Core Viewpoint - The article highlights the successful transformation of Dezhou Xinhua Borun New Materials Technology Co., Ltd. into a high-end supplier in the sports shoe market through digitalization and advanced manufacturing techniques, particularly supercritical foaming technology [3][4]. Group 1: Company Overview - Dezhou Xinhua Borun has entered the supply chains of renowned brands such as Li Ning, PUMA, and HOKA, with orders from Li Ning scheduled until October [3]. - The company has 86 patents and has faced challenges such as low production efficiency and high energy consumption [4]. Group 2: Digital Transformation - In 2021, the company invested 90 million yuan in digital transformation to enhance production efficiency and respond to national strategies [4]. - The introduction of metal 3D printing technology has reduced mold production time from 15 days to under 5 days, improving design capabilities and product competitiveness [6]. Group 3: Production Efficiency and Sustainability - The implementation of supercritical foaming technology has established a new industry benchmark, with a product yield exceeding 95%, which is 15 percentage points higher than the industry average [6]. - The transformation has led to a 10% reduction in order delivery cycles and a daily production capacity exceeding 20,000 pairs of shoe soles, while energy consumption per unit of output has decreased by 5% [7]. Group 4: Future Goals and Industry Impact - The company aims to achieve an annual production target of 30 million pairs of shoe soles through continuous expansion and new project development [7]. - The digital transformation of Xinhua Borun serves as a model for traditional industries, demonstrating that they can achieve high-quality development through the integration of digital technologies [7].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for future performance with expected price increases of over 15% in the next 6-12 months [4][20]. Core Insights - The chairman of the company, Li Ning, has significantly increased his stake, acquiring approximately 51.79 million shares for about 809 million HKD, raising his ownership from 10.57% to 13.08%, marking the largest increase since 2006, reflecting strong confidence in the company's future [2][14]. - The partnership with the Chinese Olympic Committee (COC) for the 2025-2028 period is expected to enhance the company's core product lines, providing professional equipment for major international events, which is anticipated to drive significant growth in key categories such as basketball and running [2][15]. - The company is optimizing its channel strategy by closing underperforming stores, resulting in a net reduction of 18 stores in the past year, which has improved overall store efficiency [3]. - A multi-faceted brand marketing strategy has been implemented, including collaborations with cultural institutions and sponsorship of major events, aimed at enhancing brand strength [3][16]. - The company is expected to increase its expenditure in 2025, which may pressure short-term profit margins but is projected to yield positive results in the medium to long term [3][16]. Financial Projections - The company is forecasted to achieve net profits of 2.43 billion, 2.83 billion, and 3.13 billion RMB for the years 2025, 2026, and 2027 respectively, with a corresponding price-to-earnings (P/E) ratio of 15, 13, and 12 times [4][20]. - Revenue is projected to grow from 27.6 billion RMB in 2023 to 33.9 billion RMB by 2027, with a compound annual growth rate (CAGR) of approximately 7.68% [9][20].

Investment Rating - The report maintains a "Positive" outlook on the textile and apparel industry, highlighting potential improvements in quality manufacturing expectations due to domestic anti-involution trends and upcoming US-China-Sweden trade talks [2][3]. Core Insights - The textile and apparel sector underperformed the market, with the SW textile and apparel index rising 1.5%, lagging behind the SW All A index by 0.7 percentage points [4]. - Retail sales for clothing, shoes, and textiles reached 742.6 billion yuan in the first half of 2025, reflecting a year-on-year growth of 3.1% [30]. - Exports of textiles and apparel totaled 143.98 billion USD in the first half of 2025, a slight increase of 0.8% year-on-year, with specific categories showing varied performance [30]. - Cotton prices have seen a slight decline, with the national cotton price B index at 15,455 yuan/ton, down 0.1% [31]. Textile Sector Summary - The report suggests that the anti-involution trend may positively impact certain upstream segments like cotton yarn and nylon, potentially leading to improved profitability [9]. - Upcoming trade talks in Sweden may extend the suspension of tariff increases, which could benefit growth-oriented manufacturers [10]. - Recommendations include focusing on companies with strong growth potential such as Baolong Oriental and Taihua New Materials [9]. Apparel Sector Summary - Recent performance of sports brands indicates a K-shaped recovery, with high-end and cost-effective brands showing better growth [11]. - Anta's outdoor brands and Xtep's high-end running shoes reported significant growth, while mainstream brands like Anta and Li Ning showed lower single-digit growth [11]. - The report emphasizes that the domestic demand recovery is a key focus for 2025, with quality domestic brands expected to rebound [14]. Industry Data Tracking - The report notes that online retail sales for physical goods reached 61.191 trillion yuan in the first half of 2025, growing by 6.0% year-on-year [25]. - The textile and apparel export figures for June 2025 showed a slight decline in certain categories, with textile yarn and fabric exports down 1.6% [30]. - The report highlights the importance of monitoring cotton price trends and their impact on manufacturing costs [31].

Investment Rating - The overall investment rating for the textile and apparel industry is "Buy" for several key companies, including Anta Sports, Li Ning, and Bosideng, among others [8][20][21]. Core Insights - The textile and apparel industry is experiencing a low holding ratio since 2022, with a notable increase in the jewelry sub-sector's holding ratio. As of the end of Q2 2025, the market value of heavy-holding stocks in the textile and apparel sector increased by 8% to 12.72 billion yuan, accounting for 0.41% of the total heavy-holding stock market value [1][11]. - The apparel and home textile sector is expected to see performance recovery and valuation improvement in 2025, driven by stable retail demand and healthy inventory levels in the sportswear segment [2][16]. - In the jewelry sector, companies focusing on product differentiation and strong brand power are anticipated to outperform the industry, with Chow Tai Fook expected to see a 10% increase in operating profit for FY2025 [3][17]. Summary by Sections Fund Position Analysis - As of Q2 2025, the market values of heavy-holding stocks in the apparel and home textile, textile manufacturing, and jewelry sectors were 5.65 billion, 1.63 billion, and 5.45 billion yuan, respectively, with jewelry holdings increasing while apparel and textile manufacturing saw declines [1][11][12]. Key Company Recommendations - Recommended companies include: - Anta Sports, with a 2025 PE of 17 times, noted for its strong operational capabilities [19]. - Li Ning, with a 2025 PE of 17 times, recognized for its long-term performance resilience [19]. - Bosideng, with a favorable valuation and expected strong performance in FY2025 [19]. - Chow Tai Fook and Chaohongji in the jewelry sector, with respective 2026 PEs of 18 and 26 times [17]. Market Performance - The textile manufacturing sector outperformed the market, with a weekly increase of 2.35% compared to the 1.69% rise in the CSI 300 index [22]. Recent Reports - Chow Tai Fook reported a 1.9% decline in same-store sales for FY2026 Q1, with improvements expected in subsequent quarters due to product optimization and store efficiency [28][30]. Material Trends - As of July 22, 2025, the price of domestic cotton 237 decreased by 23% year-on-year to 21,770 yuan/ton, while long-staple cotton 328 remained stable at 15,549 yuan/ton [35][36].

Overview - Socks are essential clothing items that are widely used in daily life, characterized as fast-moving consumer goods with a relatively low average price compared to other textile and apparel products, making the sock market a vast opportunity [1][9] - In 2024, China's sock sales are projected to reach 12.229 billion pairs, generating a revenue of 101.074 billion yuan, with non-transparent socks accounting for over 60% of the market [1][9] - As living standards improve and consumer preferences evolve, there is a growing demand for comfort, functionality (such as antibacterial, moisture-wicking, and odor-resistant features), and fashion, leading to increased opportunities in niche markets [1][9] Market Policies - The Chinese government has implemented various policies to support the development of the textile and apparel industry, including initiatives to promote fashionable domestic products and enhance the innovation of traditional brands [4][6] - Key policies include the promotion of cultural and tourism consumption, support for the innovation of time-honored brands, and the encouragement of high-quality development in the textile sector [4][6] Industry Chain - The upstream of the sock industry includes suppliers of raw materials such as cotton, wool, silk, and synthetic fibers, as well as equipment manufacturers for sock production [7] - The midstream consists of sock manufacturing companies, while the downstream includes various sales channels such as supermarkets, department stores, specialty shops, wholesale markets, and e-commerce platforms [7] Competitive Landscape - The sock industry in China is characterized by a low entry barrier, resulting in a large number of participants, primarily small and medium-sized enterprises, leading to a highly fragmented market [11] - In 2024, the top 10 brands in the sock market accounted for less than 5% of the total market share, indicating significant competition and product homogeneity [11] Company Analysis - **Langsha Co., Ltd.**: One of the world's largest sock manufacturers with advanced digital equipment and a daily production capacity exceeding 4 million pairs. In 2024, Langsha's revenue reached 380 million yuan with a gross profit of 77 million yuan, resulting in a gross margin of 20.38% [13] - **Jiansheng Group Co., Ltd.**: A leading manufacturer of knitted sports apparel, producing 500 million pairs of cotton socks annually. In 2024, the company's revenue was 2.574 billion yuan, with knitted sports socks accounting for 60.61% of total sales [15] Development Trends - The demand for socks is becoming increasingly diversified, with consumers seeking additional functionalities such as anti-slip, antibacterial, and odor-resistant features [17] - Smart socks equipped with sensors to monitor foot health and adjust temperature and humidity are expected to become a market trend, providing personalized experiences for consumers [17]

Investment Rating - The report maintains a "Positive" investment rating for the industry [11]. Core Insights - The report analyzes the running industry and the development of running shoes, highlighting three main drivers: product technology advancements, breakthroughs in the supply chain, and future prospects for domestic brands to lead a new cycle of product innovation [4][10]. Summary by Sections Global Running Boom - The running craze has swept globally, with China experiencing rapid penetration. The running participation rate and road running events in China still have significant room for growth compared to overseas markets [7][21][31]. Competition in Midsole Technology - Midsole technology is crucial for the comfort of running shoes, with material and foaming processes determining performance. Different consumer groups have varying needs for shoe performance, with midsole technology being the core factor affecting comfort [8][39]. Evolution of Midsole Technology - The report emphasizes that product quality is fundamental, while marketing plays a supportive role. Major brands like Nike and Adidas have led the market through midsole technology upgrades, with Li Ning's "䨻" technology marking a significant advancement in the domestic market [9][10]. Future Industry Dynamics - Domestic brands are catching up with international competitors in terms of core midsole technology, although there are still gaps in design and product calibration. Continuous investment in these areas is expected to enhance market share and lead to new product cycles [10][11].

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported its Q2 2025 operational data, indicating low single-digit growth in overall channel revenue, a decline in direct sales, low single-digit growth in wholesale, and mid-single-digit growth in e-commerce, with retail performance meeting expectations [5][6]. - Short-term operational pressures are increasing, significantly impacting revenue and gross margin levels, and achieving annual targets will require further effort. Future marketing activities will need to be observed for their growth impact, and there is a need to balance expenses with growth in the short term [6]. - The company is increasing brand promotion spending to seek growth points amid intensifying competition, although the effectiveness of this spending remains to be seen. The operational environment has been under pressure for a prolonged period, but improvements in Nike's operations may gradually alleviate negative industry pressures, potentially allowing the company to restart a healthy upward trajectory, with performance showing high elasticity [6]. Financial Projections - The company is expected to achieve net profits attributable to shareholders of 2.39 billion, 2.54 billion, and 2.71 billion yuan for the years 2025, 2026, and 2027, representing year-on-year changes of -21%, +6%, and +7% respectively. The corresponding price-to-earnings ratios are projected to be 16, 15, and 14 times [6][10].

Summary of Key Points Group 1: Company Performance Highlights - Wan Ye Enterprise expects a net profit of 30 to 40 million yuan for H1 2025, marking a turnaround from losses, with a significant reduction in non-recurring losses [4] - Zhongwei Company anticipates a revenue of 49.61 billion yuan for H1 2025, a year-on-year increase of 43.88%, with net profit expected to be between 6.8 to 7.3 billion yuan, reflecting a growth of 31.61% to 41.28% [8] - Kema Technology projects H1 2025 revenue of 5.15 to 5.25 billion yuan, a growth of 33.93% to 36.53%, with net profit expected to be between 1.65 to 1.75 billion yuan, a year-on-year increase of 18.59% to 25.77% [12] - Tuo Jing Technology forecasts H2 2025 revenue of 12.10 to 12.60 billion yuan, a growth of 52.18% to 58.47%, with net profit expected to double year-on-year [15][16] Group 2: Industry Trends and Insights - The motorcycle industry saw a total sales volume of 8.317 million units in the first half of 2025, representing a year-on-year increase of 19% [19] - The medical insurance sector is expected to maintain a stable income and expenditure structure, with basic medical insurance income projected to reach 34.913 billion yuan in 2024, a growth of 4.2% [27][28] - The railway equipment sector is entering a high-growth cycle, with a projected net profit increase of 45% to 65% for H1 2025, driven by product volume and price increases [30][31] Group 3: Investment Opportunities - The semiconductor industry is witnessing significant growth, with companies like Zhongwei and Tuo Jing expected to benefit from increased demand for advanced manufacturing equipment [10][11] - The photovoltaic sector is undergoing supply-side reforms, with a focus on cost-effective production and advanced capacity selection, indicating potential investment opportunities in leading companies [42][43] - The electric heavy truck market is experiencing a surge, with sales in June 2025 reaching 18,000 units, a year-on-year increase of 158%, suggesting strong growth potential in the commercial vehicle sector [48]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][8]. Core Insights - The company reported a low single-digit year-on-year growth in retail sales for Q2 2025, with offline channels experiencing a low single-digit decline, while e-commerce virtual store sales grew in the mid-single digits [3][5]. - The company is focusing on optimizing its brand store structure by closing inefficient stores, with a net decrease of 18 retail points in 2025 so far, while expecting improvements in single-store operational efficiency [5][7]. - The company anticipates revenue growth of 1% in 2025, followed by 5% in 2026 and 2027, with net profit expected to decline by 19% in 2025 but recover with 11% and 12% growth in the following years [5][7]. Financial Performance - As of July 18, 2025, the company's current share price is HKD 16.24, with a market capitalization of approximately HKD 41,977.33 million [4][8]. - The company is projected to achieve revenues of RMB 289.3 billion, RMB 303.6 billion, and RMB 318.6 billion for the years 2025, 2026, and 2027 respectively [5][7]. - The estimated P/E ratios for the company are 16, 14, and 13 for the years 2025, 2026, and 2027 respectively, indicating a potential for valuation improvement [5][7].

Investment Rating - The report indicates a positive outlook for the sports apparel industry, with expectations for continued operational improvement in the second half of 2025 [1][15]. Core Insights - Leading companies in the sports apparel sector demonstrated strong operational resilience in Q2 2025, with Anta Sports and FILA showing steady revenue growth despite market fluctuations [1][11]. - The report highlights the successful multi-brand strategy of Anta Sports, with significant contributions from new brands like Descente and MAIA, while Li Ning is undergoing channel and product adjustments [1][15]. - The overall health of inventory levels is maintained, with a healthy inventory-to-sales ratio of 4-5 months, and companies are optimistic about improving operational data in H2 2025 [1][15]. Summary by Sections Sports Apparel Sector - In Q2 2025, leading companies like Anta Sports and FILA maintained steady revenue growth, while Li Ning experienced low single-digit growth excluding its young brand [1][11]. - Anta's multi-brand matrix continues to perform well, with significant growth from new brands and a focus on professional sports segments [1][15]. - The report notes that companies are leveraging multi-brand operations and event marketing to drive growth, with running shoes seeing higher revenue growth compared to other categories [1][15]. Performance of Ruoyuchen - Ruoyuchen's H1 2025 performance is highlighted, with expected net profit growth of 61.81% to 100.33% year-on-year, driven by its proprietary brand strategy and effective brand management [2][16]. - The launch of the new health product VitaOcean is anticipated to open new growth avenues for the company [2][16]. Industry Data Tracking - June retail sales for apparel showed a year-on-year growth of 1.9%, but a month-on-month decline due to factors like the early 618 shopping festival and adverse weather conditions affecting foot traffic [3][18]. - The report tracks stable raw material prices, with cotton and other materials showing minor fluctuations, indicating a stable supply chain environment [3][23]. Investment Recommendations - The report recommends several companies based on their market positioning and growth potential, including Anta Sports, Li Ning, and Ruoyuchen, highlighting their strategies to adapt to market changes and consumer trends [3][35]. - In the beauty and personal care sector, companies like Juzhibio and Jinbo Biological are recommended for their strong data resilience and upcoming product launches [3][35]. - The gold and jewelry sector is also highlighted, with recommendations for brands like Laopu Gold due to the favorable market conditions driven by rising gold prices [3][35].