Core Viewpoint - The stock price of Dongfang Zhenxuan has surged over 100% in the past month, indicating a significant recovery and transformation within the company [2][5]. Financial Performance - In the second half of FY2025 (December 2024 to May 2025), Dongfang Zhenxuan's revenue is projected to be approximately $299 million (around 2.16 billion RMB), with an operating profit of about $6.2 million (around 44.71 million RMB) [5]. - In the first half of FY2025 (June to November 2024), the company experienced an operating loss of $15.7 million (around 11 million RMB) [5]. - By FY2025 Q4 (March to May 2025), the operating profit is expected to recover to about $7.2 million (around 51.67 million RMB), with a Non-GAAP operating profit of approximately 79 million RMB [5]. - The operating profit margins for FY25 Q1 to Q4 show significant improvement, moving from -8% to 7% [5]. Strategic Transformation - The recent surge in stock price is attributed to the company's shift in strategy following the departure of key figure Dong Yuhui, allowing the company to refocus on its original vision of becoming a product technology enterprise with supply chain management capabilities [6][12]. - Dongfang Zhenxuan has made notable progress in its self-operated business, increasing its SKU count from under 300 to 600 within a year, with further growth expected [8]. - The launch of self-operated products, such as sanitary napkins, has seen impressive sales, with 180,000 orders and an estimated sales revenue of 20 million RMB within two days on Douyin [9][10]. Market Context - The Chinese retail market is undergoing significant changes, with traditional supermarkets struggling and new retail models gaining traction, exemplified by the rapid growth of Sam's Club in China [13][14]. - Dongfang Zhenxuan's strategy of leveraging online traffic and avoiding physical stores allows for cost-effective operations and a quicker path to profitability [16]. - The company aims to build a sustainable business model focused on self-operated products, benefiting from its brand influence and supply chain advantages [17].

Core Viewpoint - The recent surge in Oriental Selection's stock price reflects market recognition of its transformation and the effectiveness of its self-operated product strategy, moving focus from "people" to "goods" [4][7] Group 1: Stock Performance - On August 14, Oriental Selection's stock price rose over 12%, reaching a high of 35.56 HKD per share, marking a new peak since late September 2023, and closing at 34.98 HKD per share with a total market capitalization of 36.6 billion HKD [2] - Since July, Oriental Selection has seen a cumulative increase of over 194% in its stock price [2] Group 2: Business Model and Strategy - Experts attribute the stock price increase to improvements in Oriental Selection's business model and the alignment with the new consumption trend in the Hong Kong stock market [4] - The company has shifted its focus to self-operated products, with significant growth in its e-commerce channels, indicating a reduced reliance on live-streaming traffic [5][7] - By June 2025, self-operated products are projected to account for 39% of GMV, with 60% of self-operated sales coming from shelf e-commerce channels [5] Group 3: Product Development and Market Response - In June, Oriental Selection's estimated GMV reached 870 million RMB, a year-on-year increase of 28%, with self-operated product GMV at 350 million RMB, up 15% year-on-year [5] - The company has launched 600 SKUs across various categories, including health foods and clothing, expanding beyond its initial focus on fresh food and snacks [7] - The introduction of popular self-operated products, such as a new brand of sanitary napkins, has contributed to sales growth, with 180,000 units sold within two days of launch [5] Group 4: Membership and Customer Engagement - The number of paid members has significantly increased, and the company is implementing various marketing strategies to enhance member engagement and activity [7] - Initiatives include member discounts, offline meetups, and exclusive product launches on the app [7] Group 5: Market Trends - The growing demand for new consumption patterns is favorable for Oriental Selection, which is well-positioned in the online market despite intense competition [8]

Summary of Key Points Core Viewpoint - As of August 14, 200 stocks reached their 52-week highs, with notable performances from China Shun Ke Long (00974), Weijun Biotechnology (00660), and Century Group International (02113) leading the list with high rates of increase [1][2]. 52-Week High Rankings - China Shun Ke Long (00974) achieved a closing price of 1.380 and a peak price of 1.890, marking a 50.00% increase [2]. - Weijun Biotechnology (00660) closed at 0.239 with a peak of 0.280, reflecting a 40.70% increase [2]. - Century Group International (02113) had a closing price of 0.172 and a peak of 0.235, resulting in a 39.88% increase [2]. - Other notable stocks include: - China International (01064) with a 35.71% increase [2]. - Harmony Auto (03836) with a 22.91% increase [2]. - Guolian Communication (08060) with a 22.73% increase [2]. Additional Stocks with Significant Increases - Several other companies also showed notable increases, including: - Paig BioPharma-B (02565) with a 20.22% increase [2]. - Dinos Environmental (01452) with a 19.13% increase [2]. - Via Biotechnology (01873) with a 15.89% increase [2]. - The list continues with various companies achieving increases ranging from 10% to 15% [2][3]. 52-Week Low Rankings - The report also highlights stocks that reached their 52-week lows, such as: - Xi Ye Rong Technology (08107) with a decrease of 10.53% [6]. - Kun Group (00924) with a decrease of 9.84% [6]. - Lu Jin (01098) with a decrease of 9.21% [7].

该行认为，近期东方甄选GMV边际改善印证此逻辑，一方面公司持续打造自营品类，截至2024年11月 推出600款SKU，GMV占比达37%；2025年新品超400款，全网销量2.1亿单。非食品品类突破显著，如 卫生巾48小时售罄18万单。同时报告期内公司付费会员数达22.83万，APP"种草计划"创新流量运营。 东方甄选(01797)今早再度异动拉升，早盘一度涨超12%。值得注意的是，该股自7月初至今股价累计飙 升逾1.8倍，截至发稿，涨7.9%，报34.16港元，成交额10.16亿港元。 消息面上，国信证券指出，当前消费市场供给多元、信息透明、需求理性，竞争中具备高性价比产品与 成熟会员体系的企业优势凸显。一方面供应链是核心基础，成熟的供应链保障高性价比产品持续输出， 另一方面，公域流量红利消退推高获客成本，私域会员体系通过转化低频用户为高粘性客群，摊薄获客 成本并挖掘用户全生命周期价值。 ...

智通财经APP获悉，东方甄选(01797)今早再度异动拉升，早盘一度涨超12%。值得注意的是，该股自7 月初至今股价累计飙升逾1.8倍，截至发稿，涨7.9%，报34.16港元，成交额10.16亿港元。 该行认为，近期东方甄选GMV边际改善印证此逻辑，一方面公司持续打造自营品类，截至2024年11月 推出600款SKU，GMV占比达37%；2025年新品超400款，全网销量2.1亿单。非食品品类突破显著，如 卫生巾48小时售罄18万单。同时报告期内公司付费会员数达22.83万，APP"种草计划"创新流量运营。 消息面上，国信证券指出，当前消费市场供给多元、信息透明、需求理性，竞争中具备高性价比产品与 成熟会员体系的企业优势凸显。一方面供应链是核心基础，成熟的供应链保障高性价比产品持续输出， 另一方面，公域流量红利消退推高获客成本，私域会员体系通过转化低频用户为高粘性客群，摊薄获客 成本并挖掘用户全生命周期价值。 ...

Group 1 - The core viewpoint of the article highlights the significant stock price increase of Oriental Selection, which rose by 10.04% to 34.84 HKD per share, with a trading volume of 5.26 billion HKD [1] - Oriental Selection Holdings Limited is a leading player in the online extracurricular education service sector in China, known for its high-quality online courses and exam preparation services [1] - The company expanded its business in 2021 to include live commerce, educational smart hardware products, STEAM education, and vocational education, and has been the largest online education brand in China's university exam preparation market since 2017 [1] Group 2 - As of the mid-year report for 2024, Oriental Selection reported total revenue of 2.187 billion HKD and a net profit of -96.799 million HKD [1] - The company is set to disclose its fiscal year 2024 annual report on August 22 [2]

Key Points - Xiaomi Group-W (01810), Crystal International Holdings (02228), and BYD Electronic (00285) ranked top in net inflow of southbound funds, with net inflows of 562 million, 227 million, and 213 million respectively [1][2] - Xpeng Motors-W (09868), Innovent Biologics (01801), and Ganfeng Lithium (01772) had the highest net outflows, with net outflows of -663 million, -535 million, and -410 million respectively [1][2] - In terms of net inflow ratio, Haitian Flavoring and Food (03288), Jiangsu Nanjing Highway (00177), and Swire Properties B (00087) led the market with ratios of 55.51%, 49.37%, and 46.46% respectively [1][2] - The highest net outflow ratios were recorded by Reshape Energy (02570), Southbound Hang Seng Index ETF (03037), and First Pacific Company (00142) with ratios of -90.77%, -68.70%, and -60.36% respectively [1][3] Net Inflow Rankings - Xiaomi Group-W (01810) had a net inflow of 562 million, representing 8.75% of its closing price of 50.800, which decreased by 0.88% [2] - Crystal International Holdings (02228) saw a net inflow of 227 million, with a net inflow ratio of 11.34% and a closing price of 7.450, which increased by 4.78% [2] - BYD Electronic (00285) recorded a net inflow of 213 million, with a net inflow ratio of 13.41% and a closing price of 38.680, which increased by 6.15% [2] Net Outflow Rankings - Xpeng Motors-W (09868) experienced the largest net outflow of -663 million, with a net outflow ratio of -20.13% and a closing price of 83.600, which increased by 5.36% [2] - Innovent Biologics (01801) had a net outflow of -535 million, with a net outflow ratio of -19.67% and a closing price of 89.950, which decreased by 1.42% [2] - Ganfeng Lithium (01772) recorded a net outflow of -410 million, with a net outflow ratio of -19.45% and a closing price of 34.000, which increased by 20.91% [2] Net Inflow Ratio Rankings - Haitian Flavoring and Food (03288) had a net inflow ratio of 55.51%, with a net inflow of 21.1399 million and a closing price of 33.560, which decreased by 0.47% [3] - Jiangsu Nanjing Highway (00177) recorded a net inflow ratio of 49.37%, with a net inflow of 14.6726 million and a closing price of 9.980, which decreased by 0.40% [3] - Swire Properties B (00087) had a net inflow ratio of 46.46%, with a net inflow of 4.0945 million and a closing price of 12.160, which decreased by 0.57% [3]

Core Viewpoint - After the departure of key figure Dong Yuhui, Dongfang Zhenxuan's stock price has rebounded significantly, indicating a recovery from previous lows and a shift in business strategy towards self-operated products [2][5]. Group 1: Stock Performance - On August 12, Dongfang Zhenxuan's stock rose by 1.11% to HKD 30.86, with a total market capitalization of HKD 32.3 billion, reflecting a 245% increase from the low of HKD 8.92 at the time of Dong Yuhui's departure [2]. - The stock has also increased over 204% from its year-to-date low of HKD 10.12 [2]. Group 2: Leadership Changes - Dong Yuhui's departure on July 25, 2024, caused a significant impact, with the stock dropping 23.39% in a single day, resulting in a market value loss of over HKD 2.5 billion [3]. - Another prominent host, Duntun, left the company on June 18, 2024, citing contract expiration, although he expressed a desire to continue collaborating with Dongfang Zhenxuan [4]. Group 3: Financial Performance - For the first half of the 2025 fiscal year, Dongfang Zhenxuan reported a net loss of HKD 96.5 million, a stark contrast to a profit of HKD 160 million in the same period the previous year [3]. - Excluding the financial impact of the sale of a subsidiary, the core business achieved a profit of HKD 32.7 million during the reporting period [3]. Group 4: Business Strategy - Dongfang Zhenxuan has shifted its focus towards self-operated products, launching new sanitary products that have seen strong sales, with the first product selling out 180,000 units shortly after launch [5][6]. - The company is adopting a membership model, with 228,300 paid members as of November 2024, indicating potential for growth compared to competitors like Sam's Club, which has 9 million members [6]. Group 5: Market Positioning - The company is positioning itself similarly to high-quality retail brands like Pang Donglai and Sam's Club, focusing on consumer-centric product development and high-quality offerings [6].

Group 1 - The stock price of Dongfang Zhenxuan has returned to levels before the "small essay" incident, with a significant increase from 12 HKD to 31 HKD per share, representing a 248% rise compared to the lowest point after Dong Yuhui's departure [1][5][6] - The increase in stock price is attributed to product performance rather than the presence of star hosts, as the company has shifted focus to product-driven strategies [2][4] - Dongfang Zhenxuan's self-operated sanitary napkins and shrimp products have shown strong sales, indicating a successful product strategy that resonates with consumer trust [2][3][5] Group 2 - The company's financial projections indicate a revenue of approximately 299 million USD (about 2.16 billion RMB) and an operating profit of around 6.2 million USD (about 44.71 million RMB) for the second half of the 2025 fiscal year [5][6] - The transition from a multi-channel network (MCN) model to a product-centric approach has been a key focus for the company, with a significant emphasis on building a strong supply chain and product quality [10][11] - Dongfang Zhenxuan's gross margin reached 38% in 2023, with self-operated products accounting for 39% of GMV, showcasing the effectiveness of the product strategy [16][22] Group 3 - The company has faced challenges in balancing the product route with the MCN model, leading to internal conflicts and a need for a clear strategic direction [11][12] - The decision to fully embrace a product-oriented strategy has been reinforced by the market's response, as evidenced by the recovery in stock price and sales performance [12][17] - The success of the product strategy is further illustrated by the increase in app downloads and consumer engagement, particularly following the launch of new products [12][16]

Core Viewpoint - The stock price of Dongfang Zhenxuan has increased significantly, with a rise of over 200% since its lowest point in the year, reflecting a recovery after a substantial drop following the separation from Dong Yuhui [4][10]. Financial Performance - As of November 30, 2024, Dongfang Zhenxuan reported a revenue of 2.186 billion RMB, a year-on-year decrease of 21.8%, and transitioned from a profit of 160 million RMB to a net loss of 96.5 million RMB [9][10]. - The company’s earnings before tax showed a profit of 188.554 million RMB, while the net profit was reported at 141.414 million RMB after a 50% distribution to Dong Yuhui [6][10]. Stock Performance - On August 12, 2025, the stock price was reported at 31.100 HKD, with a market capitalization of 32.544 billion HKD. The stock has seen an increase of approximately 207.31% from its lowest price of 10.12 HKD this year and about 248.65% from the low of 8.92 HKD following the separation from Dong Yuhui [1][10]. Business Strategy - Dongfang Zhenxuan has launched over 400 self-operated products since April 2022, achieving cumulative sales of over 210 million units and a customer base of 30.86 million [11][13]. - In 2024, self-operated products became the core revenue source for the company, accounting for 46% of total sales, indicating a shift towards a more stable profit model [13]. - The company aims to transform into a product technology company centered around self-operated products and a one-stop shopping platform primarily based on a membership system [13]. Product Development - In June 2024, Dongfang Zhenxuan entered the sanitary napkin market, selling 180,000 units within two days of launch, followed by the introduction of a second product [15]. - The company is diversifying its product offerings from agricultural products to household goods and snacks, reducing reliance on top influencers for growth [15].