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消金“卷”向自营
Hu Xiu· 2025-07-23 01:51
Core Insights - The consumer finance industry is experiencing significant growth, with asset scale and loan balance projected to reach 1.38 trillion yuan and 1.35 trillion yuan respectively by the end of 2024, reflecting year-on-year increases of 14.58% and 16.66% [1][2] - However, there is a stark disparity among consumer finance companies, with some achieving substantial growth while others struggle due to high customer acquisition costs and reliance on external traffic [2][4] Group 1: Industry Overview - As of 2024, Ant Group's consumer finance assets reached 313.75 billion yuan, while the smallest players, such as Jiexin and Jinmeixin, had assets of only 4.842 billion and 6.313 billion yuan respectively [2] - Many consumer finance companies primarily act as fund providers, relying on internet platforms and loan assistance platforms for customer acquisition, which leads to a degradation of their own risk control capabilities [3][4] - A report from the China Banking Association indicates that in 2023, only 27 out of 31 consumer finance companies engaged in online self-marketing, with only three companies exceeding a 50% self-marketing ratio [5][6] Group 2: Business Models and Strategies - The reliance on third-party platforms for customer acquisition has resulted in a lack of customer data retention within the companies' own applications, leading to a transactional relationship rather than a sustainable business model [4][8] - Some companies are beginning to shift towards self-operated models, utilizing media advertising and various internet platforms to acquire customers and retain data within their own applications [4][8] - Companies like Mashang Consumer Finance have achieved a self-operated customer acquisition rate of 75%-80%, contrasting with the industry average of over 50% reliance on third-party APIs [10] Group 3: Customer Acquisition Costs - The cost of customer acquisition has been rising, with the average cost per customer through short video platforms increasing from 1,300 yuan in 2020 to approximately 2,100 yuan by mid-2024 [19] - Some loan assistance platforms have reported customer acquisition costs nearing 3,000 yuan per person, highlighting the increasing expense of obtaining new customers [19] Group 4: Future Directions - Consumer finance companies face a critical decision point: whether to continue relying on external platforms or invest in self-operated strategies to enhance their customer acquisition capabilities [21] - The shift towards self-operation is seen as a long-term strategy, requiring significant investment and time to develop, contrasting with the more immediate gains from reliance on loan assistance platforms [20]
北汽新能源:悬崖边的舞蹈丨车圈脉动 Vol.6
Hu Xiu· 2025-07-23 01:37
Core Viewpoint - The article discusses the challenges faced by the Chinese automotive industry, particularly focusing on the struggles of Beiqi Blue Valley (北汽蓝谷) amidst fierce competition and financial losses despite increased sales figures [1][2][4]. Group 1: Company Performance - Beiqi Blue Valley's sales in the first half of 2025 increased by 139.73% year-on-year, reaching 67,000 units, but the company is still expected to incur a loss of 2.2 to 2.45 billion yuan [3][5]. - In Q1 2025, Beiqi Blue Valley reported sales of 28,000 units with revenue of 3.773 billion yuan, resulting in a net loss of 961 million yuan after deductions [5]. - The company's R&D investment surged by 48.22% in 2024, totaling 3.191 billion yuan, which accounted for 21.99% of its revenue [5]. Group 2: Market Dynamics - The overall automotive market in China is experiencing intense competition, with companies forced to "fight" for market share [2][8]. - Beiqi Group's total vehicle sales in the first half of 2025 reached 817,000 units, a 6% increase year-on-year, with commercial vehicles performing particularly well [7]. - The sales of joint venture brands are declining, while the growth in domestic fuel and new energy vehicles is insufficient to offset the losses from joint ventures [6][7]. Group 3: Strategic Challenges - Beiqi Blue Valley is undergoing a significant restructuring, with leadership changes and strategic shifts aimed at revitalizing its electric vehicle segment [11]. - The company has faced continuous losses since its IPO in 2018, accumulating over 30 billion yuan in losses, which raises concerns for potential investors [11]. - The reliance on profits from joint ventures and commercial vehicles to support the electric vehicle division indicates a precarious financial situation [11].
俄罗斯娜娜“洗白史”:从抽象女王到天降紫微星
Hu Xiu· 2025-07-23 01:30
猝不及防地,那艺娜出圈了。 一个互联网广为流传的短视频中,台下观众在一声又一声地高呼"退票",而那艺娜却处变不惊,几声"退票"后,她稳稳地唱出那首成名曲《爱如火》的前 几句,并引得台下从集体要求退票到集体大合唱。 这个场景几乎浓缩了那艺娜的成名史——作为丑角在互联网出道,突然携带网络神曲《爱如火》转型,到最后开始收获不少真情实感的追捧。 一个足以说明娜娜火了的证据是,她的演唱会门票开始吸引黄牛的注意,原本99元随意购买的门票,在二手平台却被标注上了260~350不等的价格。此 外,那艺娜还拿到了好望水的官宣代言,获得了此前龚琳娜的同等待遇。 看起来,没有人真正在乎她"假装俄罗斯人"的黑历史,现在破茧重生的是Lady娜娜。 质疑声永不停歇,但巧妙的是,"质疑"或许正是那艺娜能够出圈的原因。 58岁那艺娜,重新出圈 那艺娜已经不是第一次成名,在线下巡演爆火之前,她的《爱如火》早就先她一步红遍大江南北。 彼时,这首脍炙人口的口水歌俨然有新一代网络神曲的风范。论火爆,它在多个音乐平台榜单登顶甚至霸榜;论流行,它成为游戏《蛋仔派对》玩家的御 用剪辑配乐;论主流认可,它被龚琳娜改编,登上了"浪姐"的舞台。 与此刻不同的是 ...
发财是一场意外
Hu Xiu· 2025-07-23 00:56
Group 1 - The article presents a choice between taking $5 million in cash immediately or opting for a penny that doubles in value every day for 31 days, which illustrates the power of compound growth [1][4] - If the penny option is chosen, after 31 days, the value would reach approximately $20 million, showcasing the potential of compounding [4][5] - However, the article critiques the unrealistic nature of achieving high compound growth rates consistently, suggesting that a daily increase of 75% is nearly impossible [7][8] Group 2 - Historical data shows that the average annual return of the S&P 500, adjusted for inflation, is only 7.31%, significantly lower than the often-quoted 15% [15][21] - The article emphasizes that only a small number of investors can endure years of losses and still achieve the average return, highlighting the challenges of long-term investing [17][18] - It points out that wealth accumulation follows a power-law distribution, where a few individuals capture most of the gains, while the majority receive mediocre returns [23][24] Group 3 - The article argues that the notion of everyone having the opportunity to become wealthy through compounding is misleading and reflects a lack of intellectual honesty [30][32] - It suggests that successful investing often relies on factors beyond mere methodology, such as being born in favorable economic conditions [33] - The conclusion drawn is that significant wealth accumulation is rare and often a matter of chance rather than a guaranteed outcome of investment strategies [34][57]
大分工时代,专业人才的困境,谁之过?
Hu Xiu· 2025-07-23 00:43
Group 1 - The article discusses the evolution of labor division from the First Industrial Revolution to the present, highlighting its impact on productivity and the emergence of specialized roles [1][3][4] - It emphasizes the historical significance of labor division as articulated by Adam Smith in "The Wealth of Nations," which attributes productivity improvements to this concept [3][4] - The article notes that the Ford production system exemplified the extreme application of labor division, significantly reducing assembly time and increasing production output [4][5] Group 2 - The article critiques the modern implications of labor division, suggesting that it has led to knowledge isolation and a lack of empathy among different groups [12][15][31] - It references Adam Smith's concerns about the potential intellectual stagnation resulting from extreme labor division, where workers may become overly specialized and lose their understanding of broader societal issues [9][11] - The article also discusses Karl Marx's perspective on labor division, emphasizing the alienation of workers in a capitalist system and the loss of control over their labor [13][14] Group 3 - The article highlights the increasing standardization and repetition in modern production processes, which can lead to a loss of individual meaning and feedback in work [7][37] - It points out that the educational system has adapted to this division of labor, promoting specialization at the expense of broader knowledge and curiosity [18][19] - The article suggests that the current era of extreme division of labor may be approaching a critical point, where traditional views on specialization may no longer suffice in a rapidly changing environment [48][49] Group 4 - The article discusses the challenges individuals face in navigating the complexities of modern labor division, particularly in relation to job security and the unpredictability of career paths [40][41][44] - It notes that individuals who break away from traditional specialization may find new opportunities and meaning in their work, suggesting a shift towards a more versatile approach to employment [46][48] - The article concludes by posing questions about the future of labor division in light of technological advancements, particularly AI, and its potential to redefine roles within the workforce [49]
为什么温差体感越来越大?
Hu Xiu· 2025-07-23 00:43
最近我遇到了一个表达上的难题:无论说什么、写什么,总感觉对面有人在皱眉头。可能不是我的错, 确实因为对于同一个经济现象,大家现在的体感差异大到几乎无法调和,任何解释都很难获得大部分人 的共鸣。有人点头,有人摇头,很难找到同频道。 我是一个很敏感的人,敏感到别人在心里皱眉头都能感觉到。所以,这个"温差"绝对在扩大,这个信心 我有。但体感冲击最大的,好像并不是宏观经济和微观经济、官方GDP和工资卡之间的温差,而是物理 世界和数字世界之间的温差: 一方面,肉眼能见物理世界中让人头痛的问题越来越多:外卖小哥疲于奔命,年轻人找不到工作,降薪 裁员,人生的无意义感越来越重。放眼世界就更心塞,冷战热战,懂王威胁,地缘紧张,飞机失事,世 界早就不是平的了,已经变成了密室逃脱。 但与此同时,数字世界却一骑绝尘:感觉时代在飞速进步,技术越来越强大,生活越来越便利,能打免 单车,可叫0元外卖;AI强大到代笔论文、代你上大学、代你做牛马(白领);算法还为你打造了一个 舒适信息圈,你大可不必接触到那些让你不高兴的信息。 本文来自微信公众号:肖小跑,作者:肖小跑,题图来自:视觉中国 现实世界在崩溃,而数字世界却进步得头也不回,越来越先进 ...
“本升专”的年轻人,比你想象中清醒
Hu Xiu· 2025-07-23 00:37
Core Viewpoint - The emergence of "本科生回炉" (undergraduate students returning to vocational schools) is gaining attention, particularly with Zhengzhou Railway Vocational and Technical College's 2025 enrollment plan that specifies certain programs will only accept undergraduate graduates, leading to a phenomenon referred to as "本升专" (undergraduate to vocational) [1][3]. Group 1: Enrollment Trends - Zhengzhou Railway Vocational and Technical College has increased its enrollment of undergraduate students from 30 in 2022 to a planned 135 in 2023, highlighting a growing trend of undergraduates seeking vocational education [2]. - Other vocational institutions, such as Guangdong Lingnan Vocational Technical College and Shandong Qingdao Technician College, have also started offering programs specifically for undergraduates looking to retrain [3]. Group 2: Employment Challenges - A report by Zhilian Recruitment indicates that undergraduates face difficulties in the job market, where positions requiring higher education often favor master's and doctoral candidates, while practical skill-based roles are better suited for vocational graduates [4]. - The increasing pressure of employment has led many undergraduates to consider vocational training as a viable path to transition into more stable job opportunities [5]. Group 3: Student Experiences - Interviews with students who returned to vocational training reveal motivations such as job security and the desire to acquire practical skills that are in demand [6]. - Students enrolled in "订单班" (order classes) report mixed experiences, with some finding the promised job placements to be less reliable than advertised, often resulting in labor contracts rather than direct employment [19][23]. Group 4: Industry Insights - The trend of undergraduates pursuing vocational education reflects a broader shift in the labor market, where blue-collar jobs are becoming increasingly attractive due to competitive salaries and job stability [41]. - The average monthly salary for blue-collar workers has risen significantly, indicating a narrowing wage gap between blue-collar and white-collar jobs, which may further encourage undergraduates to seek vocational training [41].
究竟什么样的产品会被AI颠覆?
Hu Xiu· 2025-07-23 00:24
Core Insights - The emergence of AI is leading to a significant disruption in Product Market Fit (PMF), with established products facing unprecedented risks of obsolescence [6][10][54] - Companies must reassess their competitive strategies and understand the new dynamics introduced by AI technologies [3][54] Group 1: AI Disruption and PMF Collapse - The concept of Product Market Fit Collapse is introduced, indicating that traditional gradual improvements in PMF are being replaced by rapid shifts in customer expectations due to AI [6][10] - Examples like Chegg and Stack Overflow illustrate how established platforms can experience drastic declines in user engagement and market value due to AI alternatives [2][12] - The speed of AI adoption, exemplified by ChatGPT reaching 1 million users in just five days, highlights the urgency for companies to adapt [9][10] Group 2: Risk Assessment Framework - Ravi Mehta's AI Disruption Risk Assessment framework identifies four dimensions to evaluate a product's vulnerability to AI disruption: Use Case Risk, Growth Model Risk, Defensibility Risk, and Business Model Risk [15][47] - Each dimension encompasses specific factors that can help companies identify their weaknesses and develop strategies to mitigate risks [15][16] Group 3: Use Case Risk - Use Case Risk examines how AI affects user interactions with products, emphasizing the importance of whether a product serves as a primary workspace or an adjacent tool [18][19] - Products that deliver exceptional quality outputs are less vulnerable to AI disruption compared to those providing commodity outputs [20][21] - The shift from community-driven solutions to AI-driven assistance represents a fundamental change in problem-solving paradigms [14][19] Group 4: Growth Model Risk - Growth Model Risk focuses on how AI is reshaping product growth mechanisms, particularly through the disruption of distribution channels and growth loops [30][32] - Companies relying heavily on user-generated content may see their growth loops weakened as AI can generate similar content more efficiently [32][33] - Direct customer relationships provide a buffer against AI disruption, as seen in the comparison between Tripadvisor and Airbnb [34] Group 5: Defensibility Risk - Defensibility Risk assesses the barriers to competition, with proprietary data offering a significant advantage over publicly available information [36][37] - Emotional engagement in products can provide a stronger defense against AI disruption compared to purely functional utility [40][41] - Strong network effects based on genuine human interactions are more resilient to AI than those that can be easily replicated [42][43] Group 6: Business Model Risk - Business Model Risk highlights the need for companies to rethink their pricing strategies in light of AI's impact on value delivery and cost structures [47][48] - Companies with strong unit economics are better positioned to absorb the costs associated with AI, while those with thin margins face greater vulnerability [51][53] - The shift from per-seat pricing to value-based pricing reflects the changing landscape of how products are monetized in an AI-driven world [47][49] Group 7: Strategic Implications - Companies must urgently develop AI defense or transformation strategies, focusing on proprietary data collection, value-based pricing, and enhancing emotional connections with customers [59][60] - The evolution of competitive advantages in the AI era will increasingly depend on the ability to foster genuine human connections and unique data insights [56][59]
一场对抗OpenAI的“危险游戏”,值不值得投资
Hu Xiu· 2025-07-23 00:17
硅谷风投 a16z 已经迫不及待将其定义为新风口,在其近期发表的一篇文章中直言,"21 世纪初是谷歌 AdWords 的套利时代,2010 年代属于 Facebook 的定向 引擎,2025 年,轮到 LLM(大语言模型) 和 GEO(生成式引擎优化)了。" 在硅谷最大孵化器 YC 最新的 Demo Day 上,两家同类公司的出现,似乎印证 着这个判断。GEO,是如今全球创投圈一个热门话题。 对于这样诞生于生成式AI之上的"新物种",业界对此基本属于——"干中学"的态度。 回归最简单的商业逻辑就会发现,这类创业公司能做到多大、这类商业模式能持续多久,或许都非常有限。 "AI 原生 100" 是虎嗅科技组推出针对 AI 原生创新栏目,这是本系列的第「 07 」篇文章。 "这更像场'猫鼠游戏'。" 嘉和资本 CEO 袁子恒直言。这些公司试图破解大模型的黑箱,帮品牌优化 AI 推荐权重,但底层算法的每次调整,都可能让之前的 努力归零。 当 ChatGPT 的周活用户冲破 10 亿大关时,一场静悄悄的权力转移正在发生 —— 超过 60% 的消费者开始绕过谷歌、百度,直接向 AI 助手询问商品信息。 但品牌们却像蒙眼的 ...
大同穷游出境潮,北京人都来捡漏
Hu Xiu· 2025-07-22 23:56
Core Viewpoint - Datong, a small city in Shanxi, has emerged as an unexpected international travel hub, offering extremely low-cost flights to various international destinations, attracting young travelers from surrounding areas and Beijing [2][20][48]. Group 1: Flight Operations and Pricing - Datong Yungang International Airport has introduced several international routes, including direct flights to Bangkok, Hong Kong, Seoul, and Ulaanbaatar, with one-way tickets priced as low as 200 yuan [3][5][11]. - The airport's pricing strategy is supported by travel agencies that are offering discounted "tail-end" seats due to high sales pressure [11][12]. - The airport has become a significant departure point for young travelers, with many opting to travel from Beijing to Datong to catch cheaper international flights [21][19]. Group 2: Strategic Advantages - Datong's geographical proximity to Beijing (approximately 1 hour and 45 minutes by high-speed train) provides a logistical advantage, allowing travelers to easily access the airport [23][24]. - The collaboration between local government, airlines, and travel agencies has been crucial in establishing and maintaining these low-cost international routes [30][31]. Group 3: Cultural and Economic Impact - The influx of young travelers is not only boosting the local economy but also promoting Datong's cultural heritage, as many visitors are drawn to its historical sites [34][40]. - The city aims to leverage its low-cost flights to enhance its tourism appeal, transforming from a coal-dependent economy to a vibrant cultural and travel destination [41][48]. Group 4: Future Considerations - There are concerns regarding the sustainability of the low-cost flight model, particularly in light of potential reductions in government subsidies for non-hub airports [45][46]. - The future of certain routes, such as the one to Hong Kong, remains uncertain, with ongoing discussions about their continuation [46].