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5A景区,正在被抛弃
36氪· 2025-09-29 13:35
以下文章来源于表外表里 ,作者洞见数据研究院 表外表里 . 洞见数据研究院 5A景区,怎么就不香了。 文 | 刘钰民 编辑 | 付晓玲 来源| 表里表外(ID:excel-ers) 封面来源 | unsplash 汹涌挤向接驳车的人潮,和被裹挟着走的推背感,让刻意避开"十一"出游高峰,希冀在"北疆明珠"喀纳斯畅游仙境的苏苏,瞬间梦回北京的地铁站台。 "一生总要去一次新疆"爆红出圈,带来了泼天的流量,也制造了混乱。苏苏结束8年北漂,回新疆老家自驾游时发现,记忆里的熟悉景点,到处是坑: 喀纳斯的接驳车路线宛若迷宫,游客扎堆找车、坐车,堵得水泄不通;赛里木湖冰雹天都不发预警通知,躲过去全靠命硬。 怨气累积下,苏苏将5A景区全"踢出"了行程列表,只留下还没被喧嚣侵蚀的小众之地。 苏苏的心路历程,其实是旅游市场风向变迁的一个缩影。 2018年,西安聘任张一鸣为科技顾问,初衷是依托抖音为名胜古迹引流。但后来的故事是,大唐不夜城力压兵马俑、华清池等5A景区,成为最靓的崽。 2023年以来,轮番登上旅游圈C位的是:此前和旅游业不搭边的淄博;平平无奇的工业城市哈尔滨;一碗麻辣烫带火的天水。 也就是说, 旅游市场已经从几乎只有传 ...
今年十一,机票为什么涨疯了 ?
36氪· 2025-09-29 13:35
以下文章来源于旅界 ,作者theodore熙少 旅界 . 这两天,旅界后台被两类留言刷屏。 一类是计划国内旅游的游客在拼命吐槽,北京—乌鲁木齐、上海—拉萨这种国内热门航线,9月30日至10月2日清晨出发的机票,越临近越贵,10月6—8日 返程的晚班,价格几乎都是全价。 等等党等来等去,只换来价格上涨了的算法式冷脸。 另一类是长线出境游客,发现机票已经呈现近几年前所未有的天价机票,北京欧洲经济舱机票直逼3万元,也有人对比北京—大阪的机票,比平时直接翻4倍 还拐弯了,连连感慨假日经济太可怕了。 | 北京 = 大阪 | | 北京 = 大阪 | | --- | --- | --- | | 口 日本入境提醒 > | | □ 日本入境提醒 > | | W | 去程 10-02周四 总时长3h15m | Wi 去程 11-06周四 总时长3h | | 任价提醒 | | 任价提醒 | | 14:15 · PEK 北京 首都国际机场 T3 | | 14:25 · PEK 北京 首都国际机场 T3 | | 3h15m | -- 全日空航空NH980 空客320(中) 到达准点率93% | 一 全日空航空NH980 空客320(中 ...
张一鸣和奥特曼都得学小扎
36氪· 2025-09-29 10:23
Core Viewpoint - The article discusses the emerging trend of AI hardware development by leading tech companies like OpenAI and ByteDance, highlighting their strategies and potential market impacts. Group 1: OpenAI's Hardware Strategy - OpenAI is shifting focus towards hardware development, integrating design expertise from Jony Ive's team and collaborating with manufacturers like Luxshare Precision and GoerTek for AI product components [5][11][12] - The first product from OpenAI is expected to be a "screenless smart speaker" with potential future products including glasses and wearable devices, aiming for a release by late 2026 or early 2027 [6][12] - OpenAI's hardware team is led by former Apple executives, indicating a strong background in hardware design and manufacturing [11][12] Group 2: ByteDance's AI Hardware Plans - ByteDance is also venturing into AI hardware, planning to launch self-developed AI smart glasses and expanding its robotics efforts, having already produced over 1,000 logistics robots [6][16] - The company has previously launched AI headphones, but the market response was lukewarm, indicating challenges in establishing a strong hardware presence [16][18] - ByteDance's AI glasses are expected to focus on voice interaction and photography, similar to Meta's Ray-Ban products, but with a different approach to display technology [19][20] Group 3: Meta's Market Position - Meta has successfully established itself in the AI glasses market with the Ray-Ban series, achieving over 2 million units sold and aiming for an annual production of 10 million by 2026 [7][25] - The collaboration with EssilorLuxottica has allowed Meta to leverage existing retail networks for product trials and sales, enhancing consumer acceptance [20][22] - Meta's strategy emphasizes integrating AI into familiar product designs rather than creating entirely new categories, which has contributed to its market leadership [22][26] Group 4: Industry Challenges and Comparisons - Both OpenAI and ByteDance face significant challenges in hardware development, particularly in establishing effective distribution channels and consumer engagement [20][27] - The article suggests that learning from Meta's approach could be beneficial for both companies, as they navigate the complexities of the hardware market [28]
西贝的火,烧到又一个千店品牌
36氪· 2025-09-29 10:23
以下文章来源于金角财经 ,作者温颖颖 金角财经 . 城市新中产读本,拆解经济事件背后的逻辑。 当新鲜与猎奇感褪去,野人先生能否避免步哈根达斯的后尘? 文 | 温颖颖 来源| 金角财经(ID:F-Jinjiao) 封面来源 | 野人先生官网 罗永浩与贾国龙的一场骂战,掀起了全网对预制菜的讨伐。 起因是罗永浩在微博上质疑西贝使用预制菜,西贝创始人贾国龙迅速否认,并放话要起诉。但舆论的走向出乎意料——网友几乎一边倒站在罗永浩一 边,"西兰花保质期两年""冷冻鱼能放18个月"的爆料接连出现,把西贝推到风口浪尖。 西贝的麻烦还没有完全结束,其他类似的预制菜品牌相继被揪了出来。而更让人意外的是,一家原本与餐饮风马牛不相及的 高端冰淇淋品牌——野人先 生,也被推上了舆论的风口。 近日有消费者指出,野人先生使用隔夜奶浆制作冰淇淋,实际售卖的并非"现制",而是从后厨直接取出冷冻产品售卖。据媒体实地调查的结果,这种牛奶浆 料包的 保质期长达半年。 野人先生之所以被推上风口浪尖,是因为卖点与西贝相似,宣称 "当天现做,拒绝隔夜",以此支撑冰淇淋的高定价。 如果预制质疑坐实,无异于击穿消费 者信任。 野人先生小程序显示,冰淇淋售价为 ...
71岁王健林与「老登时代」的终局
36氪· 2025-09-29 10:23
Core Viewpoint - The article discusses the decline of Wang Jianlin and Wanda Group, highlighting the company's debt crisis and the shift from the real estate era to the technology era, emphasizing the need for adaptation to new market conditions [4][25]. Wanda's Debt Crisis - Wang Jianlin was recently subjected to a high consumption restriction due to a court ruling related to a 186 million yuan enforcement case, revealing Wanda's ongoing debt issues [5][9]. - Wanda Group has 10 enforcement cases totaling 5.262 billion yuan, with 47 equity freeze cases affecting core subsidiaries, indicating severe financial distress [9][10]. - The company has been forced to sell over 30 Wanda Plazas to survive, with significant transactions planned for 2025, indicating a shift towards asset liquidation [10][12]. Historical Context - The turning point for Wanda began in 2017 when it faced regulatory scrutiny over its overseas investments, leading to a liquidity crisis and a reported debt exceeding 600 billion yuan [10][11]. - Despite attempts to pivot towards a lighter asset model, Wanda's debt continued to escalate, particularly in its real estate segment, which has become a liability rather than an asset [11][14]. Business Model Challenges - Wanda's diversified business model, which once thrived on real estate, is now under pressure as each segment faces its own challenges, leading to a systemic risk across the company [14][17]. - The cultural and investment arms of Wanda have struggled to generate returns, exacerbated by the pandemic and market downturns, further straining the company's financial health [17][18]. Market Dynamics - The article contrasts the decline of "old economy" stocks, like Wanda, with the rise of "new economy" stocks focused on technology and innovation, signaling a broader market shift [19][20]. - The real estate sector's decline has forced traditional companies to adapt or face obsolescence, as seen in Wanda's struggles compared to more agile firms like Wantong Development [22][23]. Conclusion - The narrative of Wang Jianlin's fall from grace serves as a cautionary tale about the importance of adapting to changing market conditions, particularly the transition from real estate to technology-driven growth [25][26].
迈向超级人工智能之路
36氪· 2025-09-29 10:23
Core Viewpoint - The article emphasizes that AI, particularly through the development of Agents, represents a new leap in technology that will enhance human intelligence and lead to the emergence of Artificial Superintelligence (ASI) [1][5][30] Group 1: AI Development and Applications - AI is increasingly being integrated into business operations, with 79% of surveyed companies already applying AI Agents, resulting in productivity improvements (66%), cost reductions (57%), faster decision-making (55%), and enhanced customer experience (54%) [1] - Major tech companies are focusing on Agents, with products like OpenAI's Agent Mode, Microsoft's Copilot, and Alibaba's Baichuan Agent, indicating a trend towards AI-driven automation [2][26] - Alibaba Cloud's Baichuan platform aims to provide a comprehensive environment for enterprises to develop AI Agents, integrating model invocation, framework construction, resource scheduling, and compliance operations [2][3] Group 2: Infrastructure and Model Development - Alibaba Cloud has upgraded to a "full-stack AI service provider," focusing on building foundational infrastructure and refining base models to support the next phase of AI development [5][11] - The strength of the foundational models, such as the Tongyi Qianwen series, is crucial for the performance of Agents, with recent evaluations showing competitive capabilities in various tasks [9][10] - The introduction of multiple new models at the Cloud Summit, including Qwen3-MAX and Qwen3-Omni, showcases Alibaba's commitment to advancing AI capabilities [10][11] Group 3: Agent Ecosystem and Business Integration - Alibaba Cloud's "1+2+7" enterprise-level Agent system allows for flexible development approaches, enabling companies to quickly prototype with low-code solutions and transition to high-code for deeper customization [17][18] - The platform addresses key operational challenges by providing essential capabilities such as memory management, tool integration, and dynamic reasoning, facilitating smoother implementation of AI Agents in business processes [19][20] - The effectiveness of the Baichuan platform is evidenced by successful case studies in various sectors, demonstrating significant efficiency gains and operational improvements [20][21] Group 4: Market Position and Future Outlook - Alibaba Cloud has established itself as a leader in the AI and cloud computing market, with a significant share that surpasses the combined total of its closest competitors [23][24] - The article posits that the development of Agents is a critical next step in AI's evolution, moving beyond simple tasks to becoming integral tools for business growth [26][30] - The strategic positioning of Alibaba Cloud in the global AI landscape is highlighted, emphasizing the importance of local solutions for Chinese enterprises to reduce reliance on foreign technologies [30][31]
广告被偷偷加长,平台正在悄悄偷走用户时间
36氪· 2025-09-29 00:17
Core Viewpoint - The article highlights the issue of video platforms extending advertisement durations beyond what is indicated, leading to consumer dissatisfaction and potential violations of consumer rights [11][27][39]. Group 1: Advertisement Duration Issues - The National Market Regulation Administration has responded to complaints about discrepancies between advertisement durations and their actual lengths on video platforms [7][11]. - Testing across major video apps like iQIYI, Mango TV, and Youku revealed significant instances of advertisement overrun, with some platforms exhibiting particularly severe issues [12][13]. - Various forms of advertisement overrun were identified, including initial ads not counting towards the countdown, forced continuation of ads after the countdown, and additional ads appearing post-countdown [16][20][24]. Group 2: Economic Implications - iQIYI reported an advertisement revenue of 1.27 billion yuan in Q2, while Mango TV's revenue for the first half of the year was 1.587 billion yuan, indicating the financial significance of advertisement durations for these platforms [24]. - The article suggests that the additional seconds gained from advertisement overruns can accumulate into substantial revenue when multiplied by millions of users and views [25]. Group 3: Consumer Rights and Trust - The misleading countdown practices by video platforms are seen as a violation of consumer rights, as they create a false expectation of advertisement duration [27][39]. - The platforms often use ambiguous language in their advertisements, implying that ads will end after the countdown, which can be interpreted as a deceptive practice [29][31]. - The article calls for video platforms to focus on improving content and service quality to regain consumer trust, rather than employing tactics that undermine it [40][41].
AI加速生物活性原料创新,「未名拾光」获数千万元B+轮融资 | 早起看早期
36氪· 2025-09-29 00:17
Core Viewpoint - The company "未名拾光" has recently secured a B+ round financing of several tens of millions of RMB, following a previous investment of nearly 100 million RMB from L'Oréal and Naive Group, aimed at enhancing its AI technology platform and expanding its global business footprint [3][4]. Group 1: Financing and Investment - "未名拾光" has received significant investments from both L'Oréal and Naive Group, totaling nearly 100 million RMB earlier this year, and has now attracted additional funding from industrial funds [4]. - The latest financing round will primarily focus on deepening AI technology platform development and expanding the application scenarios of biological materials [3]. Group 2: Technology and Product Development - The company has established a closed-loop system for the innovation of biological materials, integrating design, screening, efficacy evaluation, and large-scale production, empowered by AI [4]. - "未名拾光" is developing two main categories of biological raw materials: plant callus tissues and bioactive proteins, including recombinant collagen and peptides [4]. - The company has created a dual-cell factory system utilizing both microbial and plant cell factories to produce various products, including rare plant active molecules [6]. Group 3: AI Integration - The team recognized the value of AI early in the development of their synthetic biology technology platform, utilizing tools like AlphaFold and RFDiffusion to enhance research efficiency [7]. - AI has significantly improved research efficiency, reportedly increasing it by at least five times, with plans to allocate 50% of R&D spending towards AI development [8]. Group 4: Business Model and Market Strategy - "未名拾光" employs a CRDMO model (CRO + CDMO) to collaborate with downstream brand partners for the development of new biological raw materials and provide contract manufacturing services [4][10]. - The company has successfully validated its model in the plant metabolite category, expanding its client base to include numerous well-known domestic and international brands [11]. Group 5: Future Directions - The company plans to expand its business in bioactive raw materials from the beauty sector to food and daily chemical applications, while also seeking international market opportunities [13].
8点1氪:王健林被限制高消费;西贝创始人贾国龙清空多个账号内容;宗馥莉或无法使用“娃哈哈”商标
36氪· 2025-09-29 00:17
Group 1 - Dalian Wanda Group and its legal representative Wang Jianlin have been restricted from high consumption due to a forced execution of 186 million yuan [5] - Dalian Wanda Group has a total execution amount of approximately 14.293 billion yuan, with 57 instances of equity freezing [5] - The freezing of shares includes 145.33 billion yuan worth of equity since September, indicating significant financial distress [5] Group 2 - The founder of Xibei Catering, Jia Guolong, has cleared multiple social media accounts, with his Douyin account retaining only one video discussing the company's revenue of 6.2 billion yuan [5] - The founder of Leap Motor, Zhu Jiangming, responded to being restricted from high consumption, stating that the limitation has been lifted and highlighted the need for team improvement [8] - Leap Motor was listed as a dishonest executor by the Guangzhou Baiyun District People's Court due to business disputes [8] Group 3 - Wahaha Group is undergoing significant changes, with the sales rights of Zhejiang Wahaha Drinking Water Co., Ltd. being transferred to a subsidiary of Hongsheng Beverage [7] - The transfer of sales rights is set to be implemented by March 2025, indicating a strategic shift in operations [7] - Wahaha has faced public scrutiny over trademark transfer issues, complicating its brand management [7] Group 4 - GAC Fiat Chrysler's core assets are being auctioned off, with the starting price set at 800 million yuan after previous auctions failed to attract buyers [9] - The core assets include land and production equipment, with the total starting price being significantly lower than previous auction attempts [9] Group 5 - Xiaomi's new smartphone series, the Xiaomi 17 Pro Max, has seen demand exceed expectations, prompting the company to increase production [12] - The first batch of Xiaomi 17 series phones was launched at a starting price of 4,499 yuan, with positive user feedback on various features [12] Group 6 - The sales revenue of Pang Donglai has surpassed last year's total, reaching 17.12 billion yuan as of September 27, 2025 [12] - The supermarket segment leads in sales, contributing 9.42 billion yuan, followed by jewelry and department store sales [12]
在蔡国强「升龙」的雪山脚下,我和当地人一起捡垃圾
36氪· 2025-09-29 00:17
Core Viewpoint - The article discusses the environmental and social implications of a fireworks event organized by artist Cai Guoqiang and outdoor brand Arc'teryx in the Himalayas, raising questions about the sustainability of such marketing strategies and their impact on local communities and ecosystems [6][7][30]. Group 1 - The fireworks event took place in a fragile ecological area, with concerns about the environmental damage it may cause [6][15]. - Despite claims of eco-friendliness, the event left behind waste that required local villagers to clean up, contradicting the organizers' statements about environmental responsibility [12][25]. - Local residents were largely unaware of the event, highlighting a disconnect between the marketing efforts and the local community's engagement [22][28]. Group 2 - The article contrasts the fireworks event with a more environmentally conscious event by another outdoor brand, Mammut, which utilized light technology to celebrate a historical climbing route without harming the environment [30][32]. - It suggests that Arc'teryx could have chosen a more suitable and sustainable approach to marketing that aligns with their brand values and the local ecological context [33][34]. - The piece emphasizes the importance of integrating local communities into brand activities in a meaningful way, rather than imposing external marketing spectacles that may not resonate with them [22][34].