2026.01. 27 本文字数：2435，阅读时长大约4分钟 作者 | 第一财经 刘晓颖 开云自身难保 安踏在向证券交易所提交的文件中称，将以每股35欧元的现金价格收购4300万股彪马股票。该收购价格比 彪马本周一收盘时的21.63欧元高出62%。在当天的交易中，彪马股价涨幅接近17%。 不过，这个交易价格低于此前出售方的预期。有消息称，在1月中旬，出售方原本期望其持有的股份能获得 每股超过40欧元的报价，约合17亿欧元。 彪马要出售的消息在2025年就传出。去年8月，有消息称皮诺（Pinault）家族正在评估新的战略选项，其 中就包括出售彪马股份。皮诺家族同时是古驰母公司开云集团（Kering）的第一大股东，该家族近年来频 频进行收购交易，导致债务规模攀升。作为一家奢侈品集团，大众运动品牌彪马在开云的一众高档品牌中显 得格格不入。 所以，此次出售也并不让人意外。 此前的市场传闻终于尘埃落定。 1月27日，安踏体育发布公告称，收购PUMA SE（彪马）的29.06%股权，对价为每股普通股35欧元，合 共约15亿欧元（不含税）（相当于约人民币123亿元）。 本次交易预计有望于2026年底前完成，但仍需要得到相 ...

Investment Rating - The report maintains a "Buy" rating for Anta Sports (2020.HK) [2][8] Core Views - Anta Sports plans to acquire a 29.06% stake in PUMA for approximately €1.51 billion (about 12.28 billion RMB), representing a 62% premium over PUMA's previous closing price [8] - The acquisition aligns with Anta's strategy of "single focus, multi-brand, globalization," enhancing its brand matrix and global competitiveness [8] - PUMA's established brand presence and market positioning in various sports categories complement Anta's existing brands, potentially accelerating growth and resource synergy [8] - The acquisition is expected to be completed by the end of 2026, pending regulatory approvals, and will not affect Anta's annual dividend policy due to its strong cash position [8] Financial Forecasts - Revenue projections for Anta Sports are as follows: - 2024: 70.826 billion RMB - 2025: 78.479 billion RMB (growth rate of 10.8%) - 2026: 86.250 billion RMB (growth rate of 9.9%) - 2027: 94.396 billion RMB (growth rate of 9.4%) [2][9] - Net profit forecasts are: - 2024: 15.596 billion RMB - 2025: 13.139 billion RMB (decline of 15.8%) - 2026: 14.140 billion RMB (growth of 7.6%) - 2027: 15.846 billion RMB (growth of 12.1%) [2][9] - Earnings per share (EPS) estimates are: - 2024: 5.58 RMB - 2025: 4.70 RMB - 2026: 5.06 RMB - 2027: 5.67 RMB [2][9] - Price-to-earnings (P/E) ratios are projected at: - 2024: 13x - 2025: 15x - 2026: 14x - 2027: 12x [2][9] Market Positioning - PUMA is expected to rank third globally in sports brands with a 2.5% market share by 2024, following Nike and Adidas [8] - The acquisition is anticipated to enhance Anta's global strategy, leveraging PUMA's strengths in Europe, Latin America, and emerging markets [8]

证券研究报告 | 2026年01月27日 安踏体育（02020.HK） 收购彪马 29.06%股权，全球化战略进一步深化 公司研究·海外公司快评 纺织服饰·服装家纺 投资评级：优于大市（维持） 证券分析师： 丁诗洁 0755-81981391 dingshijie@guosen.com.cn 执证编码：S0980520040004 证券分析师： 刘佳琪 010-88005446 liujiaqi@guosen.com.cn 执证编码：S0980523070003 事项： 1 月 26 日，公司公告与 Pinault 家族的投资公司 Groupe Artémis 达成购股协议，以每股 35 欧元的价格收 购 PUMA SE 共计 43,014,760 股普通股（占其全部已发行股本约 29.06%），总对价 15.05 亿欧元（约合人 民币 122.78 亿元）。 国信纺服观点： 1、标的概况：PUMA 现管理层正推动品牌复苏，短期产生一次性成本，致力于 2027 年恢复增长； 4、风险提示：关税政策不确定性；品牌形象受损；市场的系统性风险。 5、投资建议：看好集团多品牌全球化运营下，持续好于行业的成长潜力。此次 ...

Investment Rating - The investment rating for Anta Sports is "Buy" [4] Core Views - Anta Sports plans to acquire 29.06% of PUMA SE shares at a cash price of €35 per share, representing a 62% premium over PUMA's previous closing price, with a total transaction value of €1.506 billion (approximately ¥12.278 billion) [1] - The acquisition aims to enhance Anta's brand matrix and strengthen its global presence, particularly in markets where PUMA has significant influence, such as Europe, Latin America, Africa, and India [1] - PUMA is currently experiencing a performance downturn, with a projected revenue decline of low double digits for the full year 2025, and a reported EBIT loss of €10.7 million for the first three quarters of 2025 [2] - Despite short-term challenges, the long-term outlook for PUMA is positive due to its strong brand assets and global influence, with expectations for performance improvement post-acquisition [2] Financial Performance Summary - Anta's main brand experienced slight fluctuations in performance due to a weak consumer environment, with Q4 revenue declining in low single digits, while Fila and other brands showed strong growth [3] - For 2025, Anta expects a revenue growth of 10.9% to ¥78.564 billion and a net profit of approximately ¥13.2 billion, reflecting an 11% increase compared to 2024 [3] - The company anticipates a revenue growth of over 10% for 2026, with a slight decrease in net profit margin [3] Financial Projections - Revenue projections for Anta Sports are as follows: - 2025: ¥78.564 billion - 2026: ¥87.019 billion - 2027: ¥96.465 billion [9] - Net profit projections are as follows: - 2025: ¥13.194 billion - 2026: ¥14.035 billion - 2027: ¥15.937 billion [9] - The expected P/E ratio for 2026 is 14 times [8]

2026年1月27日，中国体育用品龙头企业安踏体育（股票代码：2020.HK）正式公告，已与法国皮诺 （Pinault）家族旗下投资公司Artémis签订协议，以15.06亿欧元（约合人民币122.78亿元）收购德国运 动品牌彪马（PUMA SE）29.06%的股权。交易完成后，安踏将成为彪马的单一最大股东，但暂不发起 要约收购。 本次交易对价为每股35欧元，总金额15.06亿欧元，资金全部来源于安踏自有现金储备。交易预计于 2026年底前完成，仍需通过中国、欧盟等多地反垄断审查及股东大会批准。若未在2026年12月31日前完 成交割，安踏需向卖方支付1亿欧元补偿金。安踏控股股东（持股52.83%）已承诺支持此项交易。 此举是安踏"单聚焦、多品牌、全球化"战略的关键推进。彪马作为全球领先的运动品牌，在足球、跑 步、篮球等细分领域及欧洲、拉美、亚洲市场拥有深厚根基，与安踏现有品牌矩阵形成互补。安踏集团 董事局主席丁世忠表示，收购将助力安踏"提升全球市场影响力"，并强调尊重彪马的品牌独立性与管理 团队。 此外，安踏近期资本动作频繁（如收购狼爪、投资Musinsa平台），其现金流压力值得关注。尽管2025 年旗下品 ...

Investment Rating - The report maintains a "Buy" rating for Anta Sports [1] Core Views - Anta Sports announced its intention to acquire a 29.06% stake in PUMA SE for €15.06 billion (approximately ¥122.8 billion), at a price of €35 per share, representing a 62% premium over PUMA's closing price on January 26 [5] - The acquisition is seen as a significant milestone in Anta's multi-brand globalization strategy, enhancing its brand portfolio and market presence in Europe and globally [7][8] - PUMA, a globally recognized sports brand, faced challenges in 2025, with a revenue decline of 8.5% in the first three quarters, leading to a net loss of €3.1 billion [6] Summary by Sections Company Overview - Anta Sports is a leading global sports goods company with a diverse brand portfolio including Anta, Fila, Descente, and Amer Sports [7] - The acquisition of PUMA will complement Anta's existing brands and enhance its competitive position in the global sports market [8] Financial Performance - PUMA's revenue for 2024 was €8.82 billion (approximately ¥72.73 billion) with a net profit of €340 million (about ¥2.82 billion), reflecting a net profit margin of 3.9% [6] - Anta's projected earnings per share (EPS) for 2025, 2026, and 2027 are estimated at ¥4.69, ¥5.10, and ¥5.67 respectively, with corresponding price-to-earnings (P/E) ratios of 15, 13, and 12 [9] Strategic Implications - The acquisition is expected to leverage Anta's experience in brand management and retail operations to revitalize PUMA's brand value and market presence, particularly in China where PUMA's market share is currently low [8] - Anta aims to enhance its influence in the global sports market through this strategic investment, following its previous acquisition of Amer Sports [7][8]

Core Viewpoint - Chinese sportswear firm Anta has agreed to acquire a significant stake in Germany's Puma for $1.79 billion, becoming the largest shareholder in the company [1] Group 1: Acquisition Details - Anta's acquisition of Puma represents a strategic move to enhance its global presence in the sportswear market [1] - The deal positions Anta as the largest shareholder in Puma, indicating a strong commitment to the brand [1] Group 2: Market Implications - This acquisition could lead to increased competition in the global sportswear industry, as Anta aims to leverage Puma's established brand recognition [1] - The investment reflects a growing trend of consolidation within the sportswear sector, as companies seek to expand their market share [1]

Core Viewpoint - Anta Sports has announced an agreement to acquire a 29.06% stake in Puma SE, making it the largest single shareholder, with a cash consideration of €1.5 billion. This move is part of Anta's strategy to accelerate its multi-brand globalization efforts and enhance its influence in the global sportswear market [1][1][1]. Group 1: Acquisition Details - The acquisition will allow Anta to share its growth experience and help Puma unlock its potential globally, including in China [1][1]. - Anta has no plans to launch a takeover bid for Puma and expects the transaction to be completed by the end of 2026, pending regulatory approvals and customary closing conditions [1][1]. - Anta's Chairman, Ding Shizhong, emphasized that becoming the largest shareholder of Puma marks a significant milestone in Anta's strategy of "single focus, multi-brand, globalization" [1][1]. Group 2: Strategic Implications - The acquisition is expected to promote the global sports industry, including in China, and create long-term value for global consumers and stakeholders [1][1]. - Anta has committed to respecting Puma's management culture and independent governance structure as a German-listed company [1][1]. - After the transaction, Anta plans to seek representation on Puma's supervisory board to collaborate closely with other board members while maintaining Puma's brand identity and heritage [1][1].

Group 1 - Anta Sports Products Co., Ltd. announced the acquisition of a 29.06% stake in PUMA SE, making it the largest single shareholder [1] - The cash consideration for the acquisition is €1.5 billion [1]

可能有人会问，彪马不是那个大名鼎鼎的德国运动品牌吗？没错！彪马1948年创立，主打鞋服和配饰， 曾经也是风靡全球的存在，但最近日子不太好过。 看一组扎心数据：2023年净利润3.6亿欧元，2024年降到3.42亿欧元，到了2025年直接亏麻了——上半年 净亏2.47亿欧元，第三季度又亏了6230万欧元，为了控成本，已经裁员500人，还计划再裁900个白领岗 位。 而安踏这边，简直是反向操作！作为咱们中国体育品牌的龙头，安踏早就开启了"收购模式"：2019年拿 下亚玛芬体育，手握始祖鸟、萨洛蒙；2025年刚全资收购德国狼爪，现在又瞄准了彪马。 而且安踏的业绩是真能打！2025年上半年，营收创下历史新高，达到385.4亿元，同比增长14.3%，旗下 安踏、FILA品牌稳步增长，其他品牌更是暴涨61.1%，这实力难怪敢出手抄底。 不过，安踏也有自己的问题。尽管不断地"买买买"，安踏体育2025年上半年的毛利率承压下滑。数据显 示，报告期内，安踏体育毛利率同比下降0.7个百分点至63.4%，其中安踏品牌毛利率下滑1.7个百分点 至54.9%，斐乐品牌毛利率下滑2.2个百分点至68%。收购的始祖鸟此前也曝出"炸山"舆情 ...