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花11元小料费畅吃好利来,海底捞快把小料台做成慈善午宴了
36氪· 2026-01-02 13:06
以下文章来源于Vista氢商业 ,作者贾小乐 Vista氢商业 . 关心都市白领的消费生活 提供易懂有趣的品牌报道 30块能吃饱的海底捞, 小料台成主角了。 文 | 卢力麟 编辑 | 贾小乐 来源| Vista氢商业(ID:Qingshangye666) 封面来源 | unsplash "为一盘甜品吃了一顿火锅",是当下流行的吃海底捞的心态。 11月,各地海底捞陆续进行了一轮小料台的升级,小料台被改造成了"大菜台"。 三里屯的海底捞门店里,颇具开创性地在芝麻酱、葱花旁边摆上了两排烘 焙甜品。 但海底捞的甜品不是你在酒店早餐自助里常见的1元速冻蛋挞和色素小蛋糕。 奶油角、肉松小贝、巧克力司康、抹茶瑞士卷,都是连锁烘焙里的熟面孔,其 中还有"身家不菲"的好利来同款——"没想到头一回敞开吃好利来是在海底捞"。 于是如今去吃海底捞的,大多不是奔着火锅,而是小料台上的自助餐。除了甜品,你还能在不同城市的海底捞店里吃到卤菜、冰粉和海鲜,或者是"入座即 送"的成箱车厘子。 "海底捞,快把火锅小料台做成慈善午宴了。" 30块能吃饱的海底捞 小料台成主角了 如果世界上有什么联动比"在海底捞里吃到免费好利来"更能勾起打工人兴趣, ...
Manus肖弘的20个人生关键细节
36氪· 2026-01-02 13:06
Core Viewpoint - The article discusses the journey of Xiao Hong, the founder of Manus, highlighting his strategic timing in the AI industry and the recent acquisition by Meta, which positions him as a key player in the global AI landscape [5][11]. Group 1: Xiao Hong's Entrepreneurial Journey - Xiao Hong's entrepreneurial path is marked by a clear understanding of timing, where he capitalizes on emerging trends and exits at the right moment [7][8]. - His early experiences with technology and programming laid the foundation for his future ventures, showcasing a blend of technical skills and market awareness [13][18]. - During his university years, he successfully leveraged his technical expertise to enhance the university's official WeChat account, demonstrating his ability to identify and solve pain points quickly [26][28]. Group 2: Key Innovations and Strategic Moves - In 2015, Xiao founded Wuhan Nightingale Technology, focusing on the WeChat ecosystem and developing tools that addressed specific needs of content creators, leading to significant market traction [36][39]. - He anticipated the shift towards enterprise WeChat and developed "WeChat Assistant," which became a crucial tool for customer relationship management, allowing him to capture a growing market [41][42]. - The sale of his company at the peak of the market in 2020 exemplifies his strategic exit approach, allowing him to pivot towards AI with ample resources [45][46]. Group 3: Transition to AI and Recent Developments - In 2022, recognizing the impending shift towards AI, Xiao founded "Butterfly Effect," focusing on creating practical AI tools rather than competing in the crowded space of large models [48][52]. - The acquisition of Manus by Meta was a significant milestone, allowing Xiao to integrate into a major player in the AI field and leverage Meta's resources for further development [86][87]. - The strategic decision to relocate the company to Singapore reflects a commitment to global competition and access to critical resources, including computational power [74][76].
你的下一任滑雪教练,是双鞋垫?
36氪· 2026-01-02 04:09
Core Viewpoint - The article discusses the innovative AI ski insole developed by Li Haowen, which aims to serve as a personal coach by analyzing users' skiing data and providing insights to prevent injuries and improve performance [5][8][29]. Product Overview - The AI ski insole features 84 sensors that collect data on foot movements and send it to a mobile app for analysis [5][8]. - The product is priced at 1288 yuan, which is positioned as a high-tech item compared to other skiing gear [11][26]. - The insole is designed to predict potential injury points based on users' skiing habits and provide personalized training recommendations [14][17]. Market Strategy - The company plans to expand its market focus to mature skiing regions overseas, such as Austria, Switzerland, and Canada, while emphasizing app-based subscriptions in China [8][27]. - The target demographic includes outdoor sports enthusiasts aged 35 to 70, who typically spend 100,000 to 200,000 yuan annually on outdoor activities [22]. Data Collection and Analysis - The company has collected over 20,000 hours of skiing data to refine its AI model, which requires approximately 20 hours of skiing data from a user for accurate customization [30][19]. - The AI model analyzes various factors, including pressure and movement, to provide insights into users' skiing techniques and potential areas for improvement [44][50]. Future Developments - The company aims to develop additional products, such as a virtual coach and AI ski goggles that display real-time data [53]. - Future plans also include expanding into other sports like diving, mountain biking, and trail running [54].
2025没买房没买车,我的钱怎么还是没了?丨36氪年度消费观察
36氪· 2026-01-02 04:09
Core Insights - The article discusses the evolving consumption patterns of young people in 2025, highlighting a dual trend of both consumption downgrade and upgrade, where over 50% acknowledge downgrading while 70% claim to be upgrading their consumption [7][9]. Group 1: Consumption Trends - Young consumers are increasingly prioritizing immediate gratification over long-term savings, focusing on experiences rather than ownership [12][15]. - The cities with the most significant consumption upgrades are Wuhan (84.6%), Suzhou (81.8%), and Changsha (76.9%) [12][13]. - Young people are spending on experiences that provide emotional returns, such as concerts and travel, with 64.1% willing to spend over 1,000 yuan on concerts [37][41]. Group 2: Emotional Spending - Young individuals are using shopping as a coping mechanism for stress, with over 90% purchasing plush toys for emotional comfort [18][23]. - The trend of seeking "low-risk intimacy" through plush toys indicates a desire for emotional support during tough times [23][26]. - The rise of metaphysical consumption reflects a search for psychological reassurance rather than scientific explanations [20][26]. Group 3: Fitness and Health - Fitness has become an integral part of young people's lives, with a focus on enjoyment and stress relief rather than just weight loss [29][32]. - The average monthly budget for fitness does not exceed 1,000 yuan, indicating a practical approach to health expenditures [31]. Group 4: Gender Dynamics in Spending - Traditional gender stereotypes in spending are being challenged, with both men and women diversifying their purchases across categories like fitness, skincare, and technology [44][48]. - Approximately 70% of consumers prioritize quality over brand, with men leaning towards brand trust and women valuing word-of-mouth [46]. Group 5: Financial Awareness - Young consumers are becoming more strategic with their spending, often opting for budget-friendly alternatives and DIY solutions [55][58]. - The average budget for a down jacket is 1,146.4 yuan, showing a calculated approach to clothing purchases [56]. Group 6: Redefining Consumption - Young people are redefining what it means to spend money, focusing on experiences, comfort, and self-pleasure rather than merely following trends [61][62]. - The article emphasizes that spending is not just about products but about creating personal meaning and emotional value in a complex world [61][62].
追流量的中年男人,不想回去打螺丝
36氪· 2026-01-01 13:06
Core Viewpoint - The article explores the phenomenon of "traffic hijacking" in the live streaming industry, focusing on individuals like Wang Rongyun, who leverage the popularity of trending figures to gain followers and visibility, despite lacking unique talents or skills [4][6][30]. Group 1: Traffic Hijacking Strategies - Wang Rongyun, also known as "Xiao Jiangxi," has accumulated nearly 40,000 followers by quickly capitalizing on trending figures like "Chicken Chop Brother" and "Guo Youcai" [7][11]. - The first principle of traffic hijacking is to arrive at the scene quickly; for instance, after "Chicken Chop Brother" trended on September 22, Wang was live streaming by September 24, gaining 10,000 followers in just ten days [7][8]. - The second principle involves having some talent or unique content; for example, a fellow streamer named "Li Youcai" gained 240,000 followers in two weeks by singing a popular song at a train station [8]. Group 2: The Nature of Traffic and Engagement - Wang believes that traffic is transient and cannot be retained, stating, "Traffic is like water; no one can hold it" [4][6]. - He emphasizes the importance of being visible in the right places, such as positioning oneself strategically during live events to gain exposure [8][12]. - The article highlights the role of platform algorithms in determining visibility, with Wang acknowledging that he does not fully understand how these algorithms work but has developed his own "wild algorithm rules" through experience [8][17]. Group 3: Personal Experiences and Challenges - Wang's journey began when he was inspired by Guo Youcai's rise to fame, leading him to pursue live streaming as a career after losing his job in a hotel kitchen [11][13]. - Despite his efforts, he faced financial losses, spending several thousand yuan while trying to build his streaming career, indicating the unpredictable nature of traffic and income in this industry [15][30]. - The article also discusses the emotional and psychological aspects of being a small streamer, with Wang expressing a desire for recognition and the challenges of maintaining a stable income through traffic hijacking [29][36]. Group 4: The Broader Context of Live Streaming - The article notes that many small streamers, like Wang, are often from lower socioeconomic backgrounds and see traffic hijacking as one of the few viable options for gaining exposure and income [25][27]. - It highlights the competitive nature of the live streaming industry, where streamers constantly seek to capitalize on trending topics and figures to attract viewers and donations [20][21]. - The narrative reflects a broader trend in the digital economy, where individuals leverage social media platforms to create opportunities for themselves, often at the expense of stability and predictability in their careers [30][36].
中国旅游团,消失在欧洲
36氪· 2026-01-01 13:06
以下文章来源于旅界 ,作者theodore熙少 中国团客消失后,欧洲旅游业大洗牌。 文 | theodore熙少 来源| 旅界(ID:tourismzonenews) 封面来源 | 旅界 摄 前段时间, 我在法国休假, 发现 了 一件 挺有意思的 事: 中国人不少,但 中国旅游团的小旗 在 巴黎圣母院、埃菲尔铁塔、卢浮宫、红磨坊 彻底不见了。 中国团客的缺席 在巴黎冬日没有引起一丝波澜,但若放在四五年前,完全是另一番景象。 曾经在欧洲各大景点,那一杆杆随风飘扬、颜色各异的小旗子,就是中国游客的坐标系。 导游在前面 走 ,扩音器里 的 沙哑指令 向身后飘, 几十位戴着统一遮阳帽、步履匆匆的同胞 们快步跟上 。 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 但现在,这 道 极具辨识度的风景线,仿佛在塞纳河薄雾中消散了。 不仅是景点,巴黎圣诞季的各大商场同样难觅中国团客踪影。 周一,我专门去了趟中国人最爱的巴黎 老佛爷百货和春天百货 , 商场里依然有亚裔面孔,而且数量不少。 但如果你仔细观察,会发现他们大多是一对对年轻情侣,或者是三两好友。 如果不凑近听他们低声交谈, 其实 很难在第一时间分辨出他们是国人,还是来自 ...
编辑部私藏清单大公开,22件年度好物让你新年开挂|36氪年度推荐
36氪· 2026-01-01 04:12
Core Viewpoint - The article reflects on the transformative events of 2025, highlighting various cultural phenomena, global conflicts, and personal growth experiences, while also providing a curated list of recommended books, podcasts, and activities for readers to engage with in the new year [5][6]. Group 1: Cultural Phenomena - DeepSeek emerged as a popular tool in early 2025, showcasing the rapid adoption of new technologies [5]. - The film "Nezha 2" continued to generate significant box office revenue, while "Zootopia 2" began its own successful run [5]. - The Labubu toy became a symbol of consumers' willingness to pay for emotional value, indicating a shift in purchasing behavior [5]. - The ongoing debates around prepared meals and the competitive landscape of food delivery services reflect the evolving food industry [5]. Group 2: Global Events - The article mentions significant global events such as trade wars, the Russia-Ukraine conflict, and the Israel-Palestine situation, emphasizing the unpredictable nature of world affairs [5]. Group 3: Recommended Books - "The Great Way" is recommended for its accessible investment philosophy, appealing to non-professional readers [8][9]. - "Deng Xiaoping Era" offers a comprehensive view of China's historical changes through the lens of Deng Xiaoping's life [13][14]. - "The Latte Factor" encourages small daily changes for personal growth, making it suitable for professionals seeking improvement [19]. - "The Human Comedy" documentary series is praised for its realistic portrayal of current events, enhancing viewers' understanding of societal issues [21][22]. Group 4: Recommended Podcasts - QCode is highlighted for its high-quality audio storytelling, providing an immersive listening experience [43][44]. - "Chen Luyu Talks" features deep, meaningful conversations that resonate with listeners, emphasizing the value of genuine dialogue [46][47]. - "Whale Hertz" focuses on food culture, offering engaging discussions about culinary topics [56]. Group 5: Activities and Experiences - The article suggests creating a desktop eco-fish tank as a low-cost, engaging hobby that can enhance one's living space [61][62]. - Purchasing a Palace Museum annual pass is recommended for those living in Beijing, encouraging cultural exploration [64][65]. - The Hyrox fitness event is introduced as a motivating group exercise option that fosters personal progress [67][68]. - Traveling to Mexico for the Day of the Dead festival is described as a profound experience that offers insights into life and death [73][74].
刷新迟到记录的老罗,状况百出的「科技春晚」
36氪· 2026-01-01 04:12
Core Viewpoint - The article discusses the return of Luo Yonghao's annual technology innovation sharing conference, highlighting the mixed reception of the event, which featured various innovative products but faced significant criticism for its execution and organization [5][6][8]. Event Overview - Luo Yonghao's annual technology innovation sharing conference took place on December 30, 2025, in Shanghai, featuring a four-hour presentation that included product showcases from ByteDance and several Shenzhen hardware companies [6][7]. - The event generated high anticipation, with tickets selling out quickly and viewership reaching around 5 million on Douyin [7]. Execution Issues - The event was marred by multiple errors, including incorrect PowerPoint content and a delayed start time of 50 minutes, which included 20 minutes of advertisements and 30 minutes of music [8][12]. - Audience dissatisfaction was evident, with calls for refunds and complaints about the event feeling more like a sales pitch than a genuine product showcase [15][16]. Product Highlights DJI NEO2 Drone - The DJI NEO2 is marketed as an easy-to-use drone for capturing everyday moments, featuring gesture control and a lightweight design of 151 grams [18][19]. Exoskeleton Device - An exoskeleton product designed to assist with physical tasks, utilizing lightweight materials and AI to adapt to different environments, was showcased [22][24]. 3D Printer by Tuozhu - The Tuozhu 3D printer aims to make 3D printing accessible for everyday users, supported by a community for sharing 3D models [26][28]. LiberNovo Ergonomic Chair - This chair adapts to the user's posture automatically, providing support without manual adjustments, representing a new generation of ergonomic furniture [30][32]. LICURV Dishwasher - A compact dishwasher that cleans dishes in five seconds without detergent, utilizing high-pressure water and heat for effective cleaning [34][36]. Antigravity Drone - The Antigravity drone allows users to control it easily and experience aerial views through a VR headset, simplifying the process of capturing panoramic footage [38][40]. AI Product "Doubao" - The Doubao AI application demonstrated advanced voice recognition and translation capabilities, showcasing its potential in real-time communication [46][48]. "Qie Ting" AI Reading App - This app offers AI-generated summaries of books, allowing users to listen to key points and insights, enhancing the reading experience [50][52]. LAVA Studio - LAVA Studio is an AI-powered music workstation that enables users to create complex musical compositions with minimal equipment, showcasing the potential of smart musical instruments [54][58].
未来技术的一次现场推演:第四届「双碳星物种·碳索计划」第三站上海人工智能产业专场收官
36氪· 2025-12-31 13:54
Core Viewpoint - The article emphasizes the importance of integrating AI technology into low-carbon transformation efforts, highlighting the need for real-world applications and collaboration across industries to achieve carbon neutrality goals [1][9][19]. Group 1: Event Overview - The fourth "Carbon Species Star · Carbon Index Plan" was launched in Shanghai, marking the conclusion of this year's initiative, which aims to explore the intersection of AI and low-carbon development [1][4]. - The event featured discussions on AI-driven industrial innovation and the potential for low-carbon smart manufacturing, with participation from various industry leaders and investment institutions [3][5]. Group 2: AI and Low-Carbon Transition - AI is being re-evaluated as a critical tool for enabling low-carbon transitions within complex industrial systems, with a focus on its ability to optimize processes and reduce emissions [10][14]. - The article notes that the successful implementation of carbon neutrality goals requires a symbiotic relationship between the innovation chain, capital chain, and industrial chain [10][19]. Group 3: Shanghai Model Space - Shanghai's "Mosu Space" serves as a significant hub for AI innovation, providing a platform for over 200 companies and facilitating collaboration across various sectors [13]. - The space aims to accelerate the development of AI applications in industries such as finance, healthcare, and manufacturing, contributing to a robust ecosystem for technology innovation [13][14]. Group 4: Industry Insights - The article highlights that AI technologies are transitioning from a phase of capability demonstration to one of responsibility, where they will directly impact energy consumption and production efficiency [17]. - Various companies presented their AI solutions during the event, showcasing their readiness to integrate into existing industrial systems and contribute to green transformation efforts [15][16].
「焦点」产品计划ICE-Tech特别版重磅启动
36氪· 2025-12-31 13:54
Core Viewpoint - The article emphasizes the integration of technology into daily life, particularly in the context of the upcoming Winter Olympics and the Spring Festival, highlighting how technology enhances everyday experiences [4]. Group 1: Focus on Technology - The special edition product plan aims to explore how technology empowers daily life, focusing on smart home appliances, office equipment, and digital lifestyle products [4]. - The initiative seeks to uncover the technological innovations and practical values behind these products, presenting insights on how technology can make home life more comfortable, work more efficient, and daily activities more convenient [4]. Group 2: Product Evaluation Criteria - The evaluation criteria for mobile devices include price-performance ratio (20%), design (30%), performance (10%), and user experience (40%) [6]. - For home appliances and office equipment, the criteria are price-performance ratio (20%), design (30%), performance (40%), and user experience (10%) [6]. - Digital lifestyle products are assessed based on price-performance ratio (20%), design (20%), performance (30%), and user experience (30%) [6]. - In the category of new energy vehicles, the evaluation focuses on driving control (20%), smart vehicle systems (30%), sustainability (30%), and design (20%) [6]. Group 3: Consumer Products Evaluation - The evaluation for beauty and personal care products includes product effectiveness (10%), user experience (40%), price-performance ratio (20%), and packaging (30%) [8]. - Food and beverage products are assessed based on taste (20%), price-performance ratio (30%), flavor (40%), and packaging (10%) [8]. - Clothing and accessories are evaluated on style (30%), comfort (30%), price-performance ratio (10%), and quality (30%) [8].