Workflow
36氪
icon
Search documents
华为智能辅助驾驶下探,将落地宝骏全新SUV车型|36氪独家
36氪· 2025-05-08 13:46
以下文章来源于36氪汽车 ,作者李安琪 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 成为华为智能辅助驾驶最便宜的 合作车型之一。 文 | 李安琪 编辑 | 李勤 杨轩 来源| 36氪汽车(ID:EV36kr) 封面来源 | 官方 36氪汽车独家获悉,上汽通用五菱旗下的宝骏品牌计划推出一款全新车型,该车将搭载华为ADS高阶智能驾驶方案。 有行业人士向36氪透露,新车为SUV车型,配备激光雷达,最快将于年底上市,售价区间大约在 15万-25万元。届时,这将成为 宝骏品牌价格最高的车型。 另一方面,这也是华为与赛力斯、奇瑞、北汽、东风、江淮、上汽、长安、阿维塔、奥迪等10余家国内外车企合作之后,吸纳的 又一车企合作对象。 而宝骏这款新车型,可能成为最便宜的、带有激光雷达的华为智能辅助驾驶合作车型之一。 对此,36氪汽车向宝骏官方进行求证。截至发稿,宝骏官方没有回应。 宝骏是上汽通用五菱旗下的一个品牌,与五菱汽车是兄弟品牌。为甩开五菱"廉价"的标签,2010年上汽通用五菱成立了宝骏品 牌,市场定位与产品定价都高于五菱。凭借宝骏510、730等车型,宝骏2017年曾实现百万年销量。然而,智能 ...
一年卖近70亿的蕉内,最大对手不是优衣库|厚雪专访
36氪· 2025-05-08 09:49
以下文章来源于36氪未来消费 ,作者李小霞 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 "无线下不远,无电商不大。" 文 | 李小霞 访谈 | 李小霞 杨轩 编辑 | 乔芊 来源| 36氪未来消费(ID:lslb168) 封面来源 | 企业官方 与此同时,由于与蕉下的名字相像,蕉内还要解决品牌模糊化的挑战,臧崇羽将线下门店看作呈现"我是谁"的一种重要方式。"电商,就是大家隔着屏幕 选来选去,都会带来某种品牌印象的模糊,这也是为什么说没有一个品牌是通过电商树立起来的,但这种烦恼也会激励我们。" 蕉内的崛起当然离不开新消费浪潮托举,用臧崇羽的话说,"那时候做好天猫几乎等于做好线上。现在成交渠道被极大地分散,你要充分获取用户,恨不 得六个渠道。" 当红利散尽,电商卷到甚至"不增收也不增利"时,关于新消费品牌的考验才真正开始。虽然增速不似过去生猛,2024年,蕉内还是做到了近70亿GMV, 但规模已不是臧崇羽最注重的,财务指标是否健康,品牌是否有趣才是远方。"服装怎么做到有趣,最难驾驭。" 前几年,臧崇羽去读了湖畔大学,同班同学有古茗创始人王云安、Babycare创始人李阔、巴奴火锅创始人杜中兵… ...
「店王」SKP的惊人流水为何换不来资本信心?
36氪· 2025-05-08 09:49
以下文章来源于36氪未来消费 ,作者贺哲馨 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 年入265亿,奢侈顶流也要被卖了。 文 | 贺哲馨 编辑 | 乔芊 来源| 36氪未来消费(ID:lslb168) 封面来源 | 视觉中国 "京城贵妇"最爱逛的商场正式易主。 日前,北京市市场监督管理局公示称,博裕五期美元基金(下称博裕基金)通过其关联方拟收购北京SKP部分股权,目前尚未公布交易金额。交易之前, 北京SKP由北京华联和Radiance Investment Holdings Pte. Ltd.分别持股40%和60%,交易后,博裕基金关联方通过财务投资间接取得北京SKP 42%-45% 的股权。 据彭博社3月的报道,当时上述双方已就北京SKP的管理和运营业务接近达成协议,该业务整体价值在40亿至50亿美元之间,约合人民币290亿到364亿。 据联商网报道,2024年北京SKP营收下滑明显,叠加全球奢侈市场遇冷的背景,这一交易也被理所应当地解读为华联在"甩包袱"。但资本市场却给出了不 同的反应——华联股份曾在4月7日盘中跌停,下跌9.82%,证明投资者对于此次交易的预期感到不安。SKP虽然独 ...
鲁班到家登顶全国服务订单量第一,正在成为大家居服务新基建
36氪· 2025-05-08 09:49
Core Viewpoint - The article emphasizes that "service" in the home furnishing industry is evolving from a mere after-sales patch to the starting point of a new industrial efficiency revolution [1][16]. Market Overview - Following the high-growth era of the real estate industry, China's home furnishing consumption structure is undergoing profound changes, with a slowdown in new housing demand and an increase in second-hand housing transactions [2]. - The installation and maintenance service market in China is projected to exceed 700 billion yuan in 2024, reaching 896.1 billion yuan by 2029, with a compound annual growth rate of 4.9% over five years [2]. Role of Third-Party Service Platforms - Third-party service platforms play a crucial role in this burgeoning market, with Luban Daijia emerging as a leading platform based on actual service order volume [2][8]. - The ranking based on "real service fulfillment data" is more reflective of the essence and value of the service industry compared to traditional GMV metrics [2]. Luban Daijia's Business Model - Luban Daijia is defined as a "platform-based, comprehensive" representative, evolving alongside the digital transformation of the industry [7]. - The platform utilizes an S2B2C model to address service radius issues for traditional home furnishing brands, providing quality standards and digital support [7][8]. Service Standardization and Efficiency - The platform aggregates over 3 million blue-collar workers nationwide, achieving comprehensive coverage of home service needs [8]. - By establishing a standardized service capability and a digital dispatch system, Luban Daijia enhances service efficiency and reduces fulfillment costs by 30% to 40% [8]. Quality Control and Customer Satisfaction - Luban Daijia implements a comprehensive service management system, achieving a service satisfaction rate of 98.52% [10][12]. - The platform's approach transforms offline experience into online standards, ensuring service replicability and consistency [12]. Future Trends and Social Impact - The aging population in China is driving demand for home improvement services, with the market for elderly-friendly home installations growing at an annual rate of 12% [14]. - Luban Daijia's platform not only addresses service gaps but also plays a social role by providing training and opportunities for unemployed workers and veterans [15]. Conclusion - The home furnishing industry is experiencing a significant shift from a product-driven to a service-driven model, with Luban Daijia redefining industry standards and enhancing the connection between workers and brands [15][16].
小米汽车改名,新势力向自己开了一枪
36氪· 2025-05-08 09:49
Core Viewpoint - The article discusses the dual nature of the electric vehicle (EV) industry, highlighting both the rapid growth in sales and the increasing concerns over safety related to intelligent driving technologies. It emphasizes a shift in marketing strategies from promoting "intelligent driving" to "assisted driving" as a response to safety incidents and regulatory pressures [4][11][22]. Group 1: Market Growth and Trends - Global EV sales reached 4.46 million units in Q1 2025, with a market share of 19.7%, and China accounted for 67.7% of global sales, contributing 84% to the growth [4]. - The transition from electric to intelligent driving is recognized as the next phase in the industry, but it requires a gradual adaptation process [9][10]. Group 2: Shift in Marketing and Terminology - Companies like Xiaomi have changed the terminology from "intelligent driving" to "assisted driving" to reduce consumer misconceptions and manage risks [5][13]. - During the May Day holiday, several EV manufacturers downplayed their previous enthusiastic marketing of intelligent driving features, focusing instead on comfort and entertainment aspects of vehicles [15][16]. Group 3: Regulatory and Safety Considerations - The shift in marketing strategies is linked to accidents caused by misunderstandings of intelligent driving capabilities, prompting a need for clearer communication [11][22]. - Regulatory bodies have emphasized the importance of accurate advertising for driving assistance technologies, warning against false claims that could lead to severe consequences [19][21]. Group 4: Industry Evolution and Competition - The transition from "intelligent driving" to "assisted driving" signifies a maturation phase for the industry, moving from aggressive growth to a more responsible approach [22][24]. - Traditional automakers are beginning to re-enter the market with new high-end EV brands and products, increasing competition for new players [36][38]. Group 5: Consumer Implications and Future Outlook - The change in terminology may lead to reduced consumer expectations regarding intelligent driving, promoting a more rational understanding and potentially lowering accident risks [31][34]. - The industry faces challenges in differentiating products under a unified terminology while ensuring safety and transparency in marketing [29][30].
清研精准获陕汽资本战略投资,客户已覆盖主流车企与电池企业|早起看早期
36氪· 2025-05-08 00:02
本次融资资金将主要用于 产品开发与市场拓展等。 文 | 韩永昌 编辑 | 张博文 来源| 36氪Pro(ID:krkrpro) 封面来源 | Pexels 36氪获悉,继获得长城资本数千万元战略投资,近日,苏州清研精准汽车科技有限公司(以下称"清研精准")再次获得陕汽资本 战略投资,本次融资资金将主要用于产品开发与市场拓展等。 截至目前,清研精准已获得包含百度风投、壳牌资本、奇绩创坛、长城资本、陕汽资本等多家机构的投资。 清研精准成立于2018年,由清华大学苏州汽车研究院孵化,致力于成为中国领先的智能电动汽车软硬件测试测量平台。 据介绍,清研精准的测试平台可以覆盖新能源汽车研发、生产、售后的全生命周期场景,其业务可以分为三个板块,整车的智网 仿真、生产测试,电池测试及零部件测试,以及汽车后市场测试服务。 在整车端,清研精准分别研发了针对三电、底盘、智驾、座舱、通信等的检测设备。比如验证整车的上下电、加减速、扭矩协 调、充电、故障模拟等功能。 在电池业务上,清研精准的电池检测业务则可以为电池企业提供研发、生产制造过程中的性能、功能测试解决方案。像充放电测 试、综合功能测试、BMS测试等,可以帮助电池企业实现产线 ...
8点1氪:理想汽车回应网传李想年薪6.39亿;公积金贷款利率降0.25个百分点;茅台文旅官宣代言人张艺兴
36氪· 2025-05-08 00:02
理想汽车回应网传李想年薪6.39亿:不准确。 整理 |郭子赫 点击上方【36氪随声听】,一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟! 理想汽车回应网传李想年薪6.39亿:不准确 5月7日消息,近日,理想汽车创始人、董事长兼CEO李想2024年领取6.39亿元"天价年薪"引发热议。5月7日,理想汽车方面向 记者表示:"'李想年薪6.39亿'这一说法并不准确。"理想汽车2024年年报显示,李想2024年的薪酬构成为:266.5万元的薪金、 津贴和实物福利,16万元的退休金计划供款,以及6.36亿元的股份支付薪酬费用,合计6.39亿元。理想汽车方面称,李想2024 年的全部实际薪酬为266万元。目前披露的年销量50万辆对应的1800万股奖励约合6.39亿元费用,属于公司按照美股上市公司 (美国会计准则)必须记账的费用,不是李想的实际薪资收益。(红星新闻) 央行宣布降准降息, 公积金贷款利率降0.25个百分点 中国人民银行行长潘功胜5月7日在国新办举行的新闻发布会上宣布,降准0.5个百分点,向市场提供长期流动性约1万亿元,并 降低政策利率0.1个百分点; 降低个人住房公积金贷款利率0.25个百 ...
极氪智能座舱团队被整合,但极氪仍用ZEEKR AI OS座舱系统|36氪独家
36氪· 2025-05-08 00:02
Core Viewpoint - The article discusses the recent restructuring within Geely Group, focusing on the integration of its smart cockpit and autonomous driving teams to enhance internal collaboration and efficiency in response to increasing industry competition [3][9][10]. Group 1: Integration of Teams - Geely Group has announced the merger of the ZEEKR smart cockpit team into the central research institute, with the new head being Jiang Jun, who has a background in Huawei's autonomous driving division [3][6]. - The smart cockpit development resources of Geely are being consolidated, with ZEEKR continuing to use its ZEEKR AI OS system for the time being due to the complexity of switching systems across multiple models [4][5]. - The autonomous driving team of ZEEKR has also effectively merged into Geely's central research institute, led by Chen Qi, who has a significant background in autonomous driving from Huawei [4][8]. Group 2: Historical Context and Changes - The restructuring follows a period of internal competition within Geely, where multiple teams were working on similar technologies, leading to redundancy and inefficiency [9][12]. - The expansion of Geely's R&D system can be traced back to 2020, when the CTO position was vacant for four years, allowing various sub-brands to grow their own R&D teams [8][9]. - The article highlights that the integration of teams is a response to the competitive landscape, with other companies like BYD also consolidating their teams to streamline operations [9][10]. Group 3: Future Directions - Geely aims to maximize resource sharing in the smart cockpit domain, with plans to unify software and hardware resources across its brands [14][15]. - The newly integrated "Qianli Haohan" autonomous driving system will feature multiple versions, with advancements in AI models being implemented [15][16]. - The ongoing integration efforts are seen as a critical step towards achieving a more cohesive and efficient R&D strategy within Geely Group [16].
挣死工资的人,追着消费贷薅羊毛
36氪· 2025-05-08 00:02
Core Viewpoint - The article discusses the rising trend of consumer loans in the context of increasing gold prices and interest rates, highlighting how individuals are leveraging loans for investment opportunities, particularly in gold, amidst a changing financial landscape [6][7][10]. Group 1: Consumer Loan Trends - There is a notable increase in consumer loan applications as individuals seek to capitalize on low interest rates before anticipated hikes [10][20]. - Many borrowers are using consumer loans to refinance existing debts, particularly to replace higher-interest loans with lower-rate bank loans, indicating a shift towards debt restructuring [21][22]. - The demographic of borrowers primarily consists of stable-income individuals, such as government employees and those in public sectors, who are often described as "stable but poor" [13][20]. Group 2: Investment Behavior - Individuals like Wang Shu are taking significant risks by borrowing large sums to invest in gold, driven by the belief that gold prices will continue to rise [6][9]. - The article illustrates a trend where borrowers are not only using loans for consumption but also for speculative investments, which raises concerns about the sustainability of such financial behavior [23]. - There is a growing community sharing strategies and experiences related to consumer loans on social media, indicating a collective shift towards leveraging debt for investment purposes [10][12]. Group 3: Financial Strategies - Borrowers are increasingly employing creative financial strategies, such as using consumer loans to pay off existing debts or invest in assets like gold, which they perceive as safer or more profitable [11][17]. - The article highlights the importance of understanding financial products and market conditions, as seen in the actions of individuals who actively seek out the best loan terms and conditions [18][19]. - There is a recognition among borrowers of the need to maintain a balance between leveraging debt and managing financial risks, as evidenced by the experiences shared in the article [22][23].
6天18场、超百万观看,与36氪一同探秘「爆棚」的广交会
36氪· 2025-05-07 12:55
"爆棚"的秘诀是什么? 新兴市场仍是广交会最大客源地。其中,共建"一带一路"国家采购商187,450人,增长17.4%,占比达64.9%。金砖国家采购商 72,417人,增长24.1%。RCEP成员国采购商64,808人,增长6.9%。欧美采购商51,862人,增长3.4%;140家工商机构组团参会, 增长17.6%。头部跨国采购企业达376家,创历史新高。 "爆棚"的秘诀是什么? 为此,本届广交会在过往专场发布、连线推新、企业展新、官网上新等新品发布活动的基础上,首次设立新品直播站,并与36氪 合作打造线上圆桌对话直播专场,在广交会第一期、第二期播出,与广交会品牌企业、国家级专精特新"小巨人"、国家技术创新 示范企业、国家企业技术中心企业、省级制造业单项冠军、工信部绿色制造名单企业、上市公司等标杆企业的决策者与产品操盘 手对话。 与传统产品推介截然不同的是,本届广交会与36氪联合的直播以"创新方法论"为主线,着重探讨产品力重构这一关键议题:如何 巧妙运用技术迭代与精准用户洞察,打造别具一格的差异化竞争力?通过经典案例拆解,深度揭示行业共性痛点,并提出切实可 行的解决方案,全力挖掘具有广泛适用性的创新框架,以 ...