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榨菜的「难兄难弟」,被年轻人推下餐桌
36氪· 2026-01-04 09:10
Core Viewpoint - The article discusses the significant decline in the popularity of fermented bean curd (腐乳) among younger consumers, contrasting it with the resurgence of other traditional food products like Lao Gan Ma and Wujiang pickled vegetables, highlighting a need for innovation and adaptation in the industry [4][6][11]. Group 1: Market Performance - Lao Gan Ma has returned to peak revenue of 5.4 billion, showcasing a unique development style [6]. - Wujiang pickled vegetables have found success in overseas markets, selling over 8 million units in East Asia and Southeast Asia [7]. - In contrast, the fermented bean curd industry is facing declining sales, with the leading company Zhu Lao Liu reporting a 1.45% drop in revenue for the first half of 2025, and another company, Xianheng, seeing a 2.78% decline [10]. Group 2: Consumer Preferences - Younger consumers are increasingly rejecting fermented bean curd, with one supermarket employee noting that sales are primarily driven by older customers [21]. - A survey indicates that only 23% of young consumers repurchase new flavors of fermented bean curd, compared to 48% for traditional flavors, indicating a significant shift in taste preferences [25][26]. - The perception of fermented bean curd as "old-fashioned" and "unhealthy" is prevalent among younger demographics, leading to a decline in its market presence [23][30]. Group 3: Industry Challenges - The fermented bean curd industry faces three major challenges: health concerns due to high salt content, limited consumer awareness, and strong regional brand competition [28][30][35]. - The high salt content of traditional fermented bean curd (8%-15%) poses health risks, contributing to its declining popularity among health-conscious consumers [28]. - The industry is fragmented, with regional brands dominating, making it difficult to establish a national presence and leading to price wars and market saturation [36][38]. Group 4: Future Opportunities - The industry is projected to exceed 10 billion in scale by 2026, suggesting potential for growth if brands adapt to changing consumer preferences [42]. - Innovations such as low-salt and functional fermented bean curd products are emerging, with some companies developing new flavors and packaging to attract younger consumers [52][54]. - The article emphasizes the need for brands to evolve from being merely a side dish to offering diverse culinary applications, such as incorporating fermented bean curd into baked goods and other modern food trends [46][50].
海澜之家开始构建自己的生态圈了
36氪· 2026-01-04 09:10
Core Viewpoint - The collaboration between HLA (海澜之家) and Adidas is evolving into a deeper partnership, focusing on building a "Sports +" ecosystem that integrates sports with various dimensions such as event operations, product co-creation, public welfare actions, and cultural dissemination [4][15][21]. Group 1: Collaboration and Strategy - HLA has been an agent for Adidas for over two years, and the recent announcement marks the first offline public declaration of their partnership [5][9]. - HLA's chairman, Zhou Licheng, noted that the partnership has transitioned from initial exploration to a significant collaboration, with hundreds of Adidas FCC stores established [9]. - The partnership aims to leverage the strengths of both brands, with HLA focusing on internationalization and Adidas emphasizing local market penetration [6][9]. Group 2: Market Insights and Trends - The running sports segment is experiencing rapid growth, with a projected annual consumer spending of 16.8 billion yuan in 2024, reflecting a 26% increase from 2023 [17]. - In the direct spending of runners, clothing and wearable professional gear account for nearly 60% of expenditures [18]. - E-commerce platforms like JD, Taobao, and Tmall reported a 17.5% increase in sports goods retail sales in the first half of 2025, reaching 218.17 billion yuan, significantly outpacing the overall online retail growth of 6% [18]. Group 3: Community Engagement and Social Responsibility - HLA is committed to fostering a running community through initiatives like the "Lan Run Study Society," which aims to empower runners and has attracted over 10,000 participants in its flagship event [19][21]. - The partnership will enhance the "Lan Run Study Society" and expand collaboration in various running events, contributing to the development of a more inclusive sports culture in China [21][22]. - HLA and Adidas are also focusing on social responsibility, with initiatives aimed at supporting sports in remote areas and upgrading HLA's long-standing public welfare project, "One More Gram of Warmth," which has benefited over 300,000 students since its inception [27].
在2025年的AI面前,忠诚一文不值
36氪· 2026-01-04 00:06
Core Insights - The article discusses the evolving landscape of AI tools, highlighting the lack of user loyalty and the rapid adoption of various AI models as they emerge in 2025 [12][13][46]. - It emphasizes the competitive nature of AI tools, where users frequently switch between different platforms based on their immediate needs and functionalities [10][15][46]. Group 1: User Behavior and Preferences - Users exhibit a "cyber infidelity" attitude towards AI tools, constantly switching based on which tool meets their current needs best [10][12]. - The emergence of new AI tools like Gemini3 has led to a significant shift in user preferences, with users quickly abandoning previous favorites for newer, more capable options [22][34]. - The article illustrates how users prioritize functionality and reliability over brand loyalty, often choosing tools that save them time or enhance their productivity [15][19][46]. Group 2: AI Tool Performance and Features - Gemini3 is highlighted for its impressive ability to analyze YouTube videos, outperforming other tools in terms of accuracy and information density [22][34]. - Users have reported that while tools like ChatGPT have improved, they still face challenges with context retention and accuracy, leading to frustration [20][52]. - The article notes that the integration of AI tools into existing workflows is becoming more seamless, with users increasingly relying on comprehensive ecosystems like Google's suite of tools for their functionality [44][46]. Group 3: Market Dynamics and Trends - The rapid rise in demand for AI tools has led to a booming market for account reselling, with prices for access to tools like Gemini3 skyrocketing shortly after their release [30][34]. - The article suggests that as new AI tools emerge, the market will continue to evolve, with users advised to opt for flexible subscription models to adapt to changing preferences [37][46]. - The future of AI tools is expected to focus on multi-modal capabilities and seamless integration across different platforms, as users seek more cohesive experiences [49][55].
消费科技品牌「xTool」递表港交所,腾讯领投2亿美元Pre-IPO融资丨早起看早期
36氪· 2026-01-04 00:06
Core Viewpoint - xTool, a high-end consumer technology brand, is set to go public on the Hong Kong Stock Exchange, having submitted its prospectus on January 1, 2026, with plans to raise funds for R&D, brand building, and supply chain development [5][6]. Group 1: Company Overview - xTool's main business focuses on laser-based personal creative tools and material printers, targeting individual consumers, small and medium-sized enterprises (SMBs), and retail brands [7]. - The company achieved a revenue of over 2 billion RMB in 2024, with a significant growth trajectory [4]. Group 2: Market Position and Growth - xTool holds the leading position in the global laser personal creative tools market, with a market share of 37% in the first nine months of 2025, and 47% in the laser engraving machine segment, significantly outpacing competitors [7]. - Revenue growth from 2023 to 2024 is projected to increase from 14.6 billion RMB to 24.8 billion RMB, representing a 70% year-on-year growth [7]. Group 3: Financial Performance - The company's gross margins for 2023, 2024, and the first nine months of 2025 are reported at 59.2%, 54.4%, and 56.0% respectively, with adjusted net profit margins of 12.6%, 10.4%, and 9.7% [8]. - The average selling price of core products increased from approximately 12,000 RMB in 2023 to 21,000 RMB in the first nine months of 2025, exceeding industry averages by 10%-30% [8]. Group 4: User Engagement and Community - Approximately 80% of users engage with their devices monthly, with 40% using them daily. The company has established 470 communities across 32 countries, with over 210,000 active users on its self-operated overseas community platform [9]. - The global market for technology-enabled personal creative tools is expected to grow from 6.8 billion USD in 2024 to 39.1 billion USD by 2030, with a compound annual growth rate (CAGR) of 33.8% [9]. Group 5: Future Outlook - The personal creative tools sector is seen as having significant growth potential, with xTool's IPO marking a notable event in the industry, potentially making it the first publicly listed company in the consumer-grade laser engraving machine market [10].
时隔20年,郭芙蓉终于还完债了
36氪· 2026-01-04 00:06
Core Viewpoint - The article reflects on the long-term impact of debt on individuals, drawing parallels between the fictional character Guo Furong from the sitcom "Wu Lin Wai Zhuan" and real-life debt experiences, emphasizing the psychological burden and uncertainty associated with debt repayment [4][17][25]. Summary by Sections Debt in Fiction vs. Reality - In the sitcom "Wu Lin Wai Zhuan," Guo Furong's debt of 48 taels symbolizes a manageable burden that can be resolved over time, contrasting with the unpredictable nature of real-life debt [7][10]. - The article highlights how fans celebrate the fictional character's debt repayment while questioning their own financial situations, reflecting a desire for a clear endpoint to their debts [7][11]. Personal Experiences with Debt - The narrative includes personal stories, such as Li Lu, who feels the weight of her mortgage and loans, illustrating the constant financial calculations that dominate her life [11][13]. - Another character, Zhu Zhu, faces anxiety and health issues due to her debt, showcasing the emotional toll that financial obligations can impose [19][21]. Societal Implications of Debt - The article discusses how debt influences life choices, such as job security and personal well-being, indicating that for many, debt is not just an economic issue but a psychological one that affects their quality of life [23][24]. - It also touches on the generational differences in dealing with debt, with older individuals often facing more significant responsibilities, such as family and children, which complicate their financial decisions [21][22]. Cultural Reflection - The enduring popularity of "Wu Lin Wai Zhuan" is attributed to its ability to resonate with audiences' experiences of debt and the desire for certainty in life, as well as the moral lessons embedded in its narrative [25][29]. - The article concludes with a reflection on how the themes of the sitcom continue to provide comfort and a sense of community among viewers, as they navigate their own financial challenges [31][32].
8点1氪:特朗普披露马杜罗被抓细节;最高降30万,宝马中国回应30多款车型降价;“最快女护士”张水华宣布辞职
36氪· 2026-01-04 00:06
Group 1 - The article discusses the details of a military operation by the U.S. to capture Venezuelan President Maduro and his wife, with Trump stating that the U.S. will "manage" Venezuela until a "safe" transition occurs [2][5][3] - The operation involved over 150 aircraft and lasted approximately 2 hours and 20 minutes, with one aircraft being hit but still operational [5][6] - Trump indicated that if necessary, the U.S. would conduct a "larger" second wave of strikes against Venezuela, although he suggested that this may not be needed at the moment [6] Group 2 - BMW China announced price adjustments for 31 models, with reductions exceeding 10% for 24 models and over 20% for 5 models, with the highest drop being 301,000 yuan for the i7 M70L [6] - Xiaomi refuted claims regarding the alleged "fake" zoom ring on the 17 Ultra Leica version, stating that the accusations were misleading and based on misinterpretations of a teardown video [4][8] - NIO's CEO Li Bin announced that the company plans to launch three new models in 2026, aiming to increase its market share in the high-end vehicle segment [8] Group 3 - The price of 25-year-old Flying Moutai has dropped to 1,495 yuan per bottle, reflecting a decrease of 15 yuan from the previous day [9] - Tesla's global vehicle deliveries for 2025 were reported at 1.636 million, marking an 8.6% decline year-over-year, and for the first time, being surpassed by BYD in annual electric vehicle sales [9] - China's National Medical Products Administration reported that 76 innovative drugs were approved in 2025, significantly surpassing the 48 approved in 2024, with a total authorization value exceeding 130 billion USD [11]
从始祖鸟到雪王,为什么都在开大店?
36氪· 2026-01-03 13:08
Core Viewpoint - The article discusses the trend of large retail stores emerging in various industries, emphasizing their role in enhancing brand experience and community engagement, while also addressing the shift from traditional retail models to more experiential and emotionally-driven shopping environments [5][10][25]. Group 1: Large Store Trends - Miniso has successfully implemented a new large store model, with Miniso Land generating 1.5 billion yuan in sales within its first year in Shanghai, primarily driven by IP products [8][7]. - The trend of opening large stores is not limited to Miniso; brands like Honey Snow Ice City and H&M are also expanding their flagship stores significantly, with sizes ranging from 600 to 2400 square meters [12][21][22]. - The shift towards larger stores is seen as a response to market saturation in smaller formats, with brands aiming to create high-value, differentiated experiences [13][18][30]. Group 2: Consumer Experience and Engagement - Large stores are designed to enhance consumer engagement by offering unique experiences, such as themed areas and exclusive products, which help build brand loyalty [25][35]. - The success of large stores is attributed to their ability to create immersive environments that cannot be easily replicated online, thus providing a compelling reason for consumers to visit [39][68]. - Brands are increasingly focusing on the emotional value of shopping experiences, moving away from purely functional offerings to those that resonate with consumers on a deeper level [7][10][37]. Group 3: Market Dynamics and Challenges - Despite the trend towards large stores, the retail environment is facing challenges, including rising vacancy rates in shopping centers, which have reached 28.7% [30]. - The article notes that while some large store initiatives have failed, successful examples demonstrate that well-executed large stores can outperform traditional formats in terms of sales per square meter [32][45]. - The current retail landscape requires brands to innovate and adapt their strategies to remain relevant, particularly in the face of economic pressures and changing consumer preferences [30][41].
暴利的宠物,大厂的坟墓
36氪· 2026-01-03 13:08
Core Viewpoint - The pet economy, while appearing lucrative with a market size of 300 billion and gross margins up to 50%, is not a profitable venture for large companies due to high operational costs and reliance on human capital rather than scalable business models [4][10][30]. Industry Overview - The pet economy is characterized by high gross margins, particularly in pet food, where domestic brands can achieve margins of 40%-50% [10][11]. - Service sectors such as grooming and veterinary care also show high potential margins, but the actual profitability for companies is often low due to high operational costs [10][15]. Company Performance - Major players like Pet Fresh and others have faced significant losses, with Pet Fresh closing 18 stores after burning through 178 million RMB in just nine months, averaging losses of over 200,000 RMB per store monthly [5][11]. - Companies like Zhongchong Co. and Petty Co. report low net profit margins, with Zhongchong's gross margin at 28.16% and net margin at only 9.33% [11][12]. Marketing and Sales Costs - The cost of acquiring customers through KOLs (Key Opinion Leaders) and marketing has skyrocketed, with sales expenses for companies like Guibao Pet increasing from under 100 million RMB in 2017 to 500 million RMB in 2024, leading to diminished net profit margins despite increased sales [13][14]. Challenges in Scaling - The pet economy is heavily reliant on personal relationships and trust between pet owners and service providers, making it difficult for large companies to replicate the success of smaller, independent businesses [27][30]. - The high costs associated with maintaining quality service and customer trust, such as expensive store locations and high employee wages, hinder profitability for larger firms [15][28]. Comparison with Other Industries - Similar challenges are observed in other high-margin industries like beauty and medical services, where the core value lies in skilled personnel rather than scalable business operations [19][20][24]. - The pet industry exemplifies a trend where the most profitable segments are those that rely on individual expertise and customer relationships, rather than mass-market strategies [30].
「萝卜纸巾猫」是一个巨大的隐喻
36氪· 2026-01-03 04:23
以下文章来源于娱乐硬糖 ,作者谢明宏 理由我还不确定。 文 | 谢明宏 编辑 | 李春晖 来源| 娱乐硬糖(ID:yuleyingtang) 封面来源 | IC Photo 萝卜、纸巾、米老鼠往地上一摆,三花猫往考场一坐。 主人发号施令,让猫咪依次指出对应物品。猫咪有时犹豫再三,伸在空中的爪子落在哪个方向,全凭察言观色。最后在一声 "真棒"和投喂中,主人和宠 物赢得满堂彩。 娱乐硬糖 . 有温度的泛娱乐产业自媒体。娱乐人物的商业解读,资本客厅的莎士比亚。 这个简单得不能再简单的画面,却在 2025年底席卷了短视频乃至整个互联网。猫咪那种揣摩主人心思"猜答案"的样子击中了无数网友,话题"萝卜纸巾 猫咪"播放量超5.5亿次,"萝卜纸巾猫咪模仿挑战"更有近3000万人观看。 还有让人充当考生,被边牧考核的。主人选胡萝卜老是选错,气得边牧弄开冰箱,叼了一根真胡萝卜出来示范。那得意的表情,仿佛是高中班主任: "送 分题怎么还有人错!"网友纷纷表示,别的猫狗还在考试,而边牧已经拥有教资。 但古人早就提示过我们, "曲有误,周郎顾",弹错的人总能比不出错的人吸引更多目光、占到更多便宜。 短视频名著《如懿传》里,白蕊姬被太监 ...
身家十亿的富家千金破产后,发现:没有真正保值的东西
36氪· 2026-01-03 04:23
Core Viewpoint - The article discusses the decline of wealthy families in China, highlighting the experiences of individuals like Zhenzhen, who faced significant financial setbacks and lifestyle changes due to economic fluctuations and failed investments [4][5][6]. Group 1: Wealth Decline - The number of families with assets exceeding 6 million yuan has been decreasing for two consecutive years, with about 30% of wealthy families experiencing varying degrees of wealth shrinkage [4]. - Zhenzhen's family, once worth over 1 billion yuan, faced a financial crisis leading to a significant downgrade in lifestyle, including selling luxury items to support their business [5][6]. Group 2: Personal Experience - Zhenzhen's family initially accumulated wealth through real estate investments, but a failed tourism real estate project led to substantial financial losses, including a 1.5 billion yuan loss when a developer absconded [13][14]. - The family's financial struggles resulted in the loss of household staff and a drastic change in living conditions, with Zhenzhen reflecting on the emotional toll of these changes [16][30]. Group 3: Asset Liquidation - Zhenzhen attempted to support her family by selling luxury items, including a Hermes bag purchased for 400,000 yuan, which she sold for 500,000 yuan to cover business expenses [32]. - Over ten years, she sold various luxury goods, recovering approximately 4 to 5 million yuan, but these funds were quickly consumed by ongoing financial pressures [35]. Group 4: New Beginnings - Currently, Zhenzhen operates a small 5-square-meter coffee shop in Macau, working long hours and finding a sense of stability in her new life [48][50]. - She acknowledges the importance of hard work for basic needs, contrasting her previous reliance on wealth with her current self-sufficiency [56].