BOSIDENG(03998)

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波司登(03998):外部扰动下凸显韧性,提示淡季布局机会
中泰证券· 2025-03-16 02:53
Investment Rating - The investment rating for the company is "Buy" (maintained) [2][9]. Core Views - The company is expected to achieve a revenue growth rate of 10%+ in the second half of FY2025, despite challenges in the overall consumption environment [5]. - The company has shown resilience in its operations, with a focus on product innovation and brand upgrades, which are anticipated to drive sales during the off-season [5]. - The company's strategic transformation has solidified its position as an expert in down jackets, with a continued emphasis on enhancing product quality and expanding product categories [5]. Financial Performance Summary - **Revenue Forecast**: - 2023A: 16,774 million - 2024A: 23,214 million (growth rate: 38%) - 2025E: 25,681 million (growth rate: 11%) - 2026E: 28,930 million (growth rate: 13%) - 2027E: 32,426 million (growth rate: 12%) [2]. - **Net Profit Forecast**: - 2023A: 2,139 million - 2024A: 3,074 million (growth rate: 44%) - 2025E: 3,521 million (growth rate: 15%) - 2026E: 4,041 million (growth rate: 15%) - 2027E: 4,562 million (growth rate: 13%) [2]. - **Earnings Per Share (EPS)**: - 2023A: 0.18 - 2024A: 0.27 - 2025E: 0.30 - 2026E: 0.35 - 2027E: 0.39 [2]. - **Valuation Ratios**: - P/E: - 2024A: 14.0 - 2025E: 12.3 - 2026E: 10.7 - 2027E: 9.5 - P/B: - 2024A: 3.1 - 2025E: 2.5 - 2026E: 2.0 - 2027E: 1.7 [2][8]. Market Position and Strategy - The company is actively integrating new digital technologies with traditional business models to enhance operational efficiency and decision-making accuracy [5]. - The introduction of AI-designed products has significantly reduced the development time for new designs, showcasing the company's commitment to innovation [5]. - The company is focusing on sustainable development across its entire supply chain, achieving a leading ESG rating [5].
波司登:期待春夏户外新品-20250314
天风证券· 2025-03-13 16:30
Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [6]. Core Insights - The company is enhancing its product offerings with innovative urban light outdoor series and stylish functional jackets, catering to the diverse needs of young consumers [1]. - The brand is transitioning from being recognized as a global leader in down jackets to a comprehensive leader in the category, focusing on brand awareness and consumer perception [2]. - The company is leveraging smart logistics and inventory management to ensure efficient operations and quick response to market demands, which is a key competitive advantage [3]. - The revenue forecasts for FY25-27 have been slightly adjusted, with expected revenues of RMB 25.7 billion, RMB 28.6 billion, and RMB 32.2 billion respectively, alongside adjusted net profits and EPS figures [4]. Summary by Sections Product Development - The company is launching a new collection of light outdoor and functional jackets that balance style and protective features, appealing to urban and outdoor consumers [1]. Brand Strategy - The brand is focusing on enhancing its image as a leading down jacket expert through integrated marketing strategies and consumer engagement initiatives [2]. Supply Chain Management - The company has implemented a smart logistics system that manages inventory across various channels, ensuring high availability of popular products and quick replenishment [3]. Financial Projections - Adjustments to financial forecasts reflect a cautious outlook on the macro consumption environment, with revised revenue and profit expectations for the upcoming fiscal years [4].
波司登:期待春夏户外新品-20250313
天风证券· 2025-03-13 14:23
Investment Rating - The investment rating for the company is "Buy" with a target price set at 4.15 HKD, maintaining the rating despite slight adjustments to profit forecasts [6][4]. Core Insights - The company is enhancing its product offerings with a new urban light outdoor series and innovative designs in sun protection clothing, appealing to younger consumers [1]. - The brand is transitioning from being recognized as a leading down jacket brand to a comprehensive leader in the down apparel market, focusing on brand awareness and consumer engagement [2]. - The company is leveraging smart logistics and inventory management to ensure efficient operations across its distribution channels, which is a key competitive advantage in the industry [3]. Summary by Sections Product Development - The company is introducing a new urban light outdoor series and a fashionable rain jacket line that balances style and functionality, catering to diverse consumer needs [1]. Brand Strategy - The brand aims to deepen consumer recognition and reputation through integrated marketing strategies, enhancing its position as a global leader in down apparel [2]. Supply Chain Management - The company employs a smart logistics system to manage inventory across various sales channels, ensuring quick response times and high operational efficiency [3]. Financial Forecast - The company has adjusted its revenue forecasts for FY25-27 to 25.7 billion RMB, 28.6 billion RMB, and 32.2 billion RMB, with net profits projected at 3.5 billion RMB, 3.9 billion RMB, and 4.4 billion RMB respectively [4].
波司登(03998):期待春夏户外新品
天风证券· 2025-03-13 13:28
Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [6]. Core Insights - The company is enhancing its product offerings with innovative urban light outdoor series and stylish sun protection clothing, catering to the diverse needs of young consumers [1]. - The new line of jackets balances fashion and functionality, featuring water resistance, windproof, and breathability, suitable for both urban and outdoor settings [1]. - The brand is transitioning from being recognized as a global leader in down jackets to a comprehensive leader in the category, focusing on brand awareness and consumer perception [2]. - The company is leveraging smart logistics and inventory management to enhance operational efficiency and maintain a competitive edge in the industry [3]. - Adjustments to revenue forecasts have been made, with projected revenues for FY25-27 at RMB 25.7 billion, RMB 28.6 billion, and RMB 32.2 billion respectively, alongside net profits of RMB 3.5 billion, RMB 3.9 billion, and RMB 4.4 billion [4]. Summary by Sections Product Development - The company is launching a new urban light outdoor series and stylish sun protection clothing, which includes various designs to meet the preferences of young consumers [1]. Brand Strategy - The brand aims to solidify its position as a global leader in down jackets through integrated brand strategies and enhanced consumer engagement [2]. Operational Efficiency - The company employs a smart logistics system to manage inventory across multiple channels, ensuring quick response times and efficient stock management [3]. Financial Projections - The report revises the financial outlook, projecting revenues and net profits for the upcoming fiscal years, indicating a slight decrease from previous estimates [4].
波司登(03998):品牌引领渠道升级,稳健增长可期
招商证券· 2025-03-13 01:03
Investment Rating - The report maintains a strong buy rating for the company [1][3]. Core Views - The company has been actively engaging in brand-building activities since the peak season of FY25, enhancing brand momentum through high-end channel openings and product innovation to drive steady growth [1][6]. - Revenue projections for FY25 to FY27 are estimated at RMB 25.62 billion, RMB 28.93 billion, and RMB 32.48 billion, with year-on-year growth rates of 10%, 13%, and 12% respectively [1][6]. - Net profit forecasts for the same period are RMB 3.49 billion, RMB 4.00 billion, and RMB 4.51 billion, reflecting growth rates of 14%, 15%, and 13% respectively [1][6]. Financial Data and Valuation - Total revenue for FY2023 was RMB 16.77 billion, with a growth rate of 3%, and is expected to reach RMB 25.62 billion in FY2025, representing a 10% increase [2][9]. - Operating profit for FY2023 was RMB 2.64 billion, with a year-on-year growth of 13%, projected to grow to RMB 4.61 billion in FY2025 [2][9]. - The company's earnings per share (EPS) for FY2025 is estimated at RMB 0.32, with a price-to-earnings (PE) ratio of 12.4 [2][10]. - The current market capitalization is approximately HKD 48.9 billion, with a current share price of HKD 4.23 [3][6]. Brand and Product Strategy - The company has launched several brand-building initiatives, including participation in the "New Life Paris Exhibition" and collaborations with local governments to create brand IPs [6]. - Product innovation is emphasized, with the introduction of lightweight and versatile spring products suitable for various outdoor activities [6]. - The company is focusing on high-end channel openings to enhance operational efficiency and brand presence [6].
港股公司信息更新报告:创新驱动波司登韧性,高基数及外部扰动下表现稳健
开源证券· 2025-03-11 07:20
Investment Rating - The report maintains a "Buy" rating for Bosideng (03998.HK) [2][8] Core Views - Bosideng demonstrates resilience driven by innovation, maintaining stable performance despite high base effects and external disturbances [2] - The company is expected to achieve steady growth in FY2025H2, even with a high base, supported by its strong offline presence and product innovation [2][3] - The forecast for FY2025-2027 net profit is adjusted to 3.51 billion, 4.00 billion, and 4.54 billion CNY respectively, down from previous estimates [2] Financial Summary and Valuation Metrics - Revenue projections for FY2025 are set at 25.54 billion CNY, reflecting a 10% year-over-year growth [5] - Net profit for FY2025 is estimated at 3.51 billion CNY, with a year-over-year increase of 14.3% [5] - Gross margin is expected to slightly decline to 58.5% in FY2025, while net margin is projected to improve to 13.8% [5] - The company maintains a high dividend payout ratio of over 80% for three consecutive years [2] - The current P/E ratios for FY2025, FY2026, and FY2027 are projected at 12.5, 10.9, and 9.6 respectively [5]
波司登:FY2025收官在即,期待业绩高质量稳健增长-20250309
国盛证券· 2025-03-09 14:37
Investment Rating - The report maintains a "Buy" rating for the company [5]. Core Views - The company is expected to achieve solid performance in FY2025, with a projected revenue growth of over 10% and net profit growth expected to outpace revenue growth, indicating a trend of high-quality growth [1][3]. - The brand's down jacket business is anticipated to grow steadily by around 10% due to product innovation and category expansion, while the OEM business is expected to see a significant sales increase of approximately 15% [1][2][3]. - The report highlights the company's strong supply chain responsiveness and effective inventory management, which are crucial for maintaining operational health [3]. Business Segments Summary Brand Down Jacket Business - The brand down jacket business is projected to achieve a healthy growth rate, with FY2025H1 revenue increasing by 22.7% year-on-year, and full-year growth expected to be in the high single digits around 10% [2][3]. OEM Business - The OEM business recorded a 13.4% year-on-year sales increase in FY2025H1, with sales expected to grow by approximately 15% for the full year [3]. Financial Performance - For FY2025, the company is estimated to achieve a net profit of 3.523 billion yuan, reflecting a year-on-year growth of 14.6% [4]. - The report projects a slight decline in gross margin due to changes in business mix, but net profit margin is expected to remain stable or increase [1][3]. Channel Performance - Offline sales are expected to outperform online sales, with a focus on single-store operations and a stable number of stores anticipated for FY2025 [3]. - Online sales for FY2025H1 increased by 24% year-on-year, indicating the growing importance of e-commerce as a channel for brand building and member marketing [3].
波司登:旺季收官运营稳健,股权回购彰显信心-20250309
申万宏源· 2025-03-09 08:28
Investment Rating - The investment rating for the company is maintained as "Buy" [2] Core Views - The company is expected to achieve stable sales growth during the peak season despite unfavorable conditions such as warmer winter temperatures and an earlier Spring Festival. The introduction of the new "Layered Change" series aims to meet diverse dressing needs [7] - The company has launched new functional outerwear for the spring season, which is anticipated to contribute to sales during the off-peak period. The marketing strategy includes collaboration with a celebrity to enhance product visibility [7] - The strategic investment in the luxury down jacket brand Moose Knuckles is expected to enhance the company's brand matrix and operational capabilities, allowing for better market positioning and expansion [7] - The company has been actively repurchasing shares, reflecting confidence in its future development and commitment to shareholder returns, with a dividend payout ratio exceeding 80% for FY22-FY24 [7] - The company has a strong market presence in the down jacket industry, with a robust operational capability and a focus on expanding into outdoor and functional apparel segments [7] Financial Data and Profit Forecast - Revenue projections for FY2023 to FY2027 are as follows: - FY2023: 16,774 million RMB - FY2024: 23,214 million RMB - FY2025E: 25,446 million RMB - FY2026E: 28,455 million RMB - FY2027E: 31,626 million RMB - The expected growth rates for revenue are 3% for FY2023, 38% for FY2024, and 10% for FY2025 [6] - Net profit forecasts for the same period are: - FY2023: 2,139 million RMB - FY2024: 3,074 million RMB - FY2025E: 3,448 million RMB - FY2026E: 3,923 million RMB - FY2027E: 4,426 million RMB - The expected growth rates for net profit are 4% for FY2023, 44% for FY2024, and 12% for FY2025 [6][16]
波司登点评报告:旺季持续积极推新,稳健成长表现可期
浙商证券· 2025-03-07 14:23
Investment Rating - The investment rating for the company is "Buy" [5] Core Views - The company is expected to maintain steady double-digit growth, with projected revenues of 25.6 billion, 28.6 billion, and 32.0 billion yuan for the fiscal years ending March 2025, 2026, and 2027, respectively, representing year-on-year growth of 10%, 12%, and 12% [3][4] - The company has launched several new products and marketing initiatives during the peak season, including collaborations with Italian brand MSGM and the introduction of high-performance winter jackets [1][2] - The company has a strong commitment to returning value to shareholders, with a dividend payout ratio exceeding 80% over the past three fiscal years and a share buyback of over 56 million shares amounting to more than 209 million HKD [3] Summary by Sections Product Launches and Marketing Initiatives - The company has actively introduced new products and marketing events, including the launch of the "Puff Series" in collaboration with MSGM and the introduction of extreme cold jackets capable of withstanding temperatures as low as -50°C [1][2] - The opening of a flagship store in Beijing and participation in high-profile events like the "Tribute to Ice and Snow" show in Harbin have enhanced brand visibility [2] Financial Forecasts and Valuation - The company is projected to achieve revenues of 23.2 billion yuan for FY2024, with a year-on-year growth of 38.39%, and net profit of 3.1 billion yuan, reflecting a growth of 43.74% [4] - The estimated P/E ratios for the upcoming fiscal years are 14.3, 12.5, and 10.9, indicating a favorable valuation [3][4] Shareholder Returns - The company has demonstrated a strong commitment to shareholder returns, with a consistent dividend payout and significant share repurchases, reflecting confidence in its business development [3]
波司登(03998.HK)2月28日回购350.00万股,耗资1329.54万港元
证券时报网· 2025-02-28 12:44
Group 1 - The core point of the article is that Bosideng has been actively repurchasing its shares, indicating a strategy to enhance shareholder value [1] - On February 28, Bosideng repurchased 3.5 million shares at a price range of HKD 3.790 to HKD 3.810, totaling HKD 13.2954 million [1] - The stock closed at HKD 3.790 on the same day, reflecting a decline of 3.07%, with a total trading volume of HKD 424 million [1] Group 2 - Year-to-date, Bosideng has conducted 17 share repurchase transactions, accumulating a total of 47.706 million shares repurchased [1] - The total amount spent on share repurchases this year has reached HKD 177 million [1]