Investment Rating - The report maintains a "Buy" rating for the company [4] Core Views - The company is expected to enter a new product cycle for pure electric vehicles in the second half of 2025, coinciding with the launch of advanced intelligent driving features [3] - The first pure electric SUV, the Li Auto i8, is set to be released in July, followed by another new model, the i6, in September [3] - The company has established 2,355 supercharging stations as of May 29, with plans to exceed 2,500 by the i8 launch and reach over 4,000 by the end of 2025 [3] - The L series of vehicles will feature significant upgrades, including the new 2025 models equipped with advanced AI and hardware for intelligent driving [3] Financial Forecasts - The company's revenue projections for 2025 to 2027 have been adjusted to 143.64 billion, 223.30 billion, and 236.15 billion RMB, reflecting a year-on-year change of -0.6%, +55.5%, and +5.8% respectively [4] - The net profit forecasts for the same period have been revised to 8.16 billion, 13.66 billion, and 15.41 billion RMB, with year-on-year growth rates of +1.6%, +67.4%, and +12.8% respectively [4] - Corresponding EPS for 2025 to 2027 is projected at 3.81, 6.38, and 7.20 RMB, with P/E ratios of 27, 16, and 14 [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to enter a pure electric product cycle in the second half of 2025, coinciding with the launch of high-level intelligent driving features. The first pure electric SUV, the Li Auto i8, will be launched in July, followed by a new model, the i6, in September. As of May 29, 2025, the company has built 2,355 supercharging stations, with plans to exceed 2,500 by the i8 launch and reach over 4,000 by the end of 2025. The L series of vehicles will feature upgraded configurations and advanced driving capabilities, with the AD Max system utilizing the NVIDIA Thor-U chip and new laser radar technology [3][4]. Financial Forecasts - The company's revenue forecasts for 2025 to 2027 have been adjusted to 143.64 billion, 223.30 billion, and 236.15 billion RMB, respectively, reflecting a year-on-year change of -0.6%, +55.5%, and +5.8%. The net profit forecasts for the same period have been revised to 8.16 billion, 13.66 billion, and 15.41 billion RMB, with year-on-year growth of +1.6%, +67.4%, and +12.8%. The corresponding EPS for 2025 to 2027 is projected to be 3.81, 6.38, and 7.20 RMB, with P/E ratios of 27, 16, and 14 times [4][12]. Revenue and Profitability - In Q1 2025, the company achieved total revenue of 25.93 billion RMB, with a year-on-year increase of 1.1% but a quarter-on-quarter decrease of 41.4%. The gross margin for Q1 was 20.5%, slightly better than expected, with vehicle sales gross margin at 19.8%. The company reported a net profit of 650 million RMB for the same quarter, reflecting a year-on-year increase of 9.7% but a significant quarter-on-quarter decrease of 81.5% [11].

Core Insights - The retail penetration rate of new energy passenger vehicles in China surpassed 51% in April 2025, marking the beginning of a new era of "parallel oil and electricity" in the automotive market [1] Group 1: Income and Region - High-end new energy vehicles are primarily owned by financial professionals and tech executives in urban areas, with annual family incomes exceeding 500,000 yuan, reflecting a blend of technological taste and environmental values [2] - In contrast, in rural areas, micro electric vehicles like Wuling Hongguang MINI EV are favored for their cost-effectiveness, saving over 85% on fuel costs compared to traditional vehicles [2] - Regional disparities in charging infrastructure affect consumer choices, with urban areas having a high density of charging stations while rural areas still face challenges [2] Group 2: Age and Gender - The majority of new energy vehicle owners are aged 25-35, with 61% in this age group prioritizing smart vehicle systems over traditional engine specifications [3] - Older consumers, particularly males aged 45-55, show a preference for traditional fuel vehicles, valuing mechanical reliability [3] - Female consumers are increasingly influencing family vehicle purchases, with a notable rise in female ownership of off-road vehicles [3] Group 3: Occupation and Values - New energy vehicles serve as a "business card" for entrepreneurs, enhancing their image as cost-conscious operators in competitive markets [4] - High-income individuals are increasingly associating electric vehicles with social status and environmental responsibility, while some professionals remain cautious about electric vehicles due to health concerns [4] Group 4: Future Trends - The automotive market is evolving towards coexistence of fuel and electric vehicles, with each type serving distinct purposes in urban and extreme environments [6] - The dual ownership of fuel and electric vehicles within families reflects a pragmatic approach to transportation needs [6] Group 5: Social Change Behind Consumer Choices - The debate between fuel and electric vehicles represents a clash of modern values, with younger consumers embracing technology while others hold onto traditional automotive values [7] - The diversity in consumer preferences indicates a mature market where both electric and fuel vehicles fulfill different needs, emphasizing the principle that "suitability is best" [7]

证券研究报告 汽车 报告日期：2025 年 05 月 12 日 吉利计划全资控股极氪，体系整合应对市场淘汰期 ——汽车行业周报 《问界 M8 上市 4 天大定 5 万台，关注 鸿蒙智行新车周期—汽车行业周报》 2025.04.21 《零跑 B10 上市，关注智驾硬件普及— 汽车行业周报》2025.04.14 《新势力 3 月销量同比+82.9%，看好后 续新品市场表现—新势力车企销量点评 月报》2025.04.03 摘要： 请认真阅读文后免责条款 5 . 本周观点：吉利计划全资控股极氪，体系整合应对市场淘汰期。 吉利汽车或计划对极氪进行私有化，有望实现内部资源整合，减 少关联交易，在当前乘用车市场淘汰期聚焦资源利用率的最大化。 私有化后，极氪及领克品牌自由度相对增强，吉利有望整合产业 链零部件公司，精简冗员的同时协同采购，释放规模效应；营销 体系和售后网络运营等由集团公司统一规划也有望提升当前极氪 独立运营下的效率。展望 2025 年，极氪&领克发力高端市场，吉 利银河新车储备丰富且均价较星愿等此前主销车型提升明显，新 车&私有化效率提升双重推动下公司单车盈利有望持续提升。 行业动态：行业要闻，一是阶段性将汽 ...

Core Viewpoint - The article discusses the safety concerns and usability issues associated with hidden door handles in electric vehicles, highlighting the need for regulatory intervention to prioritize safety over aesthetics in automotive design [7][8][27]. Group 1: Industry Trends - The Ministry of Industry and Information Technology (MIIT) has initiated a public consultation on the safety technical requirements for automotive door handles, focusing on hidden designs that have been criticized as "technological burdens" [7][8]. - Hidden door handles have become a standard feature in many electric vehicles, with brands like Tesla, NIO, and Xpeng adopting this design to enhance the futuristic appeal of their cars [11][13][15]. Group 2: Safety Concerns - Data indicates that approximately 12% of annual rescue delays for new energy vehicles are related to door handle design flaws, a figure that has increased by 8% since 2020 [22]. - Hidden door handles can complicate emergency situations, as they may not open in case of power failure or accidents, leading to increased rescue times and reduced survival chances [20][24][27]. Group 3: Company Responses - Great Wall Motors' chairman has publicly criticized hidden door handles, stating that their drawbacks outweigh the benefits, particularly in terms of safety and reliability [27]. - Xpeng Motors is working on developing door handles that are more reliable in extreme conditions, acknowledging existing design issues [29]. - Some manufacturers, like Volvo and Aito, are adopting hybrid designs that combine electronic and mechanical functions to ensure safety while maintaining aesthetic appeal [29][31].

点 击 蓝 字 关 注 我 们 | | 目录 | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 上汽大众 | 途观L PRO | 2025 / 05 / 07 | B SUV | MCE1 | | 2 | 一汽轿车 | 红旗 Ho | 2025 / 05 / 07 | C NB | MCE1 | | 3 | 云度汽车 | 吉祥AIR | 2025 / 05 / 07 | A NB | NP | | 4 | 阿维塔科技 | 阿维塔 12 | 2025 / 05 / 08 | C NB | MCE1 | | 5 | 比亚迪汽车 | 海狮 07 DM-i | 2025 / 05 / 08 | C SUV | NP | | 6 | 理想汽车 | LS | 2025 / 05 / 08 | C SUV | MCE1 | | 7 | 理想汽车 | L7 | 2025 / 05 / 08 | C SUV | MCE1 | | 8 | 理想汽车 | 18 | 2025 / ...