Financial Performance - Company reported a revenue increase of 3.3% to 14.82 billion yuan, with a gross profit rise of 2.5% to 7.41 billion yuan, resulting in a gross margin of 50% [1] - Net profit attributable to equity holders reached 1.74 billion yuan, with a net profit margin of 11.7% [1] - As of June 30, total cash and cash equivalents amounted to 11.8 billion yuan, an increase of 4.3 billion yuan compared to the end of 2024 [1] Market Competition and Strategy - Company acknowledges intense market competition but views it as an opportunity to enhance brand and product competitiveness for sustainable growth [3] - Emphasis on deepening core categories such as running, basketball, and cross-training while exploring new sports categories like outdoor and pickleball [9] Product Performance - Footwear remains the main revenue pillar, with a 5% increase in shoe product revenue, accounting for 56% of total revenue [7] - Retail sales in running and cross-training categories grew by 15%, contributing to 67% of total retail sales [4] R&D and Technological Investment - Company has invested over 3.8 billion yuan in R&D over the past decade, with an 8.7% increase in R&D spending in the first half of 2025 [8] - The introduction of "super" technology in products like the "Yueying 5PRO" running shoes has been well-received in the market [8] Brand Development and Partnerships - Strategic partnership with the Chinese Olympic Committee aims for long-term brand development and exposure in major international events from 2025 to 2028 [12][13] - Company plans to enhance marketing activities and product launches in alignment with its partnership with the Chinese Olympic Committee [13]

Core Viewpoint - The company demonstrates a "steady" development approach amidst uncertainties, balancing proactive strategies with a focus on sustainable growth [1][3][12]. Financial Performance - In the first half of 2025, the company achieved revenue of 14.82 billion yuan, a year-on-year increase of 3.3%, with a gross profit of 7.41 billion yuan, up 2.5%, and a gross margin of 50% [1]. - The net profit for the same period was 1.74 billion yuan, and cash and cash equivalents totaled 11.8 billion yuan, an increase of 4.3 billion yuan compared to the end of 2024 [1]. Strategic Focus - The company maintains a single-brand strategy, emphasizing professionalism and avoiding resource dispersion, which contributes to its financial stability [4][11]. - The management's strategy includes aggressive marketing investments in various sports categories and partnerships with top athletes, reflecting a proactive approach [2][4]. Market Environment - The Chinese sports footwear and apparel industry is projected to grow to 598.9 billion yuan by 2025, with an expected annual growth rate of 11.62% from 2021 to 2025, indicating a highly competitive landscape [2]. Product Innovation - The company has increased R&D investment by 8.7% in the first half of 2025, outpacing revenue growth, and has cumulatively invested over 3.8 billion yuan in R&D over the past decade [1][8]. - Key product categories such as running, basketball, and training have shown strong market performance, with running category retail sales growing by 15% [5][6]. Channel Optimization - The company is strategically opening new stores in emerging markets while maintaining high-quality channel management, with a total of 7,534 stores as of June 2025 [10]. - The focus is on innovative store formats and strategic collaborations with top commercial entities, enhancing market presence without blind expansion [10][11]. Long-term Vision - The company's approach combines steady growth with proactive strategies, aiming for sustainable development and maintaining its position as a leading brand in the long term [12].

Core Viewpoint - In 2025, the Chinese sportswear industry is undergoing significant structural changes amid a slow recovery in the consumer market, as evidenced by Li Ning's mid-term financial report showing revenue growth but pressured profit margins [1][2]. Revenue and Profit Analysis - Li Ning's revenue reached 14.82 billion yuan, a year-on-year increase of 3.3%, aligning with market expectations, especially in a challenging consumer environment where retail sales in the apparel sector grew only 3.1% [2][3]. - The company's gross profit was 7.41 billion yuan, up 2.5%, but the overall gross margin decreased by 0.4 percentage points to 50.0%. Net profit was 1.74 billion yuan, with a net margin decline from 13.6% to 11.7% [3]. Business Structure and Product Focus - The growth was primarily driven by footwear, with professional products accounting for over 60% of revenue, and footwear sales making up 56% of total revenue, highlighting the brand's focus on professional sports [3][4]. - The online sales channel saw a 7.4% increase, while retail channels faced pressure, with a 3.4% decline in revenue due to adjustments in store layouts and shifting consumer behavior towards online shopping [4]. Strategic Initiatives and R&D Investment - Li Ning has entered the "Olympic cycle" as the official sportswear partner for the Chinese Olympic Committee, which is expected to enhance brand positioning and guide product development and marketing strategies over the next three years [5][7]. - R&D investment increased by 8.7% in the first half of 2025, with cumulative R&D spending exceeding 3.8 billion yuan over the past decade, indicating a commitment to enhancing product competitiveness [5][6]. Product Performance and Market Positioning - The running category showed significant growth, with retail sales increasing by 15%, and total sales of running shoes surpassing 14 million pairs, driven by popular series [6][8]. - Li Ning is also exploring niche categories like badminton and table tennis, while identifying emerging markets such as outdoor sports and tennis as strategic growth areas [7][8]. Conclusion - Li Ning's performance in the first half of 2025 reflects a balance of steady growth amid industry challenges, with strategic investments aimed at building a robust professional sports brand [8][9].

Industry Overview - The sports industry in China has shown an average annual growth rate of over 10% in the past five years, contributing to national economic growth and local economic transformation [1] - In July, retail sales of sports and entertainment products increased by 13.7%, indicating a strong consumer interest in sports [1] Company Performance - Li Ning reported a total revenue of 14.82 billion yuan for the first half of 2025, a slight increase of 3.3% year-on-year, while net profit attributable to shareholders decreased by 11% to 1.74 billion yuan [3] - Amer Sports achieved a revenue growth of 23% to 1.236 billion USD in the second quarter of 2025, turning a profit of 18 million USD compared to a loss of 4 million USD in the previous year [3] - 361 Degrees reported a revenue of 5.705 billion yuan for the first half of 2025, an increase of 11%, with net profit rising by 8.6% to 858 million yuan [3] Product Segmentation - Footwear accounts for 56% of Li Ning's total revenue, with the running category experiencing a compound annual growth rate of approximately 9.5% over the past three years, and Li Ning's running category growing over 20% [4] - Amer Sports' brand Arc'teryx has seen significant growth in footwear, with a three-digit growth rate last year, and plans to launch a series of new footwear products in the second half of 2025 [4] - The badminton segment has become a key growth area for Li Ning, with badminton products now accounting for 7% of the company's revenue, and high-end rackets seeing monthly sales of 100,000 units [6] Market Trends - The trend towards professionalization and scene segmentation in sports consumption is evident, with brands increasingly focusing on footwear and outdoor activities like marathons and hiking [5] - 361 Degrees is also developing a women's tennis product line, which is expected to enhance product synergy and optimize customer structure [7] - Wilson, a brand under Amer Sports, has experienced strong growth in its tennis apparel and footwear business, with plans to open approximately 50 new tennis stores in China this year [9]

智通财经APP获悉，里昂发布研报称，李宁(02331)2025年上半年业绩优于预期，或会为股价提供下行支 撑，评级为"持有"。报告指出，李宁2025年上半年销售额同比增长3.3%，该行及市场预期增长1%及 1.8%，毛利率与市场共识持平，为50%，高于该行预期的49.4%。 ...

Core Viewpoint - The company demonstrates a "steady" development approach amidst uncertainties, combining flexibility in strategy with a focus on sustainable growth [1][3]. Financial Performance - In the first half of 2025, the company achieved revenue of 14.82 billion yuan, a year-on-year increase of 3.3% - Gross profit reached 7.41 billion yuan, up 2.5%, with a gross margin of 50% - Net profit stood at 1.74 billion yuan, and cash and cash equivalents totaled 11.8 billion yuan, an increase of 4.3 billion yuan compared to the end of 2024 [1]. Strategic Approach - The company emphasizes a "steady" strategy that is not conservative but involves proactive measures in marketing and operational adjustments [2]. - The management highlights the importance of balancing aggressive marketing investments with systematic control and adjustments in operations [2][3]. Industry Context - The Chinese sports footwear and apparel industry is projected to grow to 598.9 billion yuan by 2025, with an expected annual growth rate of 11.62% from 2021 to 2025 [2]. - The industry is characterized by intense competition, with a multi-brand landscape and a focus on technological innovation and channel integration [2]. Brand Strategy - The company maintains a single-brand strategy, leveraging its founder's athlete background to enhance brand professionalism [4]. - This strategy allows the company to concentrate resources on the "Li Ning" brand, avoiding the risks associated with multi-brand acquisitions [4]. Product Performance - The company reported strong market recognition in categories such as running, basketball, and cross-training, with these categories accounting for 67% of retail sales [5]. - The running category saw a retail sales increase of 15%, with total sales of over 14 million pairs of running shoes in the first half of 2025 [5]. Innovation and R&D - The company has increased R&D investment by 8.7%, outpacing revenue growth, with cumulative R&D investment exceeding 3.8 billion yuan over the past decade [8]. - New technologies, such as the "超䨻" technology, are being developed to enhance product competitiveness [8][9]. Channel Optimization - The company is strategically opening new stores in emerging markets while maintaining high-quality channel standards [10]. - As of June 2025, the total number of stores was 7,534, with a focus on high-level market contributions [10]. Long-term Vision - The company's strategy reflects a commitment to long-term growth, aiming to remain one of China's leading brands over the next decade [12].

Market Overview - The Hong Kong stock market saw a significant rise, with the Hang Seng Index increasing by 0.93% to close at 25,339.14 points, and the Hang Seng Technology Index soaring nearly 3% [1] - The overall trading volume for the day was HKD 285.58 billion, with the Hang Seng Index gaining 0.27% over the week [1] Blue Chip Performance - Semiconductor company SMIC (00981) led the blue-chip stocks, rising by 10.06% to HKD 56.9, contributing 36.87 points to the Hang Seng Index [2] - Other notable performers included Li Ning (02331) up 8.78%, BYD Electronics (00285) up 6.13%, while Sinopec (00386) and China Resources Power (00836) saw declines [2] Sector Highlights - The technology sector experienced a collective surge, with major stocks like Kuaishou and Alibaba rising significantly [3] - Chip stocks exploded, with Huahong Semiconductor rising by 17.85% and ZTE Corporation by 15.13% [3] - The automotive sector also performed well, with XPeng Motors increasing by 13% following significant share purchases by its CEO [3][8] Earnings Reports - Miniso (09896) reported a revenue of HKD 4.97 billion for Q2, a year-on-year increase of 23.1%, with a notable 87% surge in TOP TOY revenue [7] - SUTENG (02498) achieved a revenue of approximately HKD 460 million, up 24.4% year-on-year, driven by a 631.9% increase in robot sales [7] - Kuaishou's Q2 revenue grew by 13.1% to HKD 35 billion, with adjusted net profit rising by 20.1% [7] Chip Industry Developments - DeepSeek launched its new model, DeepSeek-V3.1, which is expected to enhance the domestic chip design process [4] - The domestic computing power sector is anticipated to see accelerated growth due to increased demand for AI chips and local chip production [4] Airline Sector Performance - Airline stocks faced declines, with China Southern Airlines (01055) down 1.77% and China Eastern Airlines (00670) down 2.83% [5] - July operational data indicated a 2.3% year-on-year increase in domestic route capacity, but the overall demand remains subdued [6] Notable Stock Movements - XPeng Motors saw a strong performance with a 13.6% increase after its CEO's share purchase [8] - NIO's new ES8 model launch led to an 11.12% rise in its stock price [9] - COSCO Shipping Energy (01138) rose by 7.63% due to changes in global oil supply dynamics [9]

Investment Rating - The report maintains a Neutral rating for the company with a target price of HKD 16.28, indicating a potential downside of 10.1% from the current closing price of HKD 18.11 [2][15]. Core Insights - The company reported a steady performance in the first half of 2025, with revenue increasing by 3.3% year-on-year to RMB 14.82 billion. However, challenges are anticipated in the third quarter due to declining foot traffic and increased marketing expenses related to the Olympics [7]. - The management has maintained its full-year guidance for 2025, expecting flat revenue and a high single-digit net profit margin. The company is currently in an adjustment phase, and the recovery pace in the second half remains uncertain [7]. - The company has a healthy inventory level with a stock-to-sales ratio of four months, despite a net decrease of 51 stores to 7,534 by the end of the first half [7]. Financial Overview - Revenue projections for the company are as follows: RMB 27,598 million in 2023, RMB 28,676 million in 2024, and RMB 29,007 million in 2025, reflecting a growth rate of 7.0%, 3.9%, and 1.2% respectively [6][8]. - Net profit is expected to decline from RMB 3,187 million in 2023 to RMB 2,678 million in 2025, with a corresponding decrease in earnings per share from RMB 1.23 to RMB 1.04 [6][17]. - The company’s gross margin is projected to be 49.1% in 2025, down from 48.4% in 2023, while the net profit margin is expected to decrease to 9.2% in 2025 [8][18]. Market Position and Strategy - The company continues to focus on professional sports categories, with footwear sales growing by 4.9% year-on-year, while apparel sales declined by 3.4%. The running category showed strong growth, with sales increasing by 15% [7]. - The management has increased marketing investments, particularly in collaboration with the Chinese Olympic Committee, to enhance the brand's professional image, despite the anticipated rise in marketing expense ratios in the second half of the year [7].

Core Viewpoint - Li Ning Company reported a revenue of 14.82 billion RMB for the first half of 2025, reflecting a year-on-year increase of 3.3%, with a net profit of 1.74 billion RMB and a net profit margin of 11.7% [1] Financial Performance - Revenue reached 14.82 billion RMB, up 3.3% year-on-year - Gross profit was 7.41 billion RMB, with a gross margin of 50.0% - Net profit stood at 1.74 billion RMB, with a net profit margin of 11.7% [1] R&D Investment - R&D investment increased by 8.7% year-on-year, totaling over 3.8 billion RMB in the last decade - The company has enhanced its ability to convert technological research into product applications [1][2] Product Development - The introduction of "超䨻科技" technology in new products has been well-received in the market - The "越影5 PRO" running shoes are the first to feature this technology, enhancing the company's product lineup [2] Market Segmentation and Growth - The company focuses on six core categories: running, basketball, cross-training, badminton, table tennis, and sports leisure - Running, basketball, and cross-training categories accounted for 67% of retail sales [2] Sales Performance - The running category saw a retail sales increase of 15%, with over 14 million pairs of professional running shoes sold - The company’s running shoes achieved a 61.35% market share among runners completing the Beijing Half Marathon in under 90 minutes [3] Operational Efficiency - Li Ning Company maintains a channel inventory turnover ratio of 4 months, with an inventory turnover period of 61 days - The company emphasizes systematic inventory management to ensure healthy channel inventory levels [5] Channel Strategy - The company is optimizing its channel structure by collaborating with top commercial entities and expanding into emerging markets - As of June 30, 2025, the total number of Li Ning stores reached 7,534 [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company's H1 2025 performance met expectations, supported by professional sports resources for long-term development [5] - The company reported a revenue of 14.82 billion RMB in H1 2025, a year-on-year increase of 3.3%, with a gross profit of 7.42 billion RMB, up 2.5% year-on-year [7] - The net profit attributable to shareholders was 1.74 billion RMB, down 11.0% year-on-year, with a net profit margin of 11.7%, a decrease of 1.9 percentage points [7] - The company has a strong dividend policy, with an interim dividend of 0.3359 RMB per share, representing a payout ratio of 50% [7] - E-commerce contributed the largest incremental revenue, with a year-on-year growth of 7.4%, accounting for 29.0% of total revenue [7] - The company signed player Yang Hansheng, who was selected in the first round of the NBA draft, which is expected to enhance brand sales and improve the popularity of basketball in China [7] - The company focuses on a "single brand, multiple categories, multiple channels" strategy, with ongoing investment in R&D to enhance product competitiveness [7] Financial Summary - Revenue projections for 2025-2027 are 29.03 billion RMB, 30.77 billion RMB, and 32.85 billion RMB, respectively, with growth rates of 1.2%, 6.0%, and 6.8% [6][8] - The net profit attributable to shareholders is projected to be 2.65 billion RMB in 2025, 2.85 billion RMB in 2026, and 3.10 billion RMB in 2027 [6][8] - The company's return on equity (ROE) is expected to decline from 11.54% in 2024 to 8.95% in 2027 [6][8] - The company maintains a healthy balance sheet with a debt-to-asset ratio of 26.13% [3]