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被外卖大战折磨的商家,不想干了
Hu Xiu· 2025-07-23 07:43
声势浩大的外卖大战终于要被叫停了。 就在上周,市场监管总局约谈外卖平台三位巨头,提醒他们理性竞争。 言下之意就是,别卷了,再卷下去大家都没好果子吃。 这声"叫停"来得很及时。 因为就在约谈前两天,美团核心本地商业CEO王莆中非常坦率地向媒体表达了他对"外卖大战"的看法:"(现在)这样卷没意义,对行业也是伤害。" 王莆中说得很直白,现在外卖大战中大多数订单是"泡沫"。 那种"1块钱买12瓶水"的低价订单,除了能够让订单量数据变得好看,其实没有任何作用,既不能带来交易额增长,也没办法创造出利润,只会扭曲整个 市场。 明知道没用,为什么还要做呢? 首先,用户的热情会刺激这件事发生。 新平台接连涌入,试图复制过往"烧钱换市场"的模式,通过"百亿补贴"掀起行业价格战。 短短不到三个月的时间内,市场前赴后继地涌入近800亿补贴资金时(京东两次宣布投入百亿、饿了么宣布投入百亿、淘宝闪购宣布投入五百亿),补贴 已经不仅仅是补贴,而成为一种全民节日的存在。 "你不想做,用户也会让你做的。"毕竟气氛已经烘托到位了。 一 另外,其它平台都在做,你不做,就会被认为是怕了,是输了。 就像王莆中说的那样,美团不想内卷,也一直在反内卷,并 ...
县城手机店,消失于街头
Hu Xiu· 2025-07-23 06:36
Core Viewpoint - The mobile phone retail market, especially in county-level cities, is experiencing a significant decline, with many stores struggling to survive as consumer preferences shift towards online shopping and larger retail spaces [5][10][37]. Group 1: Market Decline - The once-thriving mobile phone market in Chengdu has seen a drastic reduction in foot traffic and sales, with many stores now empty [1][4]. - A mobile store owner recalls that before 2017, business was flourishing, but now sales have plummeted to just a few units per week [2][3]. - Nationwide, many consumers returning home for the holidays notice a stark decline in the number of mobile phone stores, reminiscent of the rapid decline of internet cafes [4][5]. Group 2: Changing Retail Landscape - The traditional mobile phone retail model is collapsing, with major brands reducing their reliance on small mobile stores in favor of more attractive retail environments in shopping malls [10][12]. - Disixtong, a major mobile retail chain, saw its store count drop from over 3,000 in 2015 to around 600 by 2023, indicating a significant contraction in the sector [7][9]. - The profit margins for mobile phone sales have drastically decreased, with one retailer noting a drop from over 400 yuan to just over 100 yuan per device [9][10]. Group 3: Consumer Behavior Shift - Consumers, particularly younger demographics, are increasingly opting for online purchases, leaving county-level mobile stores at a disadvantage due to lack of price competitiveness [10][14]. - Middle-aged and elderly consumers, once a primary customer base for county mobile stores, are now less frequent visitors, often preferring online shopping to avoid being misled by sales tactics [19][20]. - The market for budget smartphones remains strong, with devices priced below 1,000 yuan accounting for a significant portion of sales, yet the low profit margins make it unappealing for local stores [26][27]. Group 4: Adaptation and Diversification - Many county mobile stores are diversifying their offerings, including mobile repairs and second-hand phone sales, as traditional sales decline [32][34]. - The second-hand mobile phone market is growing, projected to account for 20% of the total market by 2024, providing some relief to struggling retailers [34][36]. - However, the sustainability of this growth is uncertain, as competition from online platforms and other channels intensifies [35][36].
如何避免成为AI墓地的一员?
Hu Xiu· 2025-07-23 05:15
Core Insights - The article discusses the increasing number of failed AI projects, with a specific focus on the "AI Graveyard," which has seen a growth from 738 to over 1100 projects in just six months, representing a growth rate of over 50% [1] - It emphasizes the importance of a robust business model for AI companies to survive in a competitive market, highlighting that many failed projects focused too much on large model technology without considering the significance of business model design [2][34] Group 1: AI Graveyard and Project Failures - The "AI Graveyard" includes a wide range of AI applications, from general functionalities like AI voice and image processing to specialized products in data analysis and marketing management [1] - Notable failures include projects from major companies and startups, such as OpenAI's Whisper.ai and Google's competitor Neeva, indicating that even established players are not immune to failure [1] Group 2: Business Model Importance - A core reason for the high failure rate in AI projects is the neglect of business model design, which is crucial for identifying application scenarios and creating value [2] - Companies are advised to evaluate their survival capabilities using a "cake model," which assesses product value space, cutting mode, resource capabilities, profitability, ecosystem support, and data security [3][6][19] Group 3: Evaluating Product Value Space - The existence of a product's value space is critical; many failed projects had a narrow value proposition, such as AI Pickup Lines, which lacked a broad market application [8] - Successful products must create significant value and either capture existing market share or create new market opportunities [8][9] Group 4: Cutting Mode and Market Entry - Companies need to adopt a sharp cutting mode to effectively address user pain points and ensure market acceptance [12] - OpenAI's ChatGPT is cited as a successful example of a product that effectively engaged users and generated interest in large models [12][13] Group 5: Resource Capabilities and Barriers - AI companies must establish strong barriers to protect their market position, as many startups rely on generic large model applications that can easily be replicated [17][18] - The threat from tech giants entering the market poses additional challenges for smaller companies lacking robust competitive advantages [18] Group 6: Profitability and Cost Control - Companies must design sustainable profitability models that balance pricing strategies with market competition to avoid price wars [19][20] - High development costs for large models, such as OpenAI's GPT-4, highlight the financial challenges faced by AI companies [21][22] Group 7: Ecosystem Support - The success of AI products often depends on the existence of a supportive ecosystem that facilitates continuous iteration and market adoption [26] - OpenAI's Sora and Adobe Premiere are contrasted in their approaches to ecosystem development, with Adobe focusing on optimizing existing processes rather than attempting to overhaul the entire industry [27][29] Group 8: Data Security Risks - Data security remains a significant concern for AI applications, with examples like Whisper.ai illustrating the potential risks associated with sensitive data handling [30][31] - Companies must prioritize data security in their product designs, especially when serving high-stakes industries [32][33] Group 9: Need for Business Model Innovation - The article concludes that many AI companies need to upgrade their business models to remain competitive, particularly in the context of China's unique industrial landscape [34][35]
质疑、笃定与狂热:供给侧改革的情绪节奏
Hu Xiu· 2025-07-23 03:26
商品市场对反内卷的计价已然轰轰烈烈。很多人尝试对标2015~2016年的供给侧改革行情,但值得注意 的是,此时与彼时已有很大的不同:在见到供改的明确方案和目标前,市场已经迅速进入了加速的阶 段。历史记忆之下,市场似乎明显压缩了上一轮"质疑"和"犹豫"的环节。 这表明,在各路测算之余,我们还需要对上一轮供改的"情绪节奏"进行复盘,我们看到,在巨大的上升 行情中,质疑、笃定、验证、恐慌、凝聚、狂热…在每一个阶段表现得淋漓尽致,供改从口号到现实并 不是一路坦途。其中既有政策执行过程中必然的纠结反复,也有市场和行业的反身性演绎。 本文以复盘为先,希望直接阅读结论和启示的读者可以照例直接拉到文末。 一般认为供改的起点是2015年11月,但从黑色系行情来看,直到12月18日细化提出"三去一降一补"后, 黑色系行情才算正式启动。需要注意到,尽管地产需求是供改行情的大背景,但并非直接触发,产业高 度过剩的阶段,需求端并非主导逻辑。在后视镜看来相当重要的棚改货币化政策,早在2015年3月即已 提出,经历了5月PSL的加速落地和6月地产新政的加速,已经全面铺开了大半年。 截至年末,尽管土拍和新开工面积增速都还处于水下,但地产销售 ...
大厂入局、产品扎堆,今年Steam上的爆款都有谁?
Hu Xiu· 2025-07-23 03:06
Core Insights - The gaming industry is experiencing increasing concentration, with top companies dominating the most lucrative segments, attracting most user engagement with evergreen products [1] - Many companies are exploring opportunities on the Steam platform, particularly focusing on buyout games due to their stable return expectations and lower risk of loss compared to more competitive segments [2][3] Group 1: Changes in Steam's Bestsellers - The recommendation algorithm for Steam's new product festival has changed, allowing for targeted recommendations, which has led to the emergence of several retro-style small-scale hit products [5] - Domestic major companies' investments in overseas studios are starting to show results, with these studios releasing products that incorporate popular gameplay trends [6] - There is a noticeable trend of fewer original IPs among this year's bestsellers, with many being sequels to classic series or remakes, developed by teams experienced in specific gameplay styles [7] Group 2: Performance of Small-Scale Games - In the first half of 2025, 40% of the top 30 selling games on Steam were independent or AA games, indicating a decline in the dominance of traditional AAA companies [9] - Successful small-scale hit products often focus on single classic gameplay mechanics, relying on low-cost control, shareable design, and deep optimization of the experience [12] - Notable small-scale hits include "Heroes of Hammerwatch II," "The Headliners," and "Age of Darkness: Final Stand," showcasing simple yet engaging gameplay [14][15][16] Group 3: Trends in Medium and Large Games - Approximately 70% of successful medium to large games in the first half of 2025 are sequels or remakes of classic IPs, while only about 10% are new IPs created through innovative gameplay [21] - Domestic companies are increasingly focusing on buyout games, which provide stable returns and allow for the testing of new gameplay ideas [23][24] - Major companies like Tencent and NetEase are investing in promising single-player game teams to mitigate risks while developing new IPs [25] Group 4: Upcoming Trends and Predictions - The second half of 2025 is expected to see a continuation of the trend towards classic IP sequels, with players showing a strong interest in nostalgic gameplay experiences [37] - Anticipated titles include new entries in established franchises and remakes, which are likely to perform well in the market [39][40] - The market is looking for products that not only leverage established IPs but also meet modern player demands for engaging and shareable gameplay experiences [42]
年轻人正在用丑鞋踹翻全世界
Hu Xiu· 2025-07-23 02:33
Core Viewpoint - The article discusses the rise of "ugly shoes" as a fashion trend among young people, highlighting a shift from traditional stylish footwear to more comfortable and unconventional designs that prioritize comfort over aesthetics [1][3][4]. Group 1: Fashion Trends - 2024 is declared the year of ugly shoes, with a trend towards wearing increasingly unconventional and unattractive footwear as a statement of individuality [3][4]. - Popular styles include clogs, Ugg boots, and chef shoes, which are now embraced by a wide demographic, from celebrities to everyday workers [3][4]. - The trend reflects a broader cultural shift away from consumerism and traditional fashion norms, with young people opting for comfort and practicality [4][45]. Group 2: Specific Shoe Styles - New versions of ugly shoes are emerging, with designs that intentionally emphasize unattractiveness, such as ballet flats inspired by old-fashioned shoes and five-toe shoes [6][22]. - The popularity of mesh shoes and jelly sandals has surged, with prices reaching up to $950 for designer versions, indicating a willingness to pay for unique and comfortable designs [10][12][24]. - Brands like KEEN have gained traction among young consumers, with their outdoor shoes being worn in urban settings, showcasing a blend of functionality and style [50][58]. Group 3: Cultural Implications - The shift towards ugly shoes signifies a rebellion against traditional beauty standards and societal expectations, particularly regarding women's fashion [71][75]. - High heels are increasingly viewed as outdated and impractical, with many young women opting for comfortable alternatives that reflect a more relaxed and authentic lifestyle [81][89]. - The article suggests that this trend is not just about footwear but represents a broader cultural movement towards comfort, individuality, and a rejection of past fashion norms [89][90].
极端高温中小心你的眼睛,可能受到不可逆损伤
Hu Xiu· 2025-07-23 02:17
Core Insights - Climate change is leading to unprecedented increases in global surface temperatures, with 2024 projected to be 1.49°C higher than pre-industrial levels, marking a continuous trend of record-breaking heat [1] - The health impacts of climate change are significant, with the WHO estimating that by 2030, climate-related hazards could result in approximately 250,000 deaths annually and health costs ranging from $2 billion to $4 billion [2][3] - Climate change is linked to various health issues, including heat-related illnesses, food poisoning, and the exacerbation of respiratory and cardiovascular diseases [3][4] Impact on Eye Health - Research indicates that climate change adversely affects eye health, with rising temperatures correlating with increased cases of cataracts and other eye diseases [7][8] - A study in Spain found that for every 1°C increase in average annual temperature, there is an increase of 371 cataract cases per 100,000 residents [7] - In China, populations experiencing extreme temperatures show significantly higher rates of glaucoma and conjunctivitis [8] Mechanisms of Impact - High temperatures can lead to heat stress, which damages the eye's natural defenses and contributes to cataract formation [10][12] - Increased UV radiation due to ozone depletion can cause direct damage to eye tissues, leading to conditions such as corneal inflammation and cataracts [12] - Air pollution, including particulate matter, negatively impacts tear film quality and can lead to dry eye symptoms and other ocular diseases [13][14] Vulnerable Populations - Certain groups are more susceptible to the eye health impacts of climate change, including children, pregnant women, the elderly, individuals with pre-existing health conditions, and outdoor workers [18][19][20][21][22] - Children are particularly at risk due to their increased exposure to UV radiation and lack of protective awareness [18] - Pregnant women may experience changes in eye health due to physiological changes during pregnancy [19] Protective Measures - Recommendations for protecting eye health include wearing UV-protective sunglasses, maintaining indoor humidity, reducing screen time, and ensuring a balanced diet rich in essential nutrients [23][24][25][26] - Regular eye examinations are advised, especially for those over 50 or with pre-existing conditions [28]
消金“卷”向自营
Hu Xiu· 2025-07-23 01:51
Core Insights - The consumer finance industry is experiencing significant growth, with asset scale and loan balance projected to reach 1.38 trillion yuan and 1.35 trillion yuan respectively by the end of 2024, reflecting year-on-year increases of 14.58% and 16.66% [1][2] - However, there is a stark disparity among consumer finance companies, with some achieving substantial growth while others struggle due to high customer acquisition costs and reliance on external traffic [2][4] Group 1: Industry Overview - As of 2024, Ant Group's consumer finance assets reached 313.75 billion yuan, while the smallest players, such as Jiexin and Jinmeixin, had assets of only 4.842 billion and 6.313 billion yuan respectively [2] - Many consumer finance companies primarily act as fund providers, relying on internet platforms and loan assistance platforms for customer acquisition, which leads to a degradation of their own risk control capabilities [3][4] - A report from the China Banking Association indicates that in 2023, only 27 out of 31 consumer finance companies engaged in online self-marketing, with only three companies exceeding a 50% self-marketing ratio [5][6] Group 2: Business Models and Strategies - The reliance on third-party platforms for customer acquisition has resulted in a lack of customer data retention within the companies' own applications, leading to a transactional relationship rather than a sustainable business model [4][8] - Some companies are beginning to shift towards self-operated models, utilizing media advertising and various internet platforms to acquire customers and retain data within their own applications [4][8] - Companies like Mashang Consumer Finance have achieved a self-operated customer acquisition rate of 75%-80%, contrasting with the industry average of over 50% reliance on third-party APIs [10] Group 3: Customer Acquisition Costs - The cost of customer acquisition has been rising, with the average cost per customer through short video platforms increasing from 1,300 yuan in 2020 to approximately 2,100 yuan by mid-2024 [19] - Some loan assistance platforms have reported customer acquisition costs nearing 3,000 yuan per person, highlighting the increasing expense of obtaining new customers [19] Group 4: Future Directions - Consumer finance companies face a critical decision point: whether to continue relying on external platforms or invest in self-operated strategies to enhance their customer acquisition capabilities [21] - The shift towards self-operation is seen as a long-term strategy, requiring significant investment and time to develop, contrasting with the more immediate gains from reliance on loan assistance platforms [20]
北汽新能源:悬崖边的舞蹈丨车圈脉动 Vol.6
Hu Xiu· 2025-07-23 01:37
Core Viewpoint - The article discusses the challenges faced by the Chinese automotive industry, particularly focusing on the struggles of Beiqi Blue Valley (北汽蓝谷) amidst fierce competition and financial losses despite increased sales figures [1][2][4]. Group 1: Company Performance - Beiqi Blue Valley's sales in the first half of 2025 increased by 139.73% year-on-year, reaching 67,000 units, but the company is still expected to incur a loss of 2.2 to 2.45 billion yuan [3][5]. - In Q1 2025, Beiqi Blue Valley reported sales of 28,000 units with revenue of 3.773 billion yuan, resulting in a net loss of 961 million yuan after deductions [5]. - The company's R&D investment surged by 48.22% in 2024, totaling 3.191 billion yuan, which accounted for 21.99% of its revenue [5]. Group 2: Market Dynamics - The overall automotive market in China is experiencing intense competition, with companies forced to "fight" for market share [2][8]. - Beiqi Group's total vehicle sales in the first half of 2025 reached 817,000 units, a 6% increase year-on-year, with commercial vehicles performing particularly well [7]. - The sales of joint venture brands are declining, while the growth in domestic fuel and new energy vehicles is insufficient to offset the losses from joint ventures [6][7]. Group 3: Strategic Challenges - Beiqi Blue Valley is undergoing a significant restructuring, with leadership changes and strategic shifts aimed at revitalizing its electric vehicle segment [11]. - The company has faced continuous losses since its IPO in 2018, accumulating over 30 billion yuan in losses, which raises concerns for potential investors [11]. - The reliance on profits from joint ventures and commercial vehicles to support the electric vehicle division indicates a precarious financial situation [11].
俄罗斯娜娜“洗白史”:从抽象女王到天降紫微星
Hu Xiu· 2025-07-23 01:30
猝不及防地,那艺娜出圈了。 一个互联网广为流传的短视频中,台下观众在一声又一声地高呼"退票",而那艺娜却处变不惊,几声"退票"后,她稳稳地唱出那首成名曲《爱如火》的前 几句,并引得台下从集体要求退票到集体大合唱。 这个场景几乎浓缩了那艺娜的成名史——作为丑角在互联网出道,突然携带网络神曲《爱如火》转型,到最后开始收获不少真情实感的追捧。 一个足以说明娜娜火了的证据是,她的演唱会门票开始吸引黄牛的注意,原本99元随意购买的门票,在二手平台却被标注上了260~350不等的价格。此 外,那艺娜还拿到了好望水的官宣代言,获得了此前龚琳娜的同等待遇。 看起来,没有人真正在乎她"假装俄罗斯人"的黑历史,现在破茧重生的是Lady娜娜。 质疑声永不停歇,但巧妙的是,"质疑"或许正是那艺娜能够出圈的原因。 58岁那艺娜,重新出圈 那艺娜已经不是第一次成名,在线下巡演爆火之前,她的《爱如火》早就先她一步红遍大江南北。 彼时,这首脍炙人口的口水歌俨然有新一代网络神曲的风范。论火爆,它在多个音乐平台榜单登顶甚至霸榜;论流行,它成为游戏《蛋仔派对》玩家的御 用剪辑配乐;论主流认可,它被龚琳娜改编,登上了"浪姐"的舞台。 与此刻不同的是 ...