Investment Rating - The report maintains a "Buy" rating for Li Ning (02331.HK) [1] Core Views - The company reported a revenue of 28.676 billion yuan for 2024, representing a year-on-year increase of 3.9%, while the net profit attributable to shareholders was 3.013 billion yuan, down 5.5% year-on-year, primarily due to a 333 million yuan impairment on investment properties [8] - Li Ning is actively optimizing its channel structure by closing unprofitable stores and accelerating its expansion into emerging markets, with a total of 1,297 direct-operated stores as of the end of 2024, a decrease of 201 stores year-on-year [8] - The company has solidified its professional sports image, with the running category showing significant growth, and has become a partner of the Chinese Olympic Committee for the period of 2025-2028, which is expected to enhance brand value and market influence [8] Financial Summary - Revenue projections for 2024-2027 are as follows: 28.676 billion yuan in 2024, 28.682 billion yuan in 2025, 30.043 billion yuan in 2026, and 31.590 billion yuan in 2027 [1][9] - The net profit attributable to shareholders is forecasted to decline to 2.454 billion yuan in 2025, followed by a recovery to 2.705 billion yuan in 2026 and 3.021 billion yuan in 2027 [1][9] - The report indicates a projected P/E ratio of 15 for 2025, 14 for 2026, and 13 for 2027, reflecting a long-term positive outlook due to investments in top-tier event resources [8][9]

Core Insights - In 2024, Li Ning reported a revenue increase of 3.9% to 28.676 billion yuan, while net profit attributable to shareholders decreased by 5.46% to 3.013 billion yuan, indicating a relatively stable performance compared to competitors like Anta Sports and Xtep International [1][2] - The company's management emphasized a strategy of "steady operation, solid foundation, and pragmatic development," aiming to balance growth and profitability [1][2][5] Financial Performance - Li Ning's revenue for 2024 reached 28.676 billion yuan, a 3.9% year-on-year increase, while net profit fell by 5.46%, a slight improvement from the previous year's decline of 21.58% [2] - The gross profit margin improved by 1 percentage point to 49.4%, although it remains lower than Anta Sports but higher than Xtep International and 361 Degrees [2][4] Business Strategy - The company is focusing on the running category, which saw a 21% growth in 2024, building on a 40% increase in 2023, while intentionally reducing investment in the basketball category due to a 21% decline in sales [3][5] - Li Ning's online sales grew by 10.27%, while direct operating income decreased by 0.35% due to store closures in underperforming locations [3][4] Inventory and Channel Management - Li Ning's inventory management has improved, with a stock turnover period of 64 days, significantly better than competitors [4] - The total number of sales points decreased to 7,585, with a net reduction of 83 stores, while the number of Li Ning YOUNG stores increased [4] Investment in Sports Resources - The company is increasing investment in sports resources, including a partnership with the Chinese Olympic Committee, to enhance brand recognition and product competitiveness [5][6] - Research and development expenditure rose to 676 million yuan, accounting for 2.4% of total revenue, reflecting a commitment to innovation [6] Future Outlook - Li Ning aims to maintain stable revenue and high single-digit net profit margins in 2025, with continued investment in brand building and core categories [6]

Investment Rating - The report maintains a "Buy" rating for key companies in the sports footwear and apparel sector, specifically recommending Anta Sports, Li Ning, Xtep International, and 361 Degrees [7]. Core Insights - The sports footwear and apparel sector is expected to achieve steady growth in 2024, with a focus on leading companies' long-term investment value [1]. - In 2024, the combined revenue of four Hong Kong-listed sports footwear and apparel companies grew by 9% year-on-year to 123.2 billion yuan, while net profit attributable to shareholders increased by 36.21% to 21 billion yuan [1][11]. - The sector's stock prices have shown volatility but are expected to rise as consumer confidence improves and national policies stimulate demand [1][39]. Summary by Sections 2024 Review - The sports footwear and apparel sector demonstrated stable growth in terminal sales and maintained healthy inventory levels [1][11]. - The combined revenue of key companies in the sector showed consistent growth across the first and second halves of 2024, with a year-on-year increase of 9% [11]. - The inventory turnover days for major companies are healthy, averaging between 4-5 months, setting a solid foundation for growth in 2025 [1][24]. 2025 Outlook - The demand resilience in the sector is expected to continue, with a forecast for steady growth driven by recovering consumer confidence and an increasing preference for functional apparel [2][44]. - The report anticipates a trend of lower growth in the first quarter of 2025, followed by an increase in subsequent quarters, contingent on overall consumer sentiment improving [2][44]. Operational Trends - Companies are focusing on enhancing product quality, optimizing channel operations, and increasing marketing efforts to capture consumer attention [3]. - Key product categories such as running and outdoor gear are driving growth, with notable increases in sales for brands like Li Ning and Saucony [2][3]. - The report highlights the importance of channel optimization and marketing investments, with companies like 361 Degrees sponsoring major events to boost brand visibility [3][44]. Key Company Analysis and Investment Recommendations - Anta Sports is highlighted as a top pick due to its strong performance and expected revenue growth of 10.5% in 2025, with a projected net profit of 13% growth [45][46]. - Li Ning is expected to maintain stable revenue but face a decline in net profit due to prior asset impairments [45]. - Xtep International is projected to grow revenue by 7% and net profit by 10.3% in 2025, benefiting from its focus on professional sports segments [45][46]. - 361 Degrees is anticipated to achieve a 14% revenue increase and a 14.2% rise in net profit, supported by its broad market positioning [45][46].

Investment Rating - The report maintains a "Buy-A" rating for the company [1][8] Core Views - The company reported a revenue of 28.676 billion yuan for 2024, a year-on-year increase of 3.9%, while the net profit attributable to shareholders was 3.013 billion yuan, a decrease of 5.5% [1][3] - The board proposed a final dividend of 20.73 cents per share, with a payout ratio of 50% for the year [1] - The overall retail sales remained stable, with online channels showing low double-digit growth while offline channels experienced a slight decline [3][4] Revenue and Profit Analysis - In 2024, revenue from footwear, apparel, accessories, and equipment was 14.3 billion, 12.05 billion, 2.325 billion, and a year-on-year growth of 6.8%, -2.9%, and 29.3% respectively [4] - The retail sales for running, fitness, basketball, and sports lifestyle categories accounted for 28%, 15%, 21%, and 33% of total sales, with year-on-year growth rates of 25%, 6%, -21%, and -6% respectively [4] - The company’s gross margin improved to 49.4%, up 1.0 percentage points year-on-year, primarily due to better margins in the e-commerce channel [5][7] Channel Performance - Direct sales revenue decreased by 0.3% to 6.883 billion yuan, with the number of direct stores declining by 13.4% to 1,297 [5] - Wholesale revenue increased by 2.6% to 12.957 billion yuan, with wholesale stores growing by 1.6% to 4,820 [5] - E-commerce revenue grew by 10.3% to 8.305 billion yuan, with significant improvements in customer traffic and conversion rates [5][8] Future Outlook - The company is expected to continue optimizing its channel structure and enhancing customer experience, which will support steady business growth [8] - Projected revenues for 2025-2027 are 29.093 billion, 30.177 billion, and 31.517 billion yuan, with year-on-year growth rates of 1.5%, 3.7%, and 4.4% respectively [8][10]

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company is increasing its investment in sports resources, deepening brand professionalism [5] - The company has shown stable performance despite external environmental disturbances, with a revenue of 28.676 billion RMB in 2024, a year-on-year increase of 3.9% [7] - The e-commerce channel's revenue contribution is increasing, accounting for 31% of total revenue in 2024, up 2 percentage points from 2023 [7] - The running product category has seen rapid growth, with retail sales increasing by 25% in 2024 [7] - The company is expected to achieve net profits of 2.656 billion RMB, 2.960 billion RMB, and 3.264 billion RMB for the years 2025 to 2027 respectively [7] Financial Summary - The company’s revenue forecast for 2025 is 29.164 billion RMB, with a growth rate of 1.7% [8] - The gross profit for 2025 is projected to be 13.795 billion RMB, representing 47.3% of sales revenue [8] - The net profit margin is expected to be 9.1% in 2025, with a net profit of 2.656 billion RMB [8] - The company’s total assets are projected to reach 38.366 billion RMB by 2025, with a debt ratio of 25.04% [8]

Core Viewpoint - Li Ning Company reported a steady revenue growth of 3.9% for the fiscal year ending December 31, 2024, reaching 28.68 billion RMB, with a net profit of 3.01 billion RMB, reflecting a positive outlook on the future of the sports goods sector in China [1] Financial Performance - The company achieved a gross profit of 14.16 billion RMB, with a gross margin increase of 1 percentage point to 49.4% and a net profit margin of 10.5% [2] - Operating cash flow generated a net amount of 5.27 billion RMB, up 12.4% year-on-year, with total cash and cash equivalents increasing by 2.06 billion RMB to 7.5 billion RMB [2] Strategic Focus - Li Ning's performance is supported by a "single brand" strategy and long-term investment in technology, enhancing its core competitiveness through collaboration with top athletes [2][4] - The company emphasizes a "single brand, multi-category, multi-channel" strategy, focusing on professional sports attributes and technological innovation [2] Product Development - The footwear segment contributed 50% of total revenue, with sales exceeding 14.3 billion RMB, and core running shoe IP sales surpassing 10.6 million pairs [4][6] - Li Ning invested over 3.5 billion RMB in R&D from 2015 to 2024, with a 9.3% increase in R&D spending in 2024, outpacing revenue growth [4] Marketing Initiatives - In 2024, Li Ning launched the "In My Name" marketing campaign, collaborating with national gold medal athletes to enhance brand connection with sports enthusiasts [3] Market Expansion - The company is expanding into new categories such as outdoor sports, tennis, and pickleball, with positive market feedback in 2024 [7] - Li Ning's running category saw a retail sales growth of 25%, with significant sales increases in its core running shoe series [6] Channel Management - Li Ning optimized its channel layout and inventory management, maintaining a stock turnover period of 64 days, which is better than the industry average [10] - The company closed inefficient stores while upgrading quality outlets, increasing its sales points to 7,585 by the end of 2024 [8] E-commerce Strategy - The company capitalized on the e-commerce recovery, achieving a 10% to 20% growth in direct e-commerce sales [9]

Investment Rating - The report maintains a "Buy" rating for the company [3][7]. Core Views - The company achieved a revenue of 28.68 billion RMB in 2024, reflecting a year-on-year growth of 3.9%, while the net profit attributable to the parent company decreased by 5.5% to 3.01 billion RMB [6]. - The company is expected to increase investments starting from 2025 to pursue long-term high-quality development [1]. - The target price is set at 21.19 HKD, based on a 20x PE valuation for 2025 [2][7]. Financial Performance Summary - **Revenue**: - 2022: 25.80 billion RMB - 2023: 27.60 billion RMB - 2024E: 28.68 billion RMB (3.9% growth) - 2025E: 28.95 billion RMB (0.9% growth) - 2026E: 31.32 billion RMB (8.2% growth) [2][9] - **Net Profit**: - 2022: 4.06 billion RMB - 2023: 3.19 billion RMB - 2024E: 3.01 billion RMB (5.5% decline) - 2025E: 2.56 billion RMB (15.0% decline) - 2026E: 2.99 billion RMB (16.5% growth) [2][9] - **Earnings Per Share (EPS)**: - 2022: 1.57 RMB - 2023: 1.23 RMB - 2024E: 1.17 RMB - 2025E: 0.99 RMB - 2026E: 1.15 RMB [2][9] - **Profitability Ratios**: - Gross Margin: - 2024E: 49.4% - 2025E: 49.5% - 2026E: 49.9% [2][9] - Net Margin: - 2024E: 10.5% - 2025E: 8.9% - 2026E: 9.5% [2][9] - Return on Equity (ROE): - 2024E: 11.9% - 2025E: 9.0% - 2026E: 0.0% [2][9] Market Position and Strategy - The company is focusing on optimizing its direct sales channels and has seen good performance in e-commerce, with a projected revenue growth of 10.3% in 2024 [6]. - The company plans to leverage its role as the official sportswear partner for the Chinese Olympic Committee and the Chinese sports delegation from 2025 to 2028 to enhance brand strength [6].

纺织服饰/服装家纺 2024 年跑步驱动增长，巩固基础，蓄力长期 ——港股公司信息更新报告 2025 年 03 月 31 日 《2024Q1 流水符合预期，零售折扣低 单改善—港股公司信息更新报告》 -2024.4.25 | 吕明（分析师） | 周嘉乐（分析师） 张霜凝（分析师） | | --- | --- | | lvming@kysec.cn | zhoujiale@kysec.cn zhangshuangning@kysec.cn | | 证书编号：S0790520030002 | 证书编号：S0790522030002 证书编号：S0790524070006 | |  2024 | 年跑步驱动增长，巩固基础，务实发展，维持"买入"评级 | 2024 年公司实现营收 286.76 亿元(同比+3.9%，下同)，归母净利润 30.13 亿元 (-5.5%)，净利率 10.5%（-1.0pct），符合预期，派息率从 45%提至 50%。考虑加 盟渠道健康发展短期影响发货增速以及加大对运动资源的费用投入，我们下调 2025-2026 年并新增 2027 年盈利预测，预计 2025-2027 年归母净利润为 ...

2025 年 3 月 31 日 公司研究 24 年表现平稳，25 年将加大投入、促品牌力向上 ——李宁（2331.HK）2024 年业绩点评 买入（维持） 当前价：17.16 元港币 作者 分析师：姜浩 执业证书编号：S0930522010001 021-52523680 jianghao@ebscn.com 分析师：孙未未 执业证书编号：S0930517080001 021-52523672 sunww@ebscn.com 分析师：朱洁宇 执业证书编号：S0930523070004 021-52523842 zhujieyu@ebscn.com 市场数据 | 总股本(亿股) | 25.85 | | --- | --- | | 总市值(亿港元)： | 443.55 | | 一年最低/最高(港元)： | 12.56/24.60 | | 近 3 月换手率： | 109.8% | 股价相对走势 -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 李宁 恒生指数 | 收益表现 | | | | | --- | --- | --- | --- | | % | 1M | ...

Investment Rating - The report maintains a "Buy" rating for the company, with an expected relative return of over 20% within the next six months [6]. Core Insights - The company reported a revenue of 28.7 billion RMB for 2024, a year-on-year increase of 3.9%, while the net profit attributable to shareholders was 3 billion RMB, a decrease of 5.5%, resulting in a net profit margin of 10.5% [1]. - The second half of 2024 saw a revenue of 14.3 billion RMB, reflecting a year-on-year growth of 5.5%, with a net profit of 1.1 billion RMB, down 0.4% year-on-year [1]. - The company declared a total dividend of 0.5848 RMB per share for the year, with a payout ratio of 50% [1]. Revenue Breakdown - By brand, the total number of stores at the end of 2024 was 7,585, a decrease of 83 from the beginning of the year. The main brand, Li Ning, saw a reduction of 123 stores to 6,117, while Li Ning Young increased by 40 stores to 1,468 [2]. - In terms of channels, wholesale revenue reached 13 billion RMB, up 3% year-on-year; direct sales revenue was 6.9 billion RMB, slightly down by 0.3%; and e-commerce revenue was 8.3 billion RMB, up 10% year-on-year [2]. Product Performance - The company focuses on six core categories: running, basketball, fitness, badminton, table tennis, and sports lifestyle, with new product retail sales accounting for 85% of overall offline sales [3]. - Running sales increased by 25%, with over 10.6 million pairs sold from three new running shoe series. The company upgraded its "SOFT" technology matrix, enhancing product performance while ensuring comfort [3]. - Basketball sales decreased by 21%, with plans to promote street basketball culture through events in multiple cities [3]. Cost Management and Inventory - The gross margin for 2024 was 49.4%, an increase of 1 percentage point, attributed to a higher proportion of sales from the more profitable e-commerce channel and improved discounts in offline stores [5]. - Sales expenses rose by 1.3% year-on-year to 9.2 billion RMB, mainly due to increased market expansion efforts and brand promotion [5]. - Inventory turnover across all channels was maintained at a healthy level of four months, with channel inventory increasing in high units year-on-year [5]. Earnings Forecast - The report adjusts the earnings forecast for 2025-2027, projecting revenues of 29.5 billion RMB, 31.7 billion RMB, and 34 billion RMB respectively, with net profits of 2.8 billion RMB, 3 billion RMB, and 3.2 billion RMB [10].