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汽车芯片的预制菜陷阱
Hu Xiu· 2025-09-16 00:32
"付了现炒,没拿到现炒"被吵上了热搜。 罗永浩和西贝,一个是炒话题的网红明星,一个是炒菜的网红店,因为怎么才是好的"炒作"争得不可开 交。为啥? 西贝那句"闭着眼睛点,道道都好吃",搭配明厨亮灶、儿童友好的宣传,让消费者默认吃的是现炒菜; 结果罗永浩一扒,不少菜是预制菜;媒体报道称,有的菜年龄来就餐的孩子还大——这不是钱的事,是 预期被违背,愤怒由此而生。 乍看之下,这些车都符合国家标准,就像预制菜也能通过卫生评级,但"符合标准"和"消费者想要的安 心",从来不是一回事。 小米SU7把消费级骁龙8Gen3塞进智能座舱,靠着手机芯片的成熟生态把成本压到极致,可这颗芯片在 极特殊环境下能否经受住考验?更早之前,特斯拉干过类似的事儿,也因此引发过车辆召回。 也难怪一汽奥迪的高管会当着所有媒体的面不客气地说,"绝不拿消费者当小白鼠",坚持全系标配车规 级,即便是每辆车要多花一些硬件成本。 当汽车芯片行业高歌猛进,背后的泡沫、选择的两难、未来的方向都藏在细节里——如何瞅准哪家能 赢,如何穿透数据水分看清真相,需要的是"不被热闹带偏"的清醒:毕竟不是所有海量出货都算真业 绩,也不是所有国产芯片都能扛住替代大旗。 汽车芯片 ...
卡游出海,“卡”在没有自己的Labubu
Hu Xiu· 2025-09-16 00:13
Group 1 - The article discusses the expansion of Kayou, a card game company, into the Southeast Asian market, particularly Thailand, with the introduction of My Little Pony cards in local language packaging [1][3][4] - Kayou aims to replicate the success of Pop Mart by leveraging local distributors and marketing strategies to enhance brand visibility and sales in foreign markets [5][6][9] - The company has established various retail models for overseas operations, including regional agency partnerships, single-store franchises, collaborations with supermarkets, and e-commerce platforms [8][10][11] Group 2 - Kayou's strategy includes opening high-end stores in locations like Hong Kong and Macau, contrasting with its domestic focus on more affordable shopping environments [10][11] - The company is also exploring non-traditional channels, such as partnerships with cinema chains to promote limited edition cards tied to popular films [12] - Kayou has secured licensing agreements with major global IP holders, positioning itself among the top tier of domestic IP companies [16][18] Group 3 - The article highlights the challenge Kayou faces in finding a breakout product similar to Pop Mart's Labubu, as its current IPs lack the same level of global appeal [18][20] - Kayou's reliance on culturally specific IPs may hinder its ability to penetrate broader international markets, particularly in Southeast Asia where card culture is less established [21][30] - The company is compared to American trading card companies, which have successfully built a market presence through established sports IPs and diverse marketing strategies [23][24][25] Group 4 - Kayou's IPO process has faced delays, potentially due to compliance issues and the need for a stronger IP portfolio [31][32][35] - The company believes that international expansion could enhance its IP potential and support its IPO efforts by promoting Chinese cultural elements [33][35] - The future of Kayou's IPO and its impact on international growth remains uncertain, with developments expected in the coming months [35]
“东北女婿”登顶世界首富,中国妻子只有34岁?
Hu Xiu· 2025-09-16 00:00
甲骨文老板拉里·埃里森因公司股价暴涨,一天身价激增890亿美元,首次超越马斯克登顶世界首富。他 去年迎娶了34岁的中国妻子朱乔琳,而他们的婚姻一直引人热议。 ...
人生唯一的赢法就是不竞争:7500亿美元创业流水线的成功法则
Hu Xiu· 2025-09-16 00:00
在科技与创新的世界版图上,彼得·蒂尔(Peter Thiel)是一个无法被轻易归类的名字。 他是全球最大在线支付平台贝宝(PayPal)的联合创始人,是"PayPal黑帮"的精神领袖;他是独具慧眼的天使投资人,在Facebook(脸 书)创立之初便投下50万美元,成为其第一位外部投资者;他更是畅销书《从0到1》(Zero to One)的作者,书中"创造垄断"、"避免 竞争"的商业哲学,被美国乃至中国无数创业者奉为圭臬。 不过,相比这些耀眼的标签,蒂尔更惊世骇俗的,是他的"逆向思维"或者"逆势者"的站位。他好像永远站在主流观点的对立面,乐于挑 战一切被视为理所当然的"共识"。 在万米高空,一个有点疯狂但非常蒂尔式的想法诞生了:我们为什么不直接付钱给那些有才华的年轻人,让他们离开大学呢? 他认为,进步的历史并非缓慢的线性攀升,而是由少数人的大胆突破创造的。而通往这种突破的最大障碍,恰恰是"竞争"。在他看来, 竞争是一种驱使所有人变得越来越相似、最终陷入"内卷"的毁灭性力量。 正是基于这一核心思想,蒂尔在准确预测了互联网泡沫和房地产崩盘之后,开始做空美国社会最神圣的"殿堂"之一:高等教育,尤其是 常春藤盟校。 他 ...
不需要那么多小学老师了,他们都去做什么?
Hu Xiu· 2025-09-15 23:46
临近2025年秋季开学时,"上海一小学只有22名学生但有23名老师"一事引发热议,该校因"老师比学生还多",被指"严重浪费师资"。尽管校方曾 声称"就算只剩一名学生也会坚守",8月30日,这家名为上海市浦东新区三桥小学(下称"上海三桥小学")正式宣布关闭,22名学生被安排至4 公里外的另一所小学就读。 上海三桥小学创办于1916年,曾长期坚持小班化教学,但最终还是因为招生不足被迫关闭,成为少子化波及小学生源的典型缩影。 2025年以来,全国有不少小学宣布"停招""停办""合并"等消息,在社交平台上,很多人公开表达对母校被关停的不舍。 小学生源减少与生育率下降密切相关。全国出生人口自2016年达到1786万人的顶峰后开始下滑,此后几年幼儿园出现"学生荒",而从2024年开 始,小学生源也开始减少。教育部发布的《全国教育事业发展统计公报》数据显示,2024年全国小学招生人数为1616.63万人,较上年减少了 261.25万人;全国共有普通小学13.63万所,较上年减少了7200所。 2025年下半年以来,多地发布小学教师缩编、转岗的消息,其中不少小学老师被要求去教目前生源相对充足的初中生、甚至高中生。 北京师范大 ...
为什么老板一定要亲自干点“脏活”
Hu Xiu· 2025-09-15 23:27
真实的谎言 《冰与火之歌》全书的第一个场景,临冬城主史塔克公爵对一个逃兵执行死刑,他特意让自己7岁的小 儿子布兰观看斩首的整个过程——看过书或美剧的读者都知道,史塔克并不是一个残忍的人,为什么他 要让一个孩子看如此血腥的场面呢? 行刑之后,史塔克公爵先问了儿子一个问题:"你知道为什么我要亲自行刑吗?" 答案:这是史塔克家族遵循先民的传统——判决死刑的人必须亲自动手。 衡量行业研究员的经验,有一个最重要的标准,上市公司高管对公司的介绍,他们能不能看出,哪些可 信,哪些半信半疑,哪些一听就是"真实的谎言"? 很多时候,并不是上市公司故意撒谎,而是高层确实不知道业务"实际上"是怎么运作的——就像西贝的 贾老板是真的相信下面的餐厅是按"操作指南"上那几道菜的标准做法,所以没有预制菜一样。 虽然西贝与老罗的口水战,祸根在于预制菜没有明确的国家标准,两边说的"预制菜"不是一个概念,但 从贾老板的回应看,他应该也不知道,后厨到底"预制"到什么程度,员工知道,餐厅经理知道,部分中 层也知道,但就是老板以为不存在。 其实这种事,作为打工人都能理解,如果事事按照上面的标准,工作就没法做了,大部分业务层领导也 明白,有能力把"下面 ...
老罗火烧华与华,为什么会有企业愿花6000万咨询费?
Hu Xiu· 2025-09-15 23:21
Core Viewpoint - The advertising industry is experiencing significant discussions and controversies, particularly surrounding the consulting firm Hua Yu Hua and its long-term relationship with the restaurant brand Xi Bei, highlighted by recent comments from entrepreneur Luo Yonghao [1][2][3]. Group 1: Hua Yu Hua's Business Model and Value - Hua Yu Hua has charged approximately 60 million RMB over ten years for consulting services to Xi Bei, raising questions about the value of such fees in the current marketing environment [4][6]. - The firm employs around 160 people and generates nearly 300 million RMB in annual revenue, indicating a high average contribution per employee of about 1.9 million RMB [9]. - The core value of Hua Yu Hua is perceived to be less about its methodologies and more about the reputation of its founder, Hua Shan, who serves as a social symbol of trust in the industry [8][47]. Group 2: Industry Dynamics and Perception - The marketing consulting industry is characterized by a reliance on external validation and trust, particularly in sectors like dining where visual branding is crucial [31][42]. - The firm has been involved in significant discussions regarding its effectiveness and the perceived lack of innovative methodologies, with some critics labeling it as a "scam" [50][51]. - Despite criticisms, Hua Yu Hua has contributed to raising industry standards by establishing a high pricing model, which has influenced the overall pricing landscape in marketing services [58][62]. Group 3: Recent Controversies and Reactions - Luo Yonghao's public criticism of Hua Yu Hua has sparked widespread debate on social media about the value of their consulting fees and their relevance in today's marketing landscape [5][6]. - Following the backlash, Hua Yu Hua's leadership issued an apology to Luo, indicating a strategic move to mitigate negative public sentiment [66][68]. - The incident reflects the challenges faced by consulting firms in maintaining their reputation amidst public scrutiny and the evolving expectations of clients [70].
三文鱼价格跳水
Hu Xiu· 2025-09-15 23:21
曾经售价几十元一片的三文鱼变得便宜了——智通财经在部分连锁超市中看到,100克的可生食三文鱼 售价为19.9元;在电商平台上,500克的进口三文鱼鱼肉售价为99元。而这些三文鱼大都来自挪威,而 三文鱼价格的下跌则与供给相关。 智通财经从挪威海产局方面了解到,挪威三文鱼在中国市场的份额持续攀升,从年初的39%一路飙升至 6月的71%,创下过去15年来在华市场份额的最高纪录。此外,今年以来挪威海产输华量激增,目前中 国已成为挪威所有海产品的第三大出口市场。 挪威三文鱼进口量增长的原因是中国消费者需求释放。挪威海产局中国区总监毕思明称,中国三文鱼市 场正释放出前所未有的潜力,截至今年第一季度,中国已跃升为大西洋三文鱼的全球第六大出口市场, 并在全球前十大市场中实现了最快的增长。 中国水产流通与加工协会理事樊旭兵则向智通财经表示,三文鱼近一段时间在中国市场增长比较快有两 个主要原因。首先是三文鱼降价,国内消费者购买意愿提升。此外,多元的销售渠道提高了购买三文鱼 的便利性,促进消费者复购率提升。 海关数据显示,中国三文鱼的主要进口国包括挪威、智利、澳大利亚和法罗群岛。但挪威则更好地抓住 了中国市场的增长机会。 类似智利 ...
黄金涨疯了,是机遇还是陷阱?
Hu Xiu· 2025-09-15 23:02
2025年的黄金市场,真是上演了一场让人咋舌的逆天行情,可这行情背后,藏着一场怎样的全球资本的 大转移、大博弈? ...
马斯克增持10亿美金特斯拉股票,A股谁受益?| 0915 张博划重点
Hu Xiu· 2025-09-15 15:34
9月15日,市场走势分化,沪指窄幅震荡,创业板指冲高回落。沪深两市成交额2.28万亿,较上一个交易日缩量2458亿。截至收盘,沪指跌0.23%,深成指涨 0.63%,创业板指涨1.52%。 ...