加入轩辕同学 ， 成就新汽车人! 01 总有人不相信这个世界变化如此快！ —— 何小鹏 小鹏汽车董事长兼CEO 11月6日，何小鹏在发布一条证明自己的IRON机器人不是真人的视频中如此表示。 撰 文 | 莫 莉 编 辑 | 张 南 设 计 | 甄 尤美 一头是人形机器人在灯光下走猫步，创始人当场剪"皮肤"证明不是真人；一头是法院里，法务 当庭说出"老板不懂结构"这样的话。 2025年11月，中国汽车界的声音似乎越来越有意思。 《汽车商业评论》照例选取十条声音，这些声音事关安全标准、个人荣誉、供应链布局、组织 管理、全球化等，一些问题还在暴露，一些共识正在形成。 此前一天，2025小鹏科技日活动上，小鹏全新一代IRON人形机器人亮相。当晚现场走秀环节， 机器人以接近真人模特的姿态走猫步，不少观众直呼"太像人了"。 很快，"里面是不是藏了真人""连耳朵都有，肯定假的"……各种质疑声冲上热搜。 为此，小鹏不得不拍摄一镜到底的视频，在机器人IRON通电运行状态下，拉开后背拉链，展示 内部并重走猫步，以证实绝无真人参与，并当场剪开其腿部覆盖件，公开展示内部的机械结 构。 视频中，何小鹏说："希望这是最后一次证明IRON ...

Core Insights - The article discusses Toyota's strategic shift towards after-sales service and innovative delivery methods in the Chinese market, highlighting the challenges faced in this competitive landscape [4][5] - Despite political factors and intense competition, Toyota's global sales have shown a steady increase, with a total of approximately 8.705 million vehicles sold in the first ten months of 2025, reflecting a year-on-year growth of about 4.5% [6][9] - The article emphasizes the importance of hybrid vehicles in Toyota's sales strategy, particularly in North America and China, where the company is also expanding its electric vehicle lineup [18][25] Sales Performance - In the first ten months of 2025, Toyota's sales in the U.S. reached 2.074 million units, up 8.3% year-on-year, while sales in Japan were approximately 1.266 million units, reflecting a 4.5% increase [8] - In China, Toyota's sales totaled around 1.463 million units, a 3.5% increase compared to the same period in 2024, although growth has slowed when excluding Hong Kong [8][9] - Overall, Toyota has achieved slight positive growth across major global markets, indicating a stabilization compared to the previous year [9] Regional Market Analysis - In the U.S., the increase in sales is attributed to the recovery of production after supply chain disruptions and the popularity of hybrid models like the RAV4 and Camry [11][13] - In China, Toyota faces challenges from local electric vehicle competition but is countering this with promotions and the introduction of localized electric models like the bZ3X [13][25] - In Europe, Toyota's sales growth is driven by hybrid models, despite a limited electric vehicle lineup [15][24] Electric Vehicle Strategy - Toyota's electrification strategy is primarily focused on hybrid electric vehicles (HEVs), which accounted for approximately 43% of total sales in the first three quarters of 2025 [18][20] - The share of plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs) remains low at about 1.6% and 1.4%, respectively [20][21] - In China, Toyota is expanding its electric vehicle offerings, with the bZ3X quickly becoming a top-selling model among joint venture brands [27][28] Financial Performance - For the first half of the 2025 fiscal year, Toyota reported an operating profit of approximately 2.005 trillion yen (about 133.7 million USD), a decline of 18.7% year-on-year, while net profit fell to around 1.77 trillion yen (about 118.0 million USD), down about 7% [30][31] - The North American market has seen significant profit declines due to increased marketing incentives and rising costs, resulting in an operating loss of approximately 134 billion yen (about 8.9 million USD) [33][34] - In contrast, the Japanese market remains a strong profit center, with an operating profit of 1.118 trillion yen (about 74.5 million USD) and a profit margin of 14.5% [31][35] Future Investments - Toyota plans to invest heavily in artificial intelligence and software, with an allocation of 1.7 trillion yen (about 113.3 million USD) for the 2024 fiscal year [38]

Core Insights - The automotive marketing industry is facing intense competition with a slight market growth and a significant increase in the penetration of new energy vehicles, which has surpassed 50% [4] - The concept of "intelligence" is becoming central to product definitions and user decision-making, with AI-generated content influencing consumer perceptions [5][7] - Companies are adapting to new marketing paradigms, focusing on brand strategy, sales growth, and user communication amidst a complex market environment [4][5] Group 1: Industry Trends - The automotive industry is undergoing profound changes driven by the integration of AI and smart technologies, creating both challenges and opportunities for companies [10] - The rise of "smart" as a key marketing and product development focus is evident, with companies needing to embrace new paradigms and multi-modal strategies [7][10] - The market for pure electric large three-row SUVs is growing, with significant sales increases indicating a shift away from hybrid and fuel models [24] Group 2: Company Strategies - One company emphasizes "oil-electric intelligence" as a brand strategy, showcasing a commitment to smart upgrades across its product line [10] - Another company highlights its focus on "deep cultivation of circles and ecological empowerment," positioning vehicles as intelligent hubs and energy platforms [13] - A brand is transitioning to a dual technology strategy, launching new hybrid models to meet diverse market demands [17] Group 3: Marketing Approaches - The concept of "listening to advice" is highlighted as essential for responding to both expressed and unexpressed consumer needs [37] - Companies are encouraged to return to the essence of communication and user engagement, emphasizing sincerity and genuine interaction [30] - The importance of global insights and respect for diverse markets is underscored as a strategy for successful international expansion [34]

Core Viewpoint - The article discusses the unique approach of Chery's iCAR brand in the competitive Chinese automotive market, emphasizing its strategy of creating distinctive, classic electric vehicles rather than participating in the prevalent price wars and mass production trends [4][29]. Group 1: Market Positioning and Strategy - The Chinese automotive market is characterized by a "sea of cars" strategy, leading to a homogenized product offering and intense price competition [4][8]. - iCAR aims to break this trend by focusing on creating unique, timeless models, with the goal of achieving significant global sales, similar to iconic models like the MINI and Beetle [7][29]. - The V27 model, which debuted at the Guangzhou Auto Show, is positioned as a versatile family SUV that meets diverse consumer needs while maintaining a distinct identity [9][11]. Group 2: Product Features and Innovations - The V27 is designed to cater to family needs, combining aesthetics, performance, and smart technology, making it a "happy family bucket" vehicle [9][15]. - It features a unique design that draws from classic elements while incorporating modern innovations, such as a spacious interior and customizable options for various activities [12][15]. - The vehicle is equipped with advanced safety and intelligent driving systems, meeting stringent safety standards and enhancing the overall driving experience [13][22]. Group 3: User Engagement and Community Building - iCAR has adopted a user-centric approach, engaging with potential customers through direct interactions and feedback to refine its product offerings [16][20]. - The brand focuses on a specific target demographic characterized by a youthful mindset, valuing individuality and family experiences over traditional market segmentation [17][18]. - iCAR's internal culture promotes open discussions and collaboration, allowing team members to contribute ideas freely, which enhances product development [20][22]. Group 4: Long-term Vision and Global Expansion - iCAR is committed to a long-term strategy, aiming to excel in niche markets rather than chasing short-term trends, which is reflected in its production philosophy of creating classic vehicles [23][26]. - The brand is expanding its presence internationally, with plans to establish over 100 sales networks by 2026, demonstrating its ambition to become a leading global player in the electric vehicle market [28][29]. - iCAR's focus on quality and distinctive features positions it to attract consumers who prioritize uniqueness and craftsmanship, allowing it to avoid price competition and foster brand loyalty [28][29].

Core Insights - Volkswagen is redefining its competitive pace in the Chinese market with a new R&D hub in Hefei, investing €2.5 billion (approximately $2.9 billion) and covering 100,000 square meters, featuring over 100 advanced laboratories [4][6][11] - The company has shifted from the traditional "German R&D, Chinese production" model, allowing its Chinese operations to complete the entire vehicle manufacturing process without headquarters approval for the first time in its history [6][11] - Volkswagen aims to enhance local verification and efficiency, with a new software-defined vehicle development process expected to increase speed by 30% and reduce costs by 50% [11][12] Group 1: Market Challenges and Strategic Shifts - Volkswagen lost its leading position in the Chinese market in 2022, with a projected 34% year-on-year decline in electric vehicle sales by mid-2025, totaling 1.31 million units across all drive types [14][15] - The profit from the Chinese market has drastically decreased from over €4 billion in 2018-2019 to an expected less than €1 billion by 2025 [15] - Local competitors have significantly increased their market share in the new energy vehicle sector, rising from 35% in 2019 to over 90% currently [16][18] Group 2: Leadership and Strategic Goals - Ralf Brandstätter, who took over Volkswagen's China operations in 2022, is central to the company's transformation strategy, shifting focus to "rooted in China, serving China" [18][19] - Volkswagen plans to launch 40 new models in China from 2025 to 2027, with 20 being electric vehicles, aiming to regain its position as the largest international car manufacturer in the Chinese market [23][24] - The financial target is to increase the contribution of the Chinese region to operating profit back to €2 billion by 2027, emphasizing profitability over market share [24][26] Group 3: Product Development and Innovation - Volkswagen is advancing its product strategy, with plans to launch the ID.Unyx 08 in collaboration with XPeng Motors in 2026, marking its most intelligent model to date [32] - The company showcased three production-level smart electric vehicles at the Shanghai International Auto Show, targeting various market segments [33][35][36] - Volkswagen is also developing a "super fast charging" network in collaboration with XPeng Motors, aiming to establish 20,000 charging stations across 420 cities in China [40] Group 4: Global Strategy and Export Plans - Volkswagen is upgrading its Chinese base to serve as a strategic hub for emerging global markets, beginning exports of fuel luxury cars to the Middle East and evaluating further opportunities in Southeast Asia [43][46] - The company has no plans to export vehicles manufactured in China to Europe or North America, as it maintains production capabilities in those regions [47] - Volkswagen views China not just as a market or production base but as a source of innovation and a critical platform for enhancing global competitiveness [48][49]

Core Viewpoint - The article discusses the trend of hardware upgrades in the electric vehicle (EV) industry, highlighting the recent crowdfunding initiatives by various companies, including Zeekr, to enhance their vehicles' capabilities and address customer dissatisfaction with previous models [4][9][12]. Group 1: Zeekr's Hardware Upgrade Initiative - Zeekr announced a crowdfunding plan for upgrading the smart driving system of its 2024 models, increasing computing power from 48 TOPS to 700 TOPS [4]. - The decision to offer a crowdfunding upgrade follows customer backlash over the release of newer models with better features at the same price, leading to a negative perception among existing owners [6][10]. - Over 70,000 eligible Zeekr owners can participate in this upgrade, and the response has been overwhelmingly positive, with many owners appreciating the initiative [6][8]. Group 2: Industry-Wide Hardware Upgrade Trends - The trend of hardware upgrades is not unique to Zeekr; other brands like Xpeng and Avita are also implementing similar initiatives to enhance their vehicles [12][16]. - Xpeng announced a crowdfunding plan for upgrading its smart cockpit and driving chips, significantly increasing the computing power of its vehicles [12][13]. - The article notes that the rapid pace of technological advancement in the EV sector has led to vehicles being treated more like fast-moving consumer goods, with frequent updates and upgrades [12][18]. Group 3: Challenges and Costs of Hardware Upgrades - The costs associated with hardware upgrades are significant, with Zeekr's upgrade requiring the replacement of nearly 60 components, leading to a material cost exceeding 30,000 yuan per vehicle [25]. - The complexity of hardware upgrades involves not only physical components but also extensive software adaptations, which can take months to complete [25][21]. - The article highlights that while software upgrades are often free, hardware upgrades typically come with substantial fees, making it a challenging proposition for many consumers [27][34]. Group 4: Future Implications and Regulatory Considerations - The article suggests that hardware upgrades can extend the lifecycle of vehicles and positively impact their resale value, as standardized interfaces are used [34]. - There is an ongoing discussion about the need for regulatory frameworks to manage hardware upgrades in the EV sector, similar to existing regulations for software updates [34].

Core Viewpoint - The article discusses the safety challenges associated with "zero-gravity seats" in vehicles, highlighting the need for advancements in safety belt technology to ensure passenger protection during collisions while maintaining comfort [4][10][17]. Group 1: Zero-Gravity Seat Safety Concerns - Research indicates that zero-gravity seats can significantly increase the risk of injury during collisions, with injury values for AIS3 and AIS4 levels exceeding 70% [5]. - The concept of zero-gravity seating originated in the aerospace industry to alleviate spinal pressure, and it has been adopted by automotive manufacturers since 2005 [6]. - The number of domestic models equipped with zero-gravity seats has surged from 32 in 2022 to 117 in 2024, with models priced under 200,000 yuan increasing from 12% to 47% [8]. Group 2: Traditional Safety Belt Limitations - Traditional three-point safety belts, designed for standard seating positions, fail to provide adequate protection in non-standard postures such as those found in zero-gravity seating [10][12]. - The design of safety belts is based on fixed anchor points, which become ineffective when seat angles are adjusted significantly [12]. - In a collision, traditional safety belts may not prevent passengers from sliding out of their seats or may cause neck injuries due to improper restraint [14]. Group 3: Innovations in Safety Belt Technology - The industry is exploring two main technological paths for safety belt systems: active adjustment and passive protection [22][25]. - The first vehicle allowing the use of zero-gravity seats while driving, the Huawei Hongmeng Zhixing and Jianghuai Automobile's luxury electric sedan, features a safety belt system that adjusts the seat angle and tightens the belt in anticipation of a collision [17]. - The i-ARS Safety system by ZF includes multi-sensor occupant recognition and adaptive restraint systems, aiming to provide protection across various seating positions and collision scenarios [21]. Group 4: Regulatory Developments - A new group standard for "large angle seats" has been initiated, defining seats with backrest angles greater than 45° and establishing testing parameters for occupant protection [28]. - The revision of the national standard GB15083-2019 is underway, which will include safety requirements for zero-gravity seats and ensure effective restraint systems during driving [29]. - Industry debates continue regarding the maximum allowable backrest angle during driving, with some manufacturers advocating for greater flexibility based on safety data [30].

Core Insights - Point One Navigation, a high-precision positioning startup, raised $35 million in Series C funding led by Khosla Ventures, achieving a post-money valuation of approximately $230 million [4][5] - The company aims to provide centimeter-level tracking for various mobile platforms, including drones, trucks, and autonomous taxis, by integrating its positioning engine with existing vehicle systems [5][7] - Point One's technology is designed to enhance the accuracy of autonomous driving and logistics operations, addressing the industry's growing demand for precise location data [11][18] Funding and Valuation - Point One secured $35 million in Series C funding, with a valuation of around $230 million post-funding [4] - The funding will be used to expand the Polaris RTK network and improve service stability across North America, Europe, and Asia [13] Technology and Applications - The positioning engine developed by Point One can achieve an accuracy of 1 centimeter under ideal conditions, utilizing a combination of GNSS, computer vision, and sensor fusion technologies [7][10] - The company has already integrated its technology into over 150,000 vehicles for a major electric vehicle manufacturer, supporting advanced driver-assistance systems (ADAS) [7][8] Market Expansion - Point One has expanded its market reach beyond passenger vehicles, with a tenfold increase in the number of manufacturers using its positioning platform in the past year [13] - The company is targeting various sectors, including robotics, industrial equipment, and wearable devices, to meet the diverse needs for high-precision positioning [13][14] Infrastructure Development - The Polaris RTK network is crucial for providing continuous positioning correction data, enabling centimeter-level accuracy over larger areas [10][17] - Point One is actively deploying micro base stations globally to enhance coverage, particularly in regions where traditional GNSS signals are weak [10][17] Future Goals - The company aims to achieve seamless indoor and outdoor positioning capabilities, addressing the challenges of maintaining high accuracy in various environments [17] - Point One's advancements in centimeter-level positioning are expected to significantly impact the operational capabilities of autonomous vehicles and logistics systems [18]

Core Viewpoint - The article discusses the emergence of the "Yijing" brand, a collaboration between Dongfeng Motor and Huawei, amidst a challenging automotive market in China, highlighting its potential to attract investment despite a trend of dealership network withdrawals [4][6][11]. Group 1: Market Context - The Chinese automotive market is undergoing significant transformation, with some brands struggling due to unclear strategies and weak products, leading to dealership network fluctuations [4][6]. - Despite the cautious market environment, the launch of the Yijing brand attracted a large number of top dealers, indicating strong investor interest [6][11]. Group 2: Strategic Partnership - The Yijing brand was officially unveiled at the Huawei QianKun Ecological Conference, marking a deep collaboration between Dongfeng and Huawei, which has been ongoing since 2010 [7][9]. - Dongfeng, a state-owned enterprise with 56 years of experience, and Huawei, a global leader in ICT, combine their strengths to create a robust foundation for the Yijing brand [12][11]. - The partnership employs a unique model of "joint definition, joint development, and joint operation," ensuring resource concentration and operational efficiency [14]. Group 3: Product Development - The Yijing brand focuses on safety and intelligence as core values, responding to evolving consumer demands for smart mobility solutions [16][17]. - The vehicles will feature advanced safety systems and a comprehensive quality management approach, ensuring high standards from development to production [17][19]. - Yijing aims to cater to family users by providing a vehicle that meets diverse needs, with plans for the first model to debut at the Beijing Auto Show in April 2024 [19]. Group 4: Investment Appeal - The backing of Dongfeng and Huawei provides a strong market assurance for investors, enhancing brand credibility and consumer trust [21][23]. - Yijing's differentiation in safety and intelligence allows for potential product premium pricing, reducing reliance on price wars and increasing profitability for dealers [23]. - The brand's long-term vision includes a clear product roadmap, with plans for annual new model releases, appealing to investors seeking sustainable growth opportunities [23][25]. Group 5: Collaborative Ecosystem - Yijing promotes a collaborative ecosystem with dealers and investors, emphasizing shared risks and benefits, which enhances investor confidence [25]. - The brand's emergence reflects a broader trend of innovation and transformation within the Chinese automotive industry, setting a new benchmark for future developments [25].

Core Insights - Saudi Arabia is shifting from being a consumer to a manufacturer in the automotive industry, aiming to establish a local vehicle production base as part of its Vision 2030 initiative [4][7][9] - The memorandum of understanding signed with Stellantis and Petromin marks a strategic step towards localizing production and enhancing the supply chain in Saudi Arabia [7][8] - The automotive market in Saudi Arabia is transitioning, with a significant focus on electric vehicles (EVs) and a projected increase in local manufacturing capabilities [11][12][14] Group 1: Memorandum of Understanding - The memorandum aims to assess the feasibility of building a vehicle manufacturing plant in Saudi Arabia, focusing on both passenger and commercial vehicles [7] - Key players involved include the Saudi Investment Ministry, the National Industrial Development Center, Stellantis, and Petromin, emphasizing local production and job creation [8] - The project is still in the early stages, with specific investment amounts and production capacity details yet to be disclosed [7] Group 2: Market Dynamics - Saudi Arabia is the largest automotive market in the Middle East, with passenger vehicles expected to account for over 70% of the market by 2024, while traditional fuel vehicles still dominate [11] - The demand for electric vehicles is growing, with sales projected to reach approximately 24,000 units in 2024, marking it as the fastest-growing segment [11] - Chinese brands are gaining traction in the EV market, with expectations to increase their market share in the Middle East and Africa from about 10% in 2024 to over 30% by 2030 [11] Group 3: Strategic Partnerships - The King Salman Automotive Industry Cluster is being developed in the Red Sea Economic City, attracting companies like Lucid and Hyundai to establish manufacturing facilities [12][13] - Stellantis is investing in local production to align with its "Dare Forward 2030" strategy, aiming for a 22% market share in the region and a significant increase in electric vehicle offerings [14][16] - The collaboration with Stellantis is seen as a way for Saudi Arabia to diversify its economy and reduce reliance on oil by developing a robust automotive manufacturing sector [17][18]