研究报告 Research Report 28 Jan 2026 安踏体育 ANTA SPORTS (2020 HK) 战略性收购 Puma 29.06%股权，继续推进单聚焦+多品牌+全球化战略 Strategic Acquisition of a 29.06% Stake in Puma to Further Advance the Strategy of Single Focus, Multi-Brand and Globalization [Table_yemei 观点聚焦 1] Investment Focus [Table_Info] 维持优于大市 Maintain OUTPERFORM 评级 优于大市 OUTPERFORM 现价 HK$77.90 目标价 HK$91.40 HTI ESG 0.7-1.6-3.5 E-S-G: 0-5, (Please refer to the Appendix for ESG comments) 市值 HK$217.86bn / US$27.94bn 日交易额 (3 个月均值) US$93.59mn 发行股票数目 2,797mn 自由流通股 (%) 47% 1 年 ...

Core Viewpoint - Anta Sports has announced the acquisition of a 29.06% stake in PUMA SE from Groupe Artémis for €1.5055 billion (approximately RMB 12.278 billion), making Anta the largest shareholder of PUMA. The transaction is expected to be completed by the end of 2026, pending regulatory approvals [1][4]. Group 1: Acquisition Details - The acquisition price for PUMA's stake is €1.5055 billion, excluding taxes [1]. - Anta will fund the acquisition entirely from its internal cash reserves [1]. - After the acquisition, Anta plans to appoint suitable representatives to the supervisory board of PUMA and aims to maintain PUMA's brand identity and culture [1][4]. Group 2: Strategic Rationale - Anta's acquisition aligns with its strategy of "single focus, multi-brand, globalization," enhancing its position in the global sports goods market [1][4]. - PUMA's positioning in professional sports and street fashion complements Anta's existing brand portfolio [4]. - Anta's chairman believes that PUMA's recent stock price does not reflect its long-term brand value [4]. Group 3: Market Context - PUMA, established in 1948, has faced challenges in maintaining its global ranking, with recent performance showing revenue growth but declining profitability [3]. - In 2021 and 2022, PUMA experienced revenue growth rates exceeding 30% and 20%, respectively, but began to show signs of revenue decline and losses in 2023 [3]. - As of January 27, Anta's market capitalization exceeded HKD 200 billion, while PUMA's stock price saw a pre-market increase of 21% [2][4]. Group 4: Anta's Growth Strategy - Anta has a history of successful acquisitions, including the purchase of FILA's rights in Greater China and the acquisition of Amer Sports, which includes brands like Arc'teryx and Salomon [7][9][12]. - The company aims to achieve a revenue scale of RMB 100 billion by 2025, with its multi-brand strategy being a key driver for this growth [9]. - Anta's approach to acquisitions focuses on brands with strong value and potential for strategic transformation [13][14]. Group 5: Industry Implications - Anta's aggressive acquisition strategy is seen as a significant move in the international sports brand landscape, potentially allowing it to compete directly with giants like Nike and Adidas [4][14]. - The company’s multi-brand strategy allows for differentiated positioning and resource sharing among its brands, which is crucial for maintaining competitive advantage [14][15]. - The success of Anta's acquisitions, such as FILA, demonstrates its capability to manage and grow multiple brands effectively, although challenges remain in ensuring each brand's unique identity and market performance [15].

研究报告 Research Report 28 Jan 2026 安踏体育 ANTA SPORTS (2020 HK) [Table_Info] 维持优于大市 Maintain OUTPERFORM 评级 优于大市 OUTPERFORM 现价 HK$77.90 目标价 HK$91.40 HTI ESG 0.7-1.6-3.5 E-S-G: 0-5, (Please refer to the Appendix for ESG comments) 市值 HK$217.86bn / US$27.94bn 日交易额 (3 个月均值) US$93.59mn 发行股票数目 2,797mn 自由流通股 (%) 47% 1 年股价最高最低值 HK$104.40-HK$75.50 注：现价 HK$77.90 为 2026 年 01 月 27 日收盘价 资料来源： Factset 1mth 3mth 12mth 绝对值 -7.2% -13.3% -0.1% 绝对值（美元） -7.4% -13.6% -0.2% 相对 MSCI China -10.3% -11.6% -33.7% [Table_Profit] Rmb mn Dec ...

近年来，在全球化战略布局中，安踏集团陆续将斐乐、始祖鸟、萨洛蒙、狼爪等品牌纳入版图，逐步形 成覆盖专业运动、时尚运动与户外运动的多品牌矩阵。最新数据显示，安踏集团2025年全年总营收超 700亿元，斐乐品牌实现中单位数正增长，以DESCENTE（迪桑特）和KOLON SPORT（可隆）为代表 的其他品牌矩阵表现最为亮眼，去年全年零售金额实现45%~50%的高速正增长。 本报讯 （记者 肖蔚男） 27日，安踏体育用品有限公司（以下简称"安踏集团"）与Pinault家族的投资公 司Groupe Artémis达成购股协议，收购全球标志性运动品牌彪马（PUMA）所属公司PUMA SE 29.06%的 股权，现金对价为15亿欧元。这是安踏集团深入推进全球化战略的又一重要举措。此次交易有望于2026 年底前完成，收购资金全部来源于安踏集团自有现金储备。 "收购彪马的股权成为最大股东，是安踏集团深入推进'单聚焦、多品牌、全球化'发展战略的重要里程 碑。"安踏集团董事局主席丁世忠表示，彪马是具有标志性意义的全球知名品牌，期待安踏集团与彪马 公司相互学习并分享经验，携手合作充分释放其品牌势能。 ...

Group 1 - Anta Sports reported a decline in retail sales for its Anta brand in Q4 2025, attributed to warm winter weather affecting winter apparel sales and a late Spring Festival impacting children's clothing, while FILA brand retail sales showed a mid-single-digit growth [1] - The overall retail environment remains weak, leading to expected downward pressure on Operating Profit Margin (OPM) for Anta brand, despite stable discount and inventory turnover ratios [1] - FILA brand's retail sales growth is attributed to effective brand restructuring and channel adjustments, with expectations for continued strong growth into 2026, although OPM may also face downward pressure due to ongoing channel adjustments [1] Group 2 - The outlook for Anta brand in 2026 is conservative, with a high probability of growth during the Olympic year, but increased marketing expenses and potential discount pressures may lead to significant OPM challenges [2] - FILA brand is expected to maintain a stable growth trajectory, with a more manageable OPM contraction anticipated [2] - Overall, the company is projected to achieve a net profit attributable to shareholders of 13 billion, 14 billion, and 15.1 billion yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 15, 14, and 13 times [2]

Core Viewpoint - Anta Group has reached an agreement to acquire 29.06% of PUMA SE shares from the Pinault family’s investment company Groupe Artémis at a price of €35 per share, totaling €1.505 billion (approximately RMB 12.278 billion) [1][4] Group 1: Company Overview - PUMA's current management is focused on brand recovery, which may incur one-time costs, with a goal to restore growth by 2027 [2][5] - PUMA's management has confirmed that the company expects a low double-digit decline in sales for 2025, with anticipated losses in reported EBIT [3][4] - The company is undergoing a reset to establish itself as one of the top three sports brands globally, aiming for healthier profit margins and growth above industry levels [3][4] Group 2: Acquisition Details - The acquisition price of €1.505 billion corresponds to approximately 0.7x PUMA's projected price-to-sales (PS) ratio for 2027 [4][5] - Although the acquisition price is at a premium to PUMA's current stock price, Anta is focused on the long-term brand value rather than short-term financial metrics [4][5] Group 3: Strategic Significance - This acquisition marks a significant step in Anta's globalization strategy, aiming to develop into a world-class multi-brand sports goods group [5][6] - PUMA holds a leading position in various sports categories and key markets, which complements Anta's existing brand portfolio [5][6] - There is significant potential for PUMA in the Chinese market, where its revenue currently represents only 7% of global income, compared to 17-30% for leading global sports brands [6] Group 4: Investment Outlook - The acquisition is expected to enhance Anta's multi-brand global operations, with PUMA's management working towards brand revitalization and growth by 2027 [2][5] - Anta maintains its profit forecasts, projecting net profits of RMB 13.21 billion, RMB 13.93 billion, and RMB 15.58 billion for 2025-2027, with respective growth rates of +10.7%, +5.5%, and +11.9% [2][5] - The target price for Anta is maintained at HKD 107-112, corresponding to a 20-21X PE for 2026, with an "outperform" rating [2][7]

Company Dynamics - Anta Sports announced the acquisition of a 29.06% stake in Puma SE for €35 per share, totaling approximately €1.506 billion (around RMB 12.278 billion), fully funded by cash reserves [1] - Upon completion of the transaction, Anta Sports will become the largest shareholder of Puma, which is considered strategically significant [1] Comments - The transaction price is deemed reasonable when considering the long-term brand value, with Puma's projected revenue, net profit, and total assets for 2024 estimated at €8.82 billion, €340 million, and €7.14 billion respectively [1] - Anta Sports stated that the acquisition price represents 0.8 times the enterprise value to the expected revenue for 2027, reinforcing the rationale behind the price [1] Brand Synergy - Puma, with over 70 years of history, excels in various sports sectors and has a strong global presence, particularly in Europe, Latin America, Africa, and India, while its revenue from the Chinese market remains relatively low [2] - The acquisition is expected to enhance Anta Sports' brand portfolio and improve its international competitiveness through complementary product offerings and regional strengths [2] - Anta Sports has successfully developed brands like FILA and Descente in China, and aims to leverage its experience to revitalize Puma's brand value post-acquisition [2] Earnings Forecast and Valuation - The EPS forecast for 2025 is maintained at RMB 4.71, while the forecasts for 2026 and 2027 have been adjusted downwards by 5% and 8% to RMB 4.76 and RMB 5.04 respectively [2] - The current P/E ratios for 2026 and 2027 are projected at 14x and 13x, with a maintained outperform rating for the industry [2] - The target price is set at HKD 110.91, corresponding to 21x and 19x P/E for 2026 and 2027, indicating a potential upside of 45% [2]

Core Viewpoint - Anta Sports announced its intention to acquire a 29.06% stake in PUMA SE for €1.506 billion, translating to approximately ¥12.28 billion, with a price per share of €35, representing a 62% premium over PUMA's closing price on January 26 [1] Group 1: Acquisition Details - The acquisition will make Anta a minority shareholder in PUMA, allowing it to recognize investment gains and losses [1] - The transaction is based on PUMA's projected net profit for 2024, which implies a price-to-earnings (PE) ratio of 15 times [1] Group 2: PUMA's Current Performance - PUMA faced challenges in 2025, with a revenue decline of 8.5% year-on-year to €5.97 billion and a net loss of €310 million [2] - The management has initiated a series of reform plans, including category focus, channel transformation, and layoffs, aiming for inventory normalization by the end of 2026 and a return to growth in 2027 [2] Group 3: Strategic Importance of the Acquisition - This acquisition marks a significant milestone in Anta's multi-brand globalization strategy, enhancing its brand portfolio alongside existing brands like Fila and Amer Sports [2][3] - PUMA's strong brand presence and historical significance will complement Anta's diverse sports offerings, including football, athletics, and basketball [3] - The acquisition is expected to enhance Anta's market influence and collaboration opportunities with international sports brands, particularly in the Chinese market where PUMA's sales are currently low [3] Group 4: Future Outlook - Anta maintains a positive outlook on its multi-brand and globalization strategy, with earnings per share (EPS) forecasts of ¥4.69, ¥5.10, and ¥5.67 for 2025 to 2027, respectively, and a low valuation PE of 15, 13, and 12 times [4]

Group 1 - Anta Sports has confirmed a deal to acquire a 29.06 percent stake in Puma SE for $1.8 billion, making it the largest shareholder of the brand [1] - Analysts speculate that under Anta's guidance, Puma could see significant market amplification and enhanced marketing efforts, including new endorsements and store openings in key markets [2] - Puma is expected to adopt a more premium positioning globally, inspired by Salomon's successful strategy, which has included expanding offerings and opening flagship stores in prime locations [2] Group 2 - Salomon has experienced steady growth, supported by Anta's acquisition of Amer Sports in 2019 and Amer's IPO on the New York Stock Exchange in 2024, with a reported net income of $143.1 million in Q3 2024, up from $55.8 million in the same quarter the previous year [3] - Amer Sports CEO highlighted strong demand for Salomon's footwear across all regions, particularly in Asia, with growth in related products such as bags and socks [4] - The acquisition by Anta provides Puma with additional financial resources to address its ongoing "reset program," aimed at reducing high inventory levels and rethinking distribution strategies in key markets including Europe, the Middle East, Africa, China, and the U.S. [4]

安踏集团深耕体育用品行业35年，以中国市场为根基，并在东南亚、中东、非洲、北美及欧洲等多个关 键市场拓展业务。彪马拥有深厚的品牌资产、全球影响力及体育资源，尤其体现在足球、跑步、综合训 练、篮球和赛车等运动细分品类，在欧洲、拉丁美洲、非洲和印度等关键体育市场均有较强影响力。 1月27日，安踏体育用品有限公司（以下简称"安踏集团"）宣布，安踏集团与Pinault家族的投资公司 Groupe Artémis达成购股协议，安踏集团将收购全球标志性运动品牌彪马（PUMA）所属公司PUMA SE29.06%的股权，现金对价为15亿欧元。若交易完成，安踏集团将成为PUMA的单一最大股东。 本次交易预计有望于2026年年底前完成，但仍需要得到相关监管部门批准及满足惯例交割条件。此次股 权收购资金全部来源于安踏集团的内部自有现金储备。 在陈晶晶看来，安踏集团参股彪马，本质是在既有品牌架构上的结构性补位。从量级看，彪马无论营收 规模还是全球覆盖度，均明显高于亚玛芬体育与斐乐。在品牌分工上，斐乐与迪桑特侧重溢价能力与风 格表达，亚玛芬体育代表专业高度，而彪马则补上了此前缺失的全球大众运动品牌层级。层次清晰的多 品牌结构，将显著提 ...