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秘密筹备三年,某新势力押注两轮市场
汽车商业评论· 2025-07-15 13:55
Core Viewpoint - The article discusses the emergence of Also Inc., a spin-off from Rivian, which has secured $200 million in strategic financing, achieving a post-money valuation exceeding $1 billion, marking its rapid growth in the micro-mobility sector [2][21]. Group 1: Also Inc. and Its Development - Also Inc. was formed from Rivian's "Project Inder," focusing on lightweight electric two- and three-wheel vehicles, in response to the explosive growth of the global micro-mobility market [6][4]. - The company aims to position itself as a "micro-mobility solutions expert," with a product matrix that includes electric bicycles, three-wheelers, and four-wheel microcars [6][8]. - The flagship product is expected to launch in 2026 in Europe and North America, with plans for customized models for Asia and South America [7]. Group 2: Market Potential and Strategic Rationale - The global micro-mobility market is projected to exceed $50 billion by 2027, with electric bicycles accounting for over 40% of this market, highlighting a significant opportunity for Also [9]. - The shift towards micro-mobility is driven by urbanization trends, with predictions that by 2050, 70% of the global population will live in cities, creating a demand for efficient short-distance transportation solutions [9][8]. - Rivian's decision to spin off Also allows for more agile decision-making and resource allocation, enabling Rivian to focus on its core business of full-size electric vehicles while maintaining a stake in Also [12][13]. Group 3: Future Outlook and Innovations - Also's team has grown to nearly 70 members, with its first product, a two-wheeled single-seat smart transportation vehicle, expected to be unveiled later this year [18][19]. - The company plans to develop a range of products, including foldable electric scooters and three-wheeled logistics vehicles, to complement Rivian's full-size electric vehicles and create a comprehensive electric mobility ecosystem [20]. - The market has responded positively to Also's growth, with its valuation reaching unicorn status within six months of its formation, indicating strong investor confidence in its long-term potential [21][22].
“中国制造”反转:从被质疑到五星压阵欧洲
汽车商业评论· 2025-07-15 13:55
Core Viewpoint - The recent Euro NCAP crash test results indicate significant progress in the safety performance of Chinese automotive brands, with 13 out of 28 tested vehicles being Chinese, marking the highest participation since 2020. This reflects the determination of Chinese automakers to meet local regulations and safety standards in international markets [6][37]. Group 1: Test Results Overview - 28 new cars participated in the latest Euro NCAP crash tests, with 13 being Chinese brands, including Chery, Geely, SAIC MG, FAW Hongqi, BYD, and others [2][3]. - Among the tested vehicles, 15 received a 5-star rating, while 4 vehicles, including Chery's models, received a 4-star rating [4][5]. - The performance of Chinese brands shows a notable improvement, with most achieving 5-star ratings, indicating advancements in safety features and structural integrity [6][22]. Group 2: Performance of Chinese Brands - Chery's OMODA 9 and JAECOO 7 (plug-in hybrid) received 5-star ratings, while the Chery Tiggo 7 and 8 received 4 stars, highlighting areas for improvement in adult and child protection scores [10][11]. - Geely's models, including Lynk & Co 02 and Polestar 4, achieved high scores, with Polestar 4 reaching 92% in adult protection, showcasing Geely's commitment to global safety standards [15][17]. - BYD's Seal 7 excelled in child protection with a score of 93%, indicating strong performance in safety design for electric vehicles [20][21]. Group 3: Market Trends and Consumer Perception - The acceptance of Chinese brands in Europe is increasing, with over 30% of young consumers willing to consider these brands, especially with competitive pricing and safety ratings [55]. - The sales of Chinese brands in Europe have seen significant growth, with SAIC MG leading with approximately 243,000 units sold in 2024, reflecting a shift from low-cost alternatives to mainstream brands [51][52]. - The ongoing negotiations regarding tariffs and pricing mechanisms between the EU and China are crucial for the future expansion of Chinese automotive brands in the European market [56][62].
风云A9L,20万级豪华价值天花板
汽车商业评论· 2025-07-15 04:26
Core Viewpoint - The launch of the Chery Fengyun A9L has created a significant market impact, achieving over 50,000 orders within 24 hours, marking it as a phenomenon in the 2025 automotive market [3]. Group 1: Market Response - The Fengyun A9L has set a new sales record for luxury cars from Chinese brands and has generated a surge in customer interest, with showrooms experiencing high foot traffic and test drive appointments being oversubscribed [3]. - The vehicle's launch has led to a situation in some cities where demand exceeds supply, resulting in a "hard-to-get" scenario for potential buyers [3]. Group 2: Reasons for Success - The success of the Fengyun A9L can be attributed to three main factors: a disruptive pricing strategy, superior product capabilities, and a user-driven co-creation approach [5]. - The pricing strategy of 139,900 yuan has shattered the price ceiling for C-class luxury cars, altering consumer perceptions of luxury vehicle pricing [6]. - The product offers a unique combination of features, including B-class pricing, C-class dimensions, and D-class experiences, redefining the value standards in the luxury car market [6]. - The vehicle was developed with input from over 500,000 users, incorporating 1,278 suggestions, which has significantly enhanced its market acceptance [6]. Group 3: Strategic Evolution - The Fengyun brand represents Chery's commitment to producing high-quality vehicles for the public, evolving from its origins in 1999 to a modern player in the high-end automotive market [8][9]. - The brand has undergone a strategic transformation, with plans to launch 16 new models over the next three years, covering various vehicle types and powertrains [15]. Group 4: Product Features - The Fengyun A9L boasts unique features such as a C-class space dimension, a pure electric range of 260 km, and advanced suspension systems that enhance driving performance and comfort [18][19][21]. - The vehicle's design incorporates high-strength materials and advanced safety features, including nine airbags and a robust body structure, ensuring a high level of safety [21][26]. - The audio system and AI capabilities of the Fengyun A9L are designed to provide a premium user experience, showcasing the integration of advanced technology [29]. Group 5: Competitive Advantage - Chery has developed a unique "explosive product manufacturing" system, leveraging partnerships with leading technology firms and its extensive manufacturing experience to create competitive products like the Fengyun A9L [30][31]. - The combination of cutting-edge technology, user-centric design, and robust manufacturing capabilities has positioned the Fengyun A9L as a strong competitor in the luxury car market [31].
揭开小米YU7首用2200MPa超强钢的幕后风云
汽车商业评论· 2025-07-15 04:26
撰文 / 刘宝华 编辑 / 张 南 设计 / 赵昊然 小米汽车喜欢搞世界第一,最近上市的YU7确实有一项世界第一。这就是四门防撞梁与内嵌式防滚架AB柱采用了2200兆帕超强钢,刷新了汽车超强钢 强度记录。 2025年5月22日,小米视频演示了用251公斤的铁球同时砸向1500兆帕和2200兆帕强度的防撞梁,1500兆帕的弯折并开裂,2200兆帕的只弯折没有开裂。 雷军还在发布会上公开了合作研发机构东北大学和育材堂 雷军还在发布会上公开了合作研发机构东北大学和育材堂。 此后,6月13日至17日,雷军4次发微博介绍2200兆帕超强钢及其在小米YU7上的应用,6月26日的上市发布会在安全环节再次强调,可见对其自豪和重 视程度。 2010年代开始,车用超高强度钢,从1500兆帕逐渐升级到1900兆帕。 2017年9月上市的北汽新能源LITE是全球第一款使用2000兆帕热成型钢的车型。 2020年12月,坦克300成为全球第一款使用铝硅镀层2000兆帕热成型钢的车型。 现在,来了小米YU7的2200兆帕超强钢,在2000兆帕钢的基础上强度又提升了200兆帕。 2200兆帕带铝硅镀层热成型钢技术发明人是东北大学教授、王国 ...
顶奢豪车装X指南:副驾没了,狗窝留着
汽车商业评论· 2025-07-13 15:26
作 者 / 莫 莉 编 辑 / 张 南 设 计 / 张 萌 当传统豪车还在比拼真皮座椅的针脚数时,宾利带着一款"反套路"的纯电概念车砸场了——EXP 15 没有副驾驶座,却给宠物留了专属空间;不用四门五座的排场,偏要搞非对称三门设计。 这款预示着宾利首款纯电量产车的概念车,7月8日在英国克鲁设计中心揭开面纱,用"少一个座 位,多一分任性"的操作,重新定义了顶级奢华的打开方式。 作为宾利Beyond100战略的关键一步,EXP 15虽为设计愿景概念车,却实打实曝光了品牌电动化的 从"迟到"到"出手",宾利为何这时发布纯电车? 尽管特斯拉、保时捷、宝马等高端品牌早已布局电动车赛道,但宾利显然选择了一个"慢而稳"的策 略。 早在2020年,宾利便提出"Beyond100"战略,计划到2030年实现全面电动化;而此次发布的EXP 15,正是这个战略下的首个具象成果。 核心思路 驾驶侧单门 乘客侧双门的另类布局 搭配 座座舱 让 少即是多 成为新奢华哲学 核心思路:驾驶侧单门、乘客侧双门的另类布局,搭配三座座舱,让"少即是多"成为新奢华哲学。 取消副驾后,腾出的空间可化身宠物床或容纳两个登机箱;乘客座椅能旋转45度方便 ...
在华第三位一把手被放弃,这家豪华品牌还有出路吗
汽车商业评论· 2025-07-13 15:26
Core Viewpoint - Genesis, the luxury brand of Hyundai, is struggling in the Chinese market despite its ambitions to compete with established luxury brands. The company plans to localize production and develop new energy vehicles to improve its market position and brand image [10][20][57]. Group 1: Leadership Changes - CEO Zhu Jiang of Genesis China left his position after less than a year, following the brief tenure of his predecessor, Lee Zhe, who served as Chief Executive Coordinator for only nine months [2][4][6]. - The longest-serving CEO was Markus Henne, who held the position for nearly four years [7][9]. Group 2: Market Performance - Genesis has faced significant challenges in the Chinese market, with annual sales figures of only 367 units in 2021, 1,457 units in 2022, 1,558 units in 2023, and a decline to 1,328 units in 2024 [26]. - Cumulative losses in the Chinese market reached 3 billion yuan by mid-2024, with an average marketing cost of 710,000 yuan per vehicle [28][40]. Group 3: Brand Positioning Issues - Genesis struggles with a confused brand image, attempting to position itself as both a luxury brand and a value option, leading to consumer misperceptions [29][30]. - Over 60% of consumers in major cities mistakenly view Genesis as a lesser-known brand or a Bentley imitation [31]. Group 4: Product Challenges - The GV70 model lacks essential features valued by Chinese consumers, such as a 360-degree camera and automatic parking, resulting in a perception of "high price, low configuration" [34]. - The design of Genesis vehicles does not resonate with younger Chinese consumers, with only 12% of surveyed individuals finding the design appealing [34]. Group 5: Sales and Service Network - As of 2025, Genesis has only 19 dealerships in China, primarily in first- and second-tier cities, compared to over 600 for Mercedes-Benz [35]. - Limited service availability has negatively impacted customer experience, with some customers needing to transport vehicles across provinces for repairs [35]. Group 6: Future Strategies - Genesis plans to launch localized research and manufacturing of new energy vehicles in China within the next 3-5 years, aiming for a sustainable profit model [20][41]. - The company will leverage local supply chains to reduce costs and enhance competitiveness, potentially eliminating significant import tariffs and taxes [44][46]. Group 7: Market Opportunities - The Chinese luxury car market is still growing, with increasing demand for new energy vehicles, presenting an opportunity for Genesis if it can align its products with consumer preferences [55]. - The Chinese government supports the localization of high-end new energy brands, which could benefit Genesis in its efforts to establish a stronger market presence [53].
和特朗普闹翻了,马斯克搭上莫迪
汽车商业评论· 2025-07-12 13:46
Group 1 - The core viewpoint of the article is that Tesla is finally entering the Indian market after eight years of negotiations and challenges, with the opening of its first showroom in Mumbai on July 15 [3][21]. - The initial model introduced in India is the Tesla Model Y, with six units imported from Tesla's Shanghai Gigafactory [4][5]. - The import cost for each Model Y is approximately $32,500, with a total expected price exceeding $55,000 due to high import tariffs of up to 70% [5][8]. Group 2 - Tesla plans to establish a network of supercharging facilities and parts warehouses in India, with future expansions planned for cities like Delhi and Hyderabad [7]. - The Indian government has set a target for electric vehicles to account for 30% of new vehicle sales by 2030, presenting significant opportunities for Tesla [10]. - The negotiations between Elon Musk and the Indian government have been ongoing since 2017, primarily focused on high import tariffs and the need for local production [12][15][16]. Group 3 - Musk has expressed concerns about India's high import tariffs, which can reach up to 110% for electric vehicles, making it difficult for Tesla to enter the market [27][28]. - The lack of charging infrastructure in India is another concern for Musk, as it could affect the user experience for Tesla customers [29]. - Administrative inefficiencies and slow decision-making processes in India have also contributed to Musk's hesitance to commit to local manufacturing [32][34]. Group 4 - The relationship between Elon Musk and Indian Prime Minister Narendra Modi has been pivotal in facilitating Tesla's entry into the Indian market [36][39]. - Modi's government has recently relaxed some conditions, allowing Tesla to import vehicles while promising future local production [35][47]. - India's automotive market is seen as one of the most promising emerging markets globally, driven by population growth, urbanization, and supportive government policies [48][50][53]. Group 5 - Tesla's performance in its core markets has shown significant divergence, with strong delivery capabilities in China but challenges in Europe [56][57]. - In 2024, Tesla delivered approximately 657,000 vehicles in China, marking a nearly 9% year-on-year increase [58]. - The European market has seen a nearly 50% decline in Tesla's electric vehicle registrations in early 2025, highlighting the competitive pressures from local brands [62].
“开车睡觉”要去警局,那蒙眼停车呢
汽车商业评论· 2025-07-12 04:26
Core Viewpoint - The article discusses the current state of intelligent driving technology in the automotive industry, highlighting the cautious approach of companies in promoting their capabilities, particularly in the context of L4-level automated parking systems. It emphasizes the need for clear definitions and responsibilities regarding the technology's safety and insurance coverage [2][5][27]. Group 1: Industry Developments - Following the government's crackdown on exaggerated claims in intelligent driving, many companies have shifted their marketing from "intelligent driving" to "assisted driving" [2][4]. - A domestic car manufacturer claims to be the first globally to achieve L4-level-like intelligent parking, but it has been careful to use the term "comparable" and limits the functionality to parking scenarios [5][6]. - The article notes that while L4-level parking is being discussed, true L4 capabilities require no driver involvement, which is not the case with the current offerings [12][17]. Group 2: Technology and Safety - The SAE International defines the levels of automated parking from L0 to L5, with L4 requiring no driver participation and functioning in designated areas [15][16]. - Real-world examples of L4-level parking include the automated valet parking system tested at Shenzhen Airport, showcasing the potential for fully autonomous parking solutions [18][20]. - The success rate of intelligent parking is higher than that of urban intelligent assisted driving, with data showing over 1.02 billion automated parking instances in 2024 [23]. Group 3: Insurance and Liability - The emergence of "intelligent driving insurance" aims to boost consumer confidence in using intelligent driving features, with various companies offering coverage for smart parking and assisted driving scenarios [28][30][31]. - There is a distinction between genuine insurance products and those that are more like risk commitments or value-added services, raising questions about the true nature of "intelligent driving insurance" [33][34]. - Concerns are raised about the potential for companies to use their dual role as both sellers and adjudicators of insurance to avoid liability in case of accidents [35].
电动车续航暴跌,高温不敢开空调?
汽车商业评论· 2025-07-10 14:05
Core Viewpoint - The study by Geotab indicates that driving speed significantly impacts the range of electric vehicles (EVs) more than high temperatures, especially during long-distance travel [3][4][12]. Group 1: Impact of Speed on EV Range - Geotab's research shows that in the speed range of 50-80 mph (80-128 km/h), the reduction in range can be as high as 39% due to increased air resistance compared to the impact of air conditioning [8][10]. - For a vehicle with a 65 kWh battery, driving at 50 mph (80 km/h) in 86°F (30°C) conditions results in a range of 143 miles (approximately 230 km), which decreases to 88 miles (141 km) at 80 mph (128 km/h) [8][10]. - Aerodynamically efficient electric sedans experience a 28% reduction in range within the same speed range under similar temperature conditions [10]. Group 2: Physics Behind Energy Consumption - The increase in energy consumption at higher speeds is attributed to the square relationship of air resistance to speed, meaning that doubling the speed requires four times the energy to overcome wind resistance [11]. - Geotab's sustainability manager emphasizes that reducing speed by 10-15 mph (16-24 km/h) can extend the range by 20% to 30%, depending on the vehicle type [11]. Group 3: Temperature Effects on EV Range - High temperatures have a more pronounced effect on range at lower speeds, where air resistance is less significant, making the energy consumption of air conditioning more impactful [12]. - At 95°F (35°C), the average range of EVs can decrease by 17% compared to 75°F (24°C) [12]. Group 4: Practical Tips for Extending Range - Geotab suggests several methods to extend range without sacrificing comfort, such as reducing speed, pre-conditioning the vehicle while plugged in, and using air conditioning efficiently [15][16][17]. - Avoiding rapid acceleration and deceleration, parking in shaded areas, and refraining from fast charging in extreme heat can also help maintain battery performance [19][20]. Group 5: Addressing Range Anxiety - The findings aim to alleviate range anxiety among EV users by providing insights into factors affecting range and practical strategies to manage them [22].
车市三极分化:自主内卷、合资反扑、豪华塌方
汽车商业评论· 2025-07-10 14:05
Core Viewpoint - The Chinese automotive market experienced record sales in June 2025, driven by government subsidies and aggressive pricing strategies from manufacturers, leading to significant shifts in market dynamics among domestic, joint venture, and luxury brands [2][3][4][11]. Group 1: Market Performance - In June 2025, retail sales of passenger vehicles reached 2.084 million units, a year-on-year increase of 18.1% and a month-on-month increase of 7.6% [3]. - The first half of 2025 saw cumulative retail sales of 10.901 million units, reflecting a year-on-year growth of 10.8% [3]. - Domestic brands achieved a retail volume of 1.34 million units in June, marking a year-on-year increase of 30% and a market share of 64.2% [8]. Group 2: Factors Driving Growth - The "two new" policy subsidies significantly reduced consumer costs, with 70% of private car buyers benefiting from the vehicle trade-in program [4][5]. - A surge in sales was also attributed to manufacturers lowering prices to boost sales as they approached mid-year targets, with over ten brands participating in price cuts [6][7]. Group 3: Competitive Landscape - The competitive landscape has shifted, with domestic brands gaining pricing power but facing challenges from aggressive price wars, leading to a breakdown of traditional pricing structures [11][12]. - Joint venture brands showed signs of recovery, with notable sales increases for major players like FAW-Volkswagen and SAIC-GM, indicating a stabilization of their market positions [22][23][25]. Group 4: Luxury Market Decline - The luxury vehicle segment is experiencing a downturn, with traditional luxury brands losing market share to both domestic and joint venture brands, marking a significant shift in consumer preferences [31][39]. - Despite the overall decline, Audi managed to achieve a year-on-year sales increase of 15.7% in the first half of 2025, highlighting potential opportunities for luxury brands that adapt to local market conditions [41][43].