对于许多印度司机来说，安全带就像红灯一样，是可以无视的。 他们拒绝安全带的原因五花八门： 32% 的受访者承认是由于执法不严而未系安全带； 27% 的印度 人认为这会影响他们的形象；另有 25% 的印度人担心安全带会弄脏他们的衣服。 这是来自玛鲁蒂铃木印度公司 2018 年的一项研究，其中，印度只有 25% 的乘客会定期系安全带。 更令人惊讶的是，高达 23% 的受访者根本不认为安全带是安全装置。还有 20% 的受访者认为没有 必要系安全带，因为他们的亲朋好友也不系。 到了 2025 年，情况在城市稍有改善，但在印度山区，驾驶者不系安全带仍是常态，那里常常能听 到司机说：" 安全带很危险。万一车子翻了，我们被勒住了怎么办？" 这种深深植根于司机和乘客心中的恐惧，使安全带的使用率低得惊人，尽管有无可辩驳的证据表 明，安全带是迄今为止最有效的安全防护措施之一，无论是防止碰撞时身体撞上方向盘，还是避免 从车窗被甩出，安全带都是预防事故最简单、可靠的方法之一。 撰 文 / 温 莎 编 辑 / 黄 大路 设 计 / 夏 萌 根据印度道路运输和公路部的数据， 2023 年因未系安全带产生的道路交通事故中， 16025 人 ...

撰文 / 张 南 编辑 / 黄 大 路 设计 / 慕 衍 最近，固态电池领域一下来了三个好消息，两个来自中国，一个来自日本。 第一个好消息，2025年10月7日，光明网发布消息称，中国科学院金属研究所科研团队在固态锂电池领域取得突破，为解决固态电池界面阻抗大、离子 传输效率低的关键难题提供了新路径。 该研究成果已于近日发表在国际学术期刊《先进材料》（Advanced Materials）上。 第二个好消息，新华每日电讯 2025 年 10 月 8 日的报道称，记者从中国科学院物理研究所获悉，黄学杰团队等开发出了一种阴离子调控技术，它成功解 决了全固态金属锂电池中电解质与锂电极之间难以紧密接触的世界性难题。 相关研究成果已于7日发表在国际学术期刊《自然-可持续发展》（Nature Sustainability）上。 面对中方连续两个好消息，日方坐不住了。 10月8日，丰田发布消息，丰田汽车和住友金属矿业（SMM）已达成协议，共同开发和生产用于电动汽车（BEV）的全固态电池的正极材料，这是住友 金属矿业改造其电池材料业务举措的一部分。 鉴于中国在磷酸铁锂和三元电池领域的突出优势，现在国外特别是日本希望能够在固态电 ...

Core Viewpoint - The article discusses the evolution of small cars from traditional fuel vehicles to electric vehicles, highlighting the cultural significance and market potential of new electric models that aim to capture the essence of classic small cars while addressing modern consumer needs [5][10][22]. Group 1: Market Trends and Consumer Behavior - Small cars have inherent attributes of being approachable, stylish, and social, which are now being transferred to electric vehicle owners [5][6]. - The nostalgia and emotional connection associated with classic small cars like the Volkswagen Beetle and BMW MINI are crucial for their enduring popularity [8][23]. - The demand for small electric cars is rising, with new models expected to reshape the market starting in 2025 [10][29]. Group 2: New Electric Models - Smart is set to launch the smart 2, a two-door electric model designed by Mercedes-Benz, which aims to revive the brand's classic spirit [12][17]. - Volkswagen is introducing the ID.Polo, a production version of the ID.2all concept, which leverages the Polo name for emotional branding and aims to be a competitive electric vehicle [19][21]. - The ID.Polo is positioned as an affordable electric vehicle with a target price of around €25,000, featuring a range of up to 450 kilometers [27][29]. Group 3: Competitive Landscape - Chinese brands are emerging with new electric small cars that emphasize quality and sophistication, aiming to capture urban consumers [30][33]. - NIO's firefly model has gained attention in Europe, showcasing advanced features and competitive pricing, with a starting price of €29,900 [33][34]. - Chery is reviving the QQ brand as an independent electric vehicle line, targeting the same market segment as competitors like Geely's Star Wish [36][38]. Group 4: Technological Advancements - The decline in battery costs and advancements in electric vehicle technology are enabling the production of competitive small electric cars [41][43]. - Battery costs have significantly decreased, with lithium iron phosphate battery costs dropping from 0.6 yuan/Wh to around 0.33 yuan/Wh, enhancing the viability of electric small cars [43][44]. - Improved energy density and efficiency in electric vehicles are allowing for better performance and longer ranges, making them more appealing to consumers [44].

撰文 / 杜 咏 芳 编辑 / 黄 大 路 设计 / 慕 衍 还记得特斯拉那个美好的"三步走"战略蓝图吗？ 第一步，造一辆昂贵的电动跑车（Roadster），证明电动可行；第二步，用这笔钱造一辆更便宜的车（Model S/X），扩大影响；第三步，用赚来的钱， 造一辆真正意义上的"平民电动汽车"，彻底改变世界。 多年来，特斯拉的车迷们都在等待第三步那辆终极神车的降临。 它被车迷们亲切地称为"Model 2"，一个传说中售价仅需2.5万美元，能让特斯拉进入寻常百姓家的革命性产品。 就在10月7日，它来了。但是，它并不是那辆万众期待的"Model 2"，甚至算不上是一辆新车，而是基于现有产品动的一次"减法手术"。 Model Y标准版与Model 3标准版同步登场，起售价分别为39990美元（约合 人民币 28.9万元）和36990美元（约合人民币26.8万元）。 美股开盘，特斯拉股价就像坐了过山车，最终收跌4.45%，市值蒸发约650亿美元（约合人民币4630亿元），反映出市场对这一产品策略的关注。 而这直白的市场信号，也让一个核心问题浮出水面：平价版特斯拉，究竟是特斯拉送给大众市场的诚意之作，还是其在增长焦虑与 ...

设计 / 夏 萌 撰文 / 温 莎 编辑 / 黄大路 中国汽车包括供应链出海，有两个问题的答案是确定的：一是，出海的风险和成本很高；另一个是，中国汽车和供应链的出海是必经之路。 怎么办？ 2025 年 7 月 21 日，在上海，奇瑞汽车"每季走进优秀供应商"活动举行，这次的核心议题是"全球化时代，中国供应链如何出海"。 在世界新汽车技术合作生态协会理事长、轩辕同学校长贾可主持下，奇瑞之外，包括奥托立夫、耐世特、佛吉亚、保隆、延锋、杰锋、拓普等七家零部 件供应商共同参与讨论。 宁波拓普汽车部件有限公司总裁潘孝勇表示，中国汽车供应链出海，产品和技术已经不是问题。主要困难在于重资产出海，遇到成本大涨，国内汽车厂 是否能够随行就市。 杰锋汽车动力系统股份有限公司总经理范礼认为出海的风险和成本很高，但现在又不得不出海，他提出了出海的多种模式。 上海保隆汽车科技股份有限公司董事长兼总裁张祖秋过往出海通过并购获得很好收益，未来新建可能性很大，因为在新的布局中，未必总能找到合适的 收购标的。 延锋国际汽车饰件有限公司副总经理马燕华提出，想要出海的 OEM 也多，或许可以攒个局，搞一种拼多多模式，大家一起讨论怎么做好海外业务， ...

作者 / 温 莎 编辑 / 张 南 设计 / 夏 萌 为了在美国继续发展，福特必须建造更多工厂，但在最近一次公开露面中，吉姆 ∙ 法利（ Jim Farley ）发出了灵魂拷问，"谁来建造呢？" 这位福特汽车公司总裁兼首席执行官是懂政治的，他就差把问题发到白宫了。重振美国制造业是特朗普提出的口号，为此，他举起了政策的大棒，将关 税用得变化多端，可现在的问题是，人呢？ 他说，美国建筑、制造、能源、交通等行业正面临严重的劳动力短缺，数十万个岗位长期空缺。与此同时，过去 20 年间，这些行业的生产力持续下 降，与白领行业的发展趋势形成鲜明对比。 根据 PRT Staffing 的一项调查，美国 17.4% 的制造业存在劳动力短缺的问题。即使福特和其他公司正在投资扩大人才库，问题在得到改善之前还是会进 一步恶化。 PRT 预计未来十年，制造业岗位需求将达到 380 万个。 "美国在美国人赖以生存并支撑经济的关键行业将面临劳动力短缺的风险。"美国两党政策中心高级顾问特蕾莎·卡迪纳尔·布朗（ Theresa Cardinal Brown ）提醒道。 汽车业是其中的重灾区。根据 TechForce 基金会近期的《人才供需报 ...

作者 / 黄 大 路 编辑 / 张 南 设计 / 夏 萌 2020 年 10 月，吉姆·法利（ Jim Farley ）接替吉姆·哈克特（ Jim Hackett ）出任福特 CEO ，如今已带领这家百年车企走过五年变革之路。 1962 年出生的法利， 1990 年毕业于乔治城大学，获得经济学和计算机科学双学位，之后又在加州大学洛杉矶分校取得工商管理硕士学位。 法利的父亲是一名银行家，他与妻子共有三个孩子。他是底特律教皇弗朗西斯中心的支持者，并经常作为志愿者为该中心工作，还曾担任该中心新建的 Bridge Housing Campus 资本运动主席。 法利是哈雷 - 戴维森公司的董事会成员。他热爱汽车，是一名老式汽车的收藏家和赛车手。 在加入福特前，法利几乎一直在丰田汽车工作，担任过雷克萨斯品牌的集团副总裁兼总经理，负责雷克萨斯的所有销售、营销和客户满意度活动。 他还担任过负责丰田部门市场规划、广告、销售、促销、激励和互联网活动的集团副总裁，并曾在丰田位于美国和欧洲的战略规划、产品和营销部门工 作，还领导了丰田新赛恩（ Scion ）品牌的成功推出。 2007 年，法利加入福特汽车。 2017 年 5 月 2 ...

撰文 / 丁晶晶 编辑 / 黄大路 设计 / 夏 萌 雷诺中国董事长、首席执行官苏伟铭、奇瑞副总裁兼采购执行总监王厅、上汽国际总经理崔卫国、莲花集团CEO冯擎峰、博世中国总裁徐大全、普华永 道中国汽车行业主管合伙人金军 道中国汽车行业主管合伙人金军…… 2025年8月16日和17日这两天，这一串名单上的行业领军者，先后出现在了以成就新汽车人为使命的轩辕同学铃轩5期第四模块课程上。 此次课程在江苏常州坤泰车辆（系统）股份有限公司举办。两天时间里，四位企业一把手、一位世界500强的采购副总裁、一位行业专家作为导师， 以"转型升级与全球化发展"为核心主题，共同探讨突破汽车产业转型和全球化的路径。 当"不出海就出局"成为行业共识，中国汽车产业的全球化已不再是选择题，而是一道必答题。 金军指出，当前海外市场对技术的需求与国内"内卷"模式不同，中国不断卷速度卷迭代的模式在海外并不适用。 当然，在导师精彩分享之外，"铃轩私董会"上，坤泰车辆、东风零部件以及上海仪达空调三家企业的学员进行了深入交流。 此外，利用晚上空闲时间，轩辕同学现场观看了苏超常州对阵镇江队的精彩对决，并与理想供应链队进行了一场精彩的足球友谊赛。 这就是轩 ...

Core Viewpoint - The article highlights various marketing strategies and initiatives taken by different automotive brands in China during September 2025, showcasing how they leverage significant events and collaborations to enhance brand visibility and consumer engagement [4][5][6]. Group 1: Red Flag's Marketing Strategy - Red Flag's actions during the 93rd National Day parade included returning nearly 80 ceremonial cars to their owners, accompanied by a thank-you letter and a detailed vehicle inspection, which fostered a sense of pride among car owners [4][5]. - The brand's approach of combining emotional marketing with tangible actions has created a strong connection between the owners and the Red Flag brand, setting it apart from competitors who also attempted to capitalize on the event [5][6]. Group 2: Deep Blue's Brand Positioning - Deep Blue launched a promotional video titled "Running Chinese Cars," which honored 27 automotive brands while subtly positioning itself, emphasizing the collective growth of the Chinese automotive industry [6][9]. - The marketing strategy reflects a shift from aggressive competition to a more collaborative approach, aligning with the brand's new identity as a state-owned enterprise [9][10]. Group 3: Zeekr's Global Outreach - Zeekr hosted a "Global First Luxury Electric Car Diplomat Experience" event, inviting diplomats from 40 countries to experience its vehicles, aiming to establish a strong association with luxury and enhance its global presence [11][12]. - The event generated significant online engagement, with related topics on social media reaching over 210 million views, indicating a successful branding effort [14]. Group 4: NIO Day 2025 - NIO Day 2025 focused on the theme of "Growth," involving extensive user participation in creating a song and documentary, which reflects the brand's commitment to community and user engagement [15][17]. - The event was strategically timed to address year-end sales pressures and improve brand perception amidst challenges faced earlier in the year [17][18]. Group 5: Lantu's Cultural Integration - Lantu's "Era Fashion Night" showcased its vehicles in a culturally rich setting, emphasizing the integration of Chinese aesthetics with modern technology, aiming to establish a unique brand identity [19][20]. - The event highlighted Lantu's commitment to creating a luxury brand that resonates with Chinese cultural values, which is crucial in a competitive high-end market [22]. Group 6: Li Auto's Brand Evolution - Li Auto announced a partnership with celebrity Yi Yangqianxi, marking a shift in its marketing strategy from product-driven to a dual approach that includes brand ambassadors to attract younger consumers [23][26]. - This change comes in response to declining sales and aims to reposition the brand in the eyes of a younger demographic, enhancing its appeal [26][27]. Group 7: Leap Motor's Innovative Collaboration - Leap Motor collaborated with IKEA for a pop-up event, focusing on the concept of "space" in automotive design, which aligns with contemporary consumer preferences for lifestyle-oriented products [28][31]. - The event successfully increased foot traffic and sales, demonstrating the effectiveness of experiential marketing in the automotive sector [31]. Group 8: Great Wall's Endurance Race - Great Wall Motors' founder participated in a challenging endurance race, showcasing the reliability of its vehicles and reinforcing the brand's commitment to quality and performance [32][36]. - This hands-on approach by the founder enhances brand credibility and connects with consumers on a personal level, promoting a culture of adventure and resilience [36][37]. Group 9: BYD's Youth Engagement - BYD's "I Di New Generation 2025" event aimed to reshape its image by highlighting the talents of its young employees, fostering a connection with the younger audience [38][41]. - The initiative reflects BYD's strategy to engage with younger consumers through innovative and entertaining formats, moving away from traditional marketing methods [41]. Group 10: Xiaomi's Strategic Shift - Xiaomi's founder delivered a speech outlining the company's strategic shift towards becoming a "hardcore technology company," aiming to redefine its market position amidst challenges in the automotive sector [42][45]. - The speech, however, faced criticism for lacking substance and failing to address product-related issues, which negatively impacted investor confidence [45][46].

Core Viewpoint - The article discusses the potential resurgence of station wagons in the Chinese automotive market, particularly with the launch of the Enjoy S9T, which is positioned as a "beautiful travel car" and supported by industry leaders, indicating a possible structural shift in consumer preferences towards this vehicle type [4][19]. Group 1: Historical Context of Station Wagons in China - Station wagons, known as "Wagon" in China, have struggled to gain popularity, often labeled as niche vehicles despite their practical design that combines sedan handling with SUV space [6][10]. - Early models like the Peugeot 505 SW8 and the Santana wagon introduced the concept of station wagons to Chinese consumers, but they were often viewed as utilitarian rather than lifestyle vehicles [8][10]. - The rise of SUVs in the 2000s overshadowed station wagons, as consumers preferred the rugged appeal and higher seating position of SUVs, leading to a decline in the popularity of wagons [13][17]. Group 2: Current Market Dynamics and Consumer Preferences - The Enjoy S9T has seen significant pre-order success, with over 15,000 units reserved shortly after its launch, suggesting a growing acceptance of station wagons in the current market [19][28]. - Changing consumer lifestyles in China, including a desire for versatile vehicles for weekend trips and outdoor activities, align well with the attributes of station wagons, which offer a balance of comfort and cargo space [21][24]. - The shift in purchasing demographics towards younger consumers, who prioritize individuality over traditional sedan designs, may further enhance the appeal of station wagons [21][30]. Group 3: Technological Advancements and Competitive Strategies - The advent of electric and hybrid platforms provides station wagons with design flexibility and space advantages that were previously unattainable, allowing for more appealing aesthetics and functionality [22][24]. - Domestic manufacturers are leveraging advanced technologies and competitive pricing strategies to position new electric station wagons favorably against traditional SUVs, which may help to redefine consumer perceptions [24][28]. - The success of models like the NIO ET5T, which has outsold its sedan counterpart, indicates a potential market shift where station wagons could capture a more significant share of consumer interest [28][30]. Group 4: Future Outlook - The article suggests that while station wagons may not dominate the market like SUVs, they are likely to establish a stable niche with dedicated consumers, especially as the automotive landscape evolves [31][30]. - The combination of changing consumer preferences, technological advancements, and strategic marketing could lead to a resurgence of station wagons in the Chinese market, marking a significant shift from their historical status as niche vehicles [30][31].