Workflow
Jing Ji Guan Cha Bao
icon
Search documents
重磅!霸王茶姬升级郑钦文为全球代言人,东方茶饮借体育精神加速 “出海”
Jing Ji Guan Cha Bao· 2025-10-09 14:23
Core Insights - The upgrade of Zheng Qinwen from "Global Health Ambassador" to "Global Brand Ambassador" signals a strategic shift for the brand, emphasizing emotional connection over commercial partnership [1][2] - This change reflects Bawang Chaji's ambition to leverage Zheng's influence to transform its image from a "health tea representative" to a "symbol of Eastern culture going global" [2][6] Brand Strategy - The distinction between "Health Ambassador" and "Global Brand Ambassador" indicates a deeper commitment to brand culture and international expansion, moving beyond mere health advocacy [2] - Bawang Chaji's global strategy is underscored by the need for a recognizable figure to enhance its global identity amidst fierce competition in the Chinese tea market [2][6] Athlete's Profile - Zheng Qinwen, born in 2002, has achieved significant milestones, including ranking 4th in the world and winning a gold medal at the 2024 Paris Olympics, which enhances her international visibility [3][4] - Her public persona aligns well with Bawang Chaji's brand values of health, youth, and cultural depth, making her an ideal representative for the brand [3][4] Long-term Collaboration - The partnership between Bawang Chaji and Zheng Qinwen has been cultivated since 2024, establishing a strong brand association that enhances consumer recognition [4] - The collaboration is not merely based on her Olympic success but on the deeper alignment of values between the athlete and the brand [4] Global Expansion - Bawang Chaji has transitioned from a local brand in Yunnan to a global cultural symbol, with over 7,000 stores worldwide and more than 200 overseas locations [6] - The brand's unique approach combines Eastern aesthetics with modern commercial narratives, setting it apart from competitors [6] Cultural Integration - The partnership with Zheng Qinwen represents a fusion of brand and sports culture, aiming to convey a message of resilience and elegance that resonates globally [7][8] - This collaboration is seen as a long-term cultural strategy rather than a short-term marketing tactic, focusing on embedding Eastern tea culture into global lifestyles [8]
成都文旅消费全国第二:“文商旅体融合” 激活 2862 万游客的立体消费体验
Jing Ji Guan Cha Bao· 2025-10-09 12:02
游客结构的变化更值得关注。在2862.3万游客中,外地游客占比达37.3%,1067.6万人次的规模同比增 长6.4%。"不再是走马观花,而是沉浸式体验",这一趋势在消费数据中尤为明显:人均旅游消费1025.3 元,同比增长7.7%,线上线下消费合计767.5亿元,11%的增速跑赢同期全国平均水平。 成都文旅的爆发并非偶然,而是"提前谋划+精准施策"的结果。早在假期前,成都便以"万千气象成都 行"为主题,策划推出300余项文旅活动,覆盖"吃住行游购娱"全场景,形成"传统+潮流""线下+线上"的 立体供给体系。 在传统文旅资源之外,数字文创成为吸引年轻群体的"新引擎"。全国首个"数字文创黄金周"期间,成都 联动哪吒、《遮天》等28个本土IP,在交子大道打造潮玩大街,累计接待164.77万人次,王者荣耀鲁班 7号全球首展吸引12.6万人打卡;西博城举办的第二十一届世界动漫展,首日入场人数突破4万。更关键 的是,成都通过电子消费福袋串联450家餐饮、13家景区和60家酒店,带动线下消费超1.19亿元,实 现"流量"向"留量"的转化。 乡村消费市场的激活,则为文旅经济增添了另一增长极。国庆期间,2025年秋季"村糖会 ...
对话Veeva研发与质量业务亚太总经理Chris Shim:中国创新药企的全球化路径
Jing Ji Guan Cha Bao· 2025-10-09 11:19
2025年对于中国创新药行业来说是很特殊的一年,今年有多笔重磅BD交易落地,催生了创新药的新一 轮牛市。同时我国在研新药的数量也已经跃居了全球第二位,这说明中国创新药正在从跟跑者向领跑者 转变。本期《产业领军者》我们有幸邀请到Veeva研发与质量业务亚太总经理Chris Shim先生,我们将一 同探寻中国创新药行业的发展机遇与未来方向。 ...
有色金属接棒 护送A股征伐4000点
Jing Ji Guan Cha Bao· 2025-10-09 10:55
Market Overview - On October 9, the A-share market opened strongly after the holiday, with all three major indices rising. The Shanghai Composite Index increased by 1.32% to close at 3933.97 points, marking the highest level since August 2015 [2] - The Shenzhen Component Index rose by 1.47% to 13725.56 points, and the ChiNext Index increased by 0.73% to 3261.82 points, both reaching new highs since February 2022 [2] Sector Performance - The non-ferrous metals sector has been the standout performer in the A-share market, with a year-to-date increase of 77.56%, outperforming hardware equipment (59.07%) and semiconductors (58.74%) [2] - On October 9, the non-ferrous metals, hardware equipment, and semiconductor stocks saw significant gains, with the non-ferrous metals sector rising by 6.67% [6] Notable Stocks - Key stocks in the non-ferrous metals sector, such as Western Superconducting (688122.SH), Northern Rare Earth (600111.SH), and Luoyang Molybdenum (603993.SH), hit the daily limit up [6] - Gold stocks also performed well, with companies like Shandong Gold (600547.SH) and Zhongjin Gold (600589.SH) reaching historical highs [6] Global Influences - International gold prices surged past $4000 per ounce, contributing to the rise in domestic gold prices, which reached 1160 yuan per gram [6] - The recent increase in prices for various non-ferrous metals, including copper, tin, cobalt, zinc, and aluminum, was noted during the holiday period [7] Future Outlook - Analysts predict a "shaking upward" trend for the market in October, with expectations of continued inflow of capital and a stable upward trajectory for indices [8] - The upcoming Fourth Plenary Session is anticipated to influence market sentiment positively, while the third-quarter earnings reports are expected to show a rebound in profitability across most sectors [8][9]
黄金的非常态上涨 当传统逻辑失效时,你该怎么办?
Jing Ji Guan Cha Bao· 2025-10-09 08:53
Core Viewpoint - The recent surge in gold stocks contrasts with a slight decline in international gold prices, indicating a potential shift in market dynamics where gold is increasingly viewed as a strategic asset rather than just a commodity [1][4][7]. Group 1: Market Dynamics - On October 9, several gold stocks, including Western Gold and Sichuan Gold, hit the daily limit, while gold ETFs also saw significant gains, reflecting a surge in market sentiment [1]. - Despite the rise in gold stocks, COMEX gold futures showed a slight decline, suggesting a divergence between stock performance and gold prices, raising questions about the sustainability of this trend [1][4]. - The shift in perception of gold from a commodity to a quasi-currency asset is driven by macroeconomic factors, including U.S. fiscal policies and the ongoing re-evaluation of dollar asset safety [4][5]. Group 2: Institutional Actions - China National Gold's recent share buyback, amounting to approximately 19.45 million yuan, is seen as a strong endorsement of the long-term value of the gold industry [2]. - The People's Bank of China has continued to increase its gold reserves, reaching 7.406 million ounces (approximately 2299 tons) as of September 2025, indicating a strategic commitment to gold accumulation [2]. Group 3: Future Outlook - Analysts suggest that the current high volatility in gold stocks may lead to a rapid withdrawal of funds if macroeconomic conditions stabilize, such as a slowdown in Federal Reserve rate cuts or easing geopolitical tensions [6][7]. - The long-term outlook for gold remains positive, supported by ongoing central bank purchases, geopolitical uncertainties, and a potential shift in the global monetary system [6][7]. - Investors are encouraged to reassess the value of gold in the context of its evolving role as a strategic asset amid a changing economic landscape [7].
十月行记|新疆打馕人:一场千年传统技艺与现代创意的对话
Jing Ji Guan Cha Bao· 2025-10-09 08:08
送入炉膛后不过10分钟,那股混合着麦香、奶香与火气的独特芬芳便弥漫开来——这是乌鲁木齐午后最 地道的味道。 对于踏上新疆这片土地的旅人来说,馕是最鲜活的文化符号。无论是喀什古城巷道里镶着石榴花纹 的"喜悦馕",还是塔克拉玛干边缘厚如盾牌的"干粮馕",都如同大地的语言,讲述着这片土地上生命的 坚韧与灿烂。 19岁的抉择 (原标题:十月行记|新疆打馕人:一场千年传统技艺与现代创意的对话) 拿两块发酵好的面皮,麦麦提依明·玉散的手掌便如太极般柔和地按压下去。面皮在他掌心间呼吸、伸 展、叠合,再被那根油亮的擀面棍擀成盆底大小的圆饼。 提起面皮的瞬间,他的手指如蝴蝶穿花,灵巧地转圈、捏褶,一道匀称的花边便悄然绽放。最后平铺在 案上,取过镶针,精准刺下——气孔排成圆环,既为均匀受热,也如一枚无声的地域印章。 一旁的开赛尔·麦合木提接过这张面皮"画布",熟练地为其点缀:沾上一层牛奶浸泡过的芝麻,刷上金 黄的蛋液,再放到半球形馕具上。一个芝麻馕完成了入炉前的所有步骤。 刚满30岁的麦麦提依明·玉散已是店里的制馕大师。跟着他2年的学徒开赛尔·麦合木,如今也能独当一 面。 从上午8点开始,师徒两人已制作了四五百个芝麻馕。这些金黄 ...
童年创伤的痕迹,你身上可能也有
Jing Ji Guan Cha Bao· 2025-10-09 08:08
Core Viewpoint - The article discusses the lasting impact of childhood trauma on individuals, highlighting various emotional responses and coping mechanisms that can develop as a result of such experiences [1][4]. Group 1: 4F Responses to Childhood Trauma - The article identifies four primary responses to childhood trauma, known as the "4F responses": Fight, Flight, Freeze, and Fawn [5][10]. - The "Fight" response manifests as aggressive behavior or defensiveness when feeling threatened [6]. - The "Flight" response involves avoiding conflict and seeking to escape from threatening situations [7]. - The "Freeze" response leads to a state of numbness and resignation, where individuals feel powerless to resist harm [8]. - The "Fawn" response is characterized by people-pleasing behaviors aimed at appeasing aggressors to avoid further harm [9]. Group 2: Long-term Effects of 4F Responses - The "Fight" response can evolve into narcissistic personality traits, where individuals blame others and exhibit arrogance [11]. - The "Flight" response may lead to obsessive-compulsive tendencies, marked by anxiety and a lack of self-confidence [12]. - The "Freeze" response can result in dissociative personality traits, causing difficulties in focusing and a fear of conflict [12]. - The "Fawn" response often develops into dependent personality traits, where individuals fear expressing their emotions and prioritize others' feelings over their own [12]. Group 3: Healing Methods - The article suggests three therapeutic approaches to address these ingrained patterns: cognitive healing, emotional healing, and physical healing [14][28]. - Cognitive healing involves recognizing the origins of excessive reactions and avoiding self-blame for past traumas [15][16]. - Emotional healing emphasizes the importance of expressing emotions rather than suppressing them, as unexpressed feelings can resurface in harmful ways [22][23]. - Physical healing includes practices like dynamic meditation and stretching to alleviate physical tension caused by emotional trauma [25][27].
中国华能、中国中化正式迁驻雄安 已进入常态化办公状态
Jing Ji Guan Cha Bao· 2025-10-09 07:15
(原标题:中国华能、中国中化正式迁驻雄安 已进入常态化办公状态) 今天上午,中国华能集团有限公司与中国中化控股有限责任公司在雄安新区的总部大楼前举行了升旗仪 式,标志着作为雄安新区首批疏解央企的中国华能和中国中化正式迁驻雄安。 一直以来,雄安新区高度重视承接北京非首都功能疏解工作,为央企在雄安的发展提供了全方位的支持 与保障。从办公场地的规划建设到员工生活的配套服务,新区相关部门主动对接企业需求,在政策落 实、资源协调等方面高效协同,确保了企业搬迁过渡平稳有序。 两家龙头央企在雄安落地扎根,将进一步带动相关产业链上下游企业向雄安新区集聚,促进新区产业结 构优化升级,加速构建高质量发展的产业生态体系。同时,央企员工的大规模入驻也将为雄安新区带来 人才、技术等优质资源,推动城市功能的完善和城市活力的提升。 作为首批疏解央企,中国华能总部及直属单位的1000余名员工已在雄安新区进入常态化办公状态。中国 中化总部已步入常态化办公阶段,近1000名总部及相关配套单元的员工已在新办公场地有序开展工作。 ...
奥立维掌舵Stellantis集团中国及亚太区业务
Jing Ji Guan Cha Bao· 2025-10-09 07:15
10月9日讯,Stellantis集团宣布对其领导团队架构进行重要调整。在此次变动中,集团中国市场现任战 略负责人及资深顾问奥立维(Grégoire Olivier)被任命为Stellantis集团中国及亚太区负责人,并进入集 团领导团队。奥立维此前已深度参与集团中国区战略规划,对亚太市场有着深入了解。 (原标题:奥立维掌舵Stellantis集团中国及亚太区业务) 与此同时,集团全球制造业务也迎来人事变动。现任全球制造业务负责人阿尔诺·德博夫(Arnaud Deboeuf)即将离职,弗朗切斯科·詹恰(Francesco Gancia)将于11月1日从梅赛德斯-奔驰重返Stellantis 集团,接任全球制造业务负责人。 ...
江南文明的曙光:访马家浜遗址
Jing Ji Guan Cha Bao· 2025-10-09 05:07
(原标题:江南文明的曙光:访马家浜遗址) 文博时空 作者 翟德芳 在对浙江、或曰杭州湾周边地区的新石器时代文化的研究中,大体上将这一地区 的史前文化分为三系,一系是上山文化-跨湖桥文化,一系是井头山-河姆渡文化,另一系是马家浜-崧 泽-良渚文化。我在前面的文字中,已经介绍了前两系,现在就介绍第三系的起首,也就是年代上处于 距今7000~6000年的马家浜文化。 马家浜文化得名于嘉兴市的马家浜遗址。我在前几年曾到过嘉兴,看过南湖、尤其是"红船",尽管那是 后来仿制的,所以这次到嘉兴,就只为访问马家浜遗址了。"马家浜"的"浜"字,意思是小的河流。江南 地区河网密布,很多小河都称为"某某浜",河边的村庄也就以浜为名。 近年来,马家浜考古有一些新发现。2023年9月,无锡市文物考古研究所和复旦大学联合发布马鞍遗址 人骨检测报告,成功获取6000年前马家浜文化时期的古人类基因组数据,填补了长江下游古DNA研究 缺环。 今年9月25日,江苏省文物考古研究院发布,考古工作者在江苏省无锡市斗山遗址揭示出一座马家浜文 化时期的城址,距今约6000年。这是首次在长江下游地区发现马家浜文化时期的城址,也是中国最早的 史前城址之一。 ...