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微短剧何以精微致远
Bei Jing Qing Nian Bao· 2025-07-10 23:33
Core Insights - The micro-short drama industry is experiencing unprecedented policy and market opportunities, as evidenced by the high-profile "Chasing Light Plan" international competition and government support initiatives [1] - However, creators are facing challenges such as content homogenization leading to viewer fatigue and declining willingness to pay, indicating a shift from a growth phase to a more mature stage [1][2] - The industry is transitioning from a focus on rapid content consumption to a balance between artistic quality and commercial viability, emphasizing the importance of meaningful storytelling [1][3] Development Status - The supply of micro-short dramas has surged, with platforms like Red Fruit and "iQIYI" having a total inventory of 40,000 dramas, but effective viewership growth has slowed from 44% in February to 4.7% in June [2] - The industry is moving towards a new ecosystem where both long and short dramas coexist, with annual investments exceeding 300 billion yuan for long dramas and over 120 billion yuan for short dramas [2] - The focus has shifted from mere traffic to content that resonates emotionally with audiences, as highlighted by industry leaders [2] Creative Challenges - The phenomenon of "viewer fatigue" is emerging as a significant issue, with many viewers losing interest in the previously engaging fast-paced content [3] - The traditional model of content creation is being abandoned, with platforms reporting low script acceptance rates of 2-3% despite receiving over a thousand scripts weekly [3] - The industry is evolving towards a narrative structure that emphasizes character development over plot-driven storytelling, as seen in successful works like "Good Girl" [4] Platform Support - Platforms like iQIYI are categorizing micro-short dramas into vertical and horizontal formats, adapting their content strategies to prioritize quality over quantity [5] - iQIYI is focusing on IP adaptations to combat content homogenization, integrating nearly 30,000 novel IPs into their offerings [5] - Tencent Video is promoting a brand called "Ten-Minute Short Dramas," emphasizing high-quality content and user-centric emotional expression [6] Policy Support - Beijing's government is implementing strategies to promote high-quality micro-short dramas, with 120 dramas selected for national awards in 2024 [7] - The city is also fostering the development of a network audiovisual industry park, aiming for a production value exceeding 1 billion yuan by 2024 [8] - New policies are encouraging international outreach for micro-short dramas, with financial incentives for translation and copyright export [8] National Market Overview - The micro-short drama market in China is projected to reach 50.44 billion yuan in 2024, with a year-on-year growth of 34.9%, surpassing total box office revenues for films [11] - Beijing accounts for approximately 66% of the national market, with a production value of about 33.62 billion yuan [11] - The user demographic in Beijing shows a predominance of female viewers, with a significant portion of the audience aged 25-34 [11] Technological Innovation - The integration of AIGC (Artificial Intelligence Generated Content) is transforming the production process, reducing costs by over 30% and enabling new content forms [12] - The industry is witnessing a rise in creators utilizing AI for scriptwriting and production, indicating a shift towards democratized content creation [9] - Future developments may include AI-generated characters and personalized content tailored to individual viewers [10]
重点园区多项首创性项目集群落地
Bei Jing Qing Nian Bao· 2025-07-10 17:56
Group 1: Key Achievements in "Two Zones" Construction - The "Two Zones" initiative has led to the inclusion of 945 projects in Xicheng District, with a total investment of 768.23 billion [1] - Financial projects account for 22.01% of the total number of projects, with a total investment of 620.96 billion, representing 80.83% of the total investment [1] - The Lize Financial Business District has seen an increase in enterprises from 572 to over 1,300, with nearly 70% being finance and technology companies [1] Group 2: Policy Innovations and Support Mechanisms - Xicheng District has introduced several innovative service mechanisms and local policies to support financial industry expansion, including the "Golden Ten" policies [1] - The district has established a policy "golden triangle" to facilitate financial reform and opening-up tasks [1] Group 3: Focus on Digital Economy and Emerging Technologies - Shijingshan District is fostering a digital economy through joint measures to create a "policy test field" for future digital space innovation [2] - The district aims to develop an international exhibition town focused on sci-fi, metaverse, and artificial intelligence [2] Group 4: Development of Green Energy Industry - Fangshan District is building a green energy industry system centered on new energy storage and hydrogen energy [3] - The district is focusing on developing a complete hydrogen energy industry chain, including manufacturing, storage, transportation, and technology research [3]
网售黄油啤酒紧贴环影蹭热点
Bei Jing Qing Nian Bao· 2025-07-10 14:26
Core Viewpoint - The article discusses the rise of non-alcoholic "butter beer" products online that closely mimic the popular version sold at Universal Beijing Resort, raising concerns about misleading marketing and consumer confusion [2][9]. Group 1: Product Comparison - Multiple non-alcoholic "butter beer" products are being sold online, with names and marketing that suggest a connection to Universal Studios, despite no official authorization [2][9]. - Consumers have reported disappointment with the taste of these online products, which do not match the flavor profile of the original butter beer sold at Universal Studios [3][4]. - The original butter beer at Universal Studios is a non-alcoholic beverage priced at 50 yuan per cup, featuring a unique combination of creamy and refreshing flavors [4]. Group 2: Consumer Reactions - Consumers have expressed feelings of being misled after purchasing these products, expecting a similar taste to the original but finding them lacking [3][4]. - Reviews of the online butter beer products are mixed, with many consumers noting a significant difference in taste compared to the original [3][8]. Group 3: Marketing and Legal Implications - The marketing strategies of these online products often include references to "Harry Potter" and Universal Studios, which can mislead consumers into thinking they are purchasing an official product [9][10]. - Legal experts suggest that these marketing practices may infringe on intellectual property rights and could lead to potential claims for damages from Universal Studios [10][11].
“十四五”经济增量预计超35万亿元
Bei Jing Qing Nian Bao· 2025-07-10 03:31
Economic Growth - The economic growth during the "14th Five-Year Plan" period is expected to exceed 35 trillion yuan, equivalent to the economic output of major provinces like Guangdong, Jiangsu, and Shandong, and surpassing the GDP of the world's third-largest economy [2][3] - China's GDP is projected to reach around 140 trillion yuan this year, marking a significant increase from previous years [2] Domestic Demand - Domestic demand contributed an average of 86.4% to economic growth over the past four years, with final consumption accounting for 56.2%, an increase of 8.6 percentage points compared to the "13th Five-Year Plan" period [3] - Investment in internet and related services grew at an annual rate of 21.9%, driven by strong consumer demand for products like 5G and smartphones [3] Employment and Social Welfare - The annual urban employment increase has remained stable at over 12 million since the beginning of the "14th Five-Year Plan" [4] - The income growth of residents has kept pace with economic growth, and the income gap between urban and rural areas has further narrowed [4] Environmental Achievements - China has made significant strides in environmental protection, with new forest areas equivalent to the size of Shaanxi province and a reduction in carbon emissions by 1.1 billion tons due to a decrease in energy consumption per unit of GDP by 11.6% [5] - The quality of air has remained stable, with 87% of days classified as having good air quality [5] Business Environment - The number of private enterprises has increased by over 40% since the end of the "13th Five-Year Plan," with more than 58 million private companies now operating [6] - Foreign direct investment in China from 2021 to May this year reached 4.7 trillion yuan, exceeding the total for the "13th Five-Year Plan" period [6] Innovation and Technology - China has achieved significant milestones in innovation, including the launch of the first domestically produced aircraft carrier and the completion of the first Chinese space station [7] - The country is transitioning from being a follower to a leader in various fields, with a focus on high-end technology and self-reliance in innovation [7]
“到你的大学逛逛”独属于高校学子的深度游
Bei Jing Qing Nian Bao· 2025-07-09 01:02
中国地质大学 2.59 ** 方 户外跑步 Keep ・北京师范大学西田径场 t N 75 2 um ell ak production 国际关系学院 北京大学 th 以大家之成有年半年 以大英之巴给传世文制 દિ Arts 4 Property TITLE STUBER 415446 21 8 19 sh 46 . B 北京航空航天大学 北京外国语大学世界语言博物馆 不少大学生化身"探校博主",用图文、短视频等形式记录和分享其他高校的校园环境、特色美食、生活 设施与文化氛围。 从线上发起到线下成行,"高校互逛"正成为大学生课余生活中的一种新型社交方式,也是大家对开放交 往、自主探索与文化认同方面的新追求。 探索新的校园 他们用脚步丈量京城大学版图 在网上搜索"北京高校互逛""北京高校参观",跳出来的帖子五花八门、数不胜数。社交媒体上,相关话 题阅读量已突破300万,相关分享笔记超过3万条。中国政法大学、北京服装学院、中国矿业大学……多 所高校的学子自发当起了"探校互逛博主",从北大、清华,到人大、北航,再到矿大、北林,逛过的一 所所学校,串联成了他们的"脚程版图"。 这些"互逛族"每到一所校园,都会详细记录 ...
这些现代家居用品竟然是古人墓室同款
Bei Jing Qing Nian Bao· 2025-07-09 01:02
Group 1 - The article discusses the cultural significance and modern reinterpretation of Tang Sancai pottery, highlighting its historical role as burial items for the elite during the Tang Dynasty [5][7] - Tang Sancai, known for its vibrant colors and intricate designs, is a type of low-temperature glazed pottery that emerged due to advancements in ceramic technology during the Tang Dynasty [5][6] - The production process of Tang Sancai involves complex techniques, including a two-stage firing process that allows for the unique blending of colors [6][7] Group 2 - The article notes the modern trend of transforming ancient burial artifacts into contemporary home decor items, such as lamps and planters, reflecting a blend of historical appreciation and modern aesthetics [4][10] - It emphasizes that while Tang Sancai was originally intended for funerary purposes, modern replicas made with safer materials can be appreciated in contemporary settings [7][8] - The article also draws parallels between ancient burial customs and modern home decor, suggesting that elements like starry ceilings and couple portraits have historical roots in ancient practices [8][11]
非常视点:沉迷手机会“脑腐”是有力警示
Bei Jing Qing Nian Bao· 2025-07-08 22:50
时下,智能手机已成为人们获取信息、社交娱乐的核心工具。多学科专家指出,当我们刷手机出现 注意力极度涣散、缺乏独立思考能力、严重情绪化反应、深度学习能力下降、空虚感增加等症状时,就 提示我们的大脑正在被"腐蚀",就是所谓的"脑腐",即因长期暴露于碎片化信息而引发的认知衰退与脑 功能损伤。 面对智能手机已深度嵌入人类生活的现实社会,"脑腐"一词横空出世敲响了数字时代的警钟。医学 专家们揭示的青少年脑部结构改变、认知功能衰退等研究成果,不再是遥远的实验室数据,而是每个家 庭都可能面临的现实危机。这场由指尖滑动引发的脑部革命,正在改写人类认知进化的基本规律。规避 由手机过度使用而导致的"脑腐"现象,应成为现代社会的公民自觉。 "脑腐"并非是指大脑真的发生病变,而是对由信息"超载"导致认知下降或精神疲劳的一种感觉描 述。用专家的话说,当我们刷手机出现注意力极度涣散、缺乏独立思考能力、严重情绪化反应、深度学 习能力下降、空虚感增加等症状时,就提示我们的大脑正在被"腐蚀"。 "脑腐"的生理性损害表现在多个层面,比如,由手机成瘾导致多巴胺过度刺激,让前额叶皮层(负 责决策与自控的核心区域)由厚变薄,从而引发注意力分散;夜间刷 ...
药店推行阴阳价,别把医保卡当套利卡
Bei Jing Qing Nian Bao· 2025-07-08 03:30
Core Viewpoint - The article highlights the issue of "dual pricing" in pharmacies, where the price of a medication is higher when paid through health insurance compared to cash payments, leading to increased costs for insured individuals and undermining the integrity of the health insurance system [1][2][3] Group 1: Pricing Mechanism - The phenomenon of "dual pricing" results in insured individuals facing higher medication costs, transforming health insurance personal accounts into tools for paying inflated prices [2] - Pharmacies exploit the lack of sensitivity among insured individuals regarding their health insurance accounts, creating a dilemma where consumers feel they lose money regardless of their payment method [1][2] Group 2: Impact on Health Insurance System - The existence of price discrepancies diminishes public trust in the health insurance system, as individuals realize they cannot purchase medications at equivalent prices using their insurance [2] - The practice of "dual pricing" is seen as a means for pharmacies to extract funds from health insurance, potentially leading to fraudulent behaviors and significant leakage of health insurance funds [2] Group 3: Regulatory Recommendations - To address these issues, it is recommended that health insurance authorities establish a dynamic price monitoring mechanism and enhance daily management of designated pharmacies, including increased inspections and penalties for violations [2][3] - The implementation of immediate settlement reforms for health insurance funds is suggested to alleviate financial pressure on pharmacies, thereby reducing the incentive for "dual pricing" practices [3] - A graded management system for designated pharmacies should be established, linking compliance with pricing to health insurance payment limits, rewarding compliant operators while penalizing violators [3]
医疗健康科普别被网红医生带偏了
Bei Jing Qing Nian Bao· 2025-07-08 03:30
Core Viewpoint - The National Health Commission of China is intensifying efforts to regulate the chaos surrounding online health education, particularly concerning "internet celebrity doctors" who exploit medical knowledge for profit [1][2][3] Group 1: Current Trends in Online Health Education - Medical health education has become a popular topic on major online platforms, especially short video platforms, where many doctors are using live streaming and short videos to disseminate health knowledge [1] - The rise of "internet celebrity doctors" has led to concerns about the authenticity of medical information, as some are using their platforms primarily for profit rather than genuine education [2][3] Group 2: Ethical Concerns and Responsibilities - There are significant ethical issues arising from the actions of some "internet celebrity doctors," including the dissemination of false information and the violation of medical ethics, which can mislead the public [2][3] - Medical professionals are urged to maintain their integrity and reject scripts from fake production teams that promote misleading content [3] Group 3: Regulatory Measures and Recommendations - The National Health Commission, along with other relevant departments, is called to enhance supervision and regulation of false medical content and to hold all parties accountable, including doctors, medical institutions, and online platforms [3][4] - There is a need for improved content review processes on online platforms to combat the spread of misleading health information and to promote high-quality medical education [4]
融合非遗与市井烟火 打造活态博物馆
Bei Jing Qing Nian Bao· 2025-07-07 23:32
7月2日,承载着方庄社区33年记忆的方庄购物中心以北京首个"博物馆式购物中心"的全新面貌惊艳亮 相。这座融合了老字号、非遗技艺与市井烟火气的商业新地标,不仅是一次商业空间的迭代升级,更是 一场传统文化在现代商业语境下的生动实践。 开业当天,购物中心的一楼摆起了"非遗"市集,北青报记者现场采访了几位被邀请到场的"非遗"传承 人,透过他们的视角,走进这个充满温度与匠心的"活态博物馆"。 罗氏风筝 一纸风筝载千年 作为老北京人,年逾八旬的罗氏风筝传人罗焕文自幼便对传统手工艺情有独钟。在风筝艺术家关宝翔、 赵为哲两位民间工艺大师的指导下,他系统学习了风筝制作技艺,后来又通过中国广播函授大学学习工 笔花鸟和人物,为风筝绘画打下了坚实基础。 "风筝飞得好,扎、糊、绘、放四艺缺一不可。"罗焕文介绍起风筝如数家珍,"制作风筝的竹子必须选 用青毛竹,且要自己批削。沙燕风筝是北京风筝的代表,它们可以做一系列,其中'肥燕'憨态可 掬,"夫妻燕"寓意比翼齐飞。"夫妻燕风筝是两个风筝重叠在一起,中间两颗红心格外醒目。 罗焕文老人非常认真,他的摊位上不仅摆满了适合休闲玩耍的风筝,供人购买,还带来了七八个博物馆 收藏品级别的大风筝,那只大 ...