汽车商业评论
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70后冯长军升任东风总经理,为三大汽车央企中最年轻
汽车商业评论· 2025-10-11 09:41
Core Viewpoint - Dongfeng Motor Corporation has appointed Feng Changjun as the new General Manager, marking a significant leadership change aimed at revitalizing the company amidst declining sales and profits [3][29][30]. Group 1: Leadership Changes - Feng Changjun, born in May 1978, has been appointed as the youngest General Manager among the three major state-owned automobile enterprises [4][8]. - This is the third personnel adjustment at the Dongfeng executive level within three months, indicating a strategic shift in leadership [6][7]. - The current executive team consists of seven members, with Feng Changjun now taking a central role in steering the company [7]. Group 2: Company Challenges - Dongfeng has faced significant challenges, with vehicle sales dropping from a peak of 4.27 million in 2016 to 2.48 million in 2024, a decrease of nearly 1.8 million [29]. - The company reported a net profit decline from 10.2 billion in 2022 to just 58 million in 2024, with a loss of 3.89 billion in 2023 [30]. - In the first half of 2025, Dongfeng's sales were 1.116 million units, down 10.8% year-on-year, and its market share fell from approximately 14% to 7% [29]. Group 3: Strategic Initiatives - Dongfeng is undergoing a strategic transformation, including the establishment of Yipai Automotive Technology Company to enhance its operational capabilities [22][23]. - The company is focusing on integrating its brands and optimizing its operational structure to improve efficiency and market positioning [27]. - Feng Changjun emphasized the importance of supporting the high-quality development of Lantu Motors, which is part of Dongfeng's future strategy [21]. Group 4: Future Outlook - Dongfeng is committed to a "back against the wall" strategy, aiming to reclaim its market position and enhance its competitive edge in the automotive industry [28][33]. - The company is actively pursuing an intelligent transformation strategy, leveraging advanced technologies to redefine its product offerings and customer experience [34]. - Feng Changjun's leadership is seen as crucial for ensuring the company's stability and resource management during this critical transition period [36].
明星吐了,电车慌了
汽车商业评论· 2025-10-10 23:08
Core Viewpoint - The article discusses the discomfort experienced by passengers in electric vehicles (EVs), particularly the issue of motion sickness, which has become a significant concern as EVs replace traditional vehicles in daily life. The incident involving actress Dong Xuan and her husband, who experienced motion sickness while riding in a sponsored EV, sparked widespread discussion on social media about the comfort levels of electric cars [3][4][6]. Summary by Sections Industry Concerns - The incident highlighted a growing industry concern: as EVs become more common, the issue of motion sickness must be addressed, with 38% of EV users reporting discomfort, particularly among family passengers [7][8]. Causes of Motion Sickness - Motion sickness is caused by a mismatch of sensory information, where the inner ear perceives motion that the eyes do not see, leading to confusion in the brain [11]. - EVs are believed to exacerbate this issue due to their rapid acceleration (0 to 100 km/h in 3-5 seconds compared to 8-10 seconds for traditional vehicles) and aggressive regenerative braking systems, which can create sudden deceleration sensations [12][13][15]. - The lack of auditory and vibrational cues in EVs, which are present in traditional vehicles, contributes to the unexpected sensations that trigger motion sickness [15][28]. Solutions and Innovations - Various automakers are developing technologies to mitigate motion sickness, with a focus on improving vehicle dynamics and passenger comfort. For instance, Nissan's N7 features a "smart anti-motion sickness system" that reportedly reduces motion sickness by 52% [19][20]. - Honda's P7 claims to reduce motion sickness probability by 72% through advanced suspension systems that filter out vibrations [23]. - Other brands, such as Xpeng and Xiaomi, are also introducing specialized modes aimed at reducing discomfort during rides, with reported effectiveness in lowering motion sickness rates by 40% and 51%, respectively [25][26]. Industry Trends - The automotive industry is shifting towards a focus on passenger comfort, with a potential future standard for evaluating vehicles based on their "motion sickness index" [15][28]. - The competition is expected to evolve from merely enhancing technical specifications to prioritizing user experience and comfort through innovative design and engineering solutions [32].
没有引擎的法拉利,还是法拉利吗?
汽车商业评论· 2025-10-10 23:08
Core Viewpoint - Ferrari has unveiled its first all-electric vehicle, tentatively named "Elettrica," with an expected price of at least €500,000 (approximately $580,400) [3][4]. Group 1: Vehicle Details - The Elettrica was showcased as a production chassis integrating a battery pack and drive motor, without the wheels and body shell [4]. - The complete exterior design will be revealed in spring 2024, with the first deliveries expected in 2026 [5][6]. - Elettrica aims to set a new benchmark for electric sports cars in terms of aesthetics, sound, and driving experience, marking the culmination of Ferrari's long journey in electric technology [8]. Group 2: Technological Innovations - The development of Elettrica is backed by over $100 million in investment and a dedicated team led by CEO Benedetto Vigna and designer Jony Ive [8]. - Elettrica will feature over 60 proprietary technology patents, a chassis made of 75% recycled aluminum, and a reduction of CO2 emissions by 6.7 tons per vehicle [10]. - The vehicle will be equipped with four electric motors, producing over 1,000 horsepower, and will include advanced features like four-wheel steering and an active suspension system [11]. Group 3: Market Positioning and Challenges - Ferrari's transition to electric vehicles began with a strategic upgrade in 2021, aiming to attract new customers while maintaining its traditional clientele [19][21]. - The company faces the challenge of convincing traditional supercar enthusiasts to embrace a fully electric model, as many competitors simulate engine sounds in their electric vehicles [16][18]. - Despite the anticipated performance of Elettrica, it may not surpass the acceleration of Ferrari's internal combustion engine models due to weight constraints [21][22]. Group 4: Future Outlook - Ferrari plans to launch an average of four new models annually from 2026 to 2030, with a current active customer base of 90,000, reflecting a 20% increase from 2022 [24]. - Analysts express confidence in Ferrari's ability to execute its long-term plans, supported by strong demand exceeding supply [24].
为什么印度人不爱系安全带
汽车商业评论· 2025-10-09 23:08
Core Viewpoint - The article highlights the alarming low usage of seat belts among Indian drivers, particularly in mountainous regions, and explores the cultural and practical reasons behind this phenomenon [4][6][11]. Group 1: Seat Belt Usage Statistics - A study by Maruti Suzuki India in 2018 revealed that only 25% of passengers regularly wear seat belts, with 32% citing lax enforcement as a reason for non-compliance [4][6]. - In 2023, 16,025 deaths and 40,597 injuries were reported due to not wearing seat belts, with 9% of total road traffic fatalities attributed to this issue [6][11]. Group 2: Cultural and Practical Reasons for Non-Compliance - Many drivers in mountainous areas believe that seat belts are uncomfortable and restrict their ability to react quickly to changing road conditions [8][11]. - A prevalent myth exists that wearing a seat belt can be more dangerous in the event of a rollover, leading to a distrust of seat belt safety [9][11]. Group 3: Recommendations for Improvement - Experts suggest that stronger enforcement, better design, and awareness programs are necessary to bridge the "trust gap" regarding seat belt usage [11][12]. - Innovative design solutions, such as adjustable seat belts and intelligent reminder systems, are being considered to enhance comfort and safety in challenging terrains [15][12].
固态电池消息撩人:两个来自中国,一个来自日本
汽车商业评论· 2025-10-09 23:08
撰文 / 张 南 编辑 / 黄 大 路 设计 / 慕 衍 最近,固态电池领域一下来了三个好消息,两个来自中国,一个来自日本。 第一个好消息,2025年10月7日,光明网发布消息称,中国科学院金属研究所科研团队在固态锂电池领域取得突破,为解决固态电池界面阻抗大、离子 传输效率低的关键难题提供了新路径。 该研究成果已于近日发表在国际学术期刊《先进材料》(Advanced Materials)上。 第二个好消息,新华每日电讯 2025 年 10 月 8 日的报道称,记者从中国科学院物理研究所获悉,黄学杰团队等开发出了一种阴离子调控技术,它成功解 决了全固态金属锂电池中电解质与锂电极之间难以紧密接触的世界性难题。 相关研究成果已于7日发表在国际学术期刊《自然-可持续发展》(Nature Sustainability)上。 面对中方连续两个好消息,日方坐不住了。 10月8日,丰田发布消息,丰田汽车和住友金属矿业(SMM)已达成协议,共同开发和生产用于电动汽车(BEV)的全固态电池的正极材料,这是住友 金属矿业改造其电池材料业务举措的一部分。 鉴于中国在磷酸铁锂和三元电池领域的突出优势,现在国外特别是日本希望能够在固态电 ...
长城欧拉是否考虑复活黑猫、白猫?
汽车商业评论· 2025-10-08 23:08
Core Viewpoint - The article discusses the evolution of small cars from traditional fuel vehicles to electric vehicles, highlighting the cultural significance and market potential of new electric models that aim to capture the essence of classic small cars while addressing modern consumer needs [5][10][22]. Group 1: Market Trends and Consumer Behavior - Small cars have inherent attributes of being approachable, stylish, and social, which are now being transferred to electric vehicle owners [5][6]. - The nostalgia and emotional connection associated with classic small cars like the Volkswagen Beetle and BMW MINI are crucial for their enduring popularity [8][23]. - The demand for small electric cars is rising, with new models expected to reshape the market starting in 2025 [10][29]. Group 2: New Electric Models - Smart is set to launch the smart 2, a two-door electric model designed by Mercedes-Benz, which aims to revive the brand's classic spirit [12][17]. - Volkswagen is introducing the ID.Polo, a production version of the ID.2all concept, which leverages the Polo name for emotional branding and aims to be a competitive electric vehicle [19][21]. - The ID.Polo is positioned as an affordable electric vehicle with a target price of around €25,000, featuring a range of up to 450 kilometers [27][29]. Group 3: Competitive Landscape - Chinese brands are emerging with new electric small cars that emphasize quality and sophistication, aiming to capture urban consumers [30][33]. - NIO's firefly model has gained attention in Europe, showcasing advanced features and competitive pricing, with a starting price of €29,900 [33][34]. - Chery is reviving the QQ brand as an independent electric vehicle line, targeting the same market segment as competitors like Geely's Star Wish [36][38]. Group 4: Technological Advancements - The decline in battery costs and advancements in electric vehicle technology are enabling the production of competitive small electric cars [41][43]. - Battery costs have significantly decreased, with lithium iron phosphate battery costs dropping from 0.6 yuan/Wh to around 0.33 yuan/Wh, enhancing the viability of electric small cars [43][44]. - Improved energy density and efficiency in electric vehicles are allowing for better performance and longer ranges, making them more appealing to consumers [44].
26万的“穷鬼版”特斯拉,只剩毛坯房
汽车商业评论· 2025-10-08 23:08
Core Viewpoint - Tesla's recent launch of the Model 3 and Model Y standard versions, priced at $36,990 and $39,990 respectively, is seen as a strategic move to penetrate the mass market, but it raises questions about whether this is a genuine effort to offer affordable electric vehicles or a compromise due to growth anxieties and strategic shifts [3][5][12]. Pricing and Market Position - The new pricing strategy, while appearing to offer lower costs, does not meet the previously anticipated target of under $30,000, leading to disappointment among analysts and consumers [12][14]. - The actual cost for consumers may be higher than expected due to the expiration of tax incentives, making the new models less attractive compared to older versions [12][13]. Product Features and Adjustments - The standard versions retain core features such as the design and basic Autopilot, but significant functionalities have been removed, particularly in the autonomous driving capabilities [6][8][10]. - Key features like the Autosteer function have been eliminated, reverting the driving experience to a more traditional level, which may affect consumer perception of the brand [8][10]. Market Competition - Tesla faces increasing competition from other manufacturers offering similar or better specifications at competitive prices, particularly in the critical sub-$30,000 market segment [14][18]. - The competitive landscape includes models like the Nissan Leaf and Chevrolet Equinox, which provide comparable range and pricing, challenging Tesla's market position [14]. Strategic Implications - The introduction of these standard models may reflect a shift in Tesla's strategy from innovation-driven growth to a more pragmatic approach focused on cost control and market share [18]. - This transition could indicate a broader trend within the electric vehicle industry, where even leading companies must adapt to market realities and consumer expectations [18].
中国汽车出海的冒险与闯关
汽车商业评论· 2025-10-07 23:08
设计 / 夏 萌 撰文 / 温 莎 编辑 / 黄大路 中国汽车包括供应链出海,有两个问题的答案是确定的:一是,出海的风险和成本很高;另一个是,中国汽车和供应链的出海是必经之路。 怎么办? 2025 年 7 月 21 日,在上海,奇瑞汽车"每季走进优秀供应商"活动举行,这次的核心议题是"全球化时代,中国供应链如何出海"。 在世界新汽车技术合作生态协会理事长、轩辕同学校长贾可主持下,奇瑞之外,包括奥托立夫、耐世特、佛吉亚、保隆、延锋、杰锋、拓普等七家零部 件供应商共同参与讨论。 宁波拓普汽车部件有限公司总裁潘孝勇表示,中国汽车供应链出海,产品和技术已经不是问题。主要困难在于重资产出海,遇到成本大涨,国内汽车厂 是否能够随行就市。 杰锋汽车动力系统股份有限公司总经理范礼认为出海的风险和成本很高,但现在又不得不出海,他提出了出海的多种模式。 上海保隆汽车科技股份有限公司董事长兼总裁张祖秋过往出海通过并购获得很好收益,未来新建可能性很大,因为在新的布局中,未必总能找到合适的 收购标的。 延锋国际汽车饰件有限公司副总经理马燕华提出,想要出海的 OEM 也多,或许可以攒个局,搞一种拼多多模式,大家一起讨论怎么做好海外业务, ...
美国最大的CEO们正在敲响警钟
汽车商业评论· 2025-10-06 23:05
Core Viewpoint - The U.S. manufacturing sector, particularly the automotive industry, is facing a severe labor shortage, with a significant gap between demand and supply of skilled workers, which is exacerbated by recent immigration policies and a lack of investment in vocational training [3][5][19]. Labor Shortage in Key Industries - Jim Farley, CEO of Ford, highlighted the critical labor shortage in key sectors such as construction, manufacturing, and transportation, with 17.4% of the manufacturing industry reporting labor shortages [3][5]. - The manufacturing sector is projected to need 3.8 million jobs over the next decade, indicating a long-term challenge in workforce availability [3]. Automotive Industry Challenges - The automotive sector specifically requires approximately 795,000 technicians in the next five years, with a projected shortfall of nearly 971,000 positions by 2028 in various fields including automotive and diesel mechanics [5][8]. - Farley emphasized that the undervaluation of blue-collar workers has led to a significant decline in productivity and an acute labor shortage in critical economic areas [5][10]. Immigration Policy Impact - The recent increase in H-1B visa fees to $100,000 has created additional barriers for companies seeking to hire skilled foreign workers, further complicating the labor situation in the automotive industry [7][8]. - The approval rate for H-1B visa applications has dropped significantly, with only 20% of applicants expected to be approved in the 2025 fiscal year [7]. Training and Education Gaps - There is a pressing need for improved apprenticeship programs and vocational education to attract younger generations to blue-collar jobs, as many young workers are struggling to make ends meet [15][19]. - Farley noted that the traditional perception of blue-collar work is changing, with many young people questioning the necessity of a college degree in favor of skilled trades [13][14]. Economic and Technological Shifts - The shift towards electric vehicles (EVs) is creating new demands for skilled technicians, but the existing pay structures in the automotive repair industry are not aligned with the complexities of modern vehicle maintenance [25][26]. - The automotive industry must adapt to the evolving technological landscape, which requires a workforce skilled in both traditional and advanced manufacturing techniques [20][26]. Collaborative Solutions - Farley has initiated the "Essential Workforce Initiative" to collaborate with government and industry leaders to establish stable training channels for skilled labor [19]. - There is a call for a new visa system to facilitate the entry of skilled workers from countries like South Korea, which could help alleviate the labor shortage in the automotive sector [10][11].
车企一把手罕见认错,“曾放任质量问题恶化太久”
汽车商业评论· 2025-10-06 03:01
作者 / 黄 大 路 编辑 / 张 南 设计 / 夏 萌 2020 年 10 月,吉姆·法利( Jim Farley )接替吉姆·哈克特( Jim Hackett )出任福特 CEO ,如今已带领这家百年车企走过五年变革之路。 1962 年出生的法利, 1990 年毕业于乔治城大学,获得经济学和计算机科学双学位,之后又在加州大学洛杉矶分校取得工商管理硕士学位。 法利的父亲是一名银行家,他与妻子共有三个孩子。他是底特律教皇弗朗西斯中心的支持者,并经常作为志愿者为该中心工作,还曾担任该中心新建的 Bridge Housing Campus 资本运动主席。 法利是哈雷 - 戴维森公司的董事会成员。他热爱汽车,是一名老式汽车的收藏家和赛车手。 在加入福特前,法利几乎一直在丰田汽车工作,担任过雷克萨斯品牌的集团副总裁兼总经理,负责雷克萨斯的所有销售、营销和客户满意度活动。 他还担任过负责丰田部门市场规划、广告、销售、促销、激励和互联网活动的集团副总裁,并曾在丰田位于美国和欧洲的战略规划、产品和营销部门工 作,还领导了丰田新赛恩( Scion )品牌的成功推出。 2007 年,法利加入福特汽车。 2017 年 5 月 2 ...