Core Insights - The CES 2026 is shifting focus from electric vehicles to "physical AI," which integrates sensors, computer vision, and actuators to enable machines to interact with and adapt to their environments [4][6][8] - The automotive industry is evolving from electrification to intelligence, with discussions centered on how vehicles can become autonomous "physical AI" entities [8][10] - Major companies like NVIDIA, Uber, and Sony Honda Mobility are showcasing advancements in autonomous driving technologies and smart vehicle systems [10][14][19] Automotive Innovations - NVIDIA introduced the Alpamayo platform, aiming for L4-level autonomous driving capabilities, marking a significant step in AI-driven vehicle technology [10][12] - Uber unveiled its luxury autonomous taxi, featuring personalized passenger experiences and advanced perception systems, with plans for public service by the end of the year [10][14] - Sony Honda Mobility is developing the AFEELA model, which aims to create a "creative entertainment space" within the vehicle, enhancing user experience beyond mere transportation [14][19] Smart Cockpit Developments - BMW is integrating Alexa and generative AI into its vehicles, enhancing user interaction and personalization [21][23] - Mercedes-Benz launched the electric GLC model in the U.S., featuring advanced AI integration and immersive audio systems [23][25] - LG's smart cockpit platform aims to evolve user experience through context-aware adjustments, although still in early deployment stages [25][27] Chinese Automotive Brands - Geely and Great Wall are the only major Chinese brands participating in CES 2026, showcasing their advancements in AI and smart driving technologies [27][19] - Geely's G-ASD system aims to enhance safety and confidence in complex driving scenarios, while Great Wall focuses on intelligent driving capabilities [15][19] Battery Technology Innovations - Donut Lab introduced the world's first solid-state battery for OEM vehicles, promising high energy density and rapid charging capabilities [39][41] - Lyten showcased lithium-sulfur battery technology with a clear commercialization timeline, targeting military and automotive applications [43] - ProLogium and Electra Vehicles presented advancements in battery management and solid-state technology, aiming to enhance safety and efficiency in electric vehicles [45][47]

Core Insights - The Robotaxi industry is facing operational challenges that highlight the need for human intervention despite advancements in automation, as seen in recent incidents involving Waymo and Tesla [5][12][13] Group 1: Waymo's Operational Challenges - Waymo's vehicles require passengers to manually close doors; if a door is not fully closed, the vehicle cannot operate, leading to operational delays during incidents like power outages [8][9] - To address this, Waymo has started outsourcing the task of closing doors to gig workers, paying between $20 to $24 per task through a towing service app [8][9] - The company is also exploring vehicle designs with automatic closing doors to mitigate this issue in the future, although current models still lack this feature [9][10] Group 2: Tesla's Cleaning Fee Implementation - Tesla has introduced a cleaning fee structure for its Robotaxi service, charging $50 for minor cleaning and up to $150 for severe contamination, such as vomiting or smoking [12][13] - This fee structure contrasts with Tesla's previous claims of fully autonomous and self-cleaning vehicles, indicating a reliance on human labor for maintenance and cleaning [12][13] - The introduction of cleaning fees aims to cover operational costs and encourage responsible passenger behavior [12][13] Group 3: Expansion and Market Position - Waymo is expanding its Robotaxi services into over 20 new markets, including London and Tokyo, and currently operates a fleet of over 2,500 vehicles in various U.S. cities [15][16] - Tesla is also scaling its Robotaxi operations, with plans to double its fleet in Austin and expand to more cities, while navigating complex regulatory environments [15][16] - The competition is intensifying as traditional ride-hailing platforms and new entrants like Lucid and Zoox are entering the Robotaxi space, each with unique operational strategies [16][17] Group 4: Operational Efficiency and Future Outlook - The operational efficiency of Robotaxi services is heavily influenced by factors such as vehicle cleanliness, charging, and maintenance, which can affect vehicle availability [13][17] - The industry is still in its early expansion phase, with many operational challenges remaining that may not have straightforward technological solutions [17]

Core Viewpoint - The article discusses the opportunities and challenges faced by Chinese automotive companies in Hungary, emphasizing the importance of localization and compliance with local regulations in the context of the European automotive market [5][53]. Group 1: Opportunities in Hungary - Hungary has become a key destination for Chinese investment in the automotive sector, with 64 Chinese investment projects totaling approximately €14.3 billion from 2014 to 2024, creating nearly 26,000 jobs [14]. - The favorable policy environment, including a corporate tax rate of 9% and significant tax incentives, has attracted Chinese companies to establish operations in Hungary [19][21]. - The strategic location of Hungary in Central Europe facilitates efficient supply chain management, with major automotive manufacturers like Mercedes, Audi, and BMW located within a short distance [26][28]. Group 2: Challenges Faced - Chinese automotive companies are experiencing "localization pains" as they transition from construction to operational phases amid a volatile political environment [15]. - Compliance with EU regulations and local laws presents significant challenges, with lengthy approval processes and unexpected policy changes impacting project timelines [39][45]. - Labor shortages due to Hungary's low unemployment rate and an aging population complicate recruitment efforts, necessitating cross-border labor solutions [35][48]. Group 3: Strategic Responses - Companies like PSS have adopted flexible strategies to navigate compliance challenges, focusing on local production and quality standards for the European market while restructuring supply chains to meet U.S. requirements [54]. - Ningde Times has committed to significant investments in Hungary, with a €7.34 billion factory expected to create 9,000 jobs, reflecting a long-term strategy despite facing multiple challenges [56]. - BaoLong Technology has leveraged acquisitions to establish a foothold in Europe, enhancing its local production capabilities while maintaining cost advantages from China [58]. Group 4: Recommendations for Success - Companies should clearly define their strategic goals before entering the Hungarian market, focusing on compliance with EU and local regulations [60]. - Project planning must account for potential delays due to archaeological and approval processes, allowing for sufficient buffer time [61]. - A multi-faceted approach to human resource management, including local hiring and cross-border recruitment, is essential to mitigate labor shortages [62]. - Building strong community relations through public engagement and transparency is crucial for fostering a positive corporate image and ensuring project success [62].

撰文 | 莫 莉 编辑 | 黄 大 路 设计 | 甄 尤 美 在法拉利首款纯电车型进入交付倒计时之际，股东层面的控制权安排先一步完成了续期。 当地时间2026年1月3日，阿涅利家族旗下埃克索集团(Exor)发布声明称，已与法拉利创始人之子皮耶罗·法拉利（Piero Ferrari）及其相关家族安排 续签有关意大利豪华跑车制造商法拉利（Ferrari N.V.）的股东协议。 据了解，新协议将在现行协议于2026年1月4日到期后生效，期限至2029年1月4日，并在届满后自动续期三年，除非双方提出终止。 共探新营销，共创新可能 据路透社报道，Exor目前持有法拉利约20%股权，皮耶罗·法拉利持股约10.6%，双方合计掌握超过48%的投票权，Exor首席执行官约翰·埃尔坎 （John Elkann）担任法拉利董事长，皮耶罗·法拉利为副董事长及非执行董事。 Exor在声明中披露，新协议允许双方就法拉利股东大会需要审议表决的事项协调立场，并设置相互的优先要约权。也就是说，任一方若计划向第 三方转让法拉利股份，另一方将先获得要约并决定是否接盘。 在时间安排上，协议并不是从"签字日"起算，而是衔接原协议到期后的治理空窗。期限 ...

Core Viewpoint - The article discusses the journey of Wang Tan, the head of design at Xiaopeng Motors, highlighting his design philosophy that balances rationality and emotion, and his commitment to creating innovative automotive designs that resonate with users globally [4][6][9]. Group 1: Wang Tan's Background and Philosophy - Wang Tan transitioned from running his own design company to becoming a key figure in Xiaopeng Motors, where he has significantly influenced the company's design trajectory [8][12]. - He emphasizes a balanced approach to design, integrating rational engineering constraints with emotional user experiences, aiming for an optimal solution that resonates with consumers [11][14]. - His diverse interests in flying and music shape his design philosophy, allowing him to draw inspiration from both technical precision and artistic expression [11][12]. Group 2: Design Process and Challenges - The design process for the new Xiaopeng P7 involved extensive collaboration and debate within the team, highlighting the challenges of aligning different perspectives to achieve a cohesive design [21][23]. - Wang Tan faced significant resistance to certain design elements, such as the black trim on the hood, but he successfully advocated for these features by articulating their importance to the overall design philosophy [25][26]. - The iterative design process involved narrowing down hundreds of initial concepts to a few final options, ensuring that the design met both aesthetic and functional requirements [26][28]. Group 3: Future of Automotive Design - Wang Tan believes that the future of automotive design will be influenced by AI and advanced automation, which will necessitate new design languages to convey the intelligence of vehicles [35][36]. - He asserts that successful design must transcend cultural boundaries, focusing on universal aesthetics that appeal to a global audience while remaining rooted in understanding local user needs [32][33]. - The goal is to create vehicles that not only serve as transportation but also as innovative living spaces, reflecting a shift in how people interact with their vehicles [35][36].

Core Viewpoint - Rolls-Royce is expanding its Goodwood base to enhance customization and one-on-one customer service in response to declining interest in its first electric model, the Spectre, which has seen a significant drop in sales since its initial launch [3][8][11]. Group 1: Expansion and Customization - Rolls-Royce is investing over £300 million in the expansion of its Goodwood headquarters, marking the largest single capital injection since BMW Group took over in 2003 [8]. - The expansion aims to double the size of the existing factory and is not primarily focused on increasing production capacity but rather on meeting the growing demand for high-end customization [8][10]. - The new facility will include a dedicated paint shop for complex customization requests, allowing for unique color matching and design [8][10]. Group 2: Customer Engagement and Pricing - Rolls-Royce is establishing a global network of "Private Offices" to provide a personalized experience for ultra-wealthy clients, allowing them to engage directly with designers [10]. - The average price of a Rolls-Royce has increased from approximately £300,000 a decade ago to over £500,000 today, with over 20 vehicles sold in the past year priced at no less than £1 million [10]. - This high-end customization strategy not only enhances brand value but also helps mitigate market fluctuations [10]. Group 3: Electric Vehicle Challenges - Despite the strong brand loyalty, the initial excitement for the Spectre has waned, with sales dropping by 45% in the first three quarters of 2025 compared to the previous year [11][14]. - The Spectre's share of total sales has decreased from one-third in 2024 to less than one-fifth in 2025, indicating a shift in consumer preference away from electric models [11][14]. - Concerns about electric vehicle range anxiety and resale value are affecting even ultra-wealthy buyers, leading to a hesitance in purchasing electric models [11][14]. Group 4: Industry Trends - Other luxury brands, such as Bentley and Ferrari, are also adjusting their electric vehicle strategies, delaying timelines for full electrification due to weak demand and infrastructure uncertainties [15][18]. - Rolls-Royce's approach is not to abandon electric vehicles but to focus on complex customization and exclusive services to retain core customers [15][18].

Core Viewpoint - The Chinese automotive industry in 2025 is characterized by a focus on "progress" rather than just sales figures, emphasizing product quality and brand value enhancement [5][10][13]. Group 1: Sales and Market Position - BAIC Group announced that its self-owned brand sales have returned to over one million units after six years, highlighting a significant increase in the proportion of new energy vehicles [5]. - Changan Automobile reported that its new energy vehicle sales have surpassed one million units for the first time, marking the establishment of its three-brand matrix: Avita, Deep Blue, and Qiyuan, which target different market segments [7]. - Dongfeng Motor also achieved over one million new energy vehicle sales, with its self-owned brand accounting for over 60% of total sales, driven by strategic adjustments [10]. Group 2: Technological Advancements - The industry is focusing on technological breakthroughs, with companies like GAC and Dongfeng establishing solid-state battery pilot lines and achieving significant advancements in key components such as high-efficiency engines and hybrid transmission systems [13][15]. - Companies are enhancing their AI technology capabilities, with Geely and GAC developing comprehensive AI systems to improve vehicle decision-making and environmental understanding [14]. - The progress in autonomous driving is notable, with BAIC and Changan receiving the first L3 autonomous driving licenses in China, indicating a new phase in regulatory acceptance [15]. Group 3: Global Expansion and Collaboration - Chinese automakers are shifting from merely selling cars abroad to establishing roots in foreign markets, exemplified by Geely's technical cooperation with Renault in Brazil [16]. - Companies like CATL are making strides in overseas manufacturing, while Chery is focusing on cultural integration in international markets [17]. - The industry is moving towards collaborative efforts, with BAIC easing financial pressures on suppliers and GAC partnering with major tech firms to build a smart electric vehicle ecosystem [17][18]. Group 4: Internal Reforms and Strategic Focus - Automakers are undergoing significant internal reforms, transitioning from broad growth strategies to lean operations and collaborative efforts [26][30]. - GAC has relocated its headquarters to its manufacturing base to enhance operational efficiency, while BAIC is implementing top-down management strategies to improve marketing and quality [29][30]. - The focus is on building resilient and efficient systems rather than just increasing sales, with companies emphasizing user-centric approaches in product development [30][35]. Group 5: Future Outlook - The competition in the automotive industry is evolving from individual companies to ecosystems, where collaboration and strategic partnerships will determine success [20][24]. - The industry is at a critical juncture, with companies emphasizing the importance of strategic determination amidst changing external environments and user expectations [22][23]. - The long-term winners will be those who focus on core values and sustainable growth rather than opportunistic trends [24][35].

设 计 | 甄 尤 美 编 译 | 吴 静 编 辑 | 黄 大 路 讨好用户是企业竞争的不二法门，专属定制车漆是一种体现，但如果车身的色彩能自如变换实时映照周遭的风景与心境呢？ 当下正在遭遇系统性困境的保时捷居然正在这方面努力。 目前，保时捷特别定制部门在颜色个性化方面为客户提供两种主要（尽管并非标准配置）选择： 共探新营销，共创新可能 这项专利于2024 年 9 月 25 日 提交给 世界知识产权组织 (WIPO) 德国办事处，并于 2025 年 12 月 4 日公布。 激活涂层中的色素粒子 保时捷的专利是一个可以根据摄像头视觉输入改变车身颜色的系统，让汽车实现 "主动可控、光学可变涂层 " 。这种涂层将应用于车身至少部分区 域，使表面能够实时进行视觉 适配。 用户可以拍摄任何想要的画面，然后选择其中希望复现的颜色区域。电脑将分析该图像区域的颜色数值，并将其传输至车辆的颜色控制器。 一种是"个性化定制服务"（ Paint to Sample ，简称 PTS ），提供超过 220 种预先核准的色调，这些颜色皆源自保时捷丰富的历史和特别系列。 一种是"个性化定制升级服务"（Paint to Sample Plu ...

设计 | 甄 尤 美 撰文 | 王 菁 编辑 | 张 南 2025年12月，是中国车企表达欲爆棚的一个月。 一方面，作为忙碌一年的企业，他们有太多成绩希望对外传达，如不断进阶的产品科技、突飞猛进的自主研发、节节攀升的销量、到处覆盖的充 换电站，以及延伸到五湖四海的海外销售等。 另一方面，越来越懂人格化表达的他们，又希望借着圣诞节的快乐、新年夜的期盼，以一群人的身份与目标受众"站在一起"，迎上情感共鸣的自然 流量。 随着新年倒计时的结束，车企们都交上了这份2025年最后的营销答卷。他们都写了什么？谁是最好的解题家？ 共探新营销，共创新可能 贾跃亭倾情献唱《北京北京》 "怎么样，你想不想北京？""当然太想了，孩子和老爸老妈都还在北京呢。"远在大洋彼岸的贾跃亭用这么简单的一段对话，就狠狠地让全网打工人 和创业者共情了。 12月31日，贾跃亭在自己社交媒体平台发布了自己亲自演唱的《北京北京》，充满沧桑和情绪的声调，配以画面中从创业至今的欣喜与辛酸时 刻，甚至一次次抹泪时刻，让他的"造车梦"和FF再次回归国人视野。 这年尾，同贾跃亭的沧桑不同，雷军显得有点落寞，他选择在跨年之时直播拆车。只是因为感冒，他又宣布因个人原因 ...

Core Insights - The article emphasizes the significant improvements in smart parking experiences compared to the previous year, driven by continuous industry efforts and the introduction of new algorithms and paradigms [4][42]. - The smart parking industry in China is entering a golden period of scaled development, with increased adoption across various vehicle segments [6][5]. Group 1: Industry Trends - The adoption rate of smart parking features in the 40 evaluated models has significantly increased compared to last year [5]. - The smart parking industry is experiencing accelerated technological iteration, expanded functional boundaries, and deepened industry chain collaboration [6]. - The changes are driven by three main factors: technological innovation, integration and enhancement of intelligence capabilities, and the expansion of application scenarios [7]. Group 2: Technological Innovations - Technological innovation is broken down into two core areas: sensors and algorithms [8]. - The introduction of multi-directional solid-state LiDAR sensors has greatly improved vehicle environmental perception and recognition capabilities, enhancing scene adaptability and safety [9]. - Algorithm advancements, such as the introduction of front-fusion BEV perception schemes and end-to-end models, have significantly expanded the horizontal and vertical perception range of parking systems [9][28]. Group 3: Integration and Intelligence - The integration and intelligence enhancement focuses on humanization and smart innovation [10]. - Humanization is achieved through richer environmental perception elements that allow systems to render full environmental information, providing users with progress displays and risk alerts [11]. - Smart innovations, such as multi-modal large models (e.g., VLA), enable synchronized voice control of the intelligent driving system, enhancing user experience [12][30]. Group 4: Application Scenario Expansion - Two major advancements in application scenarios are noted: overseas market expansion and the extension of parking system scenarios [14]. - More automakers are equipping overseas models with parking configurations, indicating a clear trend towards globalization [15]. - The full link from parking space to parking space has been established, significantly enhancing memory parking systems with support for multiple routes and dynamic planning [15][30]. Group 5: Evaluation Framework - The evaluation framework for the smart parking systems includes automatic parking and memory parking as two main categories [31]. - Automatic parking assessments cover space detection, parking efficiency, and human-machine interaction (HMI), with efficiency further detailed into comfort, speed, and reassurance [18][33]. - The first tier of models includes Toyota's Platinum 3X and Avita 07, which excel in performance across multiple dimensions [35]. Group 6: Company Overview - The company, Magic Vision, is a pioneer in applying self-developed AI models in mass production and has successfully delivered intelligent driving products globally [41]. - The evaluation results indicate significant improvements in both automatic and memory parking functionalities compared to last year, attributed to ongoing industry efforts and the introduction of new algorithms [42][44]. - Magic Vision has covered ten chip platforms, enabling it to offer more options to automakers and achieve industry-leading speeds in new model development and algorithm deployment [44].