土地市场呈现"先扬后抑"态势，整体成交规模与2024年持平。上半年核心区域优质地块高溢价成交，17宗地块溢价率超20%，北外滩、徐汇衡复等板块诞生 高价地王；下半年市场回归理性，底价成交成为常态，国央企主导拿地，民企择机抄底。区域供应分化明显，杨浦区成交宗数最多，徐汇区凭借东安新村地 王项目成为出让金最高区域，浦东、青浦、宝山将成为2026年主力供货区域。 商品住宅市场供求两端持续收缩，创5年来新低，供求比降至0.94，库存去化成效显现。成交均价结构性上扬至8.06万元/㎡，核心源于中心城区豪宅入市。 成交结构上，90-110㎡刚需户型和300-700万元总价段为市场主力，高改产品成交量虽有增长，但客户消耗明显。区域表现中，黄浦、静安、徐汇等中心城 区保持热度，郊区市场相对低迷。二手房市场以价换量趋势显著，全年成交25.38万套，刚需小户型和低总价产品主导市场，年末成交回暖但部分次新标杆 项目价格下滑。 房企格局方面，中海、金茂等国央企占据主导，华润、保利、招商位列销售金额前三，房企合作联盟趋于稳定。整体来看，2025年上海楼市政策宽松托底、 产品品质升级、市场分化加剧，核心区域与优质产品保持竞争力，未来市场 ...

Investment Rating - The investment rating for the real estate industry is "Outperform the Market" (maintained) [2] Core Insights - The real estate market in 2025 ended with a downward trend in fundamentals, but there are positive signals expected in early 2026. The probability of housing prices stabilizing has increased from "impossible" to "possible" [4][104] - In December 2025, the cumulative sales revenue of new commercial housing was 839.37 billion yuan, a year-on-year decrease of 12.6%, while the sales area was 88.101 million square meters, down 8.7% year-on-year [3][5] - The total investment in real estate development for 2025 was 827.88 billion yuan, a year-on-year decline of 17.2%, with a significant drop in funding for real estate companies [3][53] Summary by Sections Sales Performance - In 2025, the sales revenue of new commercial housing was 839.37 billion yuan, with a cumulative year-on-year decline of 12.6%. The sales area was 88.101 million square meters, down 8.7% year-on-year. In December alone, the sales revenue decreased by 23.6% year-on-year [3][5] - The proportion of pre-sold housing in total sales decreased to 64% in 2025, down 6 percentage points from 2024 [6] Investment Trends - Real estate development investment in 2025 was 827.88 billion yuan, a decline of 17.2% year-on-year. The investment in December alone saw a year-on-year drop of 35.8% [3][53] - The funding available to real estate companies was 931.17 billion yuan, down 13.4% year-on-year, indicating a significant impact from low sales [53] Construction Activity - The area of new housing starts in 2025 was 58.77 million square meters, a year-on-year decline of 20.4%. However, there was a slight improvement in new starts in December compared to previous months [87] - The area of completed housing in 2025 was 42.984 million square meters, down 19.8% year-on-year, confirming a downward trend as a lagging indicator [87]

Investment Rating - The investment rating for the real estate industry is "Outperform the Market" (maintained) [2] Core Insights - The real estate market in 2025 ended with a downward trend in fundamentals, but there are positive signals expected in early 2026 [3] - The cumulative decline in sales has widened, but the monthly decline has narrowed, indicating a potential stabilization in the market [4] - The overall investment environment is challenging, with significant declines in both real estate development investment and funds available to real estate companies [4][53] - Despite the downturn, there is an increasing probability that housing prices may stabilize, with a shift in sentiment towards a more optimistic outlook for real estate stocks [4][104] Summary by Sections Investment and Sales Data - In 2025, national real estate development investment reached 82,788 billion yuan, a year-on-year decrease of 17.2%. The area of new housing started was 58,770 million square meters, down 20.4%, and the area of completed housing was 42,984 million square meters, down 19.8% [3] - New residential property sales amounted to 88,101 million square meters, a year-on-year decline of 8.7%, with sales revenue of 83,937 billion yuan, down 12.6% [3] Market Trends - The decline in sales has been more pronounced cumulatively, but the monthly figures show a narrowing of the decline, suggesting a potential recovery [5] - The proportion of pre-sold housing has decreased, and the growth rate of unsold inventory has slowed down [4][6] - The average selling price of new residential properties in 2025 was 9,527 yuan per square meter, with a year-on-year decline of 4.3% [37] Investment Recommendations - The report suggests a more optimistic stance towards real estate stocks, particularly recommending China Jinmao and China Merchants Shekou, as the market shows signs of potential recovery [4][104] - The probability of housing prices stabilizing has increased from "impossible" to "possible," with further improvements expected if the market does not repeat previous patterns of "price for volume" after the Spring Festival [4][104]

Group 1 - The core viewpoint of the news highlights a positive trend in the Hong Kong real estate sector, with most property stocks experiencing gains, indicating a recovery in the market [1] - The Minister of Housing and Urban-Rural Development, Ni Hong, emphasized three key areas for urban renewal this year: the renovation of old urban communities, the promotion of complete community construction, and the transformation of small public spaces in cities [1] - The government aims to stabilize the real estate market by implementing targeted policies and supporting reasonable financing needs of property companies, as well as addressing the housing demands of residents [1] Group 2 - In the secondary housing market, major cities are showing signs of recovery, with first-tier and strong second-tier cities experiencing increased activity [1] - Data from monitoring agencies indicate that the transaction volume in Beijing, Shanghai, and Shenzhen is improving, with Shanghai's second-hand housing listings decreasing for nine consecutive months, leading to a more balanced supply-demand relationship [1]

Group 1 - The core viewpoint of the news highlights a positive trend in the Hong Kong real estate stocks, with several companies experiencing significant gains, indicating a recovery in the market [1] - The Minister of Housing and Urban-Rural Development, Ni Hong, emphasized three key areas for urban renewal this year: the renovation of old urban communities, the promotion of complete community construction, and the transformation of small public spaces [1] - The government aims to stabilize the real estate market by implementing targeted policies and supporting reasonable financing needs of real estate companies, as well as addressing the housing demands of residents [1] Group 2 - In the secondary housing market, major cities like Beijing, Shanghai, and Shenzhen are showing signs of recovery, with a notable decrease in the number of listings in Shanghai for nine consecutive months, leading to a more balanced supply-demand relationship [1] - Specific stock performance includes China Jinmao rising by 4.4%, Greentown China by 4%, Zhongliang Holdings by over 3%, and New City Development by 1.8%, among others, indicating a general upward trend in the sector [2]

转自：推广 图片 来源：金茂・璞逸高新 2026年西安楼市刚刚拉开序幕，一座现象级红盘已然锁定市场焦点——金茂・璞逸高新凭借约88%的首开去化率，登顶高新千万级豪宅占有率第一宝座，开 年爆发"西安楼市2026年第一顶流"强劲势能。 选择中国金茂即是选择资产确定性 璞逸高新为何能够让高净值人群执着追随？这份答案首先藏在金茂品牌的确定性中： 交付力筑牢信任根基：金茂7年深耕西安，4座交付社区实现提前交付，高新金茂悦园提前6个月交付、大明宫金茂府一期提前278天交付，交付满意度远超市 场均值，让"选择金茂=选择确定性"成为高净值人群的共识。 图片来源：金茂・璞逸高新 ●产品基因的极致迭代：璞，是中国金茂洞悉高净值人群精神需求与家庭需求独创的"王冠"产品序列，以"东方韵、国际范、艺术感"为核心，精准契合高净 值人群"返璞归真"的生活追求。从2024年"七开七罄"的金茂·璞逸曲江，到2025年雄踞年度单盘榜首的金茂·璞逸东方，再到2026年首开即火的璞逸高新，"璞 系"所至，皆成传奇。 | 排名 | 企业名称 | 销售额 (亿元) | 排名 | 企业名称 | | --- | --- | --- | --- | --- ...

Group 1 - The core viewpoint of the articles highlights a significant rebound in Hong Kong's property stocks, driven by recent financial measures from mainland China aimed at stabilizing the real estate market [1] - Notable stock performances include Greentown China rising nearly 6%, Jianfa International Group up nearly 5%, and China Overseas Hong Kong Group increasing by 4.4% [2] - Recent financial measures include a 25 basis point reduction in the People's Bank of China's re-lending rate and a decrease in the minimum down payment ratio for commercial real estate from 50% to 30% [1] Group 2 - Shenwan Hongyuan believes that the fundamentals of China's real estate sector have undergone a deep adjustment, with a positive shift in policy expectations following central government directives to stabilize the market [1] - Ping An Securities forecasts a narrowing decline in the housing market by 2025, with signs of recovery expected by 2026, emphasizing that quality properties will be key to boosting new home sales [1]

Investment Rating - The report maintains a "Positive" rating for the real estate sector, focusing on high-quality real estate companies and commercial real estate [3][4][21]. Core Insights - The investment side of the real estate sector remains weak, with a year-on-year decline of 17.2% in total real estate development investment for 2025, and a significant drop of 35.8% in December alone [4][21]. - The sales side shows a narrowing decline in sales area, with a year-on-year decrease of 8.7% for 2025, and a 15.6% drop in December [22][32]. - The funding side indicates a continued decline in funding sources, with a 13.4% year-on-year decrease in total funding for real estate development in 2025, and a sharp 26.7% drop in December [37]. Summary by Sections Investment Side - Total real estate development investment for 2025 reached 828.8 billion yuan, down 17.2% year-on-year, with December's investment declining by 35.8% [4][21]. - New construction area decreased by 20.4% year-on-year, with December showing a 19.4% decline [20][21]. - The report adjusts 2026 forecasts, predicting a 7.7% decline in new construction and a 9.1% drop in investment [21]. Sales Side - The total sales area for 2025 was 880 million square meters, down 8.7% year-on-year, with December's sales area declining by 15.6% [22][32]. - The total sales revenue for 2025 was 8.4 trillion yuan, reflecting a 12.6% year-on-year decrease, with December's sales revenue down 23.6% [24][32]. - The average selling price of commercial housing for 2025 was 9,527 yuan per square meter, down 4.3% year-on-year [31][32]. Funding Side - Total funding sources for real estate development in 2025 amounted to 9.3 trillion yuan, a decrease of 13.4% year-on-year, with December's funding sources down 26.7% [37]. - Domestic loans saw a year-on-year decline of 7.3%, with a significant drop of 45% in December [37]. - The report anticipates that funding sources will gradually improve due to ongoing policy relaxations [37].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The real estate market has shown a significant decline in sales, with a year-on-year decrease in sales area of 8.7% and sales amount down by 12.6% for the year 2025 [4][13] - The trend of "price for volume" is evident, with the average selling price of commercial housing dropping by 4.3% year-on-year [4][13] - New construction area has decreased for four consecutive years, with a decline of 20.4% in 2025 [5][20] - The total investment in real estate development has also seen a significant drop of 17.2% year-on-year [6][24] - The cash flow pressure on real estate companies remains high, with a 13.4% year-on-year decrease in funds available to developers [6][26] Summary by Sections Sales Data - In 2025, the total sales area of commercial housing was 881 million square meters, with a year-on-year decline of 8.7% [4][13] - The sales amount reached 8.39 trillion yuan, down 12.6% year-on-year [4][13] - December 2025 saw a sharp decline in sales area and amount, with year-on-year decreases of 15.6% and 23.6%, respectively [4][13] Construction Data - The new construction area for 2025 was 588 million square meters, reflecting a 20.4% decrease [5][20] - The completion area was 603 million square meters, down 18.1% year-on-year [5][20] Investment Data - Real estate development investment totaled 8.28 trillion yuan in 2025, a decrease of 17.2% [6][24] - The funds available to real estate developers were 9.31 trillion yuan, down 13.4% year-on-year [6][26] Investment Recommendations - Recommended companies include those with strong credit and good urban fundamentals, such as Greentown China, China Overseas Development, and China Resources Land [7][34] - Companies benefiting from both residential and commercial real estate recovery are also highlighted, such as Longfor Group and New City Holdings [7][34] - Quality property management firms with strong service standards are recommended, including China Resources Mixc Life and Greentown Service [7][34]

Investment Rating - The report maintains an "Outperform" rating for the real estate sector, indicating a positive outlook for the industry despite current challenges [6]. Core Insights - The report highlights a gradual improvement in market expectations due to supportive policies at the beginning of the year, which are expected to stabilize the housing market [2][14]. - Key policy changes include a reduction in the minimum down payment for commercial properties from 50% to 30%, aimed at stimulating market activity [15]. - The extension of tax refund policies for home sales is expected to further support housing demand, with the latest extension pushing the deadline to the end of 2027 [16]. - The report emphasizes the potential for urban renewal projects to unlock housing demand and mitigate risks associated with existing inventory [17]. Summary by Sections Market Overview - The real estate market is experiencing a stabilization phase, with both new and second-hand housing markets showing signs of recovery [2]. - Recent data indicates a significant drop in new and second-hand housing transaction volumes, with new homes down by 20.37% year-on-year and second-hand homes down by 18.53% [6]. Policy Analysis - The People's Bank of China has lowered the interest rate for guaranteed housing re-loans to 1.25%, enhancing the feasibility of converting unsold properties into affordable housing [14]. - The report notes that the ongoing tax refund policy for home sales is crucial for maintaining market stability and supporting demand for improved housing [16]. Stock Market and Credit Bonds - The A-share real estate sector underperformed the market, with a decline of 3.52%, while the Hong Kong real estate sector outperformed with a gain of 2.54% [19][32]. - The issuance of real estate credit bonds totaled 100 billion yuan this week, with a net financing amount of -42.55 billion yuan, indicating ongoing challenges in the credit market [39]. REITs Market - The REITs index experienced a slight decline of 0.41%, with the property REITs index down by 0.43% [41]. - The total transaction volume for REITs was 1.288 billion yuan, reflecting a decrease of 20.24% compared to the previous week [54].