为推动促消费政策红利直达企业，实现供需两端的精准对接，2月11日，淮阴区商务局开展促消费政策进企业活动，走进中天钢铁集团（淮安）新材料有 限公司，将惠民政策送到员工身边。 下一步，淮阴区商务局将持续深化消费品以旧换新"五进"惠民行动，不断拓宽政策覆盖面和影响力，充分激发消费市场潜能，实现政策力度与市场热度的 同频共振。 来源：淮阴区商务局 审核：郭晓瑾、詹凌峰 审签：周 菲 活动现场，淮阴区商务局通过面对面解读、答疑和指导，详细向企业员工介绍汽车、家电、手机数码产品的以旧换新补贴标准、申领流程和时限，同步开 展"千万补贴 乐购淮阴"汽车促消费和"福满淮阴 票兑好礼"发票抽奖活动宣传，累计发放政策宣传页650余份。 活动特邀本土家电企业年年旺电器和中国移动银川路营业厅参与，零距离指导企业员工沉浸式体验手机、智能手表、智能耳机、平板等电子产品，感受新 的时尚潮流生活方式。 ...

广货行天下！广 东以旧换新各项 核心指标走在全 国前列_南方+_ 南方plus 2026年2月6日上 午，广东省人民 政府新闻办公室 在广州市广东大 厦举行"'十四 五'广东成就"系 列主题新闻发布 会，介绍"十四 五"时期广东省 现代化产业体系 建设的进展与成 效。会上，广东 省商务厅副厅长 何军就以旧换新 政策落实情况、 举措及成效，回 应了媒体提问。 何军表示，以旧 换新政策是广东 链接"制造-流通- 消费"全链条的 关键抓手，更是 推动消费升级与 产业升级协同共 进的重要载体。 2025年，广东立 足自身雄厚的产 业基础与庞大的 消费市场优势， 通过以旧换新政 策精准发力，既 有效激活了消费 潜力，更为产业 高质量升级注入 了强劲动能，成 效显著。 以旧换新有力促 进商品生产。 2025年消费品以 旧换新圆满收 官，广东各项核 心指标均走在全 国前列：全省实 现销售额2642亿 元，占全国 10%；惠及人次 6100万人次，占 全国16.9%。家 电销售2700万 件，占全国 21.2%，家装厨 卫产品销售1900 万件，占全国 16.1%，手机数 码产品销售1268 万部，占全国 13.9%。消费品 ...

Core Viewpoint - In 2026, Jining aims to enhance consumer spending and improve living standards by implementing targeted consumption initiatives, with a goal of achieving a 6% growth in total retail sales of consumer goods for the year, thereby driving high-quality economic development [1][2] Group 1: Consumer Demand and Policies - The city plans to stimulate consumer demand by promoting trade-in policies and collaborating with merchants to offer coupons and discounts, particularly in sectors like automobiles, home appliances, and digital products [1] - Over 200 promotional events titled "Canal City, Benefit Purchase Jining" will be organized to encourage consumption [1] Group 2: Housing Market Initiatives - Jining will accelerate the construction of high-quality residential properties and implement policies to facilitate the purchase of new homes through trade-in programs, including home buying festivals and group purchasing for key demographics [1] Group 3: Service Consumption Expansion - The city intends to tap into the potential of service consumption by expanding sectors such as dining, tourism, education, healthcare, and elder care, while also promoting new economic models like first-store economy and food economy [1] - Initiatives will include the development of smart business districts, unmanned stores, and the promotion of new retail formats such as instant retail and live-streaming e-commerce [1] Group 4: Infrastructure and Logistics Enhancement - Jining will focus on upgrading consumer platforms and expanding core commercial districts, while also enhancing the logistics network to improve rural consumption supply [2]

Core Viewpoint - The event aims to activate consumer potential through the "old-for-new" policy, promoting quality goods to rural areas and enhancing community services [1][6]. Group 1: Event Overview - The "old-for-new" event was launched in Feixian, organized by the Shandong Provincial Department of Commerce and the Linyi Municipal Government, with participation from various local government and business representatives [1][3]. - Approximately 150 attendees, including government officials, business leaders, and media, participated in the event, which featured performances to create a lively atmosphere [3]. Group 2: Policy and Business Engagement - The event serves as a platform for local government to optimize the consumption environment and ensure policy benefits reach consumers and market entities [6]. - Key enterprises, including automotive and electronics dealers, announced substantial subsidies and promotional offers for consumers participating in the "old-for-new" program [7]. Group 3: Consumer Benefits and Participation - The event showcased various consumer goods, including automobiles and home appliances, with significant discounts and promotional packages, enhancing consumer engagement [13]. - Initial statistics indicate that over 2,000 participants attended the event, resulting in more than 100 intention orders and an estimated direct consumption boost of over 5 million yuan [13].

Core Insights - The Chinese government has allocated long-term special bond funds to support the consumption upgrade program, particularly focusing on trade-in initiatives for consumer goods [1][2] - The city of Liaocheng has implemented a robust consumption upgrade strategy, resulting in significant economic impacts and consumer engagement [1][2] Group 1: Consumption Upgrade Impact - In 2024, Liaocheng's consumption upgrade initiatives have issued subsidies totaling 606.53 million yuan, benefiting 207,000 consumers and directly driving large-scale consumption by 4.1 billion yuan [1] - The total retail sales of social consumer goods in Liaocheng reached 108.53 billion yuan in 2024, marking a year-on-year growth of 7.1%, with automotive retail sales increasing by 18.5% and home appliance sales by 11.8% [1] Group 2: Policy Expansion and Digital Innovation - The consumption upgrade policy in Liaocheng will be further optimized in 2025, expanding the categories eligible for trade-in subsidies from 8 to 12 for home appliances and from 3 to 5 for home decoration, while also including digital products and certain fuel vehicles [2] - The "Hui Xun Huan" digital platform has been established as a comprehensive service model for the trade-in program, enhancing efficiency by over 80% in subsidy verification and achieving a trade-in conversion rate of 79% [2] - The platform has successfully recycled 533,800 home appliances and facilitated the purchase of 769,400 new items, contributing 3.04 billion yuan to green and smart home appliance consumption [2]

Group 1 - The Shanghai Municipal Commission of Commerce announced a new subsidy program for home appliances and furniture recycling, set to run from September 20, 2025, to December 31, 2025, with registration occurring every two weeks [1] - The first registration period for the subsidy program is from September 20 to September 22, 2025, with subsequent registration details to be published on the "Shanghai Commerce" WeChat account [1] - As of September 11, 2023, the eligibility for national subsidies on home appliances and digital products has been suspended, while consumers who have already received vouchers can use them until September 17, 2023 [1] Group 2 - The Shanghai Municipal Commission of Commerce and four other departments revised the implementation details of the automobile trade-in subsidy policy, effective from September 10, 2023 [2] - The revised policy states that personal consumers purchasing new vehicles from September 11, 2025, must register the vehicles in Shanghai, with the date of purchase determined by the date on the unified invoice [2] - The previous implementation details issued on April 23, 2023, have been abolished [2]

Core Insights - The retail sector in Shanxi Province has shown significant sales performance in the first half of the year, with 76 key retail enterprises generating a total sales revenue of 42.289 billion yuan [1] - The top three performing segments are shopping centers, automotive, and supermarkets, collectively accounting for over 50% of total sales [1] Segment Analysis - The distribution of the 76 key retail enterprises spans 14 segments, with the automotive segment comprising 10 enterprises (over 10%), shopping centers and pharmacies each having 9 enterprises (over 10%), and supermarkets and mobile digital segments each having 8 enterprises (over 10%) [1] - In terms of sales revenue, shopping centers lead with over 10.259 billion yuan (over 20%), followed by the automotive segment with approximately 8.452 billion yuan (nearly 20%), and supermarkets with about 5.715 billion yuan (over 10%) [1] Growth Trends - Online sales exhibited the highest year-on-year growth, reaching over 4.583 billion yuan, a growth of over 70% [1] - The pedestrian street segment reported sales of approximately 968 million yuan, with a year-on-year increase of nearly 20% [1] - The home appliance segment achieved sales of about 1.309 billion yuan, reflecting a year-on-year growth of over 10% [1] - The mobile digital and automotive segments recorded sales of approximately 1.589 billion yuan and 8.452 million yuan, respectively, with year-on-year growth of over 10% and nearly 10% [1]

Core Viewpoint - Jining High-tech Zone is actively promoting consumption and high-quality development through various initiatives, including the issuance of consumption vouchers and the organization of promotional events, resulting in significant economic impact [1][2][3]. Group 1: Consumption Promotion Initiatives - The "Hui Gou Gao Xin" consumption voucher program has been launched, distributing 2.2 million yuan in vouchers, which has stimulated 16 million yuan in consumption [1]. - A total of 19 promotional events have been organized, including three large auto shows, leading to the sale of over 1,000 vehicles and a 20% increase in new energy vehicle consumption [1][2]. - The retail sales of consumer goods in the region increased by 9.7% year-on-year from January to May [1]. Group 2: Old-for-New Consumption Programs - The old-for-new program for automobiles, home appliances, and electric bicycles has been implemented, securing 108 million yuan in subsidies for over 7,500 participants [2]. - The home appliance sector saw a sales increase of over 30% due to the issuance of 9.19 million yuan in national subsidies, which generated 49.18 million yuan in sales [2]. - The mobile phone and digital device sector benefited from 3.01 million yuan in subsidies, leading to 23.6 million yuan in consumption [2]. Group 3: Development of New Consumption Scenarios - The development of the first-store economy is being prioritized, with major brands entering the market, enhancing the vitality of the Liaohe business circle [2]. - Online shopping and live e-commerce channels are being expanded to create a hybrid sales model [2]. - Seasonal events like the "Lobster Beer Festival" are being organized to stimulate summer consumption and promote the night economy [2]. Group 4: Future Plans for Consumption Enhancement - Jining High-tech Zone plans to introduce more consumption activities in the second half of the year, focusing on seasonal characteristics and aiming for over 20 promotional events [3]. - The government will increase funding for consumer vouchers to boost spending in sectors like automobiles and home appliances [3]. - The old-for-new program will be further expanded, with efforts to secure additional central and provincial funding [3]. Group 5: Commercial District Development - There will be a focus on enhancing urban pedestrian streets, smart business circles, and convenient living areas to improve consumer experiences [4]. - Projects will be developed around ecological landscapes to create integrated leisure and cultural experiences [4]. - Nighttime economy initiatives will be introduced to create a one-stop shopping destination [4].

Summary of Key Points from the Conference Call Industry Overview - The conference call discusses the "trade-in for new" policy in China, particularly focusing on its impact on various sectors including automotive, home appliances, and digital products [1][3][6]. Core Insights and Arguments - **Policy Changes**: The trade-in policy for 2025 has seen a significant increase in funding from 150 billion yuan to 300 billion yuan, although the average monthly subsidy has decreased due to the extended usage period from four months to a full year [3][12]. - **Subsidy Scope Expansion**: The subsidy now includes vehicles meeting the National IV emission standards, as well as kitchen appliances, mobile devices, and increased subsidy frequency for certain products [3][6]. - **Regional Performance**: The policy has shown varied effectiveness across regions, with central and western areas like Chongqing and Jiangsu reporting higher growth rates in appliance and communication equipment sales compared to national averages [10][12]. - **Consumer Behavior**: The increase in consumer spending on home appliances is attributed to higher subsidy rates (15% to 20%) and the inclusion of small appliances in the subsidy range, contrasting with lower subsidy limits for vehicles and communication devices [9][11]. Important but Overlooked Content - **Funding Utilization**: Some regions have experienced a rapid depletion of subsidy funds, leading to a temporary halt in the program. For instance, Chongqing has exhausted its appliance subsidy funds, while Jiangsu has paused online subsidies [5][12]. - **Government Response**: The National Development and Reform Commission (NDRC) plans to monitor fund usage closely and may introduce additional funding measures if necessary. There is a commitment to ensure that the trade-in policy remains a long-term strategy despite regional pauses [7][14]. - **Market Dynamics**: The rapid pace of fund utilization is driven by competitive mechanisms among local governments, which are incentivized to use funds quickly to secure more support from the central government [4][13]. Conclusion - The trade-in for new policy has been effective in stimulating consumption, particularly in the home appliance sector, while facing challenges in the automotive sector. The government is actively monitoring the situation and is prepared to adjust funding strategies to maintain the program's momentum [6][14].

Core Viewpoint - The implementation of the "old-for-new" subsidy policy in Gansu Province aims to stimulate consumption and promote high-quality economic development in the region through comprehensive support from the tax authority [1]. Group 1: Policy Implementation and Support - The Gansu Provincial Department of Commerce released guidelines for the "old-for-new" subsidy, leading to a city-wide initiative in Jiuquan City [1]. - The Jiuquan City Taxation Bureau has actively promoted tax incentives related to value-added tax, corporate income tax, and vehicle purchase tax through various media platforms [1]. - Tax officials have provided on-site guidance to businesses involved in the program, addressing specific tax-related queries and ensuring smooth participation [1][2]. Group 2: Service Optimization and Efficiency - The increase in sales due to the "old-for-new" initiative has led to a significant rise in invoice requests from mobile digital product retailers [2]. - The Jiuquan City Taxation Bureau established a "green channel" for invoice applications, reducing approval times to under ten minutes, thus facilitating seamless operations for businesses [2]. - A dedicated consultation window for "old-for-new" business inquiries has been set up at the tax office to provide accurate and professional assistance to both businesses and consumers [3]. Group 3: Interdepartmental Collaboration - The Jiuquan City Taxation Bureau has strengthened collaboration with various departments, including finance, commerce, and market regulation, to ensure effective implementation of the "old-for-new" policy [4]. - Businesses participating in the program have reported significant increases in sales, prompting the tax bureau to assist with tax incentives and operational compliance [4]. - Through thorough investigations and consultations, the tax bureau and related departments have addressed potential issues affecting the policy's implementation, ensuring a fair market environment [4].