加入轩辕同学 ， 成就新汽车人! 加入轩辕同学 革新、链接、化反 永 远 走 在 时 代 前 列 ! — END — AI改变时代,她关注改变 请关注《汽车商业评论》兄弟媒体 T 02.21 正月初五 (铃声) 技评论 好壞奖 JackTok 0 开 轩热 作蓝皮书论坛 10 1 轩热 (车蓝皮 8 8 9 9 WNA-CES 新汽车合作生态交换会 (0)軒转同学 | 3 轩辕智库 |2 Warld New Auto Ecosystem Association 题图: Al 点击阅读原文报名 ▼ 成就新汽车人! ...

编 译 | 张 霖郁 编 辑 | 黄大路 加入轩辕同学 ， 成就新汽车人! Cybercab是一款双门双座轿跑，只能坐两人，配置了鸥翼门，车内没有方向盘，也没有动力和 刹车踏板，车内仅保留中控屏等基础交互设施。车辆完全依赖FSD（Full Self-Driving）系统运 行，35kWh的电池组支持CLTC工况下约320公里续航。 设 计 | 甄 尤美 中国农历春节大年初二，美国当地时间2月18日，特斯拉官方账号发布了一张工厂工作人员大合 影的照片，人群中央是一辆金色的Cybercab，两边人群几乎淹没了这款车三分之一的车身。 图片上方写着"得克萨斯超级工厂首款下线的Cybercab"（First Cybercab off the production line at Giga Texas），随后马斯克（Elon Musk）转发了该信息，并写上：祝贺特斯拉团队制造了首 款Cybercab！（Congratulations to the Tesla team on making the first production Cybercab!） 这款车最早于2024年10月在洛杉矶亮相，2025年11月曾出现在上海 ...

加入轩辕同学，成就新汽车人 设计 | 甄 尤 美 作者 | 涂 彦 平 编辑 | 黄 大 路 我们关注电动汽车的续航里程、电池安全、快充体验，却往往忽视了至关重要的一点——热管理。 数据显示，热管理能耗占电动汽车总能耗的15%-20%。看不见的热管理能力已成为整车性能、能耗表现与用户体验的关键决胜点之一。 传统热管理系统往往是"分域分系统"结构——三电、空调、车身舒适系统等各自独立运行，难以在复杂工况下实现能量最优与温度最优。 但随着新能源汽车进入高能效竞争和多场景使用时代，这种分散式架构已经难以应对日益复杂的热负荷与能耗需求。 由此，"全域智能协同热管理系统"成为行业新趋势，它代表着从部件优化迈向整车级、系统级的能量与热管理能力重构。 2025年12月6日下午，在2025新汽车技术合作生态交流会（WNAT-CES 2025）现场，一场主题为"全域智能协同热管理系统新进展"的圆桌讨论热 烈进行。 在仪达智能热管理科技有限公司首席技术官赵宇的主持下，来自主机厂、零部件、高校的五位嘉宾，围绕热管理技术收敛的方向、与AI技术的结 合、技术终局等话题展开精彩讨论。 谈到技术收敛方向，上汽乘用车热管理高级经理牛凤仙认为 ...

加入轩辕同学 ， 成就新汽车人! 设计 | 甄 尤 美 来源 | T h e G u a r d i a n ， B l o o m b e r g ， R e u t e rs 等 编译 | 杜 咏 芳 编辑 | 黄 大 路 2025年初，三十出头的建筑师德加雷格·贝克勒（Deghareg Bekele）下定决心，购入了一辆大众品牌的电动汽车。然而，提车那一刻，喜悦中掺杂 着挥之不去的忐忑。 在他的家乡，埃塞俄比亚首都亚的斯亚贝巴，停电几乎是家常便饭。而且，他对新车的质量也抱有怀疑。 但现在，德加雷格对他的新车十分满意。因为，他再也不用忍受埃塞俄比亚长期燃料短缺造成的加油站长队了。 他说："即使我一大早就到，也得等两三个小时，而且经常在你轮到之前汽油就用完了。开电动车节省了我很多时间，我一点也不后悔。" 德加雷格的转变，从来不是个例。 他只是一个缩影，映照出一场静默却汹涌的"绿色风暴"，正在那些被国际舞台边缘化的国度悄然蔓延。 在世界的版图上，那些国土不大、人口有限的国家，往往被视为全球宏大叙事中的配角，鲜少在能源变革的浪潮中被聚焦。 但恰恰是这些常被忽视的小国，正以出人意料的速度，在电动化转型的道路上奋力 ...

加入轩辕同学 ， 成就新汽车人! 设计 | 甄 尤 美 来源 | R e u t e rs, A u t o m o t i v e N e w s, B l o o m b e r g 等 编译 | 郝 雨 涵 编辑 | 黄 大 路 1月中旬的柏林，寒意裹挟着焦虑，渗透进一场不对外公开的大众集团高管闭门会上。 裁员还是关厂，悬而未决的 "重组计划" 如今，在大众集团内部， "重组计划"这一提法迅速流行开来。 五分之一的成本缩减，意味着不仅在研发或采购环节推行降本措施，销售、行政及生产环节同样必须严谨。 鉴于需要达成的降本目标过大，叠加部分产能利用率偏低的现状，内部人士透露，预计将采取比大众品牌近期更为激进的措施。 此前，大众集团 就已对外宣布，计划在 2030年之前，于德国范围内裁减3.5万个职位。 不仅如此，危机已蔓延至管理层。此前，大众集团宣布，计划于今年夏季之前，将大众集团核心品牌集团的董事会成员人数缩减到 19人。据悉， 目前大众集团核心品牌的董事会成员人数为29人，这意味着后续将陆续裁撤三分之一的董事会成员。 《经理杂志》称，在这场会议上，大众汽车集团管理董事会主席、首席执行官奥博穆（ Olive ...

亲爱的朋友们 大年初一 轩辕矩阵 给您拜年 时代的巨浪中 你我不是孤身一人 我们是彼此的岸 是风暴中唯一不动声色的——光点 轩辕矩阵 从《汽车商业评论》出发 不断推动新汽车向前进 加入轩辕同学 ， 成就新汽车人! 汽车是流动的工业文明 从第二次工业革命到第四次工业革命 它以不断迭代的姿态 驶向无穷的未来 从本茨的第一辆汽车启程 到新能源变革的浪潮席卷 从图灵机的逻辑之光 到智能移动一步步成为现实 汽车产业的每一次进化 都在深刻回答 人类"出行欲望"与"现实瓶颈"之间的难题 轩辕矩阵 永远走在时代前列 产业传播是我们的根基 这里有汽车商业评论不断穿越产业周期 这里有轩辕科技评论深度解读先锋力量 这里有铃声ECHO倾听新汽车供应链的声音 这里有新汽车实验室深入拷问产品的创新力 这里还有JACKTOK 对话与评论时代硬核人物 产业评价是我们的躯干 轩辕奖 全球专家评选中国年度汽车 铃轩奖 主流车企研发采购专家评选年度零部件 金轩奖 中国汽车品牌营销风向标 产业催化是我们的果实 轩辕汽车蓝皮书论坛 跨界交流，权威意见 新汽车生态合作交流会 主零桥梁，进步阶梯 轩辕同学，成就新汽车人 我们永远走在时代的前列 不断打造顶 ...

Group 1 - The article emphasizes the importance of innovation and connectivity in the automotive industry, suggesting that these elements are crucial for the development of new automotive professionals [9][11]. - It highlights the role of AI in transforming the industry, indicating that the focus should be on the changes brought about by technology [7]. - The article encourages participation in the "Xuan Yuan" community, which aims to foster collaboration and knowledge sharing among automotive professionals [9][10]. Group 2 - The content promotes the "Auto Bluebook Forum" as a platform for discussing advancements and trends in the automotive sector [5]. - It suggests that the community is dedicated to staying at the forefront of industry developments, aligning with the theme of continuous progress [6]. - The call to action for joining the community reflects a strategic move to build a network of innovative thinkers in the automotive field [9].

Core Viewpoint - The article discusses the evolving role of the automotive industry in the context of the CCTV Spring Festival Gala, highlighting how automotive brands have increasingly integrated into this national event as a marketing platform over the years [4][19]. Group 1: Historical Context and Evolution - The CCTV Spring Festival Gala has been a significant platform for advertising since its inception in 1984, with the first automotive advertisement appearing in 2004 [4][13]. - Initially, the automotive industry was not a major sponsor of the gala, with the focus shifting from household appliances to internet companies in the 2010s [13][19]. - The first major automotive sponsorship occurred in 2014, marking a turning point for automotive brands in leveraging the gala for marketing [15][19]. Group 2: Current Automotive Brands and Their Strategies - In 2026, several automotive brands, including Jiangqi Group's high-end model Zun Jie S800, Geely's Lynk & Co 900, and Great Wall's Wei brand, are confirmed to participate in the gala, showcasing their flagship models [11][12]. - The article emphasizes that these brands represent the core strength of the Chinese automotive industry, with their participation symbolizing a significant leap in brand image and technology [11][12]. - The integration of automotive brands into the gala reflects a broader trend of showcasing "Chinese manufacturing" and technological advancements [19][26]. Group 3: Marketing Strategies and Audience Engagement - The article outlines various methods of automotive brand integration into the gala, including background branding, vehicle displays, and product placements in skits [21][22]. - The 2024 gala saw innovative marketing strategies, such as Xiaomi's car model being prominently displayed among guests, indicating a shift towards more creative advertising approaches [21][22]. - Experts suggest that the gala remains a valuable platform for automotive brands to build consensus and emotional connections with consumers, particularly during the family-oriented Lunar New Year celebrations [30][32].

Core Viewpoint - The intelligent chassis market in China is projected to reach approximately 70 billion yuan by 2025 and exceed 100 billion yuan by 2030, driven by domestic substitution, AI empowerment, and user demand [4][5]. Market Overview - The intelligent chassis consists of three main subsystems: drive-by-wire braking, steer-by-wire, and active suspension, with the highest penetration rate in drive-by-wire braking at 80%. The penetration rate for active suspension is rapidly increasing, while steer-by-wire has a low penetration rate of only 5%, indicating significant growth potential [4]. - In the short term, the acceleration of drive-by-wire and integrated technologies is leading to rapid production and market penetration, particularly in mid-range vehicles, supported by local supply chain advantages [4][5]. - In the long term, advanced technologies such as fully active suspension, AI collaborative control, and skateboard chassis are reshaping the industry landscape, requiring continuous investment in core technological innovation and balancing cost, safety, and reliability [4][5]. Competitive Landscape - China has established the most complete intelligent chassis industry chain globally, with local suppliers achieving domestic substitution in areas like air suspension and drive-by-wire braking, particularly leading in air suspension [5]. - The collaboration between OEMs and technology companies is driving the evolution of chassis from "mechanical components" to "intelligent terminals" [5]. Industry Challenges - The industry faces the challenge of balancing short-term market demands with long-term technological innovation investments, as well as ensuring safety and reliability [5]. - The penetration of Electric Brake-by-Wire (EMB) technology is expected to be gradual due to technical difficulties, costs, and consumer perception, with significant challenges in achieving mass production [7][14][15]. Technological Trends - The integration of intelligent chassis technologies is expected to evolve through three levels: foundational structure, motion execution, and fusion control, which are essential for achieving a fully integrated intelligent chassis [7]. - The development of EMB is closely tied to high-level autonomous driving systems, indicating that EMB will likely be adopted in high-end models first due to cost considerations [14][32]. Ecosystem Collaboration - The future of the automotive ecosystem is expected to be characterized by parallel and compatible development between OEMs and component suppliers, with a focus on collaborative innovation and shared value creation [42][44]. - The industry is moving towards a model where OEMs define products while Tier 1 and Tier 0.5 suppliers implement and refine these products, emphasizing the importance of communication and collaboration in the development process [46]. Core Competitiveness - The core competitiveness of domestic chip companies lies in supply chain security and quality assurance, which are critical for the automotive industry [50]. - The challenges faced by domestic suppliers include the need for time to develop and validate new technologies, particularly in the context of rapidly evolving market demands [53].

加入轩辕同学 ， 成就新汽车人! 设计 | 甄 尤 美 撰文 | 张 南 编辑 | 黄 大 路 2026年2月14日，情人节，梅赛德斯-奔驰（中国）投资有限公司正式宣布，段建军因个人原因辞去北京梅赛德斯-奔驰销售服务有限公司(奔驰销售 公司)总裁兼首席执行官职务并将离开公司。 自2026年3月1日起，奔驰销售公司销售执行副总裁李德思（Daniel Lescow）将正式出任总裁兼首席执行官；为确保平稳有序的工作交接，段建军 将担任公司战略顾问，直至4月30日任期届满。 与此同时，自4月1日起， smart品牌全球公司全球首席营销官张明霞将出任奔驰销售公司销售执行副总裁。梅赛德斯-奔驰汽车金融有限公司现销 售与市场营销负责人康毅将接替张明霞在smart的职位。 官方新闻稿表示，作为梅赛德斯-奔驰中国管理团队的核心成员，段建军先生为梅赛德斯-奔驰品牌在华发展作出了卓越且突出的贡献。在他的领导 下，销售公司的业绩不断突破、屡创新高。公司对段建军先生的个人决定深表不舍与遗憾，但也充分理解。 作为奔驰在华首位本土籍CEO，段建军的离任不仅是一次高管更迭，更象征着奔驰在中国市场从"黄金时代"向"数字化转型时代"跨越过程中， ...