Core Viewpoint - For FY25, the company expects revenue and net profit attributable to shareholders to grow by 11.6% and 14.3% year-on-year, respectively, with the down jacket business showing resilience despite a warm winter challenge [1][2] Revenue and Profit Summary - FY25 revenue reached 25.9 billion yuan, an increase of 11.6%, with operating profit at 4.967 billion yuan (+12.9%) and net profit at 3.514 billion yuan (+14.3%) [1] - The company declared a final dividend of 0.22 HKD per share, alongside an interim dividend of 0.06 HKD, resulting in a cash dividend payout ratio of 84% [1] Business Segment Performance - The brand down jacket business accounted for 83.7% of FY25 revenue, generating 21.67 billion yuan (+11.0%), with H1 and H2 revenues of 6.06 billion yuan (+22.7%) and 15.01 billion yuan (+7.0%), respectively [2] - By brand, FY25 revenue for Bosideng, Xuezhongfei, and Bingjie was 18.48 billion yuan (+10.1%), 2.21 billion yuan (+9.2%), and 0.13 billion yuan (-12.9%) [2] - The company’s direct sales and wholesale revenue for down jackets were 15.09 billion yuan (+5.2%) and 5.72 billion yuan (+24.3%), respectively [2] OEM and Other Business Insights - The OEM business grew significantly, with revenue of 3.37 billion yuan (+26.4%), while the high-end women's wear segment faced a decline, generating 0.65 billion yuan (-20.6%) [3] - The company experienced a goodwill impairment of 170 million yuan in the women's wear segment [3] Profitability and Efficiency - The overall gross margin for FY25 was 57.3%, down 2.3 percentage points, primarily due to declines in the gross margins of the brand down jackets and women's wear [3] - The operating profit margin for the down jacket business was 23.0%, an increase of 0.7 percentage points, aided by effective cost control [3] - The company’s operating profit margin for FY25 was 19.2% (+0.2 percentage points), with a net profit margin of 13.6% (+0.3 percentage points) [3] Inventory and Future Outlook - As of FY25, the company’s inventory stood at 3.95 billion yuan (+23.6%), with an inventory turnover period of 118 days (+3 days) [4] - For FY26, the main brand will focus on down jacket categories and enhance competitive advantages, with expectations for steady growth in the OEM business and improvements in the performance of sub-brands [4] - Revenue projections for FY26 to FY28 are 28.53 billion yuan, 31.22 billion yuan, and 34.08 billion yuan, with corresponding net profits of 3.92 billion yuan, 4.34 billion yuan, and 4.80 billion yuan [4]

Core Insights - The company reported a revenue of 25.902 billion yuan for FY2025, representing a year-on-year growth of 11.6% [1] - The operating profit for FY2025 was 4.967 billion yuan, up 12.9% year-on-year, while the net profit attributable to shareholders was 3.514 billion yuan, reflecting a 14.3% increase [1] - The company has shown a consistent revenue CAGR of 17.7% from FY2021 to FY2025, with a net profit CAGR of 19.7% during the same period [1] Business Segments - The brand down jacket and OEM processing businesses were the main drivers of revenue growth, with the brand down jacket segment achieving a revenue of 21.668 billion yuan in FY2025, up 11.0% year-on-year [2] - The OEM processing business recorded a revenue of 3.373 billion yuan, marking a significant year-on-year increase of 26.4%, with the top five clients accounting for 90.4% of the revenue [2] Channel Development - The Top Store model and online-offline collaboration have significantly contributed to the company's high-quality development, with direct sales and wholesale channels for brand down jackets growing by 5.2% and 24.3% respectively in FY2025 [3] - The number of offline stores increased by 253 to 3,470, while online revenue for brand down jackets rose by 9.4% to 7.478 billion yuan in FY2025 [3] Profit Forecast - The company is expected to achieve net profits of 3.928 billion yuan, 4.388 billion yuan, and 4.879 billion yuan for FY2026 to FY2028, with year-on-year growth rates of 11.78%, 11.71%, and 11.20% respectively [4] - The company's strong brand presence, product development capabilities, and efficient supply chain management are anticipated to drive growth in the down jacket segment [4]

证券研究报告 纺织服饰 | 服装家纺 港股|公司点评报告 hyzqdatemark 2025 年 07 月 02 日 证券分析师 丁一 SAC：S1350524040003 dingyi@huayuanstock.com 周宸宇 zhouchenyu@huayuanstock.com 市场表现： | 盈利预测与估值（人民币） | | | | | | | --- | --- | --- | --- | --- | --- | | | 2024 | 2025 | 2026E | 2027E | 2028E | | 营业收入（百万元） | 23214.03 | 25901.71 | 28532.86 | 31404.28 | 34541.65 | | 同比增长率（%） | 38.39% | 11.58% | 10.16% | 10.06% | 9.99% | | 归母净利润（百万元） | 3074.07 | 3513.91 | 3927.86 | 4387.93 | 4879.18 | | 同比增长率（%） | 43.74% | 14.31% | 11.78% | 11.71% | 11.20% | | 每股收益（ ...

服装家纺 执业证书编号：S0740523030001 Email：zhangxiao06@zts.com.cn 执业证书编号：S0740523090002 Email：wush@zts.com.cn | 基本状况 | | | --- | --- | | 总股本(百万股) | 11,544 | | 流通股本(百万股) | 11,544 | | 市价(港元) | 4.64 | | 市值(百万港元) | 53,565 | | 流通市值(百万港元) | 53,565 | 波司登（03998.HK） 证券研究报告/公司点评报告 2025 年 07 月 01 日 请务必阅读正文之后的重要声明部分 暖冬下 FY25 稳健增长，利润增速优于收入 股价与行业-市场走势对比 主品牌羽绒服稳健增长，全季化品类拓展带动增量。24/25 财年品牌羽绒服业务实现 营收 216.68 亿元（+11.0%），占集团收入 83.7%。毛利率为 63.4%，同比-1.6pct， 主要受经销商渠道销售增长较快、防晒服等新品类毛利略低及羽绒等原材料成本上涨 影响。1）波司登品牌收入同比+10.1%至 184.81 亿元，毛利率同比-0.6pct 至 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for the stock's performance in the near term [5]. Core Insights - The company achieved a revenue growth of 11.6% year-on-year, reaching 25.9 billion yuan, and a net profit increase of 14.3% to 3.51 billion yuan for the fiscal year 2024/2025 [1][2]. - The brand's down jacket segment saw a revenue increase of 11% to 21.67 billion yuan, with the main brand, Bosideng, growing by 10.1% to 18.48 billion yuan [2]. - The company is focusing on enhancing operational efficiency through the expansion of its store network and improving single-store performance [3]. Financial Performance - The company reported a gross margin of 57.3%, a decrease of 2.3 percentage points year-on-year, while the net profit margin improved by 0.3 percentage points to 13.6% [3][4]. - The company’s inventory increased by 23.6% to 3.95 billion yuan, with a cash position of 4.18 billion yuan, indicating healthy cash flow [4]. - The company plans to achieve revenue growth of approximately 10% annually from FY2026 to FY2028, with projected revenues of 28.51 billion yuan, 31.46 billion yuan, and 34.77 billion yuan respectively [4]. Business Segments - The OEM processing management business grew by 26.4% to 3.37 billion yuan, while women's clothing and diversified apparel segments saw declines of 20.6% and growth of 2.8% respectively [2]. - The self-operated and wholesale channels for brand down jackets reported revenue increases of 5.2% and 24.3%, reaching 15.09 billion yuan and 5.72 billion yuan respectively [3]. Market Position - The company has expanded its retail store count by 253 to a total of 3,470 stores, with a net increase of 210 Bosideng brand stores [3]. - Online sales for brand down jackets grew by 9.4% to 7.48 billion yuan, accounting for 34.5% of total sales [3].

Group 1 - The company achieved FY2025 revenue of 25.9 billion yuan, a year-on-year increase of 11.6%, and a net profit attributable to shareholders of 3.51 billion yuan, up 14.3%, meeting expectations [1] - The brand down jacket segment saw steady growth with revenue of 21.67 billion yuan, a year-on-year increase of 11.0%, despite pressure on gross margins due to business structure and raw material costs [1] - The company maintained a dividend payout of 0.28 HKD per share, with a payout ratio exceeding 80% [1] Group 2 - The OEM processing management business reported revenue of 33.73 billion yuan, a significant year-on-year increase of 26.4%, driven by stable core customer orders and the expansion of high-quality new clients [2] - The women's clothing segment faced challenges, with revenue declining by 20.6% to 650 million yuan, indicating ongoing operational difficulties [2] - The diversified clothing business grew by 2.8% to 210 million yuan, primarily driven by a 3.0% increase in school uniform revenue [2] Group 3 - The overall gross margin for the group decreased by 2.3 percentage points to 57.3%, attributed to declines in gross margins from brand down jackets, OEM business, and women's clothing [2] - Operating profit margin and net profit margin attributable to shareholders improved by 0.2 and 0.3 percentage points to 19.2% and 13.6%, respectively, due to enhanced operational efficiency [2] - The average inventory turnover days increased by 3 days to 118 days, indicating sustained supply chain advantages [2] Group 4 - The company is optimistic about channel optimization and multi-brand strategy, projecting revenues of 28.72 billion, 31.44 billion, and 34.41 billion yuan for FY2026-2028, representing year-on-year growth of 10.9%, 9.5%, and 9.4% respectively [3] - Net profit attributable to shareholders is expected to reach 3.92 billion, 4.34 billion, and 4.74 billion yuan for the same period, with year-on-year growth of 11.6%, 10.6%, and 9.2% respectively [3] - The company plans to continuously optimize channels and store construction based on regional characteristics, aiming to meet diverse consumer needs through its multi-brand approach [3]

贴牌加工业务营收34 亿元，同比+26%，保持健康良好的发展。前五大客户贡献90%，同比+1pct，公司 一方面拓展品类开发及技术研创，实现核心客户订单的稳定增长，另一方面拓展高质量新客户，新增订 单持续带来稳定且优质的业务增量。 拓展全渠道融合 机构：天风证券 研究员：孙海洋 公司发布24/25 财年报告 营收259 亿，同比+12%，毛利率57%，同比-2pct，OPM19%略有提升，净利润36 亿元，同比+14%。 营收和净利润连续8 年创同期历史新高，其中经营溢利增速再次快于收入增速，经营溢利提升13%。 毛利率下降2pct，主要受到三个因素的影响：1）渠道结构变化：经销商渠道销售增长高于自营，且经 销商毛利率相比自营较低；2）产品品类结构变化：防晒服等新品类毛利率相较羽绒服产品略低；3）成 本变化：羽绒等核心原材料成本上涨。 库存周转天数118 天，同比小幅上升3 天。在暖冬环境下良好的库存管理，得益于积极采用拉式补货和 小单快反的调节机制，并有效推进全渠道商品一体化运营管理。 聚焦羽绒服主业，实现高质量发展 波司登品牌营收185 亿元，同比+10%，公司一方面打造"中国好羽绒"IP、开创"尔滨×波 ...

Core Viewpoint - Bosideng reported a solid financial performance for FY2025, with revenue reaching 25.9 billion RMB, a year-on-year increase of 11.6%, and a net profit of 3.51 billion RMB, up 14.3% from the previous year [1] Financial Performance - FY2025 revenue reached 25.9 billion RMB, a growth of 11.6% year-on-year - Net profit attributable to shareholders was 3.51 billion RMB, reflecting a 14.3% increase - Gross margin stood at 57.3%, down 2.3 percentage points, while net margin improved by 0.4 percentage points to 13.6% - The annual dividend per share was 0.28 HKD, with a payout ratio of 84.1%, up 3% year-on-year [1] Business Segments - **Brand Down Jacket Business**: Revenue increased by 11% to 21.67 billion RMB, accounting for 83.7% of total revenue, with a gross margin of 63.4%, down 1.6 percentage points - Bosideng brand revenue rose by 10.1% to 18.48 billion RMB, with a gross margin of 69.0% - Xuezhongfei revenue grew by 9.2% to 2.21 billion RMB, with a gross margin of 42.8% - Bingjie revenue decreased by 12.9% to 130 million RMB, with a gross margin of 24.2% - Self-operated, wholesale, and other revenues increased by 5.2%, 24.3%, and 49.4% respectively [1] - **OEM Business**: Revenue grew by 26.4% to 3.37 billion RMB, accounting for 13% of total revenue, with a gross margin of 19.1%, down 1.5 percentage points [1] - **Other Businesses**: Women's wear revenue fell by 20.6% to 650 million RMB, with a gross margin of 63.2%, while diversified clothing revenue increased by 2.8% to 210 million RMB, with a gross margin of 21.7% [1] Channel Optimization - As of March 31, 2025, Bosideng increased its offline store count by 135 to 2,421, with direct stores up by 38 to 707 and third-party dealer stores up by 97 to 1,714 - The online revenue for brand down jackets grew by 9.4% to 7.48 billion RMB, with a focus on core categories and content innovation - Membership on Tmall and JD platforms reached approximately 21 million, with Douyin followers around 10 million [2] Cost Management - Distribution expenses accounted for 32.9% of total revenue, down 1.8 percentage points year-on-year, while administrative expenses were 6.4%, down 0.1 percentage points - Inventory turnover days were 118, up 3 days year-on-year, accounts receivable turnover days remained at 19, and accounts payable turnover days increased by 10 days to 171 [3] Future Outlook - The company is expected to continue product innovation and channel quality upgrades, with projected revenues of 28.62 billion, 31.48 billion, and 34.46 billion RMB for FY2026 to FY2028, and net profits of 3.92 billion, 4.37 billion, and 4.84 billion RMB respectively [3]

Core Insights - The company reported a revenue of 25.9 billion RMB for the fiscal year 2024/25, representing a year-on-year growth of 11.6%, and a net profit attributable to shareholders of 3.51 billion RMB, up 14.3% year-on-year [1] - The company plans to distribute a final dividend of 0.22 HKD per share, resulting in a total payout ratio of 84.1% for the year [1] - The gross profit margin decreased by 2.3 percentage points to 57.3%, while the operating profit margin and net profit margin increased by 0.2 and 0.3 percentage points to 19.2% and 13.6%, respectively [1] Revenue Breakdown - The main business segments include brand down jackets, OEM processing, women's wear, and diversified clothing, with respective revenue contributions of 83.7%, 13%, 2.5%, and 0.8% [1] - Revenue growth rates for these segments were +11%, +26.4%, -20.6%, and +2.9% respectively [1] Brand and Channel Performance - Within the brand down jacket segment, the main brands (Bosideng, Xuezhongfei, Bingjie, and others) contributed 85.3%, 10.2%, 0.6%, and 3.9% to revenue, with year-on-year growth rates of 10.1%, 9.2%, -12.9%, and 49.4% respectively [2] - Revenue from self-operated, wholesale, and other channels accounted for 69.6%, 26.4%, and 4% of the brand down jacket business, with growth rates of 5.2%, 24.3%, and 49.4% respectively [2] - Online sales for all brands reached 7.58 billion RMB, a 9.3% increase, with brand down jackets contributing 7.48 billion RMB, up 9.4% [2] Store Expansion and Inventory Management - As of March 2025, the company operated 3,470 stores for its down jacket business, a net increase of 253 stores (+7.9%) [2] - The inventory increased to 3.95 billion RMB, a 23.6% rise, with inventory turnover days slightly increasing to 118 days [3] Cost Management and Financial Metrics - The company reduced its expense ratio by 2.0 percentage points to 38.5%, with sales, management, and financial expense ratios at 32.9%, 6.4%, and -0.8% respectively [3] - Operating net cash flow for the fiscal year was 3.98 billion RMB, down 45.7% year-on-year [3] Strategic Focus - The company is focusing on its dual strategy of concentrating on the down jacket main channel and fashionable functional apparel, aiming for steady growth despite external challenges [3] - The main business segments, particularly brand down jackets, achieved over 10% revenue growth, indicating resilience in brand and operations [3] Future Outlook - The company is expected to maintain long-term stable growth as a leading down jacket brand, leveraging brand influence and product innovation [4] - Profit forecasts for fiscal years 2026-2028 have been slightly adjusted downwards, with projected net profits of 3.92 billion, 4.37 billion, and 4.83 billion RMB respectively [4]

Industry Overview - Sunscreen clothing is designed to block direct exposure to ultraviolet rays, similar to the function of sun umbrellas, and has gained popularity since its introduction in the U.S. in 2007 and later in China [1][8] - The market for sunscreen clothing in China is projected to grow from 45.9 billion yuan in 2016 to 80.8 billion yuan in 2024, with expectations to reach 95.8 billion yuan by 2026 [1][8] Product Classification - Sunscreen clothing can be categorized into three types: colorful cotton fabric clothing, sunscreen fabric with added agents, and special materials like reflective silver fabric [2] Industry Status - The sunscreen market in China has rapidly expanded, becoming the second-largest consumer market globally, with a market share of 16.2% by 2024, up from 6.4% in 2008 [6] - The compound annual growth rate (CAGR) for sunscreen products in China over the past five years is 8.8%, significantly higher than Japan and South Korea [6] Competitive Landscape - The sunscreen clothing market is witnessing increased competition, with various brands entering the market, including established brands like Bosi Deng and Decathlon, as well as new entrants focusing on sunscreen products [10] - The market features a mix of established brands and "white label" products, with some white label sunscreen clothing achieving significant sales on e-commerce platforms [10][13] Key Companies - Major players in the sunscreen clothing market include Bosi Deng, Ternua, and other brands that have expanded their product lines to include sunscreen clothing [19][17] - Ternua reported revenues of 15.92 billion yuan in 2024, with a year-on-year growth of 14.44% [17] Development Trends - The market for sunscreen clothing is expected to continue expanding, with a projected CAGR of 13.6% and a shift towards diverse consumer scenarios [21] - Domestic brands are gaining market share, with Bosi Deng's sunscreen clothing sales increasing from 100 million yuan in 2022 to 1 billion yuan in 2024 [22] - Price competition is intensifying, with a focus on high cost-performance ratios, as the mainstream price range for sunscreen clothing shifts to 100-200 yuan [23]