专题：2025《中国企业家》影响力企业家年会 12月5日-7日，由《中国企业家》杂志社主办的"2025（第二十三届）《中国企业家》影响力企业家年 会"（原中国企业领袖年会）在北京举行，主题为"涌现·无限——共创智能商业新形态"。奇梦岛集团董 事长李鹏出席并演讲。 第一是时间。首先，一个IP，如果要成为一个大IP、超级IP，它需要长内容和时间的沉淀，需要有更多 的时间看到它发生变化。 第二是情绪。情绪消费实际就是所谓的"悦己"这件事，它并不是一个新的命题，并不是一个新的变化， 它一直都存在。 第三是连接。李鹏提到，潮玩自带天然的社交属性和二次创作的属性。在社交平台上可以看见大量用户 自创的内容，他买一个娃回去，不是简单的摆在那里，很多人会携带它出门，挂在衣服挂在包上。这本 身就是一种社交，一种裂变。而且很多人会给它买娃衣做二创，甚至于有的用户会仿娃妆。 新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目 的，并不意味着赞同其观点或证实其描述。 李鹏谈到，很多朋友会问自己为什么All in潮玩，这是不是一个长期的事业？他回答称，有很多例子来 回答这个问题，例如，米老鼠已经有 ...

Summary of Damai Entertainment Holdings Ltd Conference Call Company Overview - **Company**: Damai Entertainment Holdings Ltd - **Industry**: Greater China Media - **Stock Rating**: Overweight - **Price Target**: HK$1.20 - **Market Capitalization**: US$3.435 billion - **Current Share Price**: HK$0.90 Key Financial Highlights - **F1H26 Total Revenue**: Rmb4.0 billion, up 33% year-over-year (YoY) and 11% half-over-half (HoH) [2][10] - **GAAP Net Profit**: Rmb520 million, exceeding profit alert of >Rmb500 million [2] - **IP Revenue Growth**: +105% YoY, surpassing forecasts by 2% and 6% [2] - **Live Content Business Revenue Growth**: +13%, beating forecasts by 1% and consensus by 10% [2] Core Insights - **IP Expansion**: Damai is positioned as a key gateway for global IPs entering the Chinese market, with a solid multiyear growth outlook [2][4] - **Sanrio's Performance**: Sanrio's brand demand remains strong in China, ranking second only to Disney, with a purchase interest of 35% and a repurchase rate of 61% [9][14] - **Alifish's Diversification**: Alifish's reliance on Sanrio is decreasing, with Sanrio expected to contribute about 30% of FY26 IP revenue [9][17] - **China's Sub-Licensing Market**: The market is under-penetrated but projected to double to Rmb280 billion by 2030, with licensing spending currently at only 0.1% of consumer spending [9][24] Financial Projections - **Revenue Forecasts**: F2026-27 IP revenue forecasts increased by 5% due to strong growth momentum, while film-related revenue forecasts decreased by 2% [36] - **Normalized Net Profit Forecasts**: Expected to fall by 11-13% for F2026-28 [37] Valuation Metrics - **SOTP Valuation**: 15x EV/EBITDA for Damai business and 30x EV/EBITDA for Alifish business [4][40] - **Implied P/E**: 25x for F2027e, with a PEG ratio of 0.8 [4][40] Market Trends - **Consumer Behavior**: 83% of consumers plan to expand purchases across various categories, indicating sustained demand for IP products [30] - **Growth Drivers**: The growth of China's IP derivative market is supported by young consumers seeking uniqueness rather than brand premiums [26] Risks and Considerations - **Concentration Risks**: While Alifish's revenue concentration on Sanrio is manageable, the company is diversifying its IP portfolio to mitigate risks [19][21] - **Market Penetration**: The potential for growth in the sub-licensing market is significant, but current spending levels are low compared to global averages [24][34] Conclusion Damai Entertainment Holdings Ltd is well-positioned for growth in the expanding Chinese IP market, supported by strong financial performance and a diversified IP portfolio. The company’s strategic partnerships and market positioning as a gateway for global IPs enhance its investment appeal.

Core Insights - "Emotional value" is becoming a key driver in the 2025 consumer market, reflecting a complex interplay between economic cycles and collective psychology [3][25] - The rise of LABUBU as a cultural icon signifies a shift in consumer behavior, where emotional resonance surpasses practical functionality [25][30] - The emotional consumption market in China is projected to exceed 2 trillion yuan in 2025, indicating significant growth potential [4][22] Group 1: Emotional Consumption Trends - The emotional consumption market has been growing at an annual compound rate of 12% since 2013, with expectations to reach over 2 trillion yuan by 2025 [22][41] - Companies like IKEA are adapting their strategies to incorporate emotional value into product development, moving beyond mere market trends to capture the emotional temperature of consumers [4][26] - The success of LABUBU illustrates the emergence of "social currency," where products serve as symbols of identity and belonging among affluent consumers [28][41] Group 2: LABUBU's Market Impact - LABUBU, a key IP from Pop Mart, has seen its popularity soar, with a peak auction price of 1.08 million yuan for a unique sculpture, highlighting its status as a luxury item [6][28] - In the first half of 2025, Pop Mart's revenue reached 13.88 billion yuan, a year-on-year increase of 204.4%, largely driven by LABUBU's success [7][28] - The LABUBU series generated 4.81 billion yuan in revenue, accounting for 34.7% of Pop Mart's total revenue, showcasing its significant contribution to the company's growth [7][28] Group 3: Cultural and Global Resonance - LABUBU represents a successful case of Chinese cultural creativity going global, employing a "borderless aesthetic" that resonates with diverse consumer bases [29] - The brand has faced challenges with counterfeit products, leading to significant enforcement actions against piracy, indicating its high demand and cultural significance [29] - LABUBU's design and marketing strategies effectively engage with global consumers, creating a cultural phenomenon that transcends traditional toy markets [29][30] Group 4: Emotional Value in Consumer Behavior - The interplay between "belonging" and "existence" is crucial in emotional consumption, with products often serving dual roles in providing security and individual expression [19][39] - The rise of characters like LABUBU and the capybara reflects a collective yearning for emotional stability and personal identity in a rapidly changing social landscape [20][39] - Emotional consumption is not a new phenomenon; historical examples like Hello Kitty and Jellycat illustrate its enduring relevance across different economic contexts [11][32]

Summary of Global IP Collectibles Conference Call Industry Overview - The global IP collectibles market has rapidly evolved into a mainstream market exceeding US$100 billion, outpacing most consumer discretionary categories in growth [2][21] - The market is expected to maintain a strong ~6% CAGR from 2024 to 2027, following an ~8% CAGR from 2019 to 2024 [2][25] - Character- and entertainment-driven collectibles, including toys, trading cards, apparel, and lifestyle products, are gaining consumer wallet share, particularly in China and the Asia-Pacific region [2][25] Key Players - Recommended leading IP plays include Pop Mart, Sanrio, Hasbro, and Damai [2][65] - North America accounts for nearly 50% of the global character IP licensing market, making it a focal area for Asian companies [2][25] Core Insights - The rise of "kidults" (adults embracing play and nostalgia) is driving over 25% of global toy sales, expanding the total addressable market (TAM) [3][41] - Seven structural amplifiers are identified as key growth drivers: 1. Consumer cohort expansion 2. IP creation 3. Gamified sales 4. Social media evolution 5. Product upgrade 6. Channel evolution 7. IP versatility [3][30] Consumer Behavior - A survey indicates robust purchase intent in both China and the US, with young, financially stable, family-oriented consumers at the core [4][41] - Chinese consumers average 6-7 purchases per year, while US consumers show higher repurchase rates, reflecting market maturity [4][42] - Purchase drivers differ: Chinese consumers prioritize design and emotional resonance, while US consumers value gifting, nostalgia, and affordability [4][43] Market Risks - Macro risks such as economic uncertainty and price sensitivity are significant constraints, but the "lipstick effect" supports resilience in moderate downturns [4][45] - The IP collectibles category is sensitive to severe economic downturns, with historical precedents showing outsized shocks during crises [4][46][56] Growth Projections - The leading group of IP collectibles is expected to grow at ~7% in 2025, with a moderation to 5-6% in 2026-27 [25][50] - The total retail sales value under Character/Entertainment IP is estimated to reach US$150 billion in 2024 [26] Investment Opportunities - Pop Mart is positioned to capitalize on expanding kidult demand, with a focus on strategic investments and localized crossovers [65][67] - Sanrio's growth story remains intact despite short-term concerns, particularly in the US market [72][73] - Hasbro's strategic pivot towards higher-growth franchises is expected to drive a multi-year growth trajectory [74][76] Conclusion - The IP collectibles market is characterized by structural growth drivers that extend beyond cyclical trends, with leading players well-positioned to capture incremental demand [32][63] - Investors are encouraged to focus on companies with strong product design and consumer engagement strategies to capitalize on the long-term growth potential of the IP collectibles sector [64][70]

Group 1 - The core viewpoint of the report is that the IP toy industry in China is entering a multi-dimensional opportunity period, driven by emotional consumption upgrades, the maturity of domestic IP industries, AI technology empowerment, and global expansion opportunities [1][2]. - The overall scale of the Chinese toy market reached 104.9 billion yuan in 2023, with a year-on-year growth of over 9%, and IP toys accounted for over 60% of the market share [2][16]. - The report highlights that the main consumer groups, particularly those born in the 90s and 00s, are willing to spend on emotional recognition and cultural symbols, indicating a shift in consumption motives from basic needs to emotional experiences [2][31]. Group 2 - The report analyzes the successful strategies of international IP toy giants such as LEGO, Sanrio, and Bandai Namco, emphasizing innovation, diversification, and globalization as core driving forces [3][4]. - LEGO's success is attributed to continuous product innovation and a systematic approach, including collaborations with top global IPs, which has allowed it to expand into media, games, and education [3][5]. - Sanrio has successfully diversified its IP portfolio beyond Hello Kitty, creating new characters to reach a broader audience, resulting in a V-shaped recovery in performance and a market value exceeding 1 trillion yen [3][4]. - Bandai Namco's success is linked to its "IP axis" strategy, which facilitates cross-business collaboration across toys, games, and entertainment, maximizing IP value [4][5]. Group 3 - The report summarizes that successful IP development requires a keen understanding of social and cultural changes, unique cultural cores, and strong user engagement through co-creation [5]. - The commercial value of IP can be enhanced through cross-media storytelling, which helps to extend the IP lifecycle and mitigate risks associated with short-term trends [5]. - Global expansion must be accompanied by localized narratives and partnerships with local industry players to overcome cultural barriers and achieve effective market penetration [5][31]. Group 4 - The report indicates that the Chinese IP toy industry is at a pivotal moment, with significant growth potential as domestic companies enhance their IP operations and innovation capabilities [1][2][5]. - The competitive landscape remains fragmented, with local leaders like Pop Mart and Blokus emerging in specific segments, yet there is still considerable room for market share improvement compared to mature overseas markets [2][25][26]. - The report suggests that companies capable of accurately identifying consumer needs and possessing strong IP management and global perspectives are likely to thrive in the competitive market [5][31].

Group 1 - The market theme today is related to the "Anti-Japanese" concept, with stocks like Furui Co. and Tianhe Defense ranking high in trading volume, while Ningde Times experienced a significant drop due to major shareholder reduction [1][2] - The performance of Japanese consumer stocks has been notably weak, with significant declines in companies like Isetan Mitsukoshi (-11.3%) and Muji (-9.4%), influenced by geopolitical tensions affecting tourism [13][15] - The A-share market is seeing a decrease in stock concentration, with small and micro-cap stocks performing better as the pressure from crowded trades diminishes [16][18] Group 2 - Ningde Times opened significantly lower, with a drop of nearly 5% at one point, attributed to a major shareholder's inquiry transfer at a discount of about 4% from the closing price [21][22] - The lithium battery sector remains a hot topic, with lithium carbonate futures hitting a 9% limit up, indicating a rebound in commodity prices due to improved supply-demand dynamics [29] - The global technology fund managed by Fu Guo has seen a key personnel change, with the departure of a well-regarded fund manager, which may impact investor sentiment but the fund's potential remains positive [32][33]

Core Viewpoint - MINISO LAND has launched its first strategic stores in Chongqing, creating a buzz in the local consumer market and contributing to the city's economic development [1][3]. Group 1: Store Features and Design - The MINISO LAND stores in Chongqing feature an "immersive IP scene + large space" design, resonating with the city's unique culture and trends, and serving as a new landmark for shopping, socializing, and check-ins [3][5]. - The store in the Jiefangbei area spans over 1,600 square meters, while the store in the Guanyinqiao area covers over 1,400 square meters, both offering innovative layouts that enhance the shopping experience [5][6]. Group 2: Target Audience and Market Impact - The dual-store strategy targets both local young consumers and tourists, effectively covering the cultural and travel demographics in Chongqing [3][5]. - The stores have attracted significant foot traffic during their trial operations, indicating strong sales performance and a revitalization of consumer activity in the region [5][6]. Group 3: IP Strategy and Product Offering - MINISO LAND incorporates over 80% of global popular IP products, with more than 6,100 SKUs available, enhancing brand recognition and emotional connection with consumers [6][8]. - The company employs a dual strategy of "licensed IP + proprietary IP," continuously introducing international IP while developing original artist IPs, showcasing strong operational and commercial conversion capabilities [8][10]. Group 4: Future Expansion Plans - MINISO plans to continue expanding in high-potential cities, creating more "interest consumption" landmarks that combine IP appeal with local characteristics, thereby injecting new vitality into urban commercial upgrades [10].

Summary of Key Points from the Conference Call Industry Overview - The IP industry is viewed as a promising direction for investment in 2025, with current market valuations returning to reasonable low levels. The Chinese IP industry is still in its early development stage, presenting a rare investment opportunity characterized by both certainty and growth potential [2][19]. Company Insights: Sanrio - Sanrio's development history is divided into four key stages: 1. **Startup Period (1960-1990)**: Founded by Shintaro Tsuji, initially focused on silk products and wine, later entering the cartoon character merchandise sector with the introduction of Hello Kitty in 1973 [3][7]. 2. **Breakthrough Period (1991-1994)**: Revenue declined due to Japan's economic downturn, but Hello Kitty's popularity among high school girls and young professionals led to a revenue peak [7]. 3. **Transformation Period (2001-2012)**: Faced with domestic market fatigue, Sanrio expanded into overseas markets through celebrity endorsements and localized product development, achieving breakthroughs in Europe and America [7]. 4. **Reform Period (2013-Present)**: With the rise of new IPs in the internet era, a global IP platform strategy was introduced in 2020, focusing on collaborative marketing across various channels, leading to significant revenue growth [7]. Key Strategies for IP Longevity - Continuous innovation and localized design are crucial for maintaining IP vitality, as demonstrated by Hello Kitty's annual themes and region-specific designs [1][8]. - A diversified IP matrix and comprehensive marketing strategies are essential. Sanrio utilizes systematic planning of character combinations and global promotion through social networks, enhancing brand value through cross-industry collaborations [1][4][8]. - Sanrio's "Sanrio Research Institute" engages fans and celebrities in co-creating characters, successfully launching new characters like Hanazono Maru [11]. Future Goals and Expansion - Sanrio aims to increase global "Sanrio Time" to over 300 billion hours within ten years, currently at 40 billion hours as of March 2023, by expanding into education, the metaverse, and virtual idols [12]. - The company is transitioning from traditional business models to a comprehensive enterprise model, incorporating various entertainment and educational sectors [12]. Market Dynamics and Consumer Behavior - The IP market has shifted from being mere symbols of traffic to emotional commodities, emphasizing narrative and emotional interaction [4][19]. - The retail revenue of leading IP companies shows significant growth potential, with Disney leading at $62 billion and Sanrio at $8.4 billion, indicating room for expansion [19]. Conclusion - The insights from Sanrio's development and the broader IP industry highlight the importance of adaptability to macroeconomic changes, continuous innovation, and strategic marketing in achieving long-term success and growth in the IP sector [6][9][10].

Group 1 - The article discusses the significant market potential behind the popularity of collectible toys and IP characters, highlighting a multi-billion market driven by a clear growth logic and lifecycle of successful IPs [2][3]. - It identifies three classic IPs—Hello Kitty, Mickey Mouse, and Pokémon—that have transcended time and become cultural symbols, showcasing their unique growth trajectories and operational strategies [5][6]. - The lifecycle of IPs is categorized into four key stages: birth, breakthrough, sedimentation, and stability, each with distinct characteristics and strategies for maintaining relevance and commercial value [7][9][11]. Group 2 - The global collectible toy market is substantial, with projections indicating a market size of 525.1 billion yuan in 2024, expected to grow to 771.7 billion yuan by 2029, reflecting a compound annual growth rate (CAGR) of approximately 8% [13]. - The Chinese and Southeast Asian markets are highlighted as having rapid growth, with projected CAGRs of 17% and 20% respectively from 2024 to 2029, contributing nearly half of the global market's new growth [13][15]. - China possesses a rich variety of IP sources, including online literature and domestic animation, which provides fertile ground for IP development, although challenges remain in sustaining long-term influence and fan culture compared to dominant global IPs [15].

Core Insights - MINISO LAND, a strategic store format of MINISO, has launched its first dual stores in Chongqing, integrating global IP resources and creating an immersive shopping experience [1][2] - The stores are designed to resonate with Chongqing's unique urban culture and are positioned as new trendy landmarks for shopping, socializing, and engagement [1] - The launch is part of MINISO's channel upgrade strategy in the Southwest market and aims to invigorate Chongqing's "first store economy" while supporting its development as an international consumption center [1] Store Features - The MINISO LAND in the Jiefangbei business district spans over 1600 square meters, creating an immersive artistic environment, while the store in the Guanyinqiao area covers over 1400 square meters with a "Starry Paradise" theme [2] - Both stores feature over 80% of their products from popular global IPs, with more than 6100 SKUs available, enhancing consumer emotional engagement through themed displays and interactive installations [2] Business Strategy - MINISO employs a dual strategy of leveraging top-tier licensed IPs alongside exclusive proprietary IPs, continuously enhancing its IP matrix and emotional connection with consumers [3] - The company has achieved significant sales milestones, such as a store in Shanghai generating over 100 million yuan in sales within nine months, indicating strong market potential [3] - Future plans include expanding into high-potential cities and creating more "interest consumption" landmarks that blend IP appeal with local characteristics [3]