Group 1: New Product Offerings - The summer product launch includes five core products and ten highlight projects, such as the Harbin International Beer Festival, Dream Ice and Snow Pavilion, Sun Island Ice Art Museum, and large-scale immersive performances like "King's Chariot" and "Meet Harbin" [1][3]. - The Dream Ice and Snow Pavilion is the world's largest indoor ice and snow theme park, while the Sun Island Ice Art Museum features classic snow sculptures from various snow sculpture expos and interactive snow play areas [5][3]. Group 2: Marketing and Audience Engagement - The launch event featured a variety of performances, including dance, street performances, and a classic car show, showcasing Harbin's fashion, romance, and enthusiasm [5][7]. - The "King's Chariot" performance and the upgraded "Meet Harbin" immersive show utilize the Songhua River and surrounding areas as performance spaces, offering a diverse visual experience combining singing, drama, and water sports [7][8]. Group 3: Seasonal Transformation - Harbin Ice and Snow World aims to transform its appeal from a winter-only attraction to a year-round destination, promoting "ice and snow flow" to "four-season retention" [5][3].

Core Viewpoint - The 2025 Liaoning Province High-Quality Cultural, Sports, and Tourism Integration Development Conference highlights the commitment to promoting high-quality development in the cultural and tourism sectors in Northeast China, particularly focusing on summer tourism opportunities [1][4]. Group 1: Summer Tourism Development - Northeast China is leveraging its cool summer climate and rich cultural resources to enhance summer tourism, aiming to develop diverse tourism products and unique summer travel brands [1][2]. - The popularity of early markets, such as the Xiaohayian Morning Market, has attracted many tourists, especially from southern regions, showcasing the vibrant summer tourism scene [2][3]. Group 2: Regional Initiatives - Various provinces, including Heilongjiang and Liaoning, are launching summer tourism campaigns featuring unique cultural and recreational activities, such as music festivals and food events, to attract visitors [3][4]. - Liaoning Province reported significant growth in tourism metrics, with 650 million visitors and a revenue of 632.52 billion yuan in 2024, reflecting a year-on-year increase of 28.1% and 25.9% respectively [4]. Group 3: Collaborative Efforts - The three northeastern provinces are collaborating to enhance the tourism industry through joint initiatives, including the promotion of winter sports and the establishment of a regional tourism brand focused on summer vacations [5][6]. - The establishment of a long-term cooperation mechanism among the provinces aims to maximize resource utilization and improve the overall competitiveness of the regional tourism market [5][6].