Group 1 - The electric G-Class from Mercedes-Benz has been acknowledged as a commercial failure, with high inventory levels at dealerships [1][4] - As of April this year, only 1,450 units of the electric G-Class have been sold, with China and South Korea each accounting for around 50 units [4] - In contrast, the sales of fuel and diesel versions reached 9,700 units, indicating a significant preference for traditional models over the electric variant [5][6] Group 2 - Despite the poor sales of the electric G-Class, the traditional G-Class continues to perform well, with a projected 18% increase in sales for Q1 2025 compared to the previous year [7] - The electric G-Class is technically capable off-road, featuring independent motors for precise torque control and improved water wading depth compared to fuel versions [24][26] - However, the emotional appeal and brand heritage associated with the traditional fuel-powered G-Class are critical factors influencing consumer preferences, as luxury car buyers value brand history and cultural significance [28][29] Group 3 - The luxury car market is increasingly competitive, with domestic brands in China offering advanced technologies that challenge traditional luxury automakers [32][36] - The shift towards electric vehicles raises questions about whether the historical prestige of brands like Mercedes-Benz can justify the high price points of their electric models [37][38] - Brands like Ferrari are opting for hybrid technologies instead of fully electric models, indicating a strategic approach to maintaining their luxury status while adapting to market trends [39]

Core Viewpoint - The current competitive landscape in the new energy vehicle sector is not favorable for Geely, prompting strategic adjustments and the privatization of Zeekr to enhance operational efficiency and market positioning [1][3][36]. Group 1: Privatization of Zeekr - Geely announced a non-binding offer to privatize Zeekr, which it currently holds approximately 65.7% of, at a price of $2.566 per share, representing a 13.6% premium over the last trading day [3][5]. - The privatization allows Zeekr to delist from the NYSE and integrate into Geely's structure, which is seen as a necessary move given the uncertain outlook of remaining publicly listed [5][36]. - This strategic move is viewed as a way for Geely to consolidate its resources and streamline operations amid increasing competition in the new energy vehicle market [6][30]. Group 2: Strategic Adjustments - Geely's management has emphasized a focus on core automotive operations, aiming to enhance efficiency and strategic collaboration across its various business units, as outlined in the "Taizhou Declaration" [6][8]. - The declaration highlights the need for a comprehensive review of Geely's business segments, aiming to clarify brand positioning and reduce internal competition [6][8]. - The integration of brands like Lynk & Co and Zeekr is part of a broader strategy to eliminate redundancy and improve resource utilization [8][9]. Group 3: Market Performance and Challenges - Despite the strategic adjustments, Geely's higher-end brands, including Zeekr and Polestar, have struggled in the market, with Polestar selling only 3,114 units in 2024 [10][12]. - The competitive landscape has intensified with the entry of new players like Xiaomi, which has significantly outperformed Geely's brands in sales [12][19]. - Geely's internal brand competition has led to confusion regarding product positioning and market strategy, impacting overall sales performance [12][19]. Group 4: Financial Performance of Zeekr - Zeekr has faced significant financial losses since its inception, with net losses of 4.514 billion, 7.655 billion, 8.264 billion, and 5.79 billion yuan from 2021 to 2024 [27]. - The brand's sales performance has not met expectations, with only 5.5 million units sold in the first four months of 2025, falling short of its annual target [26][27]. - The financial challenges faced by Zeekr are becoming increasingly apparent as competitors in the new energy sector begin to achieve profitability [27][30]. Group 5: Cost Control and Competitive Positioning - Cost control is a critical focus for both Zeekr and Geely, with expectations that the integration will lead to reduced R&D and BOM costs by 5% and 3%, respectively [30][31]. - The consolidation of brands is anticipated to enhance negotiation power with suppliers, thereby improving competitive pricing [30][31]. - The shift to a more streamlined operational model is seen as essential for maintaining competitiveness in a rapidly evolving market [30][31].

Core Perspective - The 2025 Shanghai Auto Show showcases a revolution in automotive design aesthetics, with Chinese brands integrating cultural elements into their designs, moving beyond superficial aesthetics to redefine the automotive industry's aesthetic standards [2][3][4]. Design Language Reconstruction - GAC's Trumpchi S9 embodies the philosophy of "hiding sharpness in gentleness," reflecting a modern interpretation of Chinese cultural genes through its design [3]. - The shift in design paradigms indicates a transition from merely transporting cultural symbols to deeply decoding and reorganizing cultural genes within the Chinese automotive industry [3]. - The Red Flag brand's grille design exemplifies this transformation, utilizing parametric algorithms to reinterpret traditional aesthetics into a modern context [3]. Color Revolution - The Zeekr 001 FR's "Extreme Blue" paint represents a technological interpretation of traditional aesthetics, showcasing dynamic glaze color beauty through advanced materials [4]. - Chinese automotive manufacturers are acting as cultural decoders, transforming ancient motifs into algorithms that drive future designs [4]. Material Revolution - Domestic automakers are leveraging patent data to build a technological aesthetic, with 38% of new material application patents globally reflecting advancements in materials science [7]. - Innovations such as BYD's "blade battery" and XPeng's flying car design illustrate the integration of traditional wisdom with modern material science [7]. Globalization and Localization Balance - The GAC CC4 concept car merges pre-war streamlined design with contemporary aesthetics, showcasing a blend of Western modernism and Eastern life philosophy [8]. - The localization rate of Chinese automakers' overseas models has increased from 15% in 2020 to 47% in 2024, highlighting collaboration between local design centers and cultural institutions [8]. Emotional Design Standards - The China Automotive Engineering Research Institute is set to introduce the world's first international standard for emotional design in smart vehicles, incorporating cultural symbols into the evaluation system [9]. - This "soft standard" aims to redefine the value system in global automotive design, emphasizing cultural DNA in smart vehicles [9]. Future Competition Landscape - The competition in automotive design will extend beyond technical specifications to include cultural encoding and value output capabilities, positioning Chinese automotive industry as a digital carrier of civilization [9].

在中国市场，保时捷正面临着来自比亚迪等本土汽车制造商的激烈竞争。数据显示，今年第一季度，保时捷在 华交付量仅9471辆，同比暴跌42%，占全球销量的比例从巅峰时期的30%降至13.25%。 保时捷大跌 当地时间4月29日，据路透社报道，德国大众汽车旗下豪华汽车品牌保时捷第一季度销售额下降1.7%，至 88.6亿欧元，低于市场预估的89.8亿欧元；集团营业利润大幅下降40.6%，至7.6亿欧元，不及市场预估的 8.382亿欧元。 受此影响，欧洲股市开盘后，保时捷股价一度大跌超7%，截至北京时间17:00，跌幅仍达5.2%。 | < W | 保时捷 | | | | | | --- | --- | --- | --- | --- | --- | | | P911.DF 延时行情 | | | | | | 44 490 额 3771万 | 股本 4.55亿 | | 市盘 5.6 | 万得 | | | -2.440 -5.20% | 换 0.19% | 市值1 203亿 市净 0.88 | | 盘口 | | | 关时 | 五日 | 周Ｋ 月K | | 一 一分 () | | | 叠加 | | 均价:44.208 | | ...

小米SU7 Ultra的第一批车主中，已经有人以身试法，从坐车到坐牢。 前有车主驾驶挂着临牌的新车，在市区道路上以150公里的时速挑战道路交通安全法；后有车主 在线炫 耀肾上腺素飙升的快感，在马路上飙到300km/h ，旁边的高铁经过，恐怕也会汗颜。 如果觉得马路飙车是性能车和鬼火少年的专利，那么请记住曾有车主驾驶着以"奶爸车"为卖点的某车 型，在国道上路怒症发作，以178km/h的速度结结实实撞上了转弯的大卡车，上演了物理意义上的男人 至死是少年。 车主由法律制裁，车企由舆论制裁：伴随各种各样与超速并存的事故，车企反而成了众矢之的。 燃油车时代的超速事故恐怕只多不少，但为什么到了电动车身上，疯子的问题就变成了车子的问题？ 批量制造的五秒神车 2000年代的一份汽车零百加速排行榜里，清一色燃油车的布局被打破，特斯拉Roadster以4秒的成绩 跻身其中 [1] 。 无论电动车是否环保，它都给汽车工业来了一次大提速。 如今，5秒级的零百加速已然电动车的基础配置，甚至3秒内的弹射速度也司空见惯。Model S Plaid版 刚刷出2.1秒的成绩，极氪001 FR就跑到了2.02秒。不到五年时间，这个纪录又被SU7 ...

Core Viewpoint - The article discusses the phenomenon of order speculation and high rental prices surrounding the launch of the Xiaomi SU7 Ultra, highlighting the dynamics of supply and demand in the automotive market, particularly in the context of electric vehicles and consumer behavior [4][25]. Group 1: Order Speculation and Market Dynamics - The Xiaomi SU7 Ultra was launched at a price of 529,900 yuan, significantly lower than its pre-sale price, leading to a surge in orders with 6,900 units sold within 10 minutes [2][3]. - The secondary market has seen "small deposit orders" being traded at premiums of 2,000 to 6,000 yuan, transforming these orders into tradable financial derivatives [6][9]. - The supply-demand imbalance is evident, with 248,000 orders placed against an annual production capacity of only 135,000 units, creating a "time value" for early delivery [13][14]. Group 2: Rental Market and Consumer Behavior - The rental market for the SU7 Ultra has emerged, with daily rental prices ranging from 2,000 to over 10,000 yuan, driven by various consumer segments seeking early access to the vehicle [11][12]. - The phenomenon reflects a shift towards experience-based consumption, where younger consumers prefer short-term rentals over long-term ownership [26]. - The article notes that the second-hand luxury car rental market in China reached 4.7 billion yuan in 2024, marking a 210% year-on-year increase, indicating a growing trend in the automotive rental sector [25]. Group 3: Brand Value and Social Currency - The SU7 Ultra's performance and branding, likened to luxury brands like Porsche, enhance its social currency, making it a status symbol among consumers [17][18]. - The article emphasizes that the demand for rental services is not just about the vehicle itself but also about the social identity associated with driving such a car [18][19]. - The transformation of car orders into tradable assets reflects a broader change in consumer values, where the experience of "having driven" is prioritized over "owning" [28].

Core Viewpoint - The article discusses the phenomenon surrounding the Xiaomi SU7 Ultra, highlighting the significant demand and market dynamics that have led to a speculative environment for orders and rentals, transforming them into financial assets rather than mere consumer goods [3][4][5]. Group 1: Market Dynamics - The official price of the Xiaomi SU7 Ultra was set at 529,900 yuan, a reduction of nearly 300,000 yuan from the pre-sale price, resulting in 6,900 orders within 10 minutes and achieving the annual sales target in just two hours [4]. - The secondary market has seen "gray market" transactions where small orders are being resold for 6,000 yuan, and daily rental prices have exceeded 10,000 yuan, indicating a speculative trading environment [5][10]. - The demand for the SU7 Ultra is driven by a significant price difference between the pre-sale and official price, leading to a revaluation of the "time value" of orders, with premiums ranging from 2,000 to 6,000 yuan [10][17]. Group 2: Consumer Behavior - The rental market for the SU7 Ultra has emerged with daily rental prices ranging from 2,000 to 5,000 yuan, attracting various consumer segments including media influencers and genuine consumers eager for early access [12][13]. - The phenomenon of "order securitization" is noted, where early adopters and professional resellers capitalize on the scarcity of orders, with some resellers reportedly making over 100,000 yuan in profits [22]. - The article emphasizes a shift in consumer behavior, where younger consumers prefer short-term experiences over long-term ownership, reflecting a broader trend in the automotive market [36]. Group 3: Industry Implications - The article highlights the ongoing tension between consumer demand and production capacity, with Xiaomi's SU7 Ultra experiencing a backlog of orders due to limited production capabilities, which has led to a thriving secondary market [17][34]. - The rapid growth of the second-hand luxury car rental market in China, which reached 4.7 billion yuan in 2024, showcases the potential for new business models in the automotive industry [35]. - The article suggests that the current trends may lead to a fundamental transformation in the automotive industry, where the distinction between ownership and usage rights is increasingly blurred [36][40].